How to Blog: Best Practices 18 January 2017
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1 How to Blog: Best Practices 18 January 2017 Katy Dickinson Mentoringstandard.com Mentoring Standard 2017 Copyright 1
2 This is Me Katy Dickinson with students Mother Board Workshop, February 2016, in Gaza City Mentoring Standard 2017 Copyright 2
3 My History as a Blogger Writing Katysblog since ,743 posts so far (on Katysblog). 2,171 regular readers (blog subscribers). Many more read Katysblog through LinkedIn, Twitter, and Wordpress. Contribute articles to other blog sites from time to time. My company Mentoring Standard uses Wordpress as a website platform: mentoringstandard.com Mentoring Standard 2017 Copyright 3
4 What is a Blog? A Blog (or web log) is a discussion or information site on the World Wide Web made up of entries or posts, with the most current displayed first. Blogs can be: Original - or curated Contain only text - or text with images Written by one - or many authors Interactive (with readers leaving comments) or not. Popular free services: Wordpress, Medium, Ghost, Joomla. A Microblog is a form of blog that is smaller in size. Popular free services: Twitter, Tumblr. A Photo Blog is focused more on images than text. Popular free services: Instagram, Flickr, Pinterest. Mentoring Standard 2017 Copyright 4
5 Why Blog? To Be Heard! Wordpress stats: 409 Million people view more than 22.4 Billion pages each month Million new posts and 49 Million new comments each month. Image from Mentoring Standard 2017 Copyright 5
6 Why is a Blog Useful? Communicating with community, family, friends. Enlarging your circle, telling your story through personal experience, informing the world in your own words about your culture, community, context. Learning how to write for a big audience, interacting with readers. Improving your research and writing composition skills through regular practice. Having fun! Mentoring Standard 2017 Copyright 6
7 Group Blogging To write a blog with a group, you need Structure and a Schedule. Harpswell will post the blog entries, and provide some writing help. Decide: 1. Structure Who is your audience? What are both you and your audience interested in? (Suggestions: School work, Home life, Music, Local culture, Cooking, Fashion, and Beauty) Does each person write, or are there teams of writers? What language or languages will this blog be in? Who is the Editor? Job: Refining expression, Consistency of voice and presentation, Fixing grammar and spelling, and Gatekeeping between writers, Harpswell, and their audience. Must be: A good writer / composer, detail oriented, very organized, diplomatic. Who is the Photographer? Job: Illustrating her own and others blog posts. Must have access to a digital camera, or a smart phone with a camera. Must be: Creative, excited by form/color, detail oriented, very organized, diplomatic. 2. Schedule Frequency of posting: Weekly? Twice Monthly? Monthly? Schedule for each person or team to write a post. Mentoring Standard 2017 Copyright 7
8 How to Write a Blog 1 Every writer must find her own voice, style, and audience. The best way to learn to blog is to read other people s blogs, then write your own. Blogs from Cambodia to read for comparison: (Temples, Books, Films ) (Travel, Food, Films ) (Marketing, Entertainment, Business ) (Travel, Movies, Books ) (Movie Reviews) (Technology, and Coffee) (Technology, Business, Food ) (Travel) A consistent publishing schedule, images, and quality writing make your readers want to come back. Mentoring Standard 2017 Copyright 8
9 How to Write a Blog 2 In putting together each blog entry, focus on 3 areas, in this order: Topic Images Writing Composition Consider a single topic for each entry, starting with a subject of special interest. Within that general requirement, each entry topic must also be one or more of the following: Entertaining Educational or Historical Newsworthy Mentoring Standard 2017 Copyright 9
10 How to Write a Blog 3 Decide what matters to you and your audience, then write about it. If you enjoy taking pictures: a photo will often inspire a blog entry with text expressing what is of interest in that image. Once you start composing, work to ensure that not one word is wasted. Be respectful of your reader s time and precious attention by being succinct and clear. Three words of advice for successful bloggers: Be authentic. Be respectful. Be brief. Once you have established your blog, ask your family, friends, and community to read it and send you comments. Mentoring Standard 2017 Copyright 10
11 What to Avoid There are topics and behaviors you need to avoid as a student blogger on the Harpswell website: Do not take other people s words or images without permission. This is plagiarism and copyright infringement. Avoid politics, personal ridicule, vulgarity, fake news, gossip, and too-private information. Remember: you are speaking for your school and community and want them to be respected. Mentoring Standard 2017 Copyright 11
12 What a Blog Looks Like: Outside Blog Title: KatysBlog Pages/Tabs: Home, About Home Page Theme Photo Left: Date/Time of Most Recent Post Right: Search Bar L: Blog Title L: Top Photo in Blog Post R: Subscription Button R: Count of Subscribers L: Blog Content R: Word Cloud Most Common Used Mentoring Standard 2017 Copyright 12
13 A Blog Inside: Visual View Left: Navigation Bar for Information and Design ( Nav ) Middle: Blog Title Middle: Permalink, Control Buttons Middle: Visual of Post Content Right: Management Tools Mentoring Standard 2017 Copyright 13
14 A Blog Inside: Text View Left: Navigation Bar for Information and Design ( Nav ) Middle: Blog Title Middle: Permalink, Control Buttons Middle: HTML of Post Content Right: Management Tools HTML Basic Tags: html_basic_tags.htm HTML Cheat Sheet: cheatsheet.php Mentoring Standard 2017 Copyright 14
15 Creating a Blog Post Now, we will take a live tour of Katysblog, then create a blog post together. Decide: Who is our audience? What are both we and our audience interested in? Topics to consider: School work Home life Music Local culture Cooking Fashion and Beauty What is our blog post s Title? What do we want to say? What pictures do we want? Review and reconsider, edit as needed, then post. Mentoring Standard 2017 Copyright 15
16 Next Steps During the next week, pick: Editor Photographer First Writer or Writing Team Topic for your first post Working with your Editor and Photographer, write your first blog post, with illustrations: 2 to 4 paragraphs At least 2 photos Send your blog draft to dickinson@mentoringstandard.com for feedback. Mentoring Standard 2017 Copyright 16
17 Questions? Katy Dickinson Mentoringstandard.com Mentoring Standard 2017 Copyright 17
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