MEDIA KIT 2019 Find your audience with Adelaide Fringe advertising options

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Gerard Campbell
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1 65% of our audience aim to see shows they haven t seen in previous years. Use the Adelaide Fringe advertising channels to find your audience! MEDIA KIT 2019 Find your audience with Adelaide Fringe advertising options Head to AVR to book your ads or for more info ads@adelaidefringe.com.au

2 FIND YOUR AUDIENCE! THE FESTIVAL AT A GLANCE MEDIA REACH Audience: 2,700,000+ Artists: 6,000+ Website visits: 2,500,000 Instagram followers: 24,000 Attendances at ticketed events: 700,000+ Events: 1,200+ Facebook likes: 86,000 enews subscribers: 128,000 Performances: 10,000+ Venue spaces: 450+ Twitter followers: 66,000 Fringe Members: 22,000 65% of our audience aim to see shows they hadn t seen in previous years. Use the Adelaide Fringe advertising channels to find your audience. AUDIENCE BY AGE Under % 11% 18% 20% 24% 19% AUDIENCE BY PROFESSION Employed full-time Employed part-time Retired Student Home duties Unemployed 52% 25% 13% 5% 3% 2%

3 PRINT ADVERTISING ADELAIDE FRINGE GUIDE 86% of Adelaide Fringe audiences consult the guide before or during Fringe time. It is the leading authority to every one of the 1,200+ events, performances and exhibitions at the Adelaide Fringe. At times it can be a little overwhelming for the average punter, but purchasing advertising space will help your event cut through the noise and find an audience! The Guide has a 3 month shelf life, and is frequently referred to throughout festival. A downloadable version of the guide will also be available. Back Cover Full Page 275mm (w) x 350mm (h) (crop size) Inside Front or Back Cover Full Page 275mm (w) x 350mm (h) (crop size) Full Page 275mm (w) x 350mm (h) (crop size) GUIDE BOOKING DEADLINE FRIDAY OCTOBER 19 ARTWORK DUE FRIDAY OCTOBER 26 $18,415 $15,000 $9,000 See your ad in 320,000 printed guides Full pages add a 3mm bleed, no crop marks required. All other ads do not require bleed or crop marks. Artwork to be supplied as 300dpi, CMYK, PDF image, all fonts converted to outlines. 100,000 online guide views 20,000 Guides distributed through The Advertiser 30,000 Guides distributed interstate Half Page Horizontal 247mm (w) x 165mm (h) $5,000 Third Page Vertical 80mm (w) x 330mm (h) $3,500 Quarter Page Horizontal 247mm (w) x 82.5mm (h) $3,000 Medium Artist Ad 80mm (w) x 165mm (h) $1,300 Small Artist Ad 80mm (w) x 82.5mm (h) $650 All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full. Bookings can be made through AVR, for more information ads@adelaidefringe.com.au

PRINT ADVERTISING FRINGE BY DAY GUIDE 83% of Adelaide Fringe audiences who used the Fringe by Day guide thought it was a useful tool for navigating the Adelaide Fringe.

by the main guide. It has a shorter print run than the official guide, and will be distributed through more targeted means.

4 PRINT ADVERTISING FRINGE BY DAY GUIDE 83% of Adelaide Fringe audiences who used the Fringe by Day guide thought it was a useful tool for navigating the Adelaide Fringe. Returning for a third year in 2019, the Fringe by Day guide lists all shows with a start time before 5pm, and is targeted towards children, families and older audience members who may be overwhelmed by the main guide. It has a shorter print run than the official guide, and will be distributed through more targeted means. The full Adelaide Fringe Guide will still be the first point of call for the majority of Fringe-goers, however the Fringe by Day guide extends advertising reach to a further, targeted demographic. HOT FRINGE SHOWS Hot Fringe Shows pages offer an affordable print opportunity in The Advertiser, Adelaide s largest newspaper. These ads appear as a full page with listings arranged in a grid. It s a striking way to engage an audience while being aligned with the Adelaide Fringe brand. The Advertiser is a daily newspaper, and each advertisement will appear for one day. Dates Available: FEB THURS 14 SAT 16 THURS 21 SAT 23 THURS 28 MAR SAT 2 THURS 7 SAT 9 Full Page 210mm (w) x 297mm (h) (add 3mm bleed, no crop marks) $1,000 Half Page Horizontal 182mm (w) x 138mm (h) $600 Hot fringe shows Hot fringe shows Large Ad 80mm (w) x 65mm (h) Small Ad 80mm (w) x 40mm (h) Quarter Page Vertical 89mm (w) x 138mm (h) Quarter Page Horizontal 182mm (w) x 69mm (h) $600 $400 $350 $350 All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full. Bookings can be made through AVR, for more information ads@adelaidefringe.com.au

ONLINE ADVERTISING ADELAIDE FRINGE WEBSITE 96% of audience members browse the Adelaide Fringe website to find their information or book their tickets.

