212 Fall. 216 Fall Playtime. Fashion. 214 Spring Documentary, Expanded Media Kit

Transcription

1 Fall Playtime 216 Fall 2014 Fashion Spring 2014 Documentary, Expanded 2016 Media Kit

2 Aperture Fueling Passion for Photography Aperture is the world s most vital photography magazine. Established in 1952, Aperture provides a sophisticated viewpoint to the world of contemporary photography, which combines the finest writing with inspiring photographic portfolios, and is required reading for everyone seriously interested in photography. Showcase for Advertising Leading the conversation on contemporary photography with thought-provoking commentary and visually immersive portfolios, Aperture is an indispensable resource. The finest talent, including writers, designers, curators, and artists, explore topics chosen by Aperture s editors as a launchpad for artistic discussion. Expertly crafted from luxurious paper, with embossed covers and hand-sewn Smyth binding, Aperture is a must-have for every art lover s personal archive. Contributors Aperture attracts the finest writers and thinkers on photography today and presents insightful and thought-provoking articles within every issue. Notable contributors include: John Ashbery, Pulitzer Prize, MacArthur Fellowship Geoff Dyer, National Book Critics Circle Award Mary Gaitskill, National Book Award Richard Howard, Pulitzer Prize, National Book Award Heidi Julavits, Guggenheim Fellowship Janet Malcolm, National Book Critics Circle Award Tom McCarthy, Man Booker Prize No periodical devoted to a visual art can claim an influence comparable to that which Aperture, founded in San Francisco, has had on photography. San Francisco Chronicle The best photography magazine on earth! Aperture Facebook follower Ricky Leung Aperture is a must read. Alec Soth

3 Aperture Circulation & Demographics Aperture magazine provides highly targeted opportunities to reach an influential and dedicated group of readers. Our subscriber base has high median income and a broad demographic range, from professionals and students to collectors and luxury lifestyle enthusiasts. Readership 51,000 Readers per copy 3.1 Frequency Quarterly Paid Circulation 16,500 Subscription 14,000/86% Newsstand 2,500/14% Audience Male/Female 62/38 Median age 49.5 Median HHI $97,000 $100, % Graduated college 88% Post-graduate degree 52% Distribution U.S. 82% International 18% Creative & Influential Occupations Photographer 38% Work in art-related field in management role 14% Curator/Gallery Director/Art Advisor 5% Creative Director 4% Art Enthusiasts (past 12 months) Visit museums 96% Visit galleries 95% Buy photobooks 93% Collect photography 41% Attend art fairs 25% Attend auctions 25% Engaged and Loyal Keep copies of Aperture indefinitely 86% Consider Aperture essential to staying informed about art and photography 81% Took action after seeing an ad in Aperture 55% Digital Editions Kindle, Nook, Zinio

4 Aperture Rates & Schedule Issue* Space Close Materials On Sale Spring 2016 Odyssey Nov. 18, 2015 Nov. 23, 2015 Feb. 23, 2016 Summer 2016 Vision and Justice Feb. 10, 2016 Feb. 16, 2016 May 24, 2016 Fall 2016 Mexico City May 11, 2016 May 17, 2016 Aug. 23, 2016 Winter 2016 Conflict Aug. 3, 2016 Aug. 9, 2016 Nov. 22, 2016 Size 1X 2X 4X Full $10,500 $9,975 $9,475 Spread $19,950 $18,950 $18,000 Half (horizontal) $6,825 $6,480 $6,160 Cover 2 / Page 1 $26,250 $24,940 $23,690 Cover 3 $11,550 $10,970 $10,425 Cover 4 $14,175 $13,460 $12,790 *Themes subject to change Terms: All rates are NET. All ads must be accompanied by a signed contract (insertion or purchase order). Cancellations: Neither the advertiser nor its agents may cancel after the Materials date. If, by the Materials date, the publisher has not received materials that, in its sole discretion, are deemed acceptable for publication, the publisher may either repeat the advertiser s most recent advertisement that it has published or publish nothing, charging the agency and advertiser for any space reserved by them. All files must be accompanied by a MATCH PRINT. Any client delivering art without a match print will have a proof produced for them at an additional charge of $100 to ensure quality reproduction of the file. Billing: Invoices are issued upon publication (i.e., on-sale) date and payable within thirty (30) days upon receipt. Payment not received within ninety (90) days of invoice is subject to additional 1.5% service charge per month until paid in full. Foreign payment must be made via credit card or bank transfer.

