ULTIMATE BOOK PROMOTION PLANNER. AuthorsSuccessGuild. From. AuthorsSuccessGuild 2016

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Norma Parsons
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1 2016 ULTIMATE BOOK PROMOTION PLANNER From AuthorsSuccessGuild

2 Welcome to the 2016 Ultimate Book Promotion Planner! We are so excited that you have decided to boost your book sales using Social Media and Online resources. Here is what this planner is all about and how to make the most of your 2016 Book. ACTION ITEMs You need to put your plan into action if you want to successfully promote your book. This planner will give you some ideas on items that will help you attain the level of success that you are looking for. The action items are not complex, but they need to be completed in a timely manner. By doing something every day, you are well on your way to a successful book promotion program. UPDATE & OPTIMIZE No matter what you post, or where you post it, you will need to understand that optimizing images or blog articles is the best way to catch more attention. All of your blog articles should contain images which have been optimized for searchability. Add keywords to your articles that are focused on your business and you have a winning combination. The steps to complete image optimization are as simple as adding alt text using the keywords and a link to your preferred web page. SEASONAL PROMOTIONS Do not forget about seasonal topics when it comes to book promotion. Capitalize on these occasions one month before they happen. If Valentine s Day is a month away, use Valentine ideas in your blogs to gain more traction. Find a list of special days and slot those into your book promotion planning. TRENDS AND NEWSWORTHY IDEAS Your blog articles and accompanying images need to be timely and up-to-date. This does not mean your old blog items need to be removed, all you really need to do is update them and republish. Trending ideas for your genre are easy to find, spend some time searching and re-posting articles to continue to boost your credibility. PROMOTIONS Book promotion is not a scary topic; it is a daily practice. are very easy to put in place; you just need to do a little planning. At Authors Success Guild we have many easy ways to help you promote your book. You just need to get started. If you have any questions or would like to discuss your needs with one of our experts, feel free to us at info@authorssuccessguild.com. We can then work with you for your best plan of action. Dr. Bette Daoust & Wendy Dewar Hughes, Partners, AuthorsSuccessGuild.com Happy Book Promoting!

3 Statistics! In order to determine your success, you need to know where you are starting. Simply fill in the boxes for the top 3 social media platforms to find out where you stand now and track yourself for months to come. You will be tracking your results for Facebook, Twitter, and Pinterest. You can add more to your planner if you feel it necessary. Date Pinterest Followers Pinterest Repin Rates Facebook Likes Facebook Shares Twitter Followers Twitter Tweets January February March April May June July August September October November December

4 January Capture all traffic that goes to your social media locations through a giveaway item. Give away something that will excite your audience. Change all your cover photos and boards to reflect the Winter season. Set up a survey of poll on Facebook or Twitter to find out what information your readers want from you. Choose 1 item from each social media platform and update it. Write down what you did and then check the box. Facebook update Twitter update Pinterest update Change your cover photos and add Valentine s Day topics to your social media platforms. For Pinterest, move your current seasonal board to the end of the list. UPDATE OLD POSTS AND IMAGES BY IMPROVING ON KEYWORDS AND ADDING ALTERNATE TEXT. Choose one post or pin and promote it This means you share the item on Facebook. Tweet it out, and Pin items around your post.

5 February Cross-promote your Pinterest profile on Facebook and Twitter. Set up your auto responder for Twitter to drive traffic to your website. Use your survey results to plan your next 5 posts. Take 1 post per week and optimize it with alternate text. Facebook Twitter Pinterest Change your cover photos and add Easter topics to your social media platforms. For Pinterest, move your current seasonal board to the end of the list. Create a contest and offer your book as a prize. Post the contest rules and how to enter on each of your social media platforms.. UPDATE IMAGES BY ADDING YOUR WEBSITE ADDRESS TO THE BOTTOM OF EACH IMAGE..

6 March Make a special announcement about your contest on each social media platform. Set up 5 tweets per day using a tool such as (use the free version) Create a Question and Answer page on your website. Choose at least 1 question from your question and answer page and post to each of the social media platforms. Facebook Twitter Pinterest Change your cover photos and add Spring topics to your social media platforms. For Pinterest, move your current seasonal board to the end of the list. USE QUOTES FROM YOUR BOOK TO ADD IMAGES TO YOUR SOCIAL MEDIA POSTS.. Start a Blab around your book genre. Use Blab.im to get started..

7 April Update your free offering on your website. Add a new board to your Pinterest account and fill it with a minimum of 10 pins. Gather at least 5 book reviews on Amazon Update your information on each of the social media platforms Facebook update Twitter update Pinterest update Change your cover photos and add Trending topics to your social media platforms. For Pinterest, move your current seasonal board to the end of the list. Update at least 5 of your older posts and re-post them on each of the social media platforms.. ADD FOOD IMAGES THAT RELATE TO YOUR POSTS, YOU WILL BE SURPRISED AT THE NUMBER OF SHARES YOU GET..

8 May Follow 50 people on twitter than have a following of more than 10,000. Join 5 Facebook groups that fit in with your audience. Find 10 Pinterest boards that inspire and motivate others and follow them. Create new images for at least 2 older posts for each social media platform. Facebook update Twitter update Pinterest update Change your cover photos and add Summer topics to your social media platforms. For Pinterest, move your current seasonal board to the end of the list. Post new articles to aggregate sites such as to get more exposure for your book.. EVALUATE YOUR POSTS AND SEE WHICH ONES ARE WORKING BEST FOR YOU. IF A TOPIC DOES NOT BRING LIKES, MAKE CHANGES TO YOUR POST..

