CardMaker 2017 MEDIA KIT

Transcription

1 2017 MEDIA KIT

2 MAGAZINE PROFILE is America s premier card-making magazine, bringing artful and inspiring designs from expert card makers to crafters who are passionate about creating greeting cards for all occasions. With original designs, beautiful color photos and informative technique articles that explain how to use a variety of materials, attracts general crafters of all experience levels, along with card-making enthusiasts who are always looking for distinctive, unique projects. provides easy-to-follow instructions, helpful step-by-step photography and a detailed materials list and buyer s guide so that readers can successfully replicate each project as pictured. We deliver a qualified and engaged paper-crafting audience to help build your business and promote your brand and products. Let us customize a marketing solution for you. Circulation: 50,000

3 READER PROFILE RESPONSIVE 76% have visited an advertiser s website 63% have made a purchase from the result of an advertisement SAVVY 75% of readers plan on spending as much as or more than the previous year for supplies 64% plan to spend $250 or more a year ENGAGED 52% complete 50+ projects a year 91% cite magazines as their main source for project ideas PASSIONATE 89% of readers use machine die cutting for their projects 84% use paper punching 99% use stamping 91% use embossing 90% use embellishing

4 EDITORIAL CALENDAR * SPRING 2017 ISSUE Submissions deadline: 8:00 a.m. (EST) 6/13/2016 Project/instruction deadline: 7/22/2016 Theme: Enchanted by Paper Card makers love paper! This issue will feature cards created from, or designs that incorporate, a wide assortment of papers. In addition to lovely cardstock and eye-catching patterned paper, consider including one of these fun options into your design: vellum, handmade, serendipity, mulberry or watercolor. Valentine s Day Feature: Say I love you all year long with paper hearts and flowers that are punched, die cut, handmade or even included in patterned paper designs! Add stamping to make your design complete. Use shades of blush pink mixed with touches of cream, chocolate brown and hints of green. AUTUMN 2017 ISSUE Submissions deadline: 8:00 a.m. (EST) 12/9/2016 Project/instruction deadline: 1/24/2017 Theme: Exploring Mediums Experimenting with new mediums can lead to wonderful discoveries in card making! However, this process can be intimidating. Let s step outside the box and show readers the wonderful and exciting designs they can create with products like stencils and texture paste, paint and embossing folders, ink and sprays! The options for creativity are endless Keep in mind, this may be uncharted territory for some readers, so keep your designs simple and demonstrate techniques in an easy-to-understand manner. Halloween Feature: Spooky Scenes (designs made with stamps, die cuts, punches, etc.) SUMMER 2017 ISSUE Submissions deadline: 8:00 a.m. (EST) 9/9/2016 Project/instruction deadline: 10/20/2016 Theme: Creating With Color Coloring is all the rage whether you re creating cards or just coloring for relaxation! This issue will feature cards created and colored with an exciting assortment of coloring products. What s your favorite coloring medium for cards? We encourage you to really play up the technique you use to create your most outstanding, colored card! We re looking for cards colored with ink pads and refills, markers, colored pencils, watercolors, crayons, paint or all kinds! Be sure to include helpful tips for using the products you select! WINTER 2017 ISSUE Submissions deadline: 8:00 a.m. (EST) 3/14/2017 Project/instruction deadline: 4/21/2017 Theme: TBD This issue will play up wonderful designs for the holiday season. We ll include quick-to-make cards (whether you need one or 50!), fun designs to create with punches and punch boards, and coordinating card and gift projects created with stamps and dies designed to make dimensional boxes, ornaments and more. Quick Christmas Cards: Make one or 50 holiday greeting cards in no time with these quick designs. To be added to our call for submissions, Submissions@Magazine.com PRINT SCHEDULE Issue Ad Close Date *Editorial calendar is subject to change without notice. Materials Due Date Mail Date Newsstand Date Spring /08/16 11/15/16 12/27/16 01/17/17 Spring 2017 SIP 12/27/16 01/03/17 02/14/17 03/07/17 Summer /07/17 02/14/17 03/28/17 04/18/17 Autumn /09/17 05/16/17 06/27/17 07/18/17 Autumn 2017 SIP 06/27/17 07/04/17 08/15/17 09/05/17 Winter /08/17 08/15/17 09/26/17 10/17/17 Spring /07/17 11/14/17 12/26/17 1/16/18

