Adventures in marketing your online photography
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- Owen Hampton
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1 Adventures in marketing your online photography
2 It s time for an adventure Your ViewBug website is up and running or on it s way, awesome. You ll take the steps to ensure that your site provides a seamless and beautiful browsing experience. Now it s time to focus on marketing your website so you can attract visitors and promote your photography. Marketing your photography may seem daunting at first, but building a loyal following base can be fun. This guide will help you get started on this new adventure. 2
3 You probably got into shooting nature, weddings or portraits because you loved the photography part, and not because you really wanted to be a business person. All of this can be overwhelming but you can take a handful of steps to make the right choices and grow your photography business.
4 Tips to grow your photography business Understand your target audience. Know who your client is and understand how much they are willing to pay for a wedding photographer or to have their kids photographed. Treat your clients like friends. Your clients in many occasions are likely to also become your friends. Learn their names, their children s names, birthdays, etc. Go the extra mile. Blow away your clients expectations, they will say you are worth every penny and recommend you to their friends. Create a marketing calendar. This will help you create a vision of what activities you need to do to engage with your past and or future clients. Start blogging. This is a great way to share your expertise and to get people to know who you are. Writing regular blog posts on your expertise will increase your value as a photographer. 4
5 Design a logo. It s hard to argue against the importance of a good logo for your photography site and business. The logo is one of the first visual elements that a visitor will see on your page. Your logo should have a connection with your photography style. Change your title Change your title on your linkedin profile. Does your title say you are the owner or CEO of a photography business? It should. This simple act can change the way you view yourself and your business. Engage your followers Engaging with your followers in online social channels such as ViewBug, Facebook and Twitter can help you grow your brand and generate a larger following and engagement. Be responsive To gain followers, you may need to update your profile regularly by uploading new photos constantly. If a fan reaches out to you, a best practice is to respond promptly otherwise, you risk damaging your reputation. 5
6 Connect with customers in your own backyard Got a bricks-and-mortar location in addition to your online business? Several services can help new customers find you. Here are 3 examples: Google my business This free service helps small businesses increase their online presence across Google Search, Maps, and Google+. Google reports that 1 in 5 of the searches is location related. Use keywords, videos and images to raise your visibility. Review sites Yelp is a review site and app that publishes crowdsourced reviews about local businesses. The service is essentially word of mouth marketing online. You can setup your own business page on Yelp. Business cards Your business card is like a book cover. Your card is the first impression people have of you as a photographer. When designing your business card choose a sophisticated, polished look and try to include one of your best images in the back of the card. 6
7 Your clients and their referrals Keep your existing clients happy Being honest and open pays off. Be sure to be open with your customers about your availability, costs, post-production and delivery times. The more open and honest you are with your clients, the more trust you ll earn. Grow your client base Your work speaks for itself. Keep your customers happy by providing high quality results, keeping a constant communication and delivering in a timely manner. It is really that simple! Ask for referrals This is by far the easiest way to grow your customer base and your business. It is all about having your current customers tell others about the awesome work you do and the beautiful photos you take! About 90% of customers are willing to give referrals, however only 10% of people personally ask for a referral. Do not be shy about asking for referrals. 7
8 Whatever your next step is, always allow time for personal projects. Focus on quality rather than quantity and never stop having fun.
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