THE PARTNERSHIP FOR THE EAST ASIAN-AUSTRALIASIAN FLYWAY LOGO

Transcription

1 Partnership of the East Asian-Australasian Flyway I LOGO Guide THE PARTNERSHIP FOR THE EAST ASIAN-AUSTRALIASIAN FLYWAY LOGO Pantone 654 Process C: 100 / M: 67 / Y: 0 / K: 38 Web Safe R: 0 / G: 51 / B: 102 # Pantone 7460 Process C: 100 / M: 6 / Y: 1 / K: 0 Web Safe R: 0 / G: 153 / B: 255 #0099FF Pantone 5835 Process C: 0 / M: 2 / Y: 67 / K: 40 Web Safe R: 153 / G: 153 / B: 102 # For accurate colour reproduction match colours to a STANDARD PANTONE COLOUR MATCHING SYSTEM SWATCH. The colours represented on this print out may not be accurate due to limitations in the printing process. Font: The font used for the words PARTNERSHIP for the EAST ASIAN- AUSTRALIASIAN FLYWAY is NewsGothic Bold. 1

2 Partnership of the East Asian-Australasian Flyway I LOGO Guide Logo in COLOUR (supplied as CMYK and PANTONE versions) Logo as GREYSCALE 2

3 Partnership of the East Asian-Australasian Flyway I LOGO Guide MINIMUM SIZE USAGE For print applications, the PARTNERSHIP for the EAST ASIAN-AUSTRALASIAN FLYWAY logo should not be reproduced any smaller than is shown below = height of 40mm (with proportionate width). For digital & online applications, the PARTNERSHIP for the EAST ASIAN-AUSTRALASIAN FLYWAY logo should not be displayed any smaller than a height of 200 pixels (with proportionate width). PLACEMENT & POSITIONING The PARTNERSHIP for the EAST ASIAN-AUSTRALASIAN FLYWAY logo should be placed on a white background only with a minimum clear space of 10mm from any other logos. The PARTNERSHIP for the EAST ASIAN-AUSTRALASIAN FLYWAY logo should always appear on a white background. Should it need to be placed on any other coloured background, a white box should be drawn behind the logo - leaving at least 2mm border around the logo edge. 40mm = 5mm = minimum clear space 3

4 Partnership of the East Asian-Australasian Flyway I LOGO Guide Files provided on CD PDF file containing the information in this logo guide. Low resolution (72dpi) RGB JPEG files for use in Microsoft Office applications. Suitable for any internal office documents, fax or invoice templates and WORD documents that will be viewed on screen. Quality not suitable for offset or professional digital printing. Size of logos is 86mm wide. Low resolution (72dpi) RGB files for online and screen applications. Adobe Photoshop, CMYK High resolution files (300dpi). Suitable for 4 colour (CMYK) offset and digital printing. Size of logos is 85mm wide and should not to be scaled up. Adobe Illustrator (CS3) EPS files. These are the best quality files for all offset & digital printing, signage, embroidery, screen printing. Files can be scaled up or down without losing quality. CMYK and Spot (Pantone ) colour versions are supplied on the CD. 4

5 GLOSSARY OF TERMS Adobe Illustrator: Professional software for graphic designers and production artists mainly used to create logos and illustrations. Adobe In-design: Professional publishing software for graphic designers and production artists. Industry standard program for typesetting and page layout. Adobe Photoshop: Professional software for graphic designers and production artists mainly used for photo editing and graphics. corporate identity: The corporate identity is a visual expression of an organisation s unique identity through the systematic use of words and symbol s applyed in a consistent manner in every medium. It is also how a particular business is perceived by its customers and the rest of the marketplace. crop: To trim the edges of a picture or page to make it fit or remove unwanted portions. crop marks: Lines near the margins of artwork or photos indicating where to trim. bitmap image: A grid of pixels or printed dots generated by a computer to represent images. Used in high resolution black and white images. bleed: Is when the printed image extends beyond the trim edge of a sheet or page. A bleed may occur at the head, foot and/or gutter of a page. CMYK: Is short for Cyan, Magenta, Yellow and Black. CMYK is the standard colour model used in printing for fullcolour documents. Because such printing uses inks of these four basic colours, it is often called fourcolour printing or four colour process. colour separation: Process by which a continuous tone colour image is separated into the four process colours (CMYK) for print production. concertina fold: A method of folding in which each fold opens in the opposite direction to its neighbour, giving a concertina or pleated effect. cyan: One of the four process colours. die-cutting: Process of using sharp metal rules on a wooden block to cut out specialised shapes such as pocket folders or unusually shaped flyers etc. digital printing: A printing method that transfers digitised images and text from the computer directly to the digital printing press or copier. Benefits are for very short runs or for personalised print. DPI: A measure of the quality of an image from a scanner or output resolution of a printer. The more Dots Per Inch, the higher the quality will be and the larger the file size. drop shadows: An effect where a shadow, usually made up of a percentage of the type colour is placed behind the type for effect. duotone: A method of enhancing a monotype image using two colours. 5

