LINKED LEARNING IDENTITY GUIDELINES V

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Kerry Craig
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1 This style guide provides important information about using brand in a consistent manner Use this guide if you are a school or partner who wants to use brand If you are working with a professional designer, share this guide with them

2 LINKED LEARNING IDENTITY GUIDELINES V This style guide provides general outlines for using brand, including guidance on, color palette, fonts, photos and PowerPoint slides. These guidelines outline best practices for using the brand, including instances where a professional graphic designer is not available. For additional help, To access files for, please visit.org/ Get-Involved/Resources/. W I D E L O C K U P C L E A R S PA C E C L E A R S PA C E ( C E N T E R E D L O C K U P ) WIDE LOCKUP MINIMUM SIZE 1.25 S TA C K E D L O C K U P C L E A R S PA C E C L E A R S PA C E ( H O R I Z O N TA L L O C K U P ) S TA C K E D L O C K U P M I N I M U M S I Z E The is made up of symbol and the type. This is intended to be used by partners and leaders in the field from certified pathways and schools, partner organizations and business and community partners. There are 2 approved lock-ups of the. One is centered. One is horizontal. recreate or alter the lock-up. 1 LOGO ON LIGHT BACKGROUND Vocabulary Vocabulary Incorrect Incorrect Usage Usage applications of. Always use master use of usethe of The The following following examples examples below below illustrate illustrate The can be printed for maintaining for maintaining and and applications applications of the of in the branded colors or in grayscale. protecting protecting thevocabulary. Always Always use master use master use of. artwork artwork formaintaining reproduction. for reproduction. Incorrect Usage for and applications of protecting. Always use master PMS BLACK 4 Vocabulary Incorrect Usage use of for maintaining and of P M S 3 1applications 25 protecting. Always use master g e Colors LOGO ON COLOR BACKGROUND Dochange not change of theof Doredraw not redraw elements elements of theof Doapply unspecified unspecified color color valuesvalues to theto change of apply unspecified color values to tint outside of specified values redraw elements of Dotint notthe tint the outside outside of specified of specified valuesvalues apply unspecified color values to tint PMS 173 Incorrect Usage Doapply to to part of part theof Dooutline not outline apply tothe part of the Do change of shape notdo redraw of not distort or change the of Do not rotate elements on anon image an image on a pattern on a pattern alter the proportions or alignment of lock-up. Do not use against unapproved Dodistort not distort or change or change the shape the shape of theof Dorotate not The rotate the backgrounds. is not to be distorted in shape vertically Do outline distort or the change shape values rotate the lo unspecified color values to Do not tint the outside of of specified or horizontally. the within within shapeshape an image place within shape placedo noton create a new lockup with place on a pattern Docreate not create a newa lockup new lockup with with place within shape create a ne

Co-Branding If you would like to present the alongside a second or third, please email @gmmb.com, and we will create a lock-up comprising multiple s for you.

3 Co-Branding If you would like to present the alongside a second or third, please and we will create a lock-up comprising multiple s for you. Proud Partner lock ups available to use on.org/get-involved/ Resources/. PRIMARY PALETTE SECONDARY PALETTE PANTONE PMS BLACK 4U PMS 3125U PMS 173U PMS 610U PMS 9544 C CMYK C = 0 M = 20 Y = 100 K = 90 RGB R = 65 G = 50 B = 0 C = 85 M = 0 Y = 20 K = 0 R = 0 G = 180 B = 205 C = 0 M = 70 = 100 K = 5 R = 230 G = 105 B = 30 C = 0 M = 0 Y = 60 K = 5 R = 250 G = 230 B = 125 R = 229 G = 239 B = 218 Color Palette The color pallete comprises the following four primary colors. These colors should always be reflected when using a color version of and in all materials and documents that incorporate color and aren t exclusively black and white. HE B4CD E56925 F9E57D BRANDON GROTESQUE (EAMPLES INCLUDE REGULAR, ITALIC, BLACK) MUSEO SLAB (EAMPLES INCLUDE 300, 500, 700) CALIBRI (EAMPLES REGULAR AND BOLD) Typography Another facet of building a consistent visual style entails incorporating the same fonts throughout all materials. To reinforce brand, Brandon Grotesque is the preferred typeface for headlines, subheads and body copy. For text used in supporting capacities as part of call-out boxes, side bars and other non-essential text, Museo Slab is the preferred typeface. Many users who are not professional designers will not have access to Brandon Grotesque and Museo Slab typeface families. For those who cannot access those typefaces, substitute Calibri for all headlines, subheads and body copy. Calibri is found in most word processing and presentation software programs (such as Microsoft Word and PowerPoint). This font should also be used in interactive applications such as html.

