GRAPHIC STANDARDS GUIDE

Transcription

1 GRAPHIC STANDARDS GUIDE

2 TABLE OF CONTENTS THE story how to use this guide color values & typography logo arrangement logo staging proper logo usage improper logo usage business card apparel links the end THE STORY I m Janessa, and I was born and raised in Spokane. Photography has been a lifelong passion of mine. The love started as a young child with my grandparents point-and-shoot 35mm camera, and the flame really ignited when I took a black and white film photography class as a freshman at West Valley High School. After high school I took a job with a local credit union where I worked for 10 years. Photography continued to be a love and a passion that I pursued in my free time. In April of 2015 I gave birth to my first child, a baby boy we named Oliver. To say he changed my life is a major understatement. Suddenly I saw everything in my life through a new lens (pun intended). I spent four months at home with Oliver, and when it came time to go back to work I realized my work was not where my heart was. I am in the second year of the photography program at SFCC. I m the Vice President of the Photo Arts Club and I love being able to truly pursue my passion and my dreams. I m working on expanding my portfolio and am enjoying exploring different areas of photography, both on my own and at school. In my work with people, whether candid on location or posed in the studio, I strive to capture the authenticity and individuality of everyone. I look forward to working with you to create images to last a lifetime! 2

3 HOW TO USE THIS GUIDE The information contained in the Brand Guidelines is meant to ensure proper use of the Janessa Dawn Photography logo for print, web, t-shirts, mugs, and other uses. Use the standards in this guide to ensure that the logo placement, colors, sizing and staging are used with company approved consistent application. The Janessa Dawn Photography brand is a valuable asset, requiring proper care and management. Consistency and accuracy in the way the brand is expressed and reproduced will build brand strength and increase brand awareness over time. Additional instructions are provided for consistent brand standards in voice when used in communications such as social media and press. 3

4 COLOR VALUES TYPOGRAPHY PANTONE: PANTONE Blue 0821 C PANTONE 264 C cmyk: C: 47 M: 0 Y: 7 K: 0 C: 26 M: 37 Y: 0 K: 0 rgb: R: 116 B: 209 G: 234 R: 193 B: 167 G: 226 hexidecimal: #74D1EA #c1a7e2 BETTY (REGULAR): A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z # $ % ^ & * ( ) { } [ ] ; : < >,.? / - _ ~` = + \ CANOODLE (REGULAR): A B C D E F G H I J K L M N O P Q R S T U V W X Y Z # $ % ^ & * ( ) { } [ ] ; : < >,.? / - _ ` = + \ 4

5 LOGO ARRANGEMENT For this logo/branding image solution, there are two conceived arrangements. The logo, in addition to it s primary arrangement, offers the following alternatives: One with a vertical orientation of the word photography and one with a horizontal orientation of the word photography. 5

6 LOGO STAGING When staging the logo, such as in an article or any other situation in which text or other objects will be coming close to contact with the logo, please refer to these boundaries. The boundaries ensure that the logo doesn t become cluttered. As a rule of thumb, take approximately double the height of the bird portion of the logo and use that as a margin for your layout; this method will work for any version of the logo. The minimum size of the logo (1 Inch) should be used only when layout space is extremely limited. Scaling below the minimum size may cause the typographic portion of the logo to be unreadable; scaling below the minimum size is not recommended. When scaling down to the desired height, be sure to maintain the original proportions of the logo. 1 Inch 6

7 PROPER LOGO USAGE The logo displays best when used with a white or light background. When using the logo on a dark, or black background, the inverted version of the logo displays best. 7

8 IMPROPER LOGO USAGE maintain logo integrity: Any variation is prohibited, including but not limited to: re-arrangement, distortion, stroke, size, rotation, and color. 8

9 BUSINESS CARD Card Back A good business card is an extension of your brand that conveys the right information about who you are and what you do in a memorable, powerful, and meaningful way. Card Front Janessa Lawson owner photographer { } { janessadawnphotography@gmail.com } { janessadawn.smugmug.com } The Janessa Dawn Photography business card is designed to reflect the character of the business itself, professional, family friendly, and fun. This is a 2 sided 3.5 tall x 2 wide business card (vertical orientation) with a preferred matte finish card stock. Other options might include spot UV or a light recycled stock. Business Card Print File 79

10 APPAREL 2-Color Logo Vertical SHIRT FRONT 2-Color Logo Horizontal SHIRT back 2-Color Locker Tag 1-Color Logo Vertical 1-Color Logo Horizontal 1-Color Locker Tag Logo Height: 7 Inches Locker Tag Height: 4 Inches 10

11 FILE LINKS PRIMARY ARRANGEMENT { Photography Vertical orientation } Print - Spot Color EPS Print - CMYK EPS Print - B&W EPS Print - Spot Color PDF Print - CMYK PDF Print - B&W PDF Web - Small RGB JPEG Web - Medium RGB JPEG Web - Large RGB JPEG Web - Small RGB PNG Web - Medium RGB PNG Web - Large RGB PNG secondary ARRANGEMENT { Photography horizontal orientation } Print - Spot Color EPS Print - CMYK EPS Print - B&W EPS Print - Spot Color PDF Print - CMYK PDF Print - B&W PDF Web - Small RGB JPEG Web - Medium RGB JPEG Web - Large RGB JPEG Web - Small RGB PNG Web - Medium RGB PNG Web - Large RGB PNG 11

12 THE END. Find more information and janessadawn.smugmug.com Copyright 2016 Janessa Dawn Photography 12 11