1 Roofing Business BLUEPRINT WordPress Plugin Installation & Video Walkthrough Version 1.0 Set Up Your Domain Here
2 VIDEO 1 Introduction & Hosting Signup / Setup Introduction Welcome to the Roofing Business Blueprint, WordPress Blog Installation. Now this plugin is powerful. This is automatically going to generate articles for your blog. It's going to create new content, and it s going to build your WordPress Blog site with incredible content that s relevant to your roofing business, or to your area. Whatever you put in for an RSS feed, or any of the links that we have in there. This is an incredible piece of software. I m going to go through a complete installation if you ve never had WordPress Blog site, or if you re new, we re going to walk you through from start to finish. We re going to go down and buy a domain at BlueHost, we re going to install the software. We re going to show you how to install WordPress Blog plus the WordPress Blog Plug-in from the Roofing Business Blueprint. Plus we re going to show you how to optimize your website or blog with SEO search engine optimization for search traffic also we re going to show you how to use Google site maps. I m going to show you the exact ways that I use and the tools that I use, to get the traffic that I do to my websites. These are really very responsive SEO tactics that some of the bigger Internet marketers in the internet marketing world use. They use the same time of plug-ins. And also this alerts all the search engines that changes were made to your website, then they come in and they re going to index your sites. If they re not done correctly with the site maps, then Google will just go right by them. When they re spiders come in and index the sites, it will go right by them if you don t use the right optimization.
3 Website Hosting 1. Hosting Signup 2. Domain Selection 3. Hosting Settings Okay we re going to get started with going over to Blue Host. You re going to see the link in your installation manual. Go ahead and we re going to go to Sign Up. What I m going to do is walk you through a complete set up with Blue Host. This is the site that we use for all of our hosting accounts. The thing that I like about Blue Host is they have unlimited domain hosting. And if you ve done this before I m going to walk you through it. It s very simple. I ll bring you through the whole set up. Blue Host has Unlimited hosting space, unlimited file transfers; you can make unlimited accounts. When you host for a year with these guys you get a free domain. So you don t even have to purchase the domain. They have some different templates and everything inside. You can set up all kinds of different data base and I ll show you in the control panel when we get inside. So what we re going through first. And it s real simple to sign up. I m going to start with roofing business auto blog. That s one that I looked at earlier. And this is how simple it is. Step 1. Okay that is available. You can either buy the.com,.net,.org or any additional add on that s you want to have. The good thing about blue Host is, when you get into the control panel you can host 20, websites off this one hosting account. That s what they mean about unlimited domains. You can have multiple blog sites, you can have multiple WordPress Sites. It s really a great hosting account. For 6.95 a month, it s really a great deal. We re going to go through and put your business name, your name, the state, the city, zip code. We re going to go down here, address that you use for your primary account. Once again that s the account plan. 12 months for 6.95 per month. We buy it all up front. I just
4 say pay the whole 12 months at once. You get a free set up, primary domain registration. And mine which in case is going to be free with the set up. The site lock, I didn t click that you don t really need that. Premium back up I don t think you need that. Who is, if you don t want anybody knowing who you are you can leave that on for 10 dollars a year. It doesn t matter to me. Now I m going to enter all my credit card information, so I ll see you once you enter all this stuff, click through and I'll see you on the next page. Okay everything s gone through the credit card has been approved. All the information s in the blog name, all the information about me. I used my pay pal account, you get the free registration. The total billed was and that s for a whole year. And that includes unlimited domains. You can put as many domains on as you want. Now create a password. I m going to create mine just like you ll have to for your account. You can type in whatever you want. Try to keep all your passwords the same that way there it s easier for you to remember. They like to see a symbol. Use a capital and a symbol. Generate the password. Then you ll get in. you ll have to enter your password. I just have that automated fill. Okay we re logging into the control panel. First time in, one of the first things that I like to do this will help you get started. If you want to you can I like to get in and make an account right off the bat. Then, just use a password. You can use one of whatever password names you have. Try to keep them the same it makes it easier especially when you get multiple domains. So that s already set up. The good thing about this is you can go through and it will give you access to a few different web services. And these are all free it doesn t cost you anything and it s going to ask you for your password again just to verify that it s you. To get in here, you login. I get that automatic fill on the password thing. Now it's going to give you a few things that you can open. I like the SquirrelMail, round cube. This will bring you right in and this is your box. So you can always log into your control panel. If you want to separate this and you want to and you know how to configure to a client then you can put this right into your Microsoft Office. Any of the other types of s you have