9 June Use to increase your followers. (max of 1,000 per day). Add personal photos to your Facebook Fan page and tag them. Choose three posts to update with new images. Share (retweet or re-pin) at least 10 items each week for each of the following social media platforms. Facebook Twitter Pinterest Change your cover photos and add Independence Day and Canada Day topics to your social media platforms. For Pinterest, move your current seasonal board to the end of the list. Add more material to your Amazon author profile. Include outside testimonials and places to connect with you on social media.. UPDATE OLD POSTS AND IMAGES BY IMPROVING ON KEYWORDS AND ADDING ALTERNATE TEXT.

10 July Blog 3 times per week. Increase your number of tweets by 10% for the month (min of 200 tweets in the month.) Start pinning 10 pins per day (including re-pins and your own original work). Update at least 3 items for the following social media platforms. Facebook update Twitter update Pinterest update Change your cover photos and add Summer topics to your social media platforms. For Pinterest, move your current seasonal board to the end of the list. Prepare your audience for a relaunch of your book by getting one or two radio interviews. UPDATE OLD POSTS AND IMAGES BY IMPROVING ON KEYWORDS AND ADDING ALTERNATE TEXT.

11 August Review your mailing list. Update all your statistics if you have not already done so. Change the home page of your website. Add a new set of graphics throughout. Choose 1 item from each social media platform and update it. Write down what you did and then check the box. Facebook update Twitter update Pinterest update Change your cover photos and add Fall topics to your social media platforms. For Pinterest, move your current seasonal board to the end of the list. UPDATE OLD POSTS AND IMAGES BY IMPROVING ON KEYWORDS AND ADDING ALTERNATE TEXT. Create a newsletter and send it out to your mailing list. Be sure to add affiliate links to monetize.

12 September Offer a Back to School special on Pinterest. Promote your newsletter to your social media audience. Set up a scheduling program for your Pins, Tweets, and Posts. Choose 1 item from each social media platform and update it. Write down what you did and then check the box. Facebook update Twitter update Pinterest update Change your cover photos and add Halloween topics to your social media platforms. For Pinterest, move your current seasonal board to the end of the list. UPDATE OLD POSTS AND IMAGES BY IMPROVING ON KEYWORDS AND ADDING ALTERNATE TEXT. Add more reviews to your Amazon book page. Join the KDP program if you are not already a part of the process.

13 October Add a new product to your website. Do a poll of your mailing list to find more topics that they would like to read. Take your best Facebook posts and re-post them over the month. Choose 1 item from each social media platform and update it. Write down what you did and then check the box. Facebook update Twitter update Pinterest update Change your cover photos and add Thanksgiving and Holiday topics to your social media platforms. For Pinterest, move your current seasonal board to the end of the list. UPDATE OLD POSTS AND IMAGES BY IMPROVING ON KEYWORDS AND ADDING ALTERNATE TEXT. Be a guest blogger for at least 2 blogs that deal with your genre. Be sure to add a special promotion for the readers of the blog.

14 November Capture all traffic that goes to your social media locations through a giveaway item. Give away something that will excite your audience. Change all your cover photos and boards to reflect the Winter season. Set up a survey of poll on Facebook or Twitter to find out what information your readers want from you. Choose 1 item from each social media platform and update it. Write down what you did and then check the box. Facebook update Twitter update Pinterest update Change your cover photos and add Christmas/Hanukah topics to your social media platforms. For Pinterest, move your current seasonal board to the end of the list. UPDATE OLD POSTS AND IMAGES BY IMPROVING ON KEYWORDS AND ADDING ALTERNATE TEXT. Offer a Christmas special for your book.

15 December Add trendy articles to your newsletter this month. Thank all of your followers on all platforms for their loyalty. Change your profile photo and all your social media backgrounds. Choose 1 item from each social media platform and update it. Write down what you did and then check the box. Facebook update Twitter update Pinterest update Change your cover photos and add Winter Sports topics to your social media platforms. For Pinterest, move your current seasonal board to the end of the list. UPDATE OLD POSTS AND IMAGES BY IMPROVING ON KEYWORDS AND ADDING ALTERNATE TEXT. Send out a review of the year to your mailing list and also let them know what you have coming in the next year.

NOW FOR 2017 It is our hope that you used your planner all year long and were able to track your fan base growth. With that growth you will have been a successful book promoter!

16 NOW FOR 2017 It is our hope that you used your planner all year long and were able to track your fan base growth. With that growth you will have been a successful book promoter! In this time, you should have gained book sales along with a number of new people in your circle of influence! If you did not follow through with your action items in 2016, there is no time like the present to get started! Action is the only way book promotion works. As a reminder, seasonal content along with trending topics are one of the keys to promotion success. If you have not already done so, get started with being a part of the Authors Success Guild insider circle. Simply get started with our easy to follow step-by-step book promotion courses. Visit: and Dr. Bette Daoust & Wendy Dewar Hughes Partners, Author Success Guild Happy Book Promoting!

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