Logo guidelines National Physician Suicide Awareness Day
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1 Logo guidelines National Physician Suicide Awareness Day Prepared by Jeff Ondeyka on 4/30/18
2 Logos Full color Grayscale Color options: Full Color is preferred and should be used whenever possible. Grayscale should only be used in print materials that are exclusively printed in black and white. White / Knockout can be used in limited circumstances when the logo needs to be placed on a dark color (preferably NPSA purple). File formats: EPS is a vector file format, meaning that it can be scaled to any size without losing quality. This format should be used for printing and should be provided to designers. JPG is a digital file format with a solid white background. It loses quality when scaled up and should only be used for websites, PowerPoint and other digital media. PNG is a digital file format with a clear background. It loses quality when scaled up and should only be used for websites, PowerPoint and other digital media. It is preferred over JPG. White / Knockout NPSA Logo 02
3 Colors Color formats: CMYK is used for normal printing. CMYK (process color, four color) refers to the four colors of ink used in printing: cyan, magenta, yellow, and black. PMS refers to Pantone Matching System, which is used by specific printers for specific purposes, such as screen printing for t-shirts or other collateral. Each color is a specific, separate ink. If screen printing a t-shirt, you may need to specify the three PMS colors listed to the right in order to get the best color match for the NPSA logo. RGB is used for digital (web, PowerPoint, and otherwise on-screen media). RGB refers the colors used in a digital display: red, green and blue. Hex values are six-digit codes used to represent RGB colors in HTML, CSS and other web related systems. These codes can also be used in PowerPoint and all design programs. Purple CMYK: 83/100/6/1 PMS: 2597 C RGB: 86/45/137 HEX: 562D89 Purple Tint CMYK: 65% PMS: 265 C (or 65% of 2597 C if needed) RGB: 70% HEX: 896CAC Tints: The lighter purple in the NPSA logo is a 65% tint of the CMYK purple and a 70% tint of the RGB purple. To get the best color match using PMS values, a third color is needed. If three PMS color printing is not affordable, but two color printing is, a 65% tint of the PMS purple is acceptable. Teal CMYK: 69/0/22/0 PMS: 319 C RGB: 36/189/202 HEX: 24BDCA NPSA Logo 03
4 Fonts Spacing and size Font used in logo: Roboto Black Additional fonts suggested for related materials: Titles and headers: Roboto Black Roboto Black Italic Body copy: Roboto Regular Roboto Italic Clear space: The logo should have enough clear space around it so that it does not crash into other content. If the height of the logo is X, then please allow for at least 1/4 X on all four sides of the logo. 1/4 X X Suggested color for body copy: Dark gray CMYK: 0/0/0/85 RGB: 80/80/80 Hex: Smallest size: To preserve legibility, please do not reduce the size of the logo below 1.2 inches in height. Smallest height 1.2 inches NPSA Logo 04
5 What NOT to do This list details things not to do with the logo in order to maintain its integrity and quality. Do not change the font Do not remove the name Do not place full color logo on dark color background Do not use the Knockout version and change the color to create a one-color logo National Physician Suicide Awareness Day Do not squish the logo Do not change the colors Do not use as a water mark Do not add a date to the logo September 17, 2018 NPSA Logo 05
6 Examples Following are examples of how the logo can be used. NPSA Logo 06
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