Taking and Selecting Photos When taking and choosing photographs for customized materials, you will want to be sure that you are selecting photographs that help represent your program, your students

These are available for your download and use as needed, so long as they are used for purposes.

Look for dynamic photos that show students and teachers interacting candidly. We always encourage using photos in which subjects look happy and engaged.

4 Taking and Selecting Photos When taking and choosing photographs for customized materials, you will want to be sure that you are selecting photographs that help represent your program, your students and in the most positive light. Photo Library A library of professionally shot photos is available on website ( under the Photo Library heading. These are available for your download and use as needed, so long as they are used for purposes. Stock Photography If you choose to conduct a search for stock photography, select images that are more casual and natural feeling. Look for dynamic photos that show students and teachers interacting candidly. We always encourage using photos in which subjects look happy and engaged. Shooting New Photographs Should you decide to take your own photos using your students, teachers and partners, be sure to give consideration to the equipment you use and the backgrounds and settings. Tips for taking great photos for collateral materials: Be sure the students, teachers, business leaders and others that you photograph reflect the diversity of your district. Be sure that audiences see themselves in the photos you use. Think about appropriate attire for photos. Encourage students to wear outfits that are more like what they would wear at their internships and less like what they wear on Saturday. Avoid apparel with s, busy patterns, a lot of solid white and neon colors. When you are shooting, think about lighting. Turn on some extra lights and make sure your subjects are in the light if the light is behind your subjects, they may be difficult to see. Think about the angles and perspective of your photos. It s best to shoot your subjects from their own level, rather than with the camera angling down. If your subjects are sitting, crouch or sit when you take the photo. In terms of framing, your subjects do not always need to be centered in the photo. Try centering on other parts. Similarly, try taking photos from different angles. Get low or move to the side and see how the photo looks like from there. And it s almost always a good idea to shoot from closer rather than farther away. A group of two to three people should mostly fill the frame. One person should take up one-third to half of the frame. Be sure to take multiple shots, including both horizontal and vertical options. You want to be able to select your best photo from a variety of options. You may also find you have needs for both vertically and horizontally oriented photos. Don t pose your subjects. Instead have you subjects act naturally and try to capture moments as they are walking down the hall, working on a group project, etc. But do avoid photographing subjects with their back to the camera, unless that is a deliberate artistic choice.

5 PowerPoint Presentation USING BRAND COLORS AS OVERLAYS HORIZON IMAGE USE COVER SLIDE CALIBRI AS A STANDARD FONT TYPICALLY FOUND IN MICROSOFT POWERPOINT. GRAPHIC CHART COLOR: (R:0; G:180; B:205) STACKED LOGO ALWAYS STATIONED IN THE BOTTOM RIGHT CORNER. INTERIOR SLIDE EAMPLE 1 COLOR BACKGROUND: (R:250; G:230; B:125) FONT COLOR: (R;65; G:50; B;0) IMAGE USE IN A CIRCLE DOTTED LIKE HEADER AND FOOTER INTERIOR SLIDE EAMPLE 2

Visual Style Guide. April 2016

Visual Style Guide. April 2016 Visual Style Guide April 2016 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Other Brand Elelments 7 Typography 8 Tone and Style of Photography 9 Print Examples