5 Aperture 2016 Print Specs Magazine trim size: 9.25 x 12 in. portrait Printing method: Computer to plate, sheetfed offset Paper stock: 170 gsm Sappi Magno matte (coated section), 300 gsm Symbol Art Card coated one side (cover) Binding: Smyth Sewn Bleed (not available for fractional ads): Please allow in. (3 mm) bleed for all exposed edges. Live area: All live matter = 0.25 in. (6.5 mm) from trim. For gutter bleed spreads, allow 0.2 in. (5 mm) on either side of gutter. Accepted file format: Print-ready X-3:2002 PDF only. Please output PDF files based on InDesign PDF Job Option provided. File delivery instructions: All files must be sent electronically. We suggest using a proprietary FTP host or web-based services like wetransfer.com or hightail.com. Please send to dtriwush@aperture.org Color profile: Use ISOcoated_v2_eci.icc profile (Aperture will provide). PDF requirements: PDF cannot include any rich black text (black text using CMYK process). Black text should be created using only black (K) to avoid realignment issues during printing. To avoid realignment issues during printing, black text cannot be smaller than 6 pt. and multi-colored text (text in need of CMYK process) cannot be smaller than 8 pt. All components of PDF must be in CMYK or grayscale colorspace. All images must be of at least 300 dpi resolution at 100%. PDF cannot include any spot/pms colors. PDF cannot include any LAB, RGB, or extended profiles. PDF must include crop marks. All fonts must be embedded. Total ink coverage cannot exceed 310%. Proof requirements: A professional color proof (i.e., match print) must accompany every ad. Proofs must be made from the supplied final file and be correct for color, content, and crop, since it serves as a guide for color and layout. The proofs should include a media wedge, Ugra/Fogra 39 V2.0 or higher. If a match print is not provided by the Materials close date, Aperture will create one for you at an additional cost of $100. Full Page or Cover 4 Portrait Full-Bleed: 9.5 x in. Non-Bleed: 8.25 x 11 in. Trim: 9.25 x 12 in. Live Area: 8.75 x 11.5 in. Cover 2 Trim: 8.9 x 12 in. Bleed: at least in. on top, bottom, and left edges; 0.25 in. on right (inside, binding) edge Cover 3 Trim: 8.9 x 12 in. Bleed: at least in. on top, bottom, and right edges; 0.25 in. on left (inside, binding) edge Page 1 Trim: 8.9 x 12 in. Bleed: at least in. on top, bottom, and right edges; 0.25 in. on left (inside, binding) edge Double-Page Spread Landscape Full-Bleed: x in. Non-Bleed: 17.5 x 11 in. Trim: 18.5 x 12 in. Live Area: 18 x 11.5 in. Contact: Bryan Krueger Production bkrueger@aperture.org Ship color proofs and discs to: Aperture Magazine 547 West 27th Street, 4th Floor New York, N.Y Attn: Dana Triwush Half-Page Landscape only Non-Bleed: 7.87 x 5.51 in. Live Area: 7.38 x 5.01 in. Quarter-Page Portrait only Non-Bleed: 3.84 x 5.51 in. Live Area: 3.34 x 5.01 in.

6 2016 Aperture.org An online resource for photography news, reviews, and Aperture s e-commerce bookstore Page views/month: 200,000 E-newsletter subscribers: 50,000 Facebook fans: 86,600 Twitter followers: 171,000 Instagram followers: 45,000 Display Advertising Units Medium Rectangle: 300 W x 250 H Leaderboard: 728 W x 90 H Newsletter Marketing 50,000 subscribers Exclusive medium rectangle: Sponsored s featuring advertisement within the advertiser s customized weekly e-newsletter message. Limited to promoting photography exhibitions and auctions.

7 2016 Digital Rates & Specs Banner Ads 50, , ,000 Ad Unit Size (pixels) Placement Impressions Impressions Impressions Medium Rectangle W x 250 H Right/Top $60 CPM $55 CPM $50 CPM Medium Rectangle W x 250 H Right/Bottom $55 CPM $50 CPM $45 CPM Leaderboard 728 W x 90 H Anchor $45 CPM $40 CPM $35 CPM Category Roadblock Various $150 CPM $145 CPM $140 CPM E-newsletter Ads (only one per blast) Ad Unit Size (pixels) Placement 1X 4X/each 8X/each Medium Rectangle 300 W x 250 H Anchor $1,500 $1,350 $1,100 Sponsored E-newsletter (only 2x/month) Communications are limited to photography-related event programming. $2,500 Banners: File size cannot exceed 50 KB. JPG, GIF, SWF, and HTML ad types are accepted. Files must be RGB and 72 dpi at 100%. Ads with a white or light background must include a 1x1 pixel border. DoubleClick for Publishers (DFP) is used to serve all Aperture advertisements. Third Party tags should be served via JavaScript ad calls, not IFrames. All ad units must launch a new browser window when clicked. Audio must be user-initiated with a clearly recognizable on/off button. Animation length should not exceed fifteen (15) seconds. Flash files served via DFP must be coded properly for click and impression tracking. We accept versions 7 or above. Materials must be delivered seven (7) days prior to launch date. E-Newsletter: File size cannot exceed 32 KB. JPG, GIF, and HTML ad types are accepted. Click-through URL must be provided; 1x1 tracking pixels are accepted. Files must be RGB and 72 dpi at 100%. Ads with a white or light background must include a 1x1 pixel border. Materials must be delivered seven (7) days prior to drop date. Terms: All rates are NET. All ads must be accompanied by a signed contract (insertion or purchase order). Cancellations: Neither the advertiser nor its agents may cancel after an insertion order has been signed by both parties. If, by the art-due date, the publisher has not received artwork that, in its sole discretion, is deemed acceptable for publication, the publisher may either repeat the advertiser s most recent advertisement that it has published or publish nothing, charging the agency and advertiser for any space reserved by them. Billing: Invoices are issued upon completion of the ad campaign and payable within thirty (30) days upon receipt. Payment not received within ninety (90) days of invoice is subject to additional 1.5% service charge per month until paid in full. Foreign payment must be made via credit card or bank transfer. Send materials to: Dana Triwush dtriwush@aperture.org

8 Aperture Foundation Aperture invites brands to celebrate photography through its extensive publishing and event programming, geared to a refined, art-loving audience. Aperture magazine was founded in 1952 by a group of esteemed photographers, including Ansel Adams, Minor White, and Dorothea Lange. A not-for-profit organization, Aperture remains committed to the original vision of its founding members, serving as a common ground for the advancement of photography. Please inquire about additional oppportunities. Aperture s 3,000-square-foot gallery and bookstore Publisher Dana Triwush dtriwush@aperture.org Partnerships and Advertising Elizabeth Morina emorina@aperture.org Production Bryan Krueger bkrueger@aperture.org