Making The Connection Viral Marketing Resources

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1 Making The Connection Viral Marketing Resources Social Networking Scripts Facebook, Twitter and LinkedIn are great resources for business owners to market their business. By creating specific messaging you can target a large base of people to promote your latest Hostess Incentives, booking specials, product promotions or new product launches! You don t need a lot of detail, just enough to engage and intrigue readers. The announcement should make readers take action to contact you for more information on booking a party, the business opportunity or purchasing products. Below are some great messages you can post on your social networking sites that can help you boost bookings, increase sales and find new Recruits: I was in desperate need of a change when I stumbled across an amazing opportunity at a Pure Romance party! Pure Romance allowed me to spend time with my family, pursue my interest and experience financial freedom. Since then, I ve been able to set and reach tremendous goals and travel the world with Pure Romance! What is holding you back? Go to my website (insert link) or call/text me to start your business today! Looking for a change in 2012? It's Your Time! I have Opportunities for women who want to be empowered, educated, and entertained! Call me to find out how you can own your own business! Life your life by design not default! Become a Pure Romance Consultant. To learn more, call or me! Want to get 50% OFF your favorite Pure Romance products? Book a party with me to learn how! Live the life you deserve! Looking for a new career, or a way to make extra money. Join my team! Contact me today to learn more. Open (insert month) party dates! Thursday, (insert date), Friday, (insert date) and Sunday, (insert date). Girls night in party anyone? Are you ready to party? Ladies, get an additional $50 in product the month of

2 (insert month) when you book a party with me! This is one party you will never forget! Book a Wednesday party and receive a $35 gift FREE! Visit my website (insert link), send me a message or give me a call! Want to earn FREE Pure Romance products? Book a party today and earn $10 off your order. For the month of (insert month), book a party and get % off! Contact me today to host a party! For those of you who have had a Pure Romance party with me, what was your favorite part about it? For all my past customers who have attended a Pure Romance party, what was your favorite part of the party? The nd person who answers gets 15% off your next order! Internet Marketing Etiquette Marketing on the Internet is a wonderful way to reach a large population of potential customers, but there are a few things to keep in mind! Remember to keep it appropriate! People have different comfort levels when it comes to sexuality related content and how it is shared on their personal pages. Assume that everyone can see your posts, so keep them PG- 13! You are posting to a public site, so always remember this information can be accessible to just about anyone. Do not post information about customers or photos without permission. Make sure you get approval for everything! Know your audience! Make sure the messaging is appropriate for the group you targeting! Consider teasers, where they have to message you for additional information about products or other sexual health related information! Watch your frequency of posting! Make sure that it is balanced between business, personal and current events. Don t bombard your customers and friends with information. It should be relevant, timely and fun!

3 Scripts In addition to using the Pure Romance Media Center, you can also send out personal and mass s to market your business. Here are a couple examples of s you can use to reach out to your customer and future Hostesses. Book a Party Dear (Contact s Name), Hello! Did you know that a Pure Romance party is a great way to share a fantastic night with your closest friends? If you are like me, you are looking for an excuse to laugh a little, while being educated, empowered and entertained! You can check out all of our new products and stock up on your favorites by hosting your own party! As my Hostess, you will receive a FREE gift just for having the party and the opportunity to earn over $100 towards the items of your choice. My calendar is quickly filling, so contact me today to reserve your party date! Sincerely, ( signature) New Product Announcement Dear (Contact s Name) That s right! The Pure Romance line just got a makeover and I am so excited to share it with you! There are new scents and flavors as well as brand new bedroom accessories! Now would be the perfect time for you to host your own party and be one of the first to see the new product line. As my Hostess, you will receive a FREE gift just for having the party and the opportunity to earn over $100 towards the items of your choice. Contact me today to reserve your party date so that you are the first to see what s new! I look forward to hearing from you! Sincerely, ( signature) Party Booking Thank You This is a great way to follow up with your new Hostesses and begin the process of building a relationship with her.