5 and the domains and all that stuff and your password. So you can do it that way as well. I'm going to go back to the control panel. But I think the simplest way is to just go back to the SquirrelMail. That works good, you can read the mail and it s empty right now. Okay let s empty that. Now let s go in to one of the setups with the WordPress Blog. Real simple. I'm just going to kind of go through the control panel with you. First of all to start you ve got your domain manager. This is where you can go in and add more, no I m not interested, it always does these upsells for viruses. This will bring you into your primary domain. And this is where you add in more domains. And name servers, you can point this to a different server. I ll show you how to do some of the other stuff but this is your domain manager, your upgrades, your profile for billing, checkout. The C panel is where we want to operate from. This is where it all happens. This is where you have your accounts, anything you want to access. There are great tools in here and they re all free. Some of this brand new stuff. We ll go through accounts like I said. We have some other FTP accounts, file transfer protocol. But the thing you want to look into is registering domain, transfer domain, sub domains. The things we re going to use today are going to be the WordPress with simple Scripts, and also a Cron job. This will automatically make your WordPress Blog BluePrint fire! It actually once a day it will go off and it will create new articles automatically. that s the beauty of this plug-in. Okay this is almost 10 minutes I m going to freeze the video, when we come back we re going to set up the WordPress Blog and we re going to add in some new plug-ins. Okay I ll see you in the next video.
6 VIDEO 2 WordPress Installation & Setup WordPress Setup 1. Install WordPress 2. WordPress Settings 3. WordPress Plugins Okay here s the second video on installing WordPress Blog with the Roofing Business Blueprint Plug-in. Now the second step is to go down to the Simple Scripts, and click on the icon. What it's going to do is it automatically installs WordPress Blog for you. So once again we go to Install WordPress Blog. It s going to go through and it s going to ask you what you want to do and you just click install. And it goes through a couple of steps on the set up and it does it automatically. You don t have to install anything yourself. It s really a great program. Now it s going to give you a list of different domains. You can pick the one you want to install it in. that s the one we re looking at, the roofing business autoblog.com. You want to go to the display area. What I like to do here is use the exact same words that are in your domain. That s what you want, you want to copy the domain. So roofing business auto blog. Okay and that s going to be the domain for that. Now the admin that s usually what I use, I use a password like roofing business just for the password. Now this is what you re going to need to log in every time to your WordPress blog site. So you hit complete. It s going through and it
7 should take any more than two minutes. It s going to go through and automatically install everything. It s going to upload a couple of plug-ins but we re going to go in there so you want to remember that your user name and admin and your password is roofing business or whatever you have. It s also going to you a copy to your address whatever you had for your primary account. Let s click on where it says word press admin; this brings you right to the main page that you need to log in. And it s going to ask you what your password was so you want to remember. I just go back, copy, paste, that s the easiest way of doing it. Copy, click back through, and right click paste. Go right back to get the password. That way there if there s any spaces. It just makes it simple, copy and paste. It s real easy to do. Okay and I m just going to make sure I did that. Click on remember me so it remembers you and you don t have to do it every time. WordPress Settings Okay now you re at your dashboard. This actually the WordPress Blog if you click on this right here, it s going to bring you in to show you that it s complete. It s already done. There s a couple of icon bars here on the side widgets, menus, and updates. Add new posts or pages. And we re going to go right to the dashboard. This is going to bring you right inside. Then we re going to go into the plug-ins area. There are a few different things that ill just through with you. The posts, if you want to add a new post or categories, media, library and links. It has all the different links to different products that you have going in there. Pages, you can add a new page. Comments, for when you have comments it ll list all in here so you can, I m just going to trash this one. You can totally clean out anybody that posts anything no your blogs. Appearance, we ll get into this. You got themes, widgets, headers, backgrounds. Users if you want to add a new user to your profile. I m just going to close a couple of these so we can stay on the page.