5 ONLINE ADVERTISING ADELAIDE FRINGE WEBSITE 96% of audience members browse the Adelaide Fringe website to find their information or book their tickets. Advertising on the Adelaide Fringe website is a great way to increase exposure for your show or organisation. Engage your audience while they re browsing shows and purchasing tickets! During the 2018 season, Adelaide Fringe website attracted over 2.5 million website sessions, and paid advertising on the website received over 10 million impressions and over 60,000 clicks. For artists, advertising will link to the event listing on the Adelaide Fringe website. For organisations, advertising will link to a nominated URL. Website advertisements are limited, so book early to avoid disappointment. Choose Ad: Choose Ad Size: Cost: WEB BANNER BUTTON Desktop: 728 (w) x 90 (h) pixel image (png or jpeg) Mobile: 320 (w) x 50 (h) pixel image (png or jpeg) 250 (w) x 400 (h) pixel image (png or jpeg) DATES BANNER BUTTON EarlyTIX 5 Oct - 5 Dec $200 $400 6 Dec - 31 Dec $200 $400 1 Jan - 31 Jan $300 $500 WEB BANNER AD 1 Feb - 14 Feb $350 $600 BUTTON AD 15 Feb - 1 Mar $400 $700 2 Mar - 17 Mar $400 $700 Festival Bundle 15 Feb - 17 Mar $600 $1,000 WEB BANNER AD Full Bundle 6 Dec - 17 Mar $1,400 $2,500 All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full. Bookings can be made through AVR, for more information ads@adelaidefringe.com.au

ONLINE ADVERTISING ENEWS BANNER Adelaide Fringe enewsletters are sent to 128,000 subscribers once a week in the lead up to the Fringe, and twice a week during the Fringe.

6 ONLINE ADVERTISING ENEWS BANNER Adelaide Fringe enewsletters are sent to 128,000 subscribers once a week in the lead up to the Fringe, and twice a week during the Fringe. These enewsletters have a high level of engagement, and they always feature the most up to date information about what s happening during Adelaide Fringe. This is the only advertising available in our official social media channels. For a full list of dates, check the advertising module in AVR. HALFTIX ENEWSLETTER The HalfTIX is delivered into the mailboxes of 48,000 people each morning (and this number increases every day during the Adelaide Fringe) giving them the list of all shows that have registered to offer an allocation of half-price tickets for that day only. For the best results with this placement, we recommend that your show be on HalfTIX on the day of advertising, as that is what this audience is looking for when reading the enewsletter. enews Banner 600px (w) x 120px (h) (png or jpeg) $1,000 HalfTIX enewsletter Banner 600px (w) x 120px (h) (png or jpeg) $500 Info To: John Smith Reply-To: Info Celebrating our best year of theatre 23 February 2016 at 16:59 Make sure to check out the impressive offering of theatre performances this Fringe. - View the program - enews Banner Ad enews Banner Ad Our best theatre hotspots Each Fringe Adelaide comes alive with hubs ve All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full. Bookings can be made through AVR, for more information ads@adelaidefringe.com.au

REQUIREMENTS & DEADLINES PRINT GUIDE FRINGE BY DAY GUIDE ADVERTISER HOT FRINGE SHOWS Booking and payment deadline FRIDAY OCTOBER 19 Artwork deadline FRIDAY OCTOBER 26 Stock 130gsm self-cover, 50gsm

