mediakit2013/2014 VOGUEknitting YEARS AS THE KNITTING INDUSTRY S STYLE LEADER

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1 mediakit2013/ YEARS AS THE KNITTING INDUSTRY S STYLE LEADER

2 EARLY FALL 2011 I NTERNATIONAL RED HOT TREND: KNIT FANTASY LACE NOIR A FINE ROMANCE THE BIG BLUES SOFTER SILHOUETTES ANNA SUI COOL CROCHET MAGICAL MOHAIR CONTEST WINNERS! CapeP lay We ve got you covered! is the knitting world s style leader and the brand that consumers turn to on a regular basis for the most inspirational patterns, chic styling and compelling techniques. Vogue is a name synonymous with fashion and style, and when it comes to knitting, nothing equals the impact of Vogue Knitting. Now reach over 1 million knitting enthusiasts through our integrated multi-media promotional package of consumer and trade magazines, live events, web and television. FALL 2011 HOLIDAY 2011 INTERNATIONAL I NTERNATIONAL Collector s Issue IN THE KNITTING MOOD FOR A to ROMANCE Z ARAN, BOUCLE, CABLES, DRESS, ENTRELAC, BLACK, FAIR ISLE, GAUNTLETS, WHITE & GRAY HATS, INTARSIA FAIR ISLE &MUCHMORE... REVISITED EMERALD STYLE CABLES WITH A TWIST TRUE BLUES LONGING FOR LACE PORTRAIT OFA LADY IT S AYARN THING! MARTHA STEWART SHARES HER LIFELONG PASSION FREE Pull-Out Pattern INSIDE WINTER 2011/12 I NTERNATIONAL KNITS YOU LL LOVE TO LIVE IN CHASE THE CHILL IN LUXURIOUS WOOL, ALPACA, MOHAIR &ANGORA! CAPE SHAPES PONCHOS, CAPELETS &COZY COVERUPS SOFT SCULPTURE SOCKS, HATS, SHAWLS & GLOVES BOTTOMS UP! STRIKING SKIRTS Comfort! SPRING/SUMMER 2012 INTERNATIONAL SPRING WISH LIST ESSENTIAL LOOKS YOU LL WANT TO CREATE! ARTIST S STUDIO TOP TEN MUST-HAVES IN PAINTERLY HUES WATERCOLOR SHAWLS &WRAPSIN ROMANTIC LACE NATURE S PORTRAIT SUMMER TOPS IN FULL BLOOM Artistry

3 About Us: Vogue Knitting Is New and Exciting: Only Vogue Knitting offers features like VK360 that provide the consumer with a 360 view of the garment. Vogue Knitting Builds Your Business: Vogue Knitting consumers buy your brands as seen in your advertising and in our editorial design. With the Vogue name and distinguished heritage, Vogue Knitting has access to top trend information and products. When we link you to this world, your business benefits. If it s in Vogue Knitting, it says style, and so do the products that appear there. Vogue Knitting Is Distributed Across the Globe: Vogue Knitting enjoys total national distribution and international recognition in all fashion capitals and major cities across the globe. Vogue Knitting is also prominently placed at fine yarn and needlework shops, major book retailers and online. Vogue Knitting Is a Collector s Item: Our readers keep their issues 96% save every copy and share them with friends, ensuring three readers per copy, on average, and guaranteeing repeated exposure for your brand and products. PLEASE CONTACT: Doreen Connors, Director of Advertising Sales phone: doreen@sohopublishing.com Rose Ann Pollani, Accounts Manager phone: roseann@sohopublishing.com fax: Vogue Knitting Connects Designers and Knitters Only Vogue Knitting consistently delivers top designers such as Nanette Lepore, Rebecca Taylor, and Twinkle, just to name a few. And with its range of expert and easy patterns, every level of knitter is represented. Vogue Knitting Reaches and Teaches: Every level of knitter is captivated by the Vogue name and its stimulating take on fashion. Likewise, Vogue Knitting delivers the perfect mix of classic, contemporary and insider fashion design that experienced and aspiring knitters seek.

4 Our Readers: Purchasing Trends First learned of a product in a VK magazine advertisement 83% Shop the Web for products advertised in VK up 50% from last year! 94% Purchased a product advertised in VK magazine up 10% from last year! 70% Searched for more information on a product seen in a VK magazine advertisement 55% Visit knitting-related websites multiple times a month 47% Demographics & Loyalty Median age 49 Married 66% College graduate or higher 72% Average household income $75,000 Average number of years reading VK 5.5 years PLEASE CONTACT: Doreen Connors, Director of Advertising Sales phone: doreen@sohopublishing.com Skill Level Projects completed per year 15 Belong to a knitting organization 55% Read VK for the patterns 95% Prefer technical subjects 88% Rate themselves as above-average knitters 54% Over 20 knitting books in library 63% VK readers who also crochet 64% Rose Ann Pollani, Accounts Manager phone: roseann@sohopublishing.com fax:

5 Special Marketing Opportunities: ADVERTORIALS Many issues of Vogue Knitting contain advertorials special advertising sections designed to fit seamlessly into our editorial content. Developed and styled by Vogue Knitting s award-winning creative staff, these advertorials combine both print and online exposure for your products. Our advertorials generate buzz and direct traffic to your website and stores. NEW & KNITWORTHY This special advertising section provides mini reviews of products and services, allowing you to spotlight your product with a picture, copy, contact information and up-front positioning. It s a proven information and sales driver. PLEASE CONTACT: Doreen Connors, Director of Advertising Sales phone: doreen@sohopublishing.com ADDED VALUE FEATURES These custom-designed advertising units enable your company and products to stand out and offer additional value to your customers. Ask one of our sales representatives about any or all of these special offerings: Half Front Cover Wrap Fold-Out Booklets* Split Cover Inserts* Stand-Alone Supplements* * Can be printed in overruns for distribution at shows and point of sale. Rose Ann Pollani, Accounts Manager phone: roseann@sohopublishing.com fax:

6 Print Advertising Vogue Knitting Schedule ISSUE SPACE CLOSE MATERIAL CLOSE ON-SALE Spr/Sum 2014 NOV 9 NOV 26 MAR 4 Crochet 2014 JAN 9 JAN 27 MAY 6 Early Fall 2014 MAR 9 MAR 27 JUL 8 Fall 2014 MAY 9 MAY 27 SEP 2 Holiday 2014 JUL 9 JUL 27 NOV 4 Winter 2014/2015 SEP 9 SEP 26 JAN 6 Ad Rates UP FRONT Four Color 1x 3x 6x 12x Back Cover 8,995 8,543 8,098 7,646 Full Page 8,386 7,739 7,547 7,131 2/3 Page 6,263 5,945 5,631 5,319 1/2 Page 5,412 5,140 4,868 4,596 1/3 Page 4,133 3,925 3,722 3,513 1/4 Page 3,462 3,254 3,004 2,737 1/6 Page 2,663 2,513 2,328 2,119 MARKETPLACE Four Color 1x 3x 6x 12x Full Page 5,848 5,622 5,338 5,055 2/3 Page 4,383 4,175 3,972 3,763 1/2 Page 3,538 3,427 3,260 3,092 1/3 Page 2,501 2,386 2,277 2,161 1/4 Page 2,000 1,815 1,650 1,510 1/6 Page 1,374 1,321 1,263 1,204 1/12 Page Black & White 1x 3x 6x 12x Full Page 6,263 5,945 5,631 5,319 2/3 Page 4,561 4,329 4,103 3,872 1/2 Page 3,768 3,579 3,393 3,200 1/3 Page 2,495 2,367 2,241 2,119 Black & White 1x 3x 6x 12x Full Page 5,598 5,372 5,088 4,805 2/3 Page 4,133 3,925 3,722 3,513 1/2 Page 3,288 3,177 3,010 2,842 1/3 Page 2,251 2,136 2,027 1,911 1/6 Page 1,124 1,071 1, /12 Page

7 Print Advertising Ad Page Dimensions BLEED NON-BLEED SPREAD Live: 16" w x 10 1/4" h Trim: 16 1/2" w x 10 3/4" h Bleed: 16 3/4" w x 11" h 1/8" gutter on both pages for grind off FULL PAGE Live: 7 3/4" w x 10 1/4" h Trim: 8 1/4" w x 10 3/4" h Bleed: 8 1/2" w x 11" h 1/3 PAGE VERTICAL 2 1/4" w x 10" h 1/3 PAGE SQUARE 47/8" w x 4 7/8" h 2/3 PAGE VERTICAL Live: 5 1/8" w x 10 1/4" h Trim: 5 1/2" w x 10 3/4" h Bleed: 5 5/8" w x 11" h 1/4 PAGE VERTICAL 3 3/4" w x 4 7/8" h 1/2 PAGE VERTICAL Live: 3 1/2" w x 10 h Trim: 3 3/4" w x 10 3/4 h Bleed: 4" w x 11" h 1/6 PAGE HORIZONTAL or VERTICAL 47/8" w x 21/4" h 1/2 PAGE HORIZONTAL Live: 8" w x 5" h Trim: 8 1/4" w x 5 1/4" h Bleed: 8 1/2" w x 5 3/8" h 1/12 PAGE SQUARE 21/4" w x 2 1/4" h 1/2 PAGE DIGEST Live: 4 5/8" w x 7 1/2" h Trim: 5" w x 8" h Bleed: 5" w x 8 1/8" h SEND MATERIAL TO: Rose Ann Pollani roseann@sohopublishing.com SoHo Publishing Company 233 Spring Street, 3rd Floor New York, NY General Information Both full-page and partial-page ads are only accepted as high resolution PDF FILES WITH EMBEDDED FONTS. Please note that all images in the file need to be 300 DPI CMYK. We cannot accept ads sent in RGB format. If received in this format, there will be a charge for converting to CMYK format, which can cause colors to change. The ad can be sent one of the following ways: Saved to CD and mailed with a printout of the ad ed to roseann@sohopublishing.com Placed on SoHo s FTP site Please be sure to reference the with the advertiser name, magazine name and issue. For any questions regarding ad material, please contact Rose Ann Pollani at or roseann@sohopublishing.com.

8 Print Advertising Creative Services Vogue Knitting offers a full suite of creative services. Our skilled designers and copywriters can write and create your print and online ads, newsletters, brochures, postcards and so much more. Ad Production Rates SUPPLIED ADS Key or Code Change $30 Special changes $75 4-COLOR AD PRODUCTION Layout, mechanical with 3 corrections Production, color separation (includes 5 logo scans, clip art, etc.) $950 Additional scans $50 each Additional mechanical corrections $75 each Matching color to swatch $50 per swatch Matching color to chrome (supplied by advertiser) No charge DUPLICATE AD Same size, no changes $100 Size, code and/or copy changes $130 BLACK-AND-WHITE AD PRODUCTION Layout, mechanical, 3 proofs (maximum of 5 art or photo scans) $250 Online Ad Production (Flash & GIF) $250 and up Brochures, Postcards, Newsletters Call for quote Contact Do you have an idea for a special promotion that doesn t fit in our outline? Please contact us and we ll help you decide how to make the greatest impact with your advertising plan. Doreen Connors Director of Advertising Sales Phone: Doreen@sohopublishing.com Rose Ann Pollani Accounts Manager Phone: Roseann@sohopublishing.com