PROMOTIONAL GUIDE 2018

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1 PROMOTIONAL GUIDE 2018 MAKE THE MOST OF YOUR EXHIBIT NEW CONFERENCE NEW OPPORTUNITIES NEW YORK Educational Partners Platinum Sponsors Gold Sponsors Organized by

2 newyorkvet.com WAYS TO MAXIMIZE YOUR ENGAGEMENT AND PROMOTE YOUR PRESENCE AT NEW YORK VET! On behalf of the New York Vet team, thank you for choosing to be part of the 2018 event. We don t need to tell you about the importance of face-toface interaction with the audience that attends New York Vet. What we do need to tell you is that the earlier you start communicating about your presence at the event, the more likely you are to have attendees visit your booth. 76% of visitors leave home having already decided which booths they want to visit. Statistic researched by Centre for Exhibition Industry Research (CEIR) Promoting yourself needn t be hard work and doesn t necessarily need to cost you anything. Explore this marketing guide to fully understand all of the additional opportunities available to you, how you will benefit from them, and what deadlines you ll need to meet to take part. Please read and act upon the activities available to you to ensure you get the most out of New York Vet, regardless of your goals. We look forward to working with you. Kind regards, Charlotte Ellicott Group Marketing Manager New York Vet Tel: +44 (0) PROMOTIONAL GUIDE 2018 CONTENTS Deadline Checklist Page 3 Event Logos Page 4 Make the Most of Your Web Listing Page 4 Inform Your Contacts of Your Presence Page 5 Personalized Telemarketing Page 5 & Campaign! Connect with Your Audience Page 6 Through Social Media Plan Your Objectives Page 7 The New York Vet Official Event Guide Page 8 Press Information Page 9 Sponsorship Opportunities Page 9 10 Contact Information Page 9

3 newyorkvet.com 03 Deadline Checklist The sooner we receive your information, the sooner we can promote your presence at the event. Follow this marketing and promotion checklist to get the most out of the free marketing we provide exhibitors. MARKETING OPPORTUNITIES 50 WORD ONLINE PROFILE ONLINE LOGO ONLINE PRESS RELEASES Upload to the ezone Upload to the ezone Upload to the ezone Act now or you are missing out on a feature that you have paid for! Act now or you are missing out on a feature that you have paid for! Act now or you are missing out on a feature that you have paid for! MENTIONS ON SOCIAL MEDIA #NewYorkVet DISCOUNTED PASSES TO THE EVENT FOR YOUR CLIENTS Register before July 27 for $199 (was $449) using code CLIENT WORD EVENT GUIDE ENTRY for retweets or like us on Facebook at New York Vet to share your news or repost information A personalized call campaign to invite your database of contacts Upload to the ezone DEADLINE N/A DEADLINE September 21 DEADLINE August 31 SEE US AT BOOTH #515 SIGNATURE AND BANNER REQUEST DEADLINE N/A

4 newyorkvet.com 04 1 EVENT LOGOS OPPORTUNITY Incorporate the event logo, dates and your booth number in any publicity material and advertising leading up to the event, including your company s signatures. Place the New York Vet logo at the top of any event listings and on your website put promotions on any advertisements you are currently conducting and in your direct mailings/ shots. Request logos from Jasmin at 2 MAKE THE MOST OF YOUR WEB LISTING OPPORTUNITY As an exhibitor you are entitled to a website listing on the New York Vet website. If you have a new service or product to present or an offer from your booth, you should highlight it on the website by filling in your web listing and uploading press releases. The web listing provides you with the ability to manage and update your profile and establish your presence at the event. Online press releases are limited to 2 per company (sponsors are not limited). If you have not yet received your log in details, please contact Jasmin at

5 newyorkvet.com 05 3 INFORM YOUR CONTACTS OF YOUR PRESENCE NEW OPPORTUNITY You can now create your own banners, signatures and invites in the ezone and send it to your customers, colleagues and anyone you would like to invite to New York Vet! Signatures and Banners Make sure your team updates their signatures to include a banner or logo to promote your presence at New York Vet. For more information and assistance please contact Jasmin at SEE US AT BOOTH #515 YOUR LOGO HERE 4 PERSONALIZED TELEMARKETING & CAMPAIGN! OPPORTUNITY Our telemarketing team s job is to run campaigns that are dedicated to targeting the audience you need. If you provide us with the data, our team will call or send s to personally invite your list of potential attendees on your behalf. You will be provided with a full breakdown of who will be attending after the campaign has run so you can plan meetings prior to the event. For more information on this service, please contact Jasmin at

6 newyorkvet.com 06 5 CONNECT WITH YOUR AUDIENCE THROUGH SOCIAL MEDIA Facebook: New York Vet Activity on our page is increasing as the event gets closer. Like us on Facebook and tag us in your posts to let attendees know you will be at this year s event. Follow us and mention us to reach our following. Get the latest updates and news on the event, while promoting your presence at the event to your audience and ours. LinkedIn: New York Vet Network Join the LinkedIn group to interact with the audience on a more personal level. Post discussion topics and generate a buzz so you get noticed and attract people to your booth at the event. CHECKLIST Announce your presence at the event on Twitter, Facebook and LinkedIn. Don t forget to add your exhibitor registration link. Follow us on and use #NewYorkVet for event-related announcements. Join us on Facebook at New York Vet for the latest updates on special offers. new products and news from the team.