7 REQUIREMENTS & DEADLINES PRINT GUIDE FRINGE BY DAY GUIDE ADVERTISER HOT FRINGE SHOWS Booking and payment deadline FRIDAY OCTOBER 19 Artwork deadline FRIDAY OCTOBER 26 Stock 130gsm self-cover, 50gsm internal pages. Semi-gloss finish Booking and payment deadline FRIDAY NOVEMBER 30 Artwork deadline FRIDAY DECEMBER 7 Booking and payment deadline MONDAY JANUARY 7 Artwork deadline FRIDAY JANUARY 18 All print advertising must be high resolution PDF files, 300 dpi, CMYK colour mode, with text converted to outlines. All full page adverts must include a 3mm bleed. ADELAIDE FRINGE GUIDE* Back Cover Full Page Inside Front / Back Cover Full Page Full Page 275mm (w) x 350mm (h) (add 3mm bleed no crop marks) 275mm (w) x 350mm (h) (add 3mm bleed no crop marks) 275mm (w) x 350mm (h) (add 3mm bleed no crop marks) $18,415 $15,000 $9,000 Half Page Horizontal 247mm (w) x 165mm (h) $5,000 Third Page Vertical 80mm (w) x 330mm (h) $3,500 Quarter Page Horizontal 247mm (w) x 82.5mm (h) $3,000 Medium Artist Ad 80mm (w) x 165mm (h) $1,300 Small Artist Ad 80mm (w) x 82.5mm (h) $650 FRINGE BY DAY GUIDE Full Page 210mm (w) x 297mm (h) (add 3mm bleed no crop marks) $1,000 Half Page 182mm (w) x 138mm (h) $600 Quarter Page Vertical 89mm (w) x 138mm (h) $350 Quarter Page Horizontal 182mm (w) x 69mm (h) $350 ADVERTISER HOT FRINGE SHOWS Large 80mm (w) x 65mm (h) $600 Garden of Unearthly Delights. Photo: Trentino Priori. Small 80mm (w) x 40mm (h) $400 All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full. Bookings can be made through AVR, for more information ads@adelaidefringe.com.au

8 REQUIREMENTS & DEADLINES ONLINE ADVERTISING WEBSITE ENEWS BANNERS Booking and payment deadline 2 WEEKS before advert due to be live. Artwork deadline 1 WEEK before advert due to be live. All online artwork must be static JPG or PNG files, 72dpi, all fonts outlined, RGB colour mode. enews Banner 600px (w) x 120px (h) $1,000 HalfTIX enewsletter Banner 600px (w) x 120px (h) $500 ADELAIDE FRINGE WEBSITE EarlyTIX 5 Oct 5 Dec 6 Dec 31 Dec 1 Jan 31 Jan Banner Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) $200 Button 250px (w) x 400px (h) $500 Banner Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) $200 Button 250px (w) x 400px (h) $500 Banner Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) $300 Button 250px (w) x 400px (h) $500 1 Feb 14 Feb 15 Feb 1 Mar 2 Mar 17 Mar Banner Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) $350 Button 250px (w) x 400px (h) $600 Banner Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) $400 Button 250px (w) x 400px (h) $700 Banner Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) $400 Button 250px (w) x 400px (h) $700 Festival Bundle 15 Feb 17 Mar Banner Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) $600 Button 250px (w) x 400px (h) $1,000 Festival Bundle 6 Dec 17 Mar Banner Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) $1,400 Button 250px (w) x 400px (h) $2,500 All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full. Bookings can be made through AVR, for more information ads@adelaidefringe.com.au

9 MEDIA KIT 2019 Engage Adelaide Fringe s most dedicated audience! For more information or to make a booking, ads@adelaidefringe.com.au

10 WHAT IS FRINGE MEMBERSHIP? Fringe Membership is an all ages program run by the Adelaide Fringe, which is available to all arts and entertainment fanatics of South Australia. The program exists to engage audiences year-round and help to stretch their dollars further so they can see as many shows as possible. It s an online hub where culture lovers can explore new genres, share their passions and find out about shows, events and venues relevant to their interests. 23,000 ENTERTAINMENT- LOVING MEMBERS FROM ADELAIDE The best membership that I have ever signed up for!! The value has been fantastic & enabled me to see so many more shows than I had thought possible on my budget... I shall for sure be joining up each year, from now on. The Fringe Festival 2017 you have rejuvenated me. Thank You. Wayne Barnett, Fringe Member BRANDS WE WORK WITH: TOMICH WINES

Whether it s taking a punt on an emerging act, seeing a blockbuster movie or schnitty night at their favourite pub, they want to know about it!

11 OUR MEMBERS Fringe Members are influential souls that thrive on great entertainment. Our members are from all corners of South Australia and they re always on the hunt for events happening around them each week. Whether it s taking a punt on an emerging act, seeing a blockbuster movie or schnitty night at their favourite pub, they want to know about it! 69% OF MEMBERS SAW 4+ SHOWS AT THE 2018 FRINGE MEMBERS BY OCCUPATION: MEMBERS BY AGE: Work full time 57% Work part time 18% % % Under 18 1% % Student 7% Retired 6% Self-employed 5% Home duties 2% Unemployed 1% % % FRINGE MEMBERS LOVE: Number of ticketed shows that Members attended at the 2018 Adelaide Fringe: Comedy 82% % Festivals 72% 8 7.4% Bands 64% 7 5.5% Circus Film Theatre 62% 57% 55% % 9.3% 12.1% 13.6% 9.2% 4.6% REACH ACROSS ADELAIDE WITH FRINGE MEMBERSHIP

WE RE GOOD FOR IT! With an impressive database, the program communicates with thousands of members every week throughout the year and during Fringe via weekly emails and social media engagement.

