MEDIA KIT ,000 READERS 3.5 pass-along rate 15,300 WEBSITE PAGE VIEWS 24,000 ENEWSLETTER SUBSCRIBERS

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1 MEDIA KIT 2019 PRINT DIGITAL August 2018 June 2018 TOP STEM TOYS SQUASH THE SUMMER SLUMP Fusing Fun with Learning TIPS ON TICKS Is Your Child Overscheduled? What to Look For BACK-TO-SCHOOL PICTURED:STUDENT AND INSTRUCTOR AT IFLY MONTGOMERY (SEE PG. 9) Expert Ways to Stay Tick-Free WELCOME TO 7 BOOKS TO FUEL YOUR WANDERLUST August 2018 How to keep your kids educationally engaged 1 NURTURE YOUR CHILD S March 2018 HOW TO HANDLE BAD GRADES Creativity 10 ENTERTAINMENT FATHERʼS DAY EVENTS PICTURED: DR. CHRISTINA JOHNS, PHYSICIAN AT PM PEDIATRICS (SEE PG.13) 10 QUESTIONS FOR CAMP DIRECTORS HAVE A DURBIN & GREENBRIER VALLEY RAILROAD MOUNTAIN RAIL ADVENTURE (SEE PG. 2) WFam_August18_Book.indd 1 August 18 cover.indd 1 7/25/18 7:14 PM 7/25/18 5:20 PM 147,000 READERS 3.5 pass-along rate 50,000 COPIES over 2000 newsstand locations & FEMALE AVERAGE READER 15,300 WEBSITE PAGE VIEWS 24,000 ENEWSLETTER SUBSCRIBERS 6,022 FACEBOOK FOLLOWERS

2 TOP 10 PURCHASING HABITS 1. Apparel for the whole family 2. Entertainment, dining, and travel 3. Healthcare 4. Education/childcare 5. Financial planning/legal advice 6. Home/funiture/services 7. Automobiles, service, accessories, etc. 8. Electronics, computers, cell phones, etc. 9. Gifts, flowers, jewelry 10. Art & craft supplies, athletic & sports equipment, pet care AUDIENCE & DEMOGRAPHICS Washington FAMILY is the go-to resource for D.C. area parents. For more than 25 years, our magazine, website, enewsletter and social media outlets have reached tens of thousands of affluent and educated local moms and dads in D.C., Maryland and Northern Virginia. 71 % use ads in Washington FAMILY to make purchasing decisions* f ,000 15,000 50,000 READERS 3.5 pass-along rate PAGE VIEWS on each month COPIES over 2000 newstand locations. HOMEOWNERS 90.8% COLLEGE GRADUATE 77% *Data from March 2017 Publication Audit Report by Circulation Verification Council $ MEDIAN HOUSEHOLD INCOME Over $100,000 70% Over $200,000 22% AVERAGE FAMILY SIZE 3.36

3 EDITORIAL CALENDAR PUBLICATION DATE THEME/DIRECTORY SPECIAL ADVERTISING SECTION SALES DEADLINE CAMERA READY ADS DUE JANUARY Camps Specialized Learning Directories: Overnight Camps, Holiday & Spring Break Camps Camps & Activities Fair January 2019 School Open Houses December 12 December 14 FEBRUARY Camps and Summer Programs Valentine s Day Directories: Camps and Summer Programs, Open House Dates School Open Houses Spotlight on Camps January 16 January 18 MARCH Youth Arts Family Entertainment Relocation Guide Education & Camps St. Patrick s Day Directories: Camps Camp Fair March 2019 February 13 February 15 APRIL Easter Events Health & Fitness/Sports Directories: Sports, Camps Spotlight on Camps Spotlight on Dentists/ Orthodontists March 13 March 15 MAY Moms of the Year Kids Parties Entertainers & Venues Directories: Party April 10 April 12 JUNE Summer Fun with Expanded Calendar Father s Day (Fathers of the Year) Pregnancy Directories: Pregnancy Guide Spotlight on OB/GYN & Pediatrics May 15 May 17 JULY Best for Families/Readers Choice Special Needs Preschool Directories: Special Needs Spotlight on Special Needs June 12 June 14 AUGUST Teachers of the Year Back-to-School Kid s Eat Free Tweens & Teens Preschool Directories: Open House Dates, Back-to-School Guide, Medical, Aftercare Spotlight on Medical Care July 10 July 12 SEPTEMBER Education The Arts Dance Theatre Directories: Arts, Open House Dates, Education Guide August 14 August 16 OCTOBER NOVEMBER Private Schools Fall Festivals Expanded Calendar, Orthodontists Directories: Private School, Special Needs Education Fair October 2019 Preschool and Child Care Santa Sightings Directories: Open House Dates Spotlight on Arts & Education September 11 September 13 Spotlight on Preschool October 16 October 18 DECEMBER Holiday Happenings Camps Mental Health Directories: Camps, Holiday & Spring Break Camps, Holiday Gift Guide November 13 November 15 All themes/directories are subject to change.

