Banner. Double Banner

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1 Banner Dimension: Mobile: 640 (W) x 100 (H) Tablet Portrait (W) x 180 (H) [For mytv only] Tablet Landscape (W) x 180 (H) [For mytv only] File format/ size: Must provide (.gif or.jpg) still image - max. 45KB for Mobile - max. 65KB for Tablet Portrait - max. 75KB for Tablet Landscape Double Banner Dimension: Mobile: 640 (W) x 200 (H) Tablet Portrait (W) x 360 (H) [For mytv only] Tablet Landscape (W) x 360 (H) [For mytv only] File format/ size: Must provide (.gif or.jpg) still image - max. 55KB for Mobile - max. 85KB for Tablet Portrait - max. 105KB for Tablet Landscape Material guideline: 1 click-through URL is allowed for each banner Ad Landing page should be hosted by client 3rd party ad serving tag is not allowed Submission deadline: All ads must be submitted at least 3 working days prior to campaign launch

2 WAVE Mobile Expandable Banner Specification Version: 1.1 (May, 2013) WAVE Mobile Expandable Banner expand and can cover the full screen allowing for advertisers to take advantage of a large canvas with more graphics and detail information.

3 Platform Phone: ios, Android Tablet: ios, Android Placement Expandable banner Interaction Mobile expandable banner allows user to click to expand full screen image cover the content with a close button at the top-left corner. Upon user click the close button, they will return to the content. Phone portrait mode only click Banner Expanded unit Tablet portrait mode click Banner Expanded unit Continued

4 Tablet landscape mode Continued click Banner Expanded unit Dimension Phone (portrait only) Banner: 320 (W) x 50 (H) Expanded unit: 320 (W) x 480 (H) Tablet (portrait) Banner: 768 (W) x 90 (H) Expanded unit: 768 (W) x 1024 (H) Tablet (landscape) Banner: 1024 (W) x 90 (H) Expanded unit: 1024 (W) x 768 (H) Submission material Banner Dimension (phone: portrait only) 320(W) x 480(H) (tablet : portrait) ): 768(W) x 1024(H) (tablet : landscape) 1024(W) x 768(H) File format.jpg /.gif /.png File size (phone: portrait only) max. 20kb (tablet: portrait) max. 50kb (tablet : landscape) under 60kb Expanded unit Dimension (phone: portrait only) 320(W) x 50(H) (tablet : portrait) ): 768(W) x 90(H) (tablet : landscape) 1024(W) x 90(H) File format.jpg /.gif /.png File size (phone: portrait only) max. 90kb (tablet: portrait) max. 150kb (tablet : landscape) under 150kb

5 Submission deadline At least 5 working days prior to campaign launch Incorrectly submitted creative will be returned for revision and may result in scheduling delays. Layout Phone portrait mode only banner 320px 50px expanded unit 320px Close button 30(W) x 30(H) 480px Continued

6 Tablet portrait mode banner 768px Continued 90px expanded unit 768px Close button 30(W) x 30(H) 1024p x Tablet landscape mode banner 1024px 90px expanded unit 1024px Close button 30(W) x 30(H) 768px

7 Close button A 30 x 30 pixel close button (not required in the creative) will be placed by the app on the top-left corner of the ad. When the user clicks it, the app will return to the content. Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location. For Android device, the close button image is that is different from ios device one. click-through URL One click-through URL is allowed if required. Please ensure your destination or landing page will be viewable to mobile device users e.g. Avoid using Flash navigation elements. Orientation Phone Upon the expanded unit is expanded from banner, the screen orientation is locked in portrait mode no matter how users rotating their device. Tablet If the expanded unit is expanded from portrait banner, it will be displayed the tablet portrait image. If the expanded unit is expanded from landscape banner, it will be displayed the tablet landscape image. Upon the expanded unit is expanded from expandable banner, the screen will be changed and react accordingly in either portrait or landscape image with orientation of device. 3rd party ad serving tag Third party ad-serving of any creative element is not supported; however third party click and impression tracking is permitted.

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