12 WE RE GOOD FOR IT! With an impressive database, the program communicates with thousands of members every week throughout the year and during Fringe via weekly s and social media engagement. DATABASE OF 20,000 MEMBERS UNDER 30 MEMBERS KNOW WHAT S ON IN ADELAIDE BY USING: 66% Fringe Membership enews 59% Word of Mouth 52% Facebook 47% Fringe Membership Website 23,000 ENEWS SUBSCRIBERS Fringe Members Lounge. Photo: Leighton Pearce MEMBERS PREFERENCE TO KEEP UP TO DATE WITH US: 86% Fringe Membership enews 26% Offers section of the Adelaide Fringe website 25% Facebook MEMBERS WANT DISCOUNTED ACCESS TO MORE: Fringe Member priced tickets Adelaide Fringe show offers (i.e. 2-for-1) Film Screenings Food & Drinks Comedy Cabaret Theatre Live Bands Unique Experiences Art Exhibitions 82% 81% 47% 45% 42% 40% 39% 28% 28% 23%

ADVERTISING OPPORTUNITIES MULTI-PLATFORM WEBSITE ONLY Discounted pricing on Fringe Membership advertising is offered to all Adelaide Fringe artists, venues and promoters.

Target a specific demographic or the entire database. Will also be featured in Deals section of Adelaide Fringe Website. Must offer a significant member deal or discount to be eligible.

13 ADVERTISING OPPORTUNITIES MULTI-PLATFORM WEBSITE ONLY Discounted pricing on Fringe Membership advertising is offered to all Adelaide Fringe artists, venues and promoters. DEDICATED EDM $1500 $1350 This editorial option makes sure that the spotlight is on you. Exclusively promote your event or deal directly to our dedicated database of 23,000 with your own enewsletter. Target a specific demographic or the entire database. Will also be featured in Deals section of Adelaide Fringe Website. Must offer a significant member deal or discount to be eligible. EDM TAKEOVER $1200 $1000 A cost-effective alternative to a Dedicated EDM. Take over one of our weekly EDMs to ensure your brand or event is not missed. You ll receive a Deal Of The Week, EDM Banner, What s On and a Giveaway all in the same week! Will also be featured in Deals section of Adelaide Fringe Website. Must offer a member deal or discount to be eligible. DEAL OF THE WEEK $900 $800 Claim your spot as the main editorial piece at the top of our weekly EDM on a Wednesday to make sure you re the first thing our members see! Will also be featured in Deals section of Adelaide Fringe Website. Must offer a member deal or discount to be eligible. GIVEAWAY $150 $100 Offer our members some free tickets or a free product and we ll chuck you on the Deals section of our website and in our weekly EDM for a small admin fee. We ll more than likely share this deal in other Adelaide Fringe communications too. Giveaways are accepted at our discretion. MEMBER DEAL WEBSITE ONLY $300 $250 Low on budget? We feel you. A member deal on the website only is a fab cost effective option! In return we only charge you a low admin fee. The Deals section of the website is high-traffic and constantly linked to via all member communications. We ll more than likely share this deal on other Adelaide Fringe channels, however this is at our discretion. EDM ONLY EDM BANNER - $350 $300 Simple, yet effective. Your design, linking to a URL of your choice. WHAT S ON - $350 $300 In our EDMs each week, we highlight up to six events that are coming up over the next week. To ensure that your event is mentioned, book yourself a spot. Image and basic event info included. Links to a URL of your choice. 69% OF MEMBERS SEE AT LEAST FOUR SHOWS All prices exclude GST. It is the responsibility of the advertisee to provide finished artwork, and any advertising for which artwork is not received at least fourteen [14] days prior will still be charged in full. For more information ads@adelaidefringe.com.au.

OTHER PROMOTIONAL OPPORTUNITIES WITH FRINGE MEMBERSHIP OFFER A MEMBER PRICE TO YOUR FRINGE EVENT Add a Fringe Membership price to attract Fringe s most dedicated audience to attend your show.

By offering our members 25% discount to selected sessions of your show, you will be able to access additional promotional and marketing opportunities at no extra cost.

*Additional promotion is not guaranteed, and is at the discretion of the Adelaide Fringe marketing department.