4 DIGITAL ADVERTISING STATS Website Statistics (Monthly Average) Web Ad Statistics (Monthly Average) Visits 7,200 Page views 15,300 Avg. time 1:32 Pages/Visit 1.4 Impressions 4,048 Clicks 6 Click Through Rate 0.14% enewsletter Subscribers 24,000 Open Rate 8.00% Click Through Rate 8.80% Scheduled for every Thursday each month Monthly E-Blast Subscribers 17,500 Open Rate 7.70% Click Through Rate 2.60% Social Media Followers facebook.com/washingtonfamilymagazine 6,022 twitter.com/familymagdc 4,811 pinterest.com/familymagazine 1,003 instagram.com/familymagdcc 3,168 Digital Magazine enewsetter Social Media Web Ads

5 ADVERTISING SPECIFICATIONS PRINT SPECIFICATIONS FILE REQUIREMENTS Washington FAMILY accepts Adobe PDF fi les created using the unmodified PDFX1a2001Industry Standard setting, available within nearly all Adobe applications and current versions of Indesign. If you are uncertain about your settings, please contact us for further guidance. FONT EMBEDMENT All fonts must be embedded for proper output. BORDER Please include a border around the edge of your advertisments. A small, hairline border will be added to borderless ads. COLOR SPACE All color (except black) must be composed of either CMYK and/or Grayscale. Other color spaces will require color conversation to the proper color space which can introduce unwanted color shifts and other potential situations when printed on an off-set press. RICH BLACK/PROCESS BLACK Black text and images must be composed of pure black (K) or a percentage of black (K) vs. a combination of varying percentages of Cyan, Magenta, Yellow and Black. Rich Black (a combination of CMYK) presents registration challenges on an off-set press and potentially unexpected reproduction. See example. COLOR BUILDS Simple color combinations (builds) yield the brightest and most vibrant tones. Complex color combinations can present registration diffi culties and unexpected color reproduction. Colors with one or two color combinations work best. IMAGE RESOLUTION All images should be saved as high resolution DPI at 100%. Bitmap/monotone images should be saved black and white only with no levels of gray, at 1200 DPI. Lower resolution images may reproduce unexpectedly with lower quality. BLEED ELEMENTS Add 1/4 on four sides of the Full Page Trim Size for Full Page Bleed. Full Page Trim Size is 7.75 x WHITE TEXT White text on a colored or black background should be set at 12 point or greater. COLORED TEXT Text with 2 or more colors should be set at 12 point or greater. TRAPPING In-RIP trapping negates the need for custom document trapping. Layout application preferences should be set to Knock-out All whenever possible. INK DENSITY Total ink density (sum of all 4 colors in a particular area) should not exceed 240% to avoid unwanted offset or tracking off press. This total should not be more than 240. See example. ONLINE SPECIFICATIONS RGB at 72 DPI gif, jpg, HTML, Flash (Flash requires a backup.gif and URL link must be set to open in the existing window). Link: Send URL and art to your Correct color assignment for black Correct ink density