6 GLOSSARY OF TERMS CONTINUED embossing: A process performed after printing to stamp a raised (or depressed) image into the surface of the paper. This is acheived using engraved metal embossing dies, extreme pressure, and heat. Embossing styles include blind, emboss, deboss and foil-embossed. EPS: An acronym for Encapsulated PostScript, a computer file format widely used by the printing and graphics industries. It s mainly used for the saving of logos and vector illustrations. font: One of a range of styles/typefaces in which lettering can be produced during the typesetting stage, e.g. Times New Roman, 10pt. four-colour process: Reproduction of full-colour photographs or art with the four basic colours of ink (cyan, magenta, yellow, black). full colour: Or four colour process using the four basic printing colours: cyan, magenta, yellow and black. Gif: Stands for Graphics Interchange Format - a file format (originally developed by CompuServe) that is used to compress and store graphics for publication on web pages. The GIF format is not tied to any particular computer or operating system so it provides a useful way to exchange files between different systems. greyscale: Shades of grey ranging from black to white; in printing, greyscale uses only a black halftone plate. GSM: Paper weight is measured in grams per square metre. hue: The main attribute of a colour which distinguishes it from other colours. image area: Portion of paper where ink appears. import: To bring a picture or text file into an application ready for editing or design work. imposition: Positioning pages in a press-ready form so that they will be in the correct numerical sequence after folding. JPEG: Acronym for Joint Photographic Electronic Group, a common standard for compressing image data. justified: Text which is flush to both the left and right margins. K: One of the four process colours, which stands for black. kerning: The adjustment of spacing between certain letter pairs, A and V for example, to obtain a more pleasing appearance. knockout: A shape or object printed by eliminating (knocking out) all background colours. magenta: One of the four process colours. matt: A non-glossy finish. 6

7 GLOSSARY OF TERMS CONTINUED offset printing: A method in which the plate or cylinder transfers an ink image to an offset or transfer roller, which then transfers the image to paper stock. proof: A representation of the finished print produced for inspection of errors to be corrected prior to mass printing. outline paths: A term used when converting a font or graphic into a mathematical vector format. Pantone colours: Pantone is a standard colour-matching system used by printers and graphic designers for inks, papers and other materials. perfect binding: A bookbinding method in which pages are glued rather than sewn or stapled to the cover. Used primarily for paperback books. Pixel: The smallest unit that can be displayed on a computer (or TV) screen. The more pixels there are in a given area the higher the resolution. Often, pixels are simply called dots. PMS: Pantone Matching System. An internationally recognised colour system for the specification, selection and reproduction of colour. point: A measurement for the size of type, distance between lines and thickness of rules. One point equals one seventy-second of an inch (0.3515mm). process colour: Colour specified in percentages of cyan, magenta, yellow and black. When superimposed during printing the four colour printing process, their separate plates can recreate millions of different colours. QuarkXpress: A typesetting and page layout program. recto: Right hand page of an open publication. RGB: Acronym for Red-Green-Blue. In web design and design for computer monitors (and TV), colours are defined in terms of a combination of these three colours. RGB files should never be used for printing. registration marks: Crosses or other marks placed on artwork which ensure perfect alignment ( registration ). resolution: Is the number of dots per inch (dpi) in a computerprocessed document. The level of detail retained by a printed document increases with higher resolution. ppi (pixels per inch) for an image. reversed-out: Type appearing white on a black or colour background, either a solid or a tint. saddle stitch: A binding process in which a pamphlet or booklet is stapled through the middle fold of its sheets using metal wires. scanning: The process of converting a hard copy into digital data ready for editing and design. The quality of the scan is dependent on the quality of the original, the scanning equipment and software as well as the experience of the operator! 7

8 GLOSSARY OF TERMS CONTINUED score: A pressed mark in a sheet of paper or card to make folding cleaner and easier. spot colour: Spot colour is not made using the process colours. instead the colour is printed using an ink made exclusively. Each spot colour therefore requires its own separate printing plate. spread: Two or more adjoining pages that would appear in view on a sheet. stock: A term for the material any project is printed onto. verso: Left handed page of an open publication. wire-o binding: A method of wire binding books along the binding edge that will allow the book to lay flat. x height: The height of lower case letters without their ascenders or descenders, which is the height of the letter x. TIFF: Acronym for Tagged Image File Format. TIFF (.TIF) pictures can be black-and-white line art, greyscale or colour. This is a widely used format for image/ photographic files but is unsuitable for text unless it is created at a high resolution. tint: An area of tone made by a pattern of dots which lightens the apparent colour of the ink with which it printed. UV varnish: A liquid laminate that is bonded and cured with ultraviolet light. varnishing/sealing: The application of a varnish/sealant to a surface to offer protection against marking and improve its overall appearance. Vector: Is a electronic file that describes geometric shapes and dimensions in terms of coordinates or other symbols. Used to create scaleable logo s and illustrations. 8