5 DIGITAL PRESENCE WEBSITES Magazine.com 80,000+ monthly page views 4,500+ monthly downloads Home to our online community where card makers find crops, blogs, inspiration and ideas! FreeCardmaking.com 34,000+ monthly page views Hundreds of free paper-crafting patterns DEDICATED BLASTS Get response by sending your marketing message to our 100,000 subscribers. CARD-MAKING CONNECTIONS Our blog that s dedicated to all things card making. Magazine.com/blog/ 100,000+ subscribers CARDMAKER UPDATE Delivered every three weeks Reach card makers with banner and content block ad units SOCIAL MEDIA Facebook: 250,000 fans and growing! Pinterest: 45,000+ followers

6 SPECIFICATIONS Full 1/2 Vert. 1/12 1/4 Vert. 1/3 Horizontal 2/3 Horizontal 1/4 Horizontal 1/6 Horizontal 1/3 Vertical 1/3 Vertical 1/2 Horizontal 1/3 Square 1/6 Vert. Full Trim 8" x 10¾" Bleed 8¼" x 11" Live 7" x 9¾" One-Third Vertical 2¼" x 9½" Horizontal 7" x 31 8" Square 45 8" x 45 8" Two-Thirds Vertical 45 8" x 9½" Horizontal 7" x 6¼" One-Half Vertical 3½" x 9½" Horizontal 7" x 45 8" One-Fourth Vertical 3½" x 45 8" Horizontal 45 8" x 3½" One-Sixth Vertical 2¼" x 45 8" Horizontal 45 8" x 2¼" One-Twelfth Square 2¼" x 2¼" ONLINE Unit Size (Pixels) Leaderboards 728 x 90 Wide Skyscraper 160 x 600 Medium Rectangle 300 x 250 Newsletter Content Block 500 x 400 Submitting Materials Materials can be submitted via Mediabank. For login information, contact: Alexia Fox Advertising Coordinator (260) Alexia_Fox@Annies-Publishing.com Electronic Media Annie s operates on a Mac platform. Files must include ALL original files, images (linked, placed or supporting EPS files) and fonts. Fonts All fonts used are to be supplied or converted to outlines. Images Supply high-resolution images (300 dpi or better). Photoshop files, PDFs,.TIFF, JPEG or EPS files are accepted. (Annie s does not accept responsibility for the quality of low resolution files.) Colors All colors must be CMYK. Spot or Pantone colors will be converted to CMYK. Black needs to be 100% black. Questions? contact: Alexia Fox Advertising Coordinator (260) Alexia_Fox@Annies-Publishing.com

7 With Inchie Cards for All Occasions Gift-Card Holders You'll Love to Create! Find Us See page 16 Tutorial CARD GET IT NOW! Copic Techniques for Coloring Hair! SPRING 2013 Handcrafted Greetings for All of Life s Occasions forspring Tips& Gift-Card Holders You'll Love to Create! 70+ Projects Techniques INCHING into SPRING With Inchie Cards for All Occasions Cascading CARD Tutorial See page 16 Find Us SPRING into INCHING CONTACT INFORMATION & Tips Techniques for Spring Cascading Projects ADVERTISING DIRECTOR Michelle Thorpe (260) Michelle_Thorpe@Annies-Publishing.com EXECUTIVE EDITOR 70 + Tanya Fox (260) Tanya_Fox@Annies-Publishing.com ADVERTISING ACCOUNT MANAGER Molly Beals (260) Molly_Beals@Annies-Publishing.com MANAGING EDITOR Brooke Smith (260) Brooke_Smith@Annies-Publishing.com ADVERTISING COORDINATOR Alexia Fox (260) Alexia_Fox@Annies-Publishing.com