KGraphics & Web Design. Design Brief. Let s start that project. Web design Identity design Branding Print Signage

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Buddy Farmer
6 years ago
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1 allima KGraphics & Web Design Design Brief Let s start that project Web design Identity design Branding Print Signage Please choose the sections that are most relevant to the project you have in mind.

Thank you for considering me for your design project! It s very important to me to understand your business and It s goals before beginning any design project.

2 Thank you for considering me for your design project! It s very important to me to understand your business and It s goals before beginning any design project. This Brief will give me a better idea of your project vision. That s why the more thought and detail you put into each answer, the easier it is for me to create those beautiful designs that are in line with your goals. And don t worry, if there are any questions you re not sure about, I ll talk you through them. The more you can answer, the quicker we can start your project and the quicker your business can shine through your new business branding designs and/or website. My main goal is that you are happy with each design, promotional material, print or website that I create for you. I ll guide you through every step of the way. Thanks! When you re done, It s as easy as saving this document, and ing it to me: kate@kallimadesign.com This is an interactive PDF document that requires Adobe reader 5+ for it work the way it should. You can download the reader for free here. Kate: F in P

3 1 A bit about you & your business Your name: Business name: Tel number: Fax number: Tel number 2: Address: Tell me more about yourself, your business & the services you offer: Is there a deadline for this project? How did you hear of Kallima Design? Through a friend/word of mouth Through social networks (e.g. Facebook) Through a search engine (e.g. Google) Article or Other What can I help you with: Custom website design & development Identity design & business branding (e.g. business card, letterhead, logo, manual,etc) Graphic design/print Is there a unique story behind your business or the name? And what s your companies mission and vision?

4 2 Identity & Branding Design Which design services do you need me to create for you: Logo Business card Letterhead Brochure Complimentary slip Fax sheet Invoice/quote Booklets VS Manual All I can prepare a design package for you. Please list the designs needed: How would you like to be perceived by others & potential clients? In 5 words, describe overall look and feel you would like for your brand: (e.g. classic, funky etc) In 5 words, describe the impression you wish your brand would evoke: (e.g. smart, caring, savvy) Explain a bit more about your project: What would you like to accomplish with your new branding designs? (e.g. A fresh new look, awareness of your services etc) What are you re preferred colour schemes? (list any colours you like the look of)

Primary target market: Who do you want to reach? Be as specific as possible: (e.g. age range, profession, interests, education, income, location etc) Are there any logos or brands that you like the look of?

5 Primary target market: Who do you want to reach? Be as specific as possible: (e.g. age range, profession, interests, education, income, location etc) Are there any logos or brands that you like the look of? List at least 3. Please explain why: Who are your competitors and what sets you apart? List at least 3. What is unique about your services? How do you solve customers problems? Do you have an existing brand? What would you like to improve or change?

6 3 Graphic Design/ Promo Material/ Print Which design services do you need me to create: Signage Packaging Labels Stickers Swing tags Dvd covers Posters Banners Advertisments T-shirt/clothing Leaflets/flyers I can prepare a design package for you. Please list the designs needed: What would you like to achieve? What is the purpose for your marketing material? Who is your target market? Be as specific as possible: (e.g. profession, education, age etc) Any technical considerations to be aware of? (dimensions, size, colour, material etc) Any other details you feel are relevant? (quantity, style, look and feel etc)

7 4 Web Design & Development Which design services do you need me to create: e-commerce site Wordpress site setup Social media profile setup Custom designed site (site showcasing your services etc) CMS (updating site yourself) Hosting Domain registration Website Maintenance & updates Blog setup Responsive site Stock images Proofing/Copyrighting Ask me about my Hosting & Maintenance packages. Is this a new website, or a re-design? What s your web address? If needing a domain, list at least 4 domain names you like in order of preference: (I will check which is available for you) www. www. www. www. What are your goals in developing a website? What would you like to achieve by having a website? (your services, encourage people to sign up, join newsletter, sell products etc) What are the primary business objective for the site? (promote product/service, brand awareness, increase sales, increase subscribers, donations, complete a form etc) Audience demographic: Who would be your typical visitors? Be as specific as possible: (based on demographic, e.g. age range, profession, interests, location, occupation, gender etc)

8 Who are your competitors, and do they have websites? (please list at least 3) How does your business differ and stand apart from your competitors? (Why should potential customers work with you and your business?) Describe the impression you would like new visitors to get when visit your site? (e.g. fun, classic, professional, friendly, trustworthy etc) Describe in a few words, the overall look and feel you would like for your website: (e.g. vintage, corporate, colourful, high-tech, creative etc) Do you have any colour preferences or existing brand colours? What scheme would you go for? (bright, neutral, dark, minimal) If you were using a search engine (Google), what phrases, words or keywords would you use to find your website? (list at least 5) Do you have an estimated number of pages for the website? What specific page names would you like to include? (e.g. about, gallery, services, contact etc)

9 Will you be needing any SEO help? Please specify: (registering with search engines, adding business to numerous business directories, Google Analytics setup, keyword research etc) List any websites you find interesting. What do you find most attractive about these sites? Please Explain: (e.g. colour, layout, content, organization, images etc) How often do you believe the site will be updated? (e.g. new content, articles, photos etc) Is the website content, text and images ready for me to use? What do you have that I can already add to the website? (e.g. profile, service list, gallery photos, articles, stock images, logo etc) Is there any additional functionality you would like to build within your website? (blog, image gallery, video, search functionality, social media integration, forum, signup capability) Thanks again & Congrats! We re well on the way to starting your new project. All you have to do is save this document & back to me: kate@kallimadesign.com I ll get back to you soonest!

REV: 3 DATE: Post Office Box 0416 Saint Ansgar, Iowa Telephone: Online: PROJECT KICKSTARTER

REV: 3 DATE: Post Office Box 0416 Saint Ansgar, Iowa Telephone: Online: PROJECT KICKSTARTER REV: 3 DATE: 081518 Post Office Box 0416 Saint Ansgar, Iowa 50472 Telephone: 855.776.2242 Online: www.triple3.co PROJECT KICKSTARTER THANKS FOR CONSIDERING TRIPLE3 FOR YOUR PROJECT! We all know communication