2 INTRODUCTION Lead generation is a process. And, a process starts out with a plan. Generating leads consistently will be easier when you follow a proven step-by-step plan. This 20-Day Lead Generation Planner will hold your hand step-by-step to illustrate how to generate targeted leads and convert those leads into clients. The simplest way this is done is by offering free value added material (like this!) to build an list that you can build relationship with and continue to market to. (see Day 2: Create Your Lead Magnet) This document may contain affiliate links. It comes at no additional cost to you if you choose to make a purchase and helps us continue providing you with free content. We only recommend things we know and use ourselves. We encourage you to review and follow the 20-day plan provided. If you have any questions along the way, please feel free to Hanna Guerra, CEO and Chief Lead Generation Strategist for Just Get er Done Marketing a lead generation services agency that helps entrepreneurs and local small businesses get new clients continuously and consistently. Copyright Just Get er Done Marketing All Rights Reserved.
3 PREPARATION Before we start, let s make sure we have a few things in place, like: 1) Who is your target audience (niche)? Be specific as it will help you attract the right audience for your business. What do they struggle with their pains and frustrations? 2) What is your mission? For example, fill this out: I help [Who] do [What] by [What]. 3) What is your value proposition? How do you help your customers solve their problems? If I can help my audience feel that [ ], then they will do [ ]. 4) Have you set some goals? For example, in the next 3 months, what profit do you want to generate from your business? How will you achieve them? By getting 500 subscribers? By getting 100 of those subscribers sharing a giveaway? By enrolling 100 customers in your course?
4 PREPARATION CONTINUED Let s break it down this way and organize the sections that will be VERY IMPORTANT to your business core MARKETING MESSAGE! Your message should be your LANDING PAGE s MAIN HEADLINE! Target Market PAINS/FRUSTRATIONS GOALS/DESIRES DREAMS/ASPIRATIONS We help graphic designers cut website developers out of their business so they can retain much more of their revenue without having to learn any code in under 7 days I help caring parents double their child's confidence in 30 days so they can succeed in all areas of their life without becoming a target for bullying
5 DAY 1: PLAN YOUR SALES FUNNEL Answer these questions first: 1) What solutions are you providing with your product or service? 2) Who will benefit the most from these solutions? [Term: Target Market / Audience] 3) Where are these people hanging out locally and/or online? For example, which social media, forums, groups,? 4) How or what kind of information, product, or service can you provide to create curiosity (but not yet buy your product/service) for the majority of your audience? [Term: Lead Magnet] Day 1 Tasks: 1) Research other similar businesses providing similar product/service to yours to gain knowledge of their lead magnets. 2) Draw a funnel like the image on the left. Plan out what lead magnet you will use, what other added value you will offer after they sign up, what you will sell, and how you will take care of them during and after (in the funnel).
6 DAY 2: CREATE YOUR LEAD MAGNET You might believe that you don t know what a lead magnet is. But, you do. You might have even participated in one or a few to get free information or product that you wanted. The graphic on the left illustrates 21 types of lead magnets you can create. Whatever it is though, it always serves the same purpose >> to be used in exchange for contact information. For example, a golf academy might give away a free 5-point guide to improving your golf swing. A real estate agent might give away a free checklist for buying a new home. Day 2 Task: 1) Create your lead magnet.
7 DAY 2: LEAD MAGNET CONTINUED High Desire Webinars Videos Cheat Sheets Templates Hard to Consume Easy to Consume White Papers Free Consults Tool Kits E-Books Low Desire
8 DAY 3: SETUP YOUR AUTORESPONDER A most important and yet overlooked lead generating activity is marketing. Let an autoresponder follow up with each optin/subscriber and let it start to build trust and relationship on autopilot. This is something that you can build once and forget it. Here s a simple trick for getting started Decide 3 problems that you were going to solve with your next 3 blog posts (yes, you will be writing blogs) related to your lead magnet and product/service. Create an introduction about the giveaway. Add your 3-part problem solver. Then write one final to tie it all in and always direct them to make an action (buy, make an apt, etc.). Once complete, you will have 5 s that will go out to every new subscriber until the end of time without having to create another . Day 3 Task: Setup your autoresponder (for your lead magnet). Suggested Platform: GetResponse (30 Day Trial, no credit card req d)
9 DAY 4: SETUP YOUR LANDING PAGE Landing pages are the end-all-be-all of new prospect acquisition. A landing page is focused on one message and designed specifically to get your visitor to take action. [Term: Call to Action or CTA] A good landing page is clear, concise and holds the hands of visitors and basically directs them what to do. (see next page for template sample) A poor landing page is an unappealing information overload with lack of focus and maybe confusing to visitors. **Keep them focused on your offer.** Even without a functional and effective website, a landing page could be your one and only to generate the leads you need! In fact, one page website designs are based on landing pages but without the one message focus. An effective CTA is important. Day 4 Task: 1) Setup your landing page and tie in your autoresponder form.