14 OTHER PROMOTIONAL OPPORTUNITIES WITH FRINGE MEMBERSHIP OFFER A MEMBER PRICE TO YOUR FRINGE EVENT Add a Fringe Membership price to attract Fringe s most dedicated audience to attend your show. Our members are very influential over 80% of them recommend a show they ve seen to family member or friend! By offering our members 25% discount to selected sessions of your show, you will be able to access additional promotional and marketing opportunities at no extra cost.* To add a Fringe Member price, head to the Ticketing tab through your event registration in the AVR. *Additional promotion is not guaranteed, and is at the discretion of the Adelaide Fringe marketing department. HOST A MEMBER EVENT The opportunities for member events are endless and a great way to let a dedicated audience of fun-seekers know about your venue or event. If you want to host an event at your venue, or want to offer a preview to your show, please get in touch or update your preference in the AVR. USE THE MEMBERS LOUNGE Our members lounge is a haven amongst the buzz of Adelaide s East End during the Fringe. You are welcome to flyer and interact with members directly while they re purchasing tickets for the evening or taking a minute to soak in the vibes. This space is also available for you to host an intimate preview of your show or to use as an interview space. Get in touch! 41% of Fringe Members say that the availability of a Fringe Membership price influenced what they saw at the 2018 Fringe Fringe Membership Event at Holy Moley. Photo: Frank Lynch. 52% of Members visited the members lounge in 2018 Fringe Membership Takeover at Rhino Room. Photo: Trentino Priori. 90% of Members are keen on discovering new venues Fringe Membership Lounge. Photo: Trentino Priori.

15 ADVERTISING RATES, SPECS & DEADLINES DEDICATED EDM EDM TAKEOVER DEAL OF THE WEEK EDM feature image 590 (w) x 370 (h) px EDM feature image 590(w) x 370(h) px EDM feature image 590(w) x 370(h) px Website banner image 1660(w) x 360(h) px EDM banner image 600(w) x 90(h) px Website banner image 1660(w) x 360(h) px Website tile image 1080(w) x 1080(h) px (no copy on image please) Media release or at least 150 words copy Details of member offer (including redemption process) Official poster or key art URL $1500 $1350 EDM What s On image 1080(w) x 1080(h) px Website banner image 1660(w) x 360(h) px Website tile image 1080(w) x 1080(h) px (no copy on image please) Media release or at least 150 words copy Details of member offer (including redemption process) $1200 $1000 Website tile image 1080(w) x 1080(h) px (no copy on image please) Media release or at least 150 words copy Details of member offer (including redemption process) Official poster or key art URL $900 $800 GIVEAWAY Details of giveaway (including redemption process) EDM BANNER EDM feature image 590(w) x 370(h) px Website banner image 1660(w) x 360(h) px Official poster or key art URL EDM banner image 600(w) x 90(h) px $350 URL $300 Website tile image 1080(w) x 1080(h) px (no copy on image please) Media release or at least 150 words copy Details of give away (including redemption process) Official poster or key art URL $150 $100 MEMBER DEAL WEBSITE ONLY Website banner image 1660(w) x 360(h) px Website tile image 1080(w) x 1080(h) px (no copy on image please) Media release or at least 150 words copy Details of member offer (including redemption process) Official poster or key art URL $300 $250 WHAT S ON EDM What s On image 1080(w) x 1080(h) px Media release or details of event URL $350 $300 ARTWORK & PAYMENT All prices exclude GST. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received at least fourteen [14] days prior will still be charged in full. For more information ads@adelaidefringe.com.au

Fringe Membership Lounge. Photo: Trentino Priori. Proudly supported by: CONTACT General enquires: ads@adelaidefringe.com.au 08 8100 2000 Membership enquiries: membership@adelaidefringe.com.au 136 Frome Street, Adelaide.

16 Fringe Membership Lounge. Photo: Trentino Priori. Proudly supported by: CONTACT General enquires: Membership enquiries: 136 Frome Street, Adelaide. SA 5000 Terms and Conditions: All prices exclude GST. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received at least fourteen [14] days prior will still be charged in full. Please note that Adelaide Fringe does not design artwork or amend details. It is the responsibility of the advertiser to provide Adelaide Fringe with finished copy ready to be published or uploaded. For more information

MEDIA KIT 2018 Find your audience with Adelaide Fringe Advertising options

65% of our audience aim to see shows they haven t seen in previous years. Use the Adelaide Fringe advertising channels to find your audience! MEDIA KIT 2018 Find your audience with Adelaide Fringe Advertising