Digital Project Co-ordinator (1 year contract)

Transcription

1 Digital Project Co-ordinator (1 year contract) Title: Digital Project Co-ordinator Responsible to: Marketing Manager Introduction At Turner Contemporary, we believe in the power of art to transform people and places, doing things differently to achieve our vision Art made essential - to be leaders in social and economic sustainability; vitally connecting art, people and place, at home and around the world. Since opening in 2011, Turner Contemporary has become one of the most successful galleries in the UK. We ve achieved more than 2.7 million visits and the gallery has been a catalyst for the regeneration of Margate. Located in a building designed by David Chipperfield Architects, on a site overlooking the North Sea, our programme of worldclass events, exhibitions of historical and contemporary art and our innovative learning programme have fast earned the gallery an international reputation. With free admission, great art is accessible for all. We are committed to challenging traditional practice to make ourselves more accessible; repositioning art as more relevant to society. Our distinctive, audience-focused approach is integral to our success and inspires interest from our peers, nationally and internationally. We have launched three, new values to ensure that we are delivering outstanding work and building an ambitious, rewarding culture. We ask that members of the team adopt and exhibit these values in everything that they do. These values are: Enterprising We create value for ourselves, our community and partners by being responsive to new opportunities; we encourage collaboration, creativity and initiative from our people Welcoming We re friendly and warm, while maintaining professionalism of practice and behaviour; human empathy is key to how we think, internally and externally Questioning Our philosophy is one of investigation: being astute to audiences needs, unlocking understanding, provoking debate and asking tough questions especially of ourselves Turner Contemporary is a charity governed by a Board of Trustees, chaired by Clive Stevens. The organisation receives revenue funding from Arts Council England and Kent County Council and the whole team works creatively to raise significant amounts of additional income. 1

2 Job Description Purpose of Job/Key objectives We are seeking a creative, organised and analytical Digital Project Co-ordinator who will play a crucial role in co-ordinating Turner Contemporary s Digital Transformation Programme. This is an exciting opportunity to be part of a leading visual arts organisation and help us achieve the ambitious targets set out in our Digital Policy. This includes expanding our audience, helping to realise income opportunities, delivering savings through efficient processes as well as expanding the scope of our artistic content using cutting edge digital technologies as we build towards hosting Turner Prize in Turner Contemporary has an extensive and inspiring physical footprint, including our exhibition programme, our innovative learning programme and our retail, venue hire and catering offer. As we redevelop our website, you will be part of taking the gallery s current activity into the digital space. You will be a highly organised and methodical project co-ordinator, with a passion for and knowledge of digital technologies. You will be adept at measuring and understanding the impact of digital activities, with the ability to use insights and data to drive further growth both in terms of income, but also in terms of audience both inside the gallery and beyond. Crucially, you will be an excellent communicator, and work with the wider team at Turner Contemporary in order to encourage the whole organisation to embrace digital. You will be curious about digital trends and developments and responsible for assisting in the implementation of new innovations and ideas to reach our audiences. Working closely with the Marketing Manager and the wider team you will assist with the delivery of key digital projects for the gallery. You will help us achieve ambitious targets in our Digital Policy, Audience Development Plan and Business Plan with the aim of increasing visit figures, delivering excellent artistic content, generating significant income as well as engaging with more people than ever before regionally, nationally and internationally. Principal Duties/Tasks and responsibilities Amplify opportunities for Digital Audience Development and telling Turner Contemporary s stories online: Work alongside the Marketing Manager and a selected agency to co-ordinate the delivery of a new website for Turner Contemporary, ensuring that it meets high standards of design as well as delivering on our targets Implement changes and updates to the new website Implement and measure pay per click campaigns, as well as effective search engine optimisation to increase traffic to our website 2

3 Set up and work with our Digital Steering Group and our Access Group, made up of people from the community, to ensure that our digital output is relevant and accessible for a range of demographics Identify and set up partnerships with relevant distribution partners to expand the reach of our digital content Work with the Marketing Team to identify opportunities to grow our digital audience and maximise engagement across our social media channels (Facebook, Youtube, Instagram and Twitter) Understand our visitor research as well as our digital analytics and use this to inform developments Realise income and savings opportunities: - Work with the wider team at Turner Contemporary to identify savings opportunities by streamlining processes, ensuring digital capabilities become embedded into the organisation and maximum benefits are accrued - Work with teams to drive CRM (ThanQ) adoption across the organisation, ensuring that the way data is handled is GDPR (General Data Protection Regulation) compliant - Work alongside the Marketing Manager and Head of Retail to deliver an effective E-commerce offer as part of the website rebuild - Review and maximise the scope for digital fundraising opportunities - Research and explore the scope for online learning opportunities - Analyse all data on activity delivered to deliver excellent return on investment and help inform future strategies - Work with colleagues to ensure that our infrastructure can support new digital developments Expand the scope of our artistic content: - Research and keep abreast of digital trends and emerging technologies - Work with the exhibition and learning teams to explore content and interpretation opportunities in relation to our world class exhibitions programmes, coordinate the delivery of these initiatives - Coordinate digital content (both born digital and archive), working with artists and ensuring that the content complies with copyright requirements - Promote and market new and existing Turner Contemporary digital resources, especially around our Portfolio Art competition to attract new audiences and better reach existing audiences - Work with the Marketing and wider teams to increase our video output, including the use of Facebook/Instagram Lives - Identify funding and partnership opportunities to aid with the delivery of these projects Professional development: - Research and identify digital training opportunities for colleagues across the organisation - Participate in training and development activities as required and assist with the training and development of colleagues - Carry out all duties in accordance with our Equal Opportunities, Access, Employment, Health and Safety, Data and Inclusion Policies and safeguarding - Undertake any other duties as reasonably required by the Director 3

4 Person specification Essential Desirable Qualifications Degree in a relevant subject Skills, Knowledge and Experience Interest in the visual arts and understanding of the mission, aims and objectives and values of Turner Contemporary in the wider regeneration of East Kent A good working knowledge of current digital best practice and new developments Highly analytical with the ability to interpret data Knowledge of google analytics, adwords and social media ad management tools Experience of working within an arts or heritage venue Experience of working for a charity Experience of coordinating complex projects Experience of overseeing and producing video content Experience of using a content management system to edit/update and publish web pages 4

5 Excellent database skills and an excellent understanding of CRM systems e.g. ThanQ Computer literate; a good working knowledge of Microsoft Office Able to use Adobe Photoshop and InDesign Innovative with a demonstrable interest in emerging digital technologies and social media developments Excellent interpersonal communication skills, both verbally and in writing with a high attention to detail and the ability to communicate well with a broad range of people Excellent Excel skills Experience of e-commerce Experience of automation 5

6 Behaviours/Characteristics Essential Desirable Able to work to deadlines and meet targets under pressure Able to manage and plan your own workload and respond to changing priorities A logical and methodical approach with the ability to work independently and use initiative A self starter with a creative and collaborative can do attitude A good team player with the ability to build and maintain relationships and work across teams Understanding of the charitable aims of Turner Contemporary and passionate about visual arts Terms and Conditions Job title: Responsible to: Location: Salary Contract and Hours: Annual Leave Pension Digital Projects Co-ordinator Marketing Manager Turner Contemporary, Margate, Kent 24-27K dependent on experience Full time (37.5 hrs), Fixed Term Contract (1 year), (potential for flexible working for the right candidate) 25 days, plus bank holidays 3% contributory pension 6