10 DAY 4: LANDING PAGE CONTINUED HOME LANDING PAGE: 1) Write down your big promise (essentially your MARKETING MESSAGE) 2) What will be your 3-4 main points / promises to go with your big promise? 3) What will your MAIN OFFER (lead magnet) be? 4) How should your visitors FEEL when they land on your site? 5) Which 4 trust icons will you use? 6) Which client(s) will you feature on your home page? (Or featured testimonial?) 7) Write a short bio about yourself with a good recent image that is relevant to your brand THANK YOU LANDING PAGE: 1) Thank your subscriber; walk them through next steps and what to expect; and give more value 2) Offer an upsell (optional)
11 DAY 5: CREATE YOUR WORDPRESS BLOG We say create a WordPress blog if you don t already have a website. Your website must be mobile responsive if not, it needs to be on your priority list to get done! YOU CAN ABSOLUTELY START GENERATING LEADS WITH A LANDING PAGE FIRST if your website is not ready! You will use the site/blog to offer more details but also to act as a platform for content that is engaging and that has benefit to your readers. Content/blog will be repurposed in many ways and is an integral part to: - Sending traffic to your landing page - Illustrating your brand and expertise - Increasing your expert level Day 5 Tasks: 1) Create your blog/site. Write at least 3 articles and post them on your blog (at the end of each article, include a CALL TO ACTION (content upgrade), i.e. promote your offer / landing page. 2) Submit your site to the search engines and various directories
12 DAY 6: SETUP SOCIAL MEDIA ACCOUNTS Social media creates brand awareness fast like no other. If you don t have social media accounts for your business, open them now to start branding yourself. You can use materials from your blog here. The look and feel of your social media accounts should be similar to your site and/or landing page for a quicker memory connection (and branding, of course). KNOWING WHERE your target audience hangs out is important here because where they hang out will dictate which social media accounts you will need to focus on Facebook? Instagram? Pinterest? LinkedIn? You don t need to be active in all of them! Focus on 1 to 2 only before adding anything else. Day 6 Task: 1) Depending on where your target audience hangs out, create the appropriate social media accounts. Repurpose your blog images, content on social media (with landing page link). 2) Create Pinterest Graphics for your blogs and send traffic to your blogs. (optional)
13 DAY 7: SETUP YOUR YOUTUBE ACCOUNT Video marketing is no longer an afterthought. It must be included in your marketing plan! **You can do FACEBOOK LIVES >> download videos and upload into YouTube!** If you use video strategically to accomplish specific business objectives, you ll see serious returns. Here are just a few examples: Adding a video to your website can increase the chance of a front page Google result by up to 53x.6 Using videos in marketing has been shown to double clickthrough rates. 71% of marketers say that video conversion rates consistently outperform other marketing content. Audiences are 10x more likely to engage with video content embed, share, or comment more than text-only blogs. Day 7 Tasks: 1) Setup your YouTube account and design a nice header for it. 2) Create 3 videos (read what you wrote in the articles) and submit them on YouTube. At the end of the videos add a link to your landing page. Use hashtags (#) to include keywords in each video description.
14 DAY 8: CONTENT, CONTENT, CONTENT Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, direct them to a callto-action. It s great for SEO (search engine optimization), too! Day 8 Tasks: 1) Turn the 3 blogs you wrote earlier and turn into PDFs and submit them on doc sharing sites like, and Include a link to your landing page. 2) Write 2 press releases: one about your chosen giveaway and the other about your product/service but make it newsworthy. Submit them to the free PR directories like: and ** Create a weekly content calendar to help you organize content.