7 newyorkvet.com 07 6 PLAN YOUR OBJECTIVES AND BOOTH PRESENCE Your booth is the window to your brand: it is one of the few places that your target audience will get to see your company s values firsthand and not in print or online. First impressions cannot be undone; it s vital to make the right impression the first time. We sourced advice from other experts in the exhibition business and asked them for their tips to ensure you project the right company image and have the best possible New York Vet. Set measurable objectives Write down exactly what you wish to achieve when exhibiting (eg, 150 qualified sales leads). Design your booth to meet your objectives Good booth design helps deliver your exhibition objectives. The first and only reason for booths is to help meet your objectives. Train, train, train Eighty percent of the success of your booth is down to your staff SO TRAIN THEM. Talk to strangers Ensure your booth is staffed with people confident enough to talk to passing strangers to draw attendees onto your booth. Can I help you? This is not a good opening question the answer is almost always NO. Ask open-ended questions that require more than a one-word answer. Don t Use a phone, read papers/tablets, eat on the booth, sit down, have your back to the aisle or have a messy booth. This projects an image of disengagement and will actively deter people from approaching. Record You MUST record and classify all your leads. Follow Up A staggering amount of exhibitors do not follow up leads, and it s alarmingly frequent how often bowls of business cards are left for trash! Make sure you follow up with all your leads at least six times after the event.

8 newyorkvet.com 08 7 THE NEW YORK VET OFFICIAL EVENT GUIDE A word on our partnership with Brief Media New York Vet is produced by not only CloserStill (London Vet Show, France Vet, Deutsche Vet and another 35+ global trade fairs) but in partnership with the incredible team at Brief Media (home of Clinician s Brief, Veterinary Team Brief and Plumb s Veterinary Drugs). This means you can benefit from access to two networks to support your activity at New York Vet. This document outlines a number of sponsorships available via the New York Vet team directly. The New York Vet Official Event Guide is produced by the Clinician s Brief team, and advertising options are therefore available directly with them. Opportunities The New York Vet Official Event Guide is different from any other event guide that you may be used to at other events. Our event guide is a piece of literature that will be cherished by our delegates, as it not only proves essential for navigation and guidance around the event but also contains content relevant to the different clinical sessions that take place during the day. The content of our event guide is invaluable to veterinarians across the country and is a year-round resource. Have your messaging in the hands of all 2,500 attendees and be sure they will be referring to it throughout the event and taking it home with them! New York Vet Official Event Guide (November): On-site at New York Vet PRICING FULL PAGE EVENT GUIDE AD (limited availability): $875 Full page, 4 color ad HALF PAGE EVENT GUIDE AD (limited availability): $475 Half page, 4 color ad PREMIUM POSITION RATES AVAILABLE UPON REQUEST. FLYER INSERT: $999 Ad Space Confirmation Deadline: 10/1 Provision of Materials Deadline: 10/8 *Creative Fee $750 SPECS FULL PAGE PRINT AD x bleed on all sides (keep all live matter.375 from the trim) ½ PAGE PRINT AD x bleed on all sides (keep all live matter.375 from the trim) For more information please contact: Paul Mattioli, Chief Revenue Officer, and Holly Williams, Business Development Manager, Brief Media

9 newyorkvet.com 09 8 PRESS INFORMATION PRESS OFFICE New York Vet will be running its press office at the event, so please leave press packs there for journalists to pick up. Please remember to include your booth number and a business card in the press pack to ensure that journalists can easily come and find you should they require any further information. Should you have any queries about New York Vet PR activity, please contact Charlotte Ellicott at 9 SPONSORSHIP OPPORTUNITIES Looking to up your game? New York Vet has a wide array of sponsorship opportunities suitable for every marketing budget! With everything from sponsorship of popular clinical sessions to having your branded materials in the hands of every delegate, New York Vet has something to help you achieve your objectives. For more information on how you can further your profile at New York Vet through countless sponsorship opportunities, please contact the sales team at 10 CONTACT INFORMATION MARKETING AND PR ENQUIRIES Marketing Charlotte Ellicott +44 (0) Jasmin Mathans +44 (0) EXHIBITION AND SPONSORSHIP Sales Team Stephen Knowles Aidan Gibbs Conference and Speaker Information Jessica Ingram Operations Mila Yankulova

10 10 MAXIMIZE YOUR RETURNS. NEW YORK VET

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