4 Dear (Hostess Name), Thank you for booking a Pure Romance party! It was a pleasure speaking with you today. We have scheduled your party on: (date) at (time). As a Hostess, you will receive a portion of the party sales to use towards your purchase, and you will receive a gift, just for hosting the party! You will receive a Hostess Packet in the mail, which includes invitations, catalogs and tips for planning a successful party. So you can get started right away, I am attaching a document that will help you create and organize your Guest List. This document will also be included in the Hostess Packet as well. If you need further assistance, please don t hesitate to me or call me at (Insert Phone number). I m here to help make it simple, easy and fun to hold a party. Thank you again for choosing Pure Romance by (Consultant Name)! Sincerely, ( signature) Your Signature Remember the success of Hotmail? Your signature is a communication method that is often overlooked, but it too should be updated to reflect the new product launch, product makeovers, and packaging. signatures should be professional and clean and not have a lot of added information or colors that can be distracting. The following is an example of what your signature should look like: Mary Smith Pure Romance Consultant Shop Online Now! Check out the NEW look and packaging of your favorite Pure Romance products!

5 Making The Connection Grassroots Marketing Resources Your Pure Romance 30- Second Commercial It s how you advertise your business that can have a tremendous impact on your overall success. Companies spend billions on advertising and as consumers we are inundated with their messages at every turn. How you answer the question, What do you do? or What is Pure Romance? can turn an average conversation into an effective advertising conversation for your business. With most conversations, you typically have just a moment to get them interested in Pure Romance. If your response feels like a sales pitch to the other individual you will have them running for cover. You will want your answer to be short and snappy and have the individual saying, Tell me more! By developing and practicing an effective 30- Second Commercial you will be able to answer the question, What do you do? or What is Pure Romance? with confidence while telling friends, family members or complete strangers what you do and how it can benefit them. Keep in mind, 30 seconds is brief enough for the listener to develop interest, but not long enough for them to fully understand the concept. Your goal should be to engage the individual in a conversation, prompting her to ask you more questions. Curiosity shows interest and gives you the opportunity to explain the benefits of Pure Romance while developing a trusting connection. Your 30- Second Commercial breaks down into four basic elements: 1. Introduction. Your name and what you do. My name is and I own and

6 operate my own Pure Romance business. 2. A brief description of Pure Romance. We are an in- home party plan like Pampered Chef or Mary Kay. This gives others a point of reference. 3. What you sell. Explain in a tasteful, yet simple way that Pure Romance sells lotions, lingerie and bedroom accessories. 4. Your Offer. This is where you need to spend the majority of the conversation. You will want to explain why somebody would want to learn more about Pure Romance. What s in it for them? Sample 30- Second Commercial: Hi, my name is. I own and operate my own Pure Romance business. Pure Romance is an in- home party plan, similar to Mary Kay or Pampered Chef. We offer a wide array of intimacy products, from lotions and lingerie to bedroom accessories. The best part of my job is that I get to throw fun parties for women and give away free products! My Hostesses can receive up to $100 in free gifts just for having a party! Important Points Talk about the amount of product a Hostess receives and the other benefits of holding a party in a way that people can immediately understand. Avoid talking about percentages or complicated rewards programs. You should develop a 30- Second Commercial that you are comfortable with Practice saying it so that it rolls off your tongue naturally. When you have your basic 30- Second Commercial committed to memory, turning an ordinary conversation into a Pure Romance conversation will be easy and natural. Since no two conversations are ever the same, you will need to adapt your commercial to fit the situation. Once you have your 30- Second Commercial committed to memory, you will be able to share all or portions of it when necessary. Talk to everyone! Make it a goal to talk to 3-5 people everyday about Pure Romance. Attend networking events; promote Pure Romance on social networking sites, get outside of your comfort zone. Give everyone you can your 30- Second Commercial.

7 Phone Script The phone will be a powerful marketing tool for your business. After you fill out your Top 50 List, select five to 10 people that would be most likely to host a party, pick up the phone and call them to tell them about your new business. Hello, may I speak with? Hi, this is with Pure Romance. Have I reached you at a good time? Great! I am excited to share some awesome news with you. I am currently booking parties for my Pure Romance business! Are you familiar with Pure Romance? Pure Romance parties are a great way to have a fun girls night in where I present our incredible line of romance enhancement products to the ladies that attend and spoil you rotten! I called to invite YOU to be one of my Hostesses! The average Pure Romance hostess receives $ $ in FREE product! Have your own specials? Insert them here! Can you believe that??? All that, just for getting some girl friends together and having a fantastic time! When would you like to book your own party and earn some extra FREE product?

Consultant, vary your response depending on how the potential Hostess learned of Pure Romance: That s great! What program were you watching?

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