15 DAY 9: ADDITIONAL LEAD GEN ACTIVITIES 1. Sign up on popular internet marketing forums (or whatever relevant forums for your business), create accounts, put info, pictures and start contributing, give value, and build relationships. Begin with the most popular sites that attract your target audience. (Google!!) 2. Write 5/7 forum posts (add your signatures that link to your websites/offers). Remember to give value and build trust. 3. Record 3 podcasts (of your blogs/articles) and submit them on podcast directories. Check out this article:
16 DAY 10: ADDITIONAL LEAD GEN ACTIVITIES 1. Write one mini report, turn it into PDF and submit it to doc sharing sites. 2. Submit your site using online classified ads. Find local online classified ads first. Just Google! 3. Offline sources, choose at least one: direct them to your offer (whether you have a business card or postcard with your offer (landing page link) OR take business cards and them info about your offer Attend a networking event Speak at an event Do a free local workshop (or online webinar) on any one of the blog post topics Post flyers/postcards in communities (coffee shops, libraries, doctor s offices, etc.) Cold Calling, Warm Calling or Door Knocking
17 PUTTING THEM ALL TOGETHER Following a proven plan coupled with consistent daily and weekly activities will bring results. There is no doubt about it. Follow Day 1 to Day 7 to prepare for the upcoming 10-Day Lead Generation Routine. This routine plan, if you stay CONSISTENT for at least 10 days will bring leads to you on autopilot! Then it is a matter of RINSE and REPEAT every month or at least 2-3 months. You can do all the activities by yourself or easily outsource. NEXT UP Are you ready for your 10-Day Lead Generation Routine? Great! Head on over to the next page >> JOIN OUR SUPPORT FACEBOOK GROUP: nerationqandahub/ 10-Day Lead Generation Routine
18 DAY 11: LET S START A 10-DAY ROUTINE! Now that we have the essentials done, let s start a routine! For the next 10 Days, follow the plan below! TODAY (DAY 1): 1. Submit your website URL to more web directories. Google web directories but here s one for you now: 2. Submit your site using online classified ads Kijiji, Craigslist, local online classified ads (there are many, choose a few now and keep adding later). 3. Continue making forum posts. You should easily be able to make 5 or 6 per day. 4. Write your daily article and post it on your blog. Repurpose on social media. **Share on FB Groups!** 5. Record a podcast from article and submit it.
19 DAY 12: DAY 2 OF 10-DAY ROUTINE 1. Do a Facebook Live on a topic that answers at least one question or an interest of your target market! Download the FB Live (google how) and re-purpose that to a blog post (see point #4), YouTube, Vimeo, Dailymotion, Screen Yahoo and others. If going LIVE is too much for you, RECORD a video then! Whatever it is today is the day, you need to learn and practice getting comfortable on video. Video is the future you might as well embrace it as part of business. To record your screen, there are many solutions out there and, here is one awesome one >> LOOM go to: (this is FREE!) 2. Forum posts. 3. Submit 2 PR releases (okay at least ONE) on PR directories Write an article and post it on your blog. Repurpose on social media.
20 DAY 13: DAY 3 OF 10-DAY ROUTINE 1. Forum posts. 2. Write an article and post it on your blog. Repurpose on social media. 3. Interact with people on forums. 4. Write a min report (2-3 pages) and submit it to doc sharing sites.
21 DAY 14: DAY 4 OF 10-DAY ROUTINE 1. Promote your business on classified ads. 2. Forum posts. 3. Write 5 articles remember to always post them on your blog first! 4. Record 5 podcasts from the articles. 5. Submit podcasts to podcast directories.
22 DAY 15: DAY 5 OF 10-DAY ROUTINE 1. Social bookmarking. 2. Submit your URL on web directories. (Again, google this.) 3. Forum posts. 4. Mini report and submit it to doc sharing sites.
23 DAY 16: DAY 6 OF 10-DAY ROUTINE 1. Forum posts. 2. Create 4 videos. 3. Write 5 articles (post them on your blog). 4. Submit your blog to 5 content aggregators: and
24 DAY 17: DAY 7 OF 10-DAY ROUTINE 1. Forum posts. 2. Turn 5 articles into PDFs and submit them to doc sharing sites. 3. Join 2 traffic exchange programs like: Record podcasts. 5. Submit your blog to 5 content aggregators like: and
25 DAY 18: DAY 8 OF 10-DAY ROUTINE 1. Submit one mini report to Scribd. 2. Create one presentation and share it on slide sharing sites like: 3. Forum posts. 4. Create 2 videos.
26 DAY 19: DAY 9 OF 10-DAY ROUTINE 1. Forum posts, interact and build relationships. 2. Mini report on Scribd and doc sharing sites. 3. Create a video and post on Youtube, Daily Motion, Vimeo.
27 DAY 20: DAY 10 OF 10-DAY ROUTINE 1. Write 1 article and post it on your blog. 2. Record a podcast. 3. Create a presentation and share it on 4. Forum posts.
28 CONGRATS! You ve made it! You ve learned a lot along the way. You ve made strides along the way. You ve made enough of a daily habit that you can decide what to do going forward. But, you don t just stop on Day 20! This is a good time to evaluate your results. Review which marketing methods are deliver the best results and then put more focus on those methods to drive the best results. Your list should be starting to show results. Please make sure you have prewritten s (autoresponders) going out to people as they sign up. Now is the time to add fresh content to your outgoing s. NEXT UP Remember, all the methods you ve used this far are mostly FREE methods to generate leads. You can now look into paying for paid traffic like Facebook Ads, Pay Per Click (PPC), etc. JOIN OUR SUPPORT FACEBOOK GROUP: Consistency is the key to succeed!
29 JUSTGETERDONEMARKETING.COM OFFERS: DONE FOR YOU LEAD GENERATION SERVICES, CONSULTING, WORKSHOPS
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