8 WordPress Plugins Tools you can import and export. Settings, this is where you get general information. This is where you re usually linked to all of your plug-ins and everything. Okay we re going to start with plug-ins. I'm going to go in here and we re just going to click on the plug-ins. This will just show us what we have. I'm going to deactivate a couple of these. Like this jet pack I m going to get rid of that. And just clean out a couple of the things I don t use. Delete? Yes. Okay the Asimet, that actually is a good little program. What that does it cleans out any spam that comes to your blog. So basically you ll go in and enter an akismet key. I don t know if it still has one of mine, it looks like it does, so when you get one you just use it. It will clean out any of the information that comes in. you can go through this and you can go in and get a brand new one. It doesn t cost you anything for these keys. Just go through here and click on this, and it will walk you through some simple setup. Get that key that you have and if you use mine, I ve got mine out there. But if you use it it's not going to work for you. I wouldn t do that it s going to ask you each time. All it s going to do is clean out the spam. Okay, so let s go back to the plugs. Now I m going to show you a few plug-ins that you re going to need to get. Now these are important, the SEO, I m going to go in and show you where it is. All in one SEO pack, that s the one that I use all the time. That s a real good plug-in. this has everything in there. It s designed for WordPress blog. This is a site that has all these plug-ins. And these are free. These don t cost you anything. These just help you optimize your web pages. But you don t want to get into anything that you don t know anything about. So just click on the install now. It s going to ask you do you want to install this and of course we do. We ll go ahead and put that in and activate the plug-in. it's going to ask you a couple of things about your plug-in, you know what do you want to have in. and first of all its going to want you to enable. What I do is on this here, the homepage title. I go right up to whatever your domain name is. Because you want to put these in. you want to have the same keywords in for everything on all of your blog. That s the relevance. Google really looks at all relevance of your WordPress blog, your websites and that s how it really ranks your sites.
9 We re going to go ahead and put this in. I m just going to put these in, right click paste, this is the home description. And keywords. Everything about the internet is all about keywords and domain names and you know all this stuff. You guys know a lot this. And I just put a few keywords in that I think is powerful and we re going to walk through a couple here in a minute. Now the home description roofing business auto blog, learn more information about roofing your home. So we ll just put a little description in there. Free is a bad word on the internet. You don t want to use that. So we ll go through and just put more tips about roofing your home. Now if you notice we re using roofing in a few different spaces, like you ve got roofing business, auto blog, learn more information about roofing your home. See this is your keyword and that s your description. and of course it's over here. Roofing auto blog that s fine. We ll go down and click on use categories for META keywords. What it's going to do is use some of your categories for keywords. This auto generates descriptions. That s a good one id click those two on, update settings. That s going to go ahead and put that plug-in already activated. Go to All in one SEO plug-in options. Everything s activated. Let's go to number 2. We re going to look for Google site maps. There it is XML site maps. I use that a lot. This recalls a lot of the information that I use on a lot of my sites. Now we re going to go ahead and click on the install now. Google XML site maps. It s a 5 star rating. This is a great little free plug-in that you get from these sites. Activate the plug-in. and you don t have to do anything more to this. And we ll go down here and I ll show you these 2. This is going to rebuild your site automatically for you each time. And it's going to alert a couple of the other ones here, let's see you got Bing, Ask, Yahoo, they re all in here. It s going to automatically do this for you. Every time you change on your website it s going to do it automatically so you never have to do it. So every time there s a post created automatically, your XML Google site maps is going to refresh your page. And say yup we got some changes
10 over here, come on over here and look. And that s what I was talking about when I said every time there s new content onto your page you re going to get indexed. That s why you set this up and all this SEO stuff, search engine optimization. This is what it s all about guys, this is what gets the free traffic from Google. Keywords Say you re typing in Texas roofing business. You re going to get index for Texas roofing and this is the stuff that you need to put in. your keywords, your site description, and of course the home title. Very important to keep all these 3 things the same in all the 3 targeted areas. We re going to go through categories, and I m going to show you a couple things about categories. This is important because your site automatically needs categories of different products and things that you use. What I ve found the for the best for the keywords, is go to Google. And I m just going to show you this, we ve got it all set up. We re going to Google and I have a site with Google so you can get in there and have an account. So you can access keywords at no charge. Your adwords, also you can set up an Adsense account, that s where you can earn money for when people click through your account. Let's go through here real quick, and I know we got reporting tools, we re going to go right down to keyword tool. This is a great way to get traffic and to find out what keywords work well. Like roofing contractors. And this is where I get a lot of my free traffic keywords. Because this is where you can really tell how many people are actually searching for these terms. I mean look at roofing, roofer, you ve got over 6 million searches just per month globally, and 2,740,000 million is locally. Relevant areas closely related to my search terms, this will zero right in and drill down to exactly what you want for a search term. Like roofing contractor. That s a good one. So copy and we just click back to your page, then paste. That s a great keyword. Roofing contractor for a category.
