Say Hello to Twist Collective

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2 Say Hello to Twist Collective More than just a collection of patterns, Twist Collective blends artful, inspiring design and photography with informative, user-friendly articles and tutorials, giving knitters the projects they crave and thanks to the interconnectivity of the web instant access to the yarns, needles, and notions they need to make them.

3 Grow with us Since its launch in 2008 Twist Collective has been redefining what a knitting magazine can be. Issue after issue, we bring our readers the best in knit design, advice, and inspiration. We revolutionized the way designers are paid, provide a showcase for both established and upand-coming names in the industry, and offer innovative ideas for collaboration with advertisers. In 2017 we joined with WEBS, America s Yarn Store, a beloved and well-respected name in the world of handknitting. This partnership expands our audience, our presence in the needlework world, and our ability to continue to innovate new markets and new ideas that benefit both our readers and our advertisers. As a small micro-yarn mill, we need to advertise in many formats from posters on ferries to national knitting publications in order to build brand awareness. Twist Collective is one of the best publications we advertise in as the designs are stunning, editorials crisp, and the supporting material highly relevant. Most importantly, we like all the folks at Twist and find them easy to work with. We rate Twist one of the most effective and efficient advertising publications.. SVEN RISOM

4 Advertise and you ll... reach a targeted worldwide audience, 24 hours a day Each issue of Twist Collective reaches passionate, committed knitters from around the globe. Our readers have high ambitions for their craft and count on Twist Collective to supply them with great design and immediate access to the patterns, yarns, needles, and notions they need to support it. instantly connect with customers The unique format of Twist Collective allows knitters to instantly purchase patterns and click through to the sites supplying the yarn and notions needed to complete them. Our new partnership with WEBS will only increase the number of people your Twist Collective ad will reach. Your ad in Twist Collective encourages our worldwide audience of committed customers to react immediately to your message, putting them instantly in touch with all that your company has to offer. keep the conversation going, spreading the word about your product or service Twist Collective s social media know-how, backed by WEBS network of experts, ensures that the excitement about each issue (and the products found within it) doesn t end with the launch date. Our readers enthusiastically tweet, post, link, update, and otherwise share what they ve discovered on our pages, spreading the word about your products and services to thousands of others with a passion for yarn and needles.

5 support independent design Twist Collective believes that good design drives the knitting industry. Compelling patterns sell yarn like nothing else and those patterns come from designers who are supported with fair pay. An advertising dollar spent in Twist Collective not only promotes your product, it also cultivates and nurtures independent design. You can feel good about that and have confidence that our readers understand and appreciate the support your ads provide. With your yarn showcased on our pages, you ll get more bang for your buck and more content for your brand. I think Twist Collective is guaranteed long-term success. Each issue is more consummate, more exquisite, more polished, fresher than the last, and they embed who they are, what they offer, and what knitting can be more and more deeply in the collective psyche of knitters. C AT B O R D H I

6 Twist Collective by the numbers: 29 issues 20,475 Facebook likes 8,429,314 sessions (since magazine launch) 23,700 newsletter subscribers 42% view rate typical 23,569 Twitter followers 4,336,445 users (since magazine launch) 32,823 projects shared on Ravelry over 800 patterns published 292 designers published over 180,000 patterns sold Top 10 Visiting Countries: United States Canada United Kingdom Germany Australia Russia Finland France Norway Sweden 13.3% of sessions include 20 or more pageviews 227,964 WEBS facebook followers over 1,000 yarns in stock at WEBS not to mention the TONS of inspiration we ve provided to knitters worldwide

7 Customers say: Twist Collective is my favorite knitting magazine, hands down. I love everything about it, from the articles to the designs to the beautiful photography and diverse models. Well done! Susan Twist Collective has a very loyal customer base. Here are some unsolicited words of praise from our customers: I vividly remember the first issue of Twist; it literally took my breath away. In fact, I think the entire knitting universe gasped. In one swoop Twist raised the standard of knitting design and publication and led with a business model that put integrity and respect for the designer at the heart of the way Twist would lead its life. Not once since then has Twist faltered. We are lucky to have a constant stream of wonderful designs; superb creative design, styling and art direction; and interesting articles. You all enhance my knitting life. -Liz Two of my most trusted/loved brands coming together. Very excited to see what s next!! Dina Congrats on your marriage great fit and can t wait to knit from what you do together. Judi (about the WEBS/Twist Collective partnership) Yay!! This pairing is as good as coffee and sweet rolls... dark chocolate and kisses... wine and more wine. Woohoo! Beth Just wanted to say thanks and congratulations on another terrific issue! It is just so well done and inspiring. The designs, the styling, the photography, articles and even the ads. If Twist were physical, it would be a slick, coffee-table knitting mag, one that keeps drawing you in. But I m glad it s not, because now I don t have to worry about even more stuff in the house and it s always there. Anita I just have to tell you how very much I enjoy your publication. I look forward to every issue and in the meantime, devour all your back issues over and over. It is very unusual to find a publication where patterns are for sale and so much information is available before purchase. Often patterns in other emagzines are appealing, but not enough info is given to make a decision. You never disappoint. Please keep publishing this fantastic source of pleasure. Marjorie One thing I really love about Twist is that I never have to worry about how well-written the patterns are. They are always very professionally done, and all my Twist patterns come out as expected. I m always very happy with my purchases. Great magazine and great people behind it. Kimberly

