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2 Blog It!

3 A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other materials such as graphics and video.

4 Squarespace Wordpress Movable Type Typepad Blogger- attached to Google MOST OF THESE CAN BE INTEGRATED INTO YOUR WEBSITE

5 The heart of your blog is your content What you say is more important than it looks 1. Who is your audience? 2. Who is your competition for your audience s attention? 3. What goals are you trying to achieve? 4. Have you set your metrics for measuring those goals

6 It doesn t matter how often you choose to blog but you must be consistent about it. How often depends on your ambition and your calendar. DON T SET UNDELIVERABLE GOALS!

7 Consider topics and how much attention each topic deserves Have a mix of long and short articles Make some of them timely Create some meaty posts and some humorous posts Invite guest bloggers

8 Most blogs are text- heavy Spice up your blog with images or imbed video

9 Say what you need to say and get out! Keep the Miniskirt Theory in mind Good writing should be like a skirt: Long enough to cover subject, but short enough to stay interesting.

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12 If you don t have the budget for a custom design use a template- almost all blog hosts have some available There is no right or wrong way- the design should be what you like

13 An RSS icon to clearly indicate a subscription tool The option for someone to subscribe by e- mail A clear way for someone to contact you A search box An archive of recent posts Social network sharing bling Links and bling where people can find you online

14 WHAT ACTION DO YOU WANT YOUR VISITORS TO TAKE..? TOO MANY PEOPLE BELIEVE THAT HAVING THEIR CONTENT OUT THERE IS ENOUGH 1. Make it clear what the offer is 2. Make the CTA action oriented- download, register 3. Keep it above the fold- make sure visitors can see the CTA without having to scroll 4. Make the CTA stand out 5. Make the CTA headline match your landing page

15 1. Below the headline 2. One to the right of the content (the side bar) 3. One below the post

16 Do not play to the spammers or trolls Moderation is not editing- do not edit the comments, even if you disagree

17 1. Categorize every blog post- assign at least one category 2. Add key words- use Adwords- free to look at most popular keywords

18 Blogging is all about casual and being authentic. Write the way you speak but be sure to edit. You do not need pristine grammar be friendly and accessible- HUMAN!

19 You do not need the entire balanced story It s okay to leave room for the opinions for others- you want the engagement from your audience Fun blogging fact- The Huffington Post is a blog that transformed itself into a media empire!

20 1. Post your catchy title- Using the F Word to Maximize Your Business 2. First sentence- This is your hook or ask a question- Not that F word! The new F word- Fail. Why do you need to fail to make your business better? 3. Next Paragraph- Answer the question 4. List your key points- Either in bullet form or paragraph form 5. Include an image 6. Close with a question- Invites engagement and comments

21 Don t talk excessively about your company or your products Everything you post should fall into three categories Resource Information How can I make the lives of my readers better or easier

22 Should I do that? Your blog should reflect your authentic and unique personalityadd anything that makes you feel good that you want to share with your readers and your niche

23 SEO is an art unto itself and it takes a while to draw traffic to your blog wealth of information and tools to get traffic Don t try to figure how tricks to fooling the search engines- they will punish you for it

24 Title Tags- This is the single most important part of on- page SEO Keyword Research- These are the words that people are using to search for you Get Links- Links form other blogs will raise your SEO

25 Learn To Blog! Your blog can be a revenue generating machine with a little work. Learn how to make your blog work for you! Contact me at

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