11 Also I m going to edit this uncategorized. I don t like having uncategorized. I m just going to call that roofing. I know I ve used this on a couple of my other ones, so imp just going to go ahead and put that in there. Let's see where it goes. It should allow me to update this. Okay update categories, there we go. Then we re going to go back and get another one. And we will pick out another good keyword here. Which metal roofing is always a good one. 165,000 a month to search for and we ll put that in as paste, right click,paste, right click, paste. Now what imp doing imp putting the name in, also the slug and also the description. These 3 are important because all the indexing is done by search engines they go through and they search and look for all these different terms. So you want to make sure you have a good selection of all these keywords. We ll get maybe one more good one. Sometimes they reverse it. Even though they re reversed sometimes they pick up a little because you know a lot of people don t use that search term. So by reversing shingle roofer instead of roofing shingle. Maybe shingle roofing. Put that in. now we re going to add that category and let s add one more. And I m going to show you another search tool that we use that s very powerful. Metal roofing, how about we use that reverse one. Roofing metal. So we ll grab that one. And I m going to show you a good little secret search tool that they have on Google next. Now this videos getting a little bit long so I m going to have to wrap it up. We re going to come back in afterwards and put in the main plug-in. we re going to add some more categories and go through some keywords. So I ll see you in the next video.
12 VIDEO 3 WordPress BluePrint Plugin Installation & Setup BluePrint Plugin Setup 1. Plugin Installation 2. Plugin Settings 3. Plugin Activation Okay now we re going to get started by putting the roofing Business Blueprint plug-in, in. we ll go ahead and click on plug-in. now when you first got your download link in your downloads center, you should have been able to download the Roofing Business Blueprint zip file that was included, also we put some headers in there. So you can really dress up your blog and I'll show you how that works. Go to add new, click on the upload and where you had the file you re going to browse to that folder. Whether you put it on the desktop or a different file somewhere. We ll go through and it should say roofing blueprint.zip. Go ahead and double click on that. Install now. That will go through and we ll activate plug-in. now this is going to bring it right up, you re going to go to settings and what you re going to need to do is set up a cron job. What that means is its going to activate the plug-in and make it run at a certain time. So whether its once a day once, every two days. I like to run it every day and I'll show you how that s done.
13 Let's go back to the control panel at Blue Host. And we re going to go down to the bottom of the page and click on where it says Cron jobs. We ll go ahead and click on that. Now it's pretty simple to set up. You set this up once and you ll never have to do it again. We click on once a day, or twice a day, I like it once a day, and 12am midnight. What Google does around that time between 12 and 3 o'clock, they never tell the exact time. But it automatically makes the product fire, once Google does their little bit of updates. We re going to go ahead back to the plug-in. we re going to need this one file, copy this command line, this is what you have to put in, just right click and copy it. We re going to go right back to the blue print. And go right back to the command line. Then add that command line right in there by right clicking and pasting. Make sure there's no space at the end of it. You want to see the green check mark, I had a space there so I didn t have the green check mark at first but now I do. Click add new cron job. And that s it, it s done. Let s go back to the plug-in. we re going to double check everything. This is going to post 10 at a time. 10 is recommended. Any more than that and Google doesn t like the mechanical stuff so no more than 10 at a time a day. It's going to add relevant YouTube video to the bottom of each post. It s going to pull articles from dashboard and article base and also these RSS feeds. This is where it gets all your information. And it really pulls some good stuff. Ezine has some great articles. So we re going to click save settings just to make sure everything s saved. And it does say that everything was saved successfully. Now this is where we set it up guys so you got the cron job in now let's go ahead and hit run plug-in for the first time to activate it. It s going to go through, sometimes it might take 1 to 2 minutes. But it doesn t take very long. It already went through and did that. It created 25 new posts. Lets click on that just to see how that looks. We ll go up in here, click on posts and look at this they re all in there, 25 of those things, that quick. Now you wouldn t even be able to write the posts that