8 Advertisers say: Over the course of the eight years that Twist Collective has been in business, we have built strong ties with our advertisers, many of whom have been with us from the very beginning, and who continue to find it a valuable relationship. I cannot say enough about the relationship we have developed with Twist Collective since their very beginning. The exposure we get is immeasurable in terms of the international audience that gets to see not only the extraordinary talents of such a diverse group of designers, but also the variety of yarns available as well. Briggs & Little could not get their yarns into the hands of these talented designers without the help of Kate and everyone at Twist Collective. We sincerely appreciate the opportunity to work back and forth with people who are so in tune with knitting trends and look forward to many, many more years of the same. Thank you Kate and Twist Collective from Canada s Oldest Woolen Mill. John A. Little, Co-Owner & Manager, Briggs & Little Woolen Mills Ltd. At its heart, Twist Collective is a unique, international community of knitters, designers and retailers, collaborative in nature and universal in appeal. As the voice of this community, each issue of the online publication is meticulously curated and driven by the editorial team s profound regard for its audience and its contributors. Catherine Lowe, Owner, Catherine Lowe Yarns My company, Blue Moon Fiber Arts Inc has been an advertiser with Twist Collective since it s very first issue. I know there is no better way to spend my advertising dollars. Twist is not only full of all kinds of knit wonder from some of our industry s leading designers but often is the leading edge in knit design. Nestled among all of the many stunningly creative design schemes are interesting, educational and fun columns and features from those talented souls who know the ins and outs, of fiber, yarn, knitting, and crocheting. As an advertiser I feel I am part of all of this by the responsive and organized way I am communicated with. I am often asked for feedback and input on yarn and color choices for designs that feature my yarns. Kate Gilbert and her team are creative, organized, responsive, respectful and great fun to work with! Tina Newton, Owner, Blue Moon Fiber Arts Twist is a great way to reach an active and passionate online consumer. Its designs are always beautiful, and the photography is unsurpassed. Betsy Perry, Classic Elite Yarns

9 t Twist Collective Online Advertising dimensions (in pixels) ads are placed according to their size, larger ads receiving priority, and as reservations are received spread 1400 x 800 one-third page 238 x 800 Twist Collective is designed like a traditional print magazine with turning pages. A spread gives you the entire two pages of the magazine with no editorial content. Ad artwork may be changed monthly full page 700 x 800 Ad artwork may be changed monthly banner ad 728 x 90 Banners appear on all shop, article, and blog pages. Ad artwork may be changed monthly half page 680 x 385

10 t March 2018 Twist Collective March 2018 schedule & price list May 2018 Steve and I are very excited about partnering with Kate to take Twist Collective to the next level. One of the ways we will be doing this is to expand our publication from three to six issues a year. This change gives you the opportunity to double your exposure when you advertise with us. Knits that will make you jump for joy! The meaning of yarn, a contemplation of crochet and how alpaca breeders are giving back in Peru. ARTWORK DUE February 6 PAYMENT DUE February 6 LIVE DATE March 2018 Price List (USD) 550 SPREAD* 475 FULL PAGE* 320 HALF PAGE 260 ONE-THIRD PAGE 300 BANNER* Two-month block. Banner ads rotate between eight advertisers and are our most viewed placement. Creativity will be in full bloom with oh-so-pretty warm-weather knits, an introduction to weaving and a look at hemp fibers. ARTWORK DUE April 2 PAYMENT DUE April 2 LIVE DATE May DESIGNER AT YOUR SERVICE Our graphic designer will create an ad using your logo, images, and text. A proof will be provided for your approval. Our new rates reflect the change in publication frequency. Those of you who advertised in all three issues in the past will now be able to advertise in four issues with no increase in cost. Of course, we hope that you ll choose to advertise in all six issues. We will be sending an opt-in offer to the thousands of knitters on the WEBS list, further expanding our readership and increasing the number of views your ads receive. Each issue of the magazine will also be promoted on all of the WEBS social media platforms, podcasts, and catalogs, giving your ad even greater exposure. Yarn links will now go to WEBS where readers will be able to purchase your yarns. If WEBS doesn t stock your yarn don t worry we will kit projects for yarns not carried in the store in multiple colorways. We want to continue to support indie designers and yarn companies. We are very excited about these changes and the future of Twist Collective. As always, our goal is to support all aspects of our industry. Together we can keep it going strong.. * Artwork may be changed monthly (March and April) ADDITIONAL INFORMATION Advertisements should promote your product without detracting from the aesthetic of the magazine. Ads that do not meet our standards may be refused or require modifications. Advertisements will be accepted as a static jpg. Ad artwork should be ed in jpg format to ads@twistcollective.com along with the desired landing page URL Please name your file using this scheme: 18-03_yourcompanyname.jpg Kathy Elkins kathy.elkins@yarn.com Steve Elkins webs@yarn.com In order to secure your advertising space, we request your ad artwork and payment by the noted due dates. We require this lead time to allow for the time involved in page layout. If not received, we reserve the right to sell the ad space to a business on the waiting list. Thank you for your understanding.

11 Let s work together Every issue of Twist Collective is a team effort and we consider our advertisers to be a valuable part of that team. We pride ourselves on inspiring knitters to expand their skills and embrace new designs, and we count on you to provide them with the means to make their creative dreams a reality. Your advertising dollars help us support great design and allow us to keep delivering the excitement that keeps our industry moving forward. In return, our worldwide reach (now even bigger thanks to our partnership with WEBS) puts your products in front of an ever-expanding base of creative, committed customers and gives them the instant means to purchase from you. Become a part of our team, and we can continue to do great things together. Kate Gilbert kate@twistcollective.com twistcollective.com