14 fast. So we ll go into categories and double check everything, it's all in categories. You ve got all the things that we ve put in there. The posts are in. Now let's go back to the plug-in I want to show you one other thing. When you re searching for categories and keywords, you always want to optimize your general setting. So let's go down here and look at general. Now it's going to say roofing business auto blog, that s what we have. And a tagline you want to have in here so maybe roofing professional or something. This could be article auto blog. That s in there, and you can go ahead and keep that. It's got your address, anyone can register. We ll just hit save settings. And some of the other things I m just going to touch on down below here, we got the XML setup. Now this is how you can rebuild it once a while by yourself. It already did it by its self automatically. And it did already notify Google like I said. It s Google, Bing, Ask, and yahoo. They ve all been notified. Now it's going to go ahead and send the virtual robots right through the files so this sets it all up you ll never have to touch this again. The posts, let's go take a look at the blog real quick. I m going to show you one other thing. It went ahead and put all these articles in, the whole list of them down here. And if you wanted to click on the article it will bring you over to where it s at which is this old house. But what it does is, it really pulls a lot of the roofing stuff. So you re going to have all these articles involved with all types of roofing maintenance. Let me go back to the dashboard I want to show you one other thing. Also I want to go down to the widgets. And it's in appearance. What we re going to do is go to recent posts. You want to have probably 20 of these. What is does is fills up the right side with all the posts that
15 you have. Google will see that as well, and let's just go back to the blog and you re going to see these all down on the side. Look at all the articles its doing. Now also, I want to show you another thing that you have available to you. With articles you can build them up with different content anytime you want. I added some headers, so do you see this header button? You can go right in here and hit browse. This is the size if you make it yourself. I ve gone ahead and put in some headers for you. These you can change with Adobe if you know how to use Adobe. And we will just put in roofing auto blog. So we re going to upload that and you ll see how this will go in. it puts a brand new header in there so we will go ahead and click save changes. You can use these headers, you can change these headers, and you can create your own headers. But see how nice it looks up on the top right there. It's really a good way to change the appearance of your blog. Okay we re going to go ahead back to this and I m going to show you one other thing with Google. Which I think is a great way to search terms. We ll go right back into the Google dashboard. Now when imp searching on Google I like to search like roofing contractors. now if you go over here to this wonder wheel. If you re looking to search anything and get some more quick results like roofing companies, all these are great keywords you can add to all your posts, dashboards and all the places you need to put stuff in. categories, once again you can put those in. you can build a nice list of keywords, and categories which brings in a lot of fresh content all the time. Okay there s one other thing I want to show you so you can get a lot of traffic back to your website. It s real simple to do. On the post you click on and put your domain name inside the post - which is real simple to do. You just go in here and just type in your name of your
16 company or whatever it is. Just go in here and click on this link button whatever your website address is. Mines the roofjob.com what that will do is it will add a link. Every time you get these back links back to your website it's going to help you. I want to show you one other thing, always hit that update button. But I want to show you another thing that I do. I made some banners up and you go in and create a nice looking banner and they re not hard to do they re real simple actually. And I'll show you where those are. I ve got a lot of stuff on here. What I have for my banner is my main company. It s real simple I put David Deschaine. Ill copy and paste the title, this is all keyword rich. Always have the title and the alternate text the same that way they know where it s going to. Down here if where you have your link text. And down below its link text URL. DavidDeschaine.com, this is how I get my sites number one. You always want to click on center and full size. What it's going to do is its going to load this banner in and you ll see what it looks like. It's already a hot banner. But what you need to do is go to the HTML, click on that copy and paste this code right here. Its real simple copy it and go over to the widgets and the appearance and we re going to drag one of these text files up. See how you can just hold it down with your right button. And add this underneath the recent posts. Right click, paste. It puts all that code right in there. And I always write, roofing Dave Deschaine. This is how I get the link juice to get me number one on Google. Secret code here guys that I use all the time. Now let's go back to the blog and see. There is the banner that links directly back to my website. This is how I do it; this is what I do with automated posts. You know it's simple to make a little banner like that. If you need something like that just let us know. We can create them they re right around $ We can make you a nice banner. Anyway that s David Deschaine thank you very much from the Roofing Business Blueprint. This is how you get massive traffic, the WordPress plug-in is customized for you as a roofing contractor. Enjoy and I hope you get a lot of traffic.
17 Thank you very much, and I wish you the very best of luck! David J. Deschaine Setup your Web Hosting Here: Here are the Training Video Links:
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Copyright 2012 Social Media Marketeers. All rights reserved worldwide. LEGAL DISCLAIMER This report is protected by international copyright law and may not be copied, reproduced, given away, or used to
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