Our logo First Data Corporation. All Rights Reserved. First Data Brand Guidelines, Page 4
|
|
- Buddy Blankenship
- 5 years ago
- Views:
Transcription
1 Our logo A logotype is the visual symbol of an organization, representing the company s strengths, its aspirations and its character. Our logotype was chosen for its ability to represent who we are today and where we are going. First Data Brand Guidelines, Page
2 The wordmark The logotype comprises two elements: the interlocking F and D design elements, and the typeset text of the wordmark. The mark and the wordmark should always appear together. As you will see in the following section, every element of the logotype from the typeface to the relative sizes of the design element has been carefully chosen to symbolically communicate the essence of our brand. The wordmark is the typeset name First Data. The distance between the words First and Data are condensed to a half-space in order to reinforce our connection and unity. The font is a fresh, modern typeface. The typeface s approachability balances the boldness of the mark. The stacked version of the logo is approved only for use on Social Media sites where a vertical space prohibits use of the horizontal version. Any other use of the stacked logo requires prior approval. To seek approval for use of the stacked First Data logo, please contact the brand team at brandquestions@ firstdata.com.. Note that the logo should be used in U.S.-only materials. For content that is, or may be, distributed outside the U.S., the TM logo should be used. First Data Brand Guidelines, Page 5
3 Area of isolation: logo All logo designs are governed by an area of isolation, a minimum clear space around the artwork, inside of which no copy or imagery can appear. This space reinforces the importance of the logo by separating it from competing visual elements. The area of isolation also describes the minimum distance between the logo and the edge of the page or screen. The amount of clear space is defined by the height of the First Data logotype and scales proportionately with the logotype. The logotype should never be used smaller than 6 mm (or 0.25 ) high. X is equal to the top of the bottom cross bar of the capitol F in the wordmark and is the unit of measure used to determine the minimum clear space for the logo. X X X X Minimum size = 0.25 First Data Brand Guidelines, Page 6
4 4- and 1-color variations Different communications programs utilize different printing technologies and, therefore, require different versions of our logo. The designs on the right are the most commonly used. The 4-color positive logos are displayed only on a solid white background. For all other background colors, the 1-color positive or reverse logos should be used. There are two versions of the 1-color positive artwork. The preferred version incorporates a tint or reduced opacity for portions of the First Data logotype. Alternatively, solid 1-color artwork is available when production techniques prohibit the use of tints (e.g., embroidery, embossing, etched glass, etc.). 4-Color: FD_Logo_4Color Navy Blue 1-Color: FD_Logo_1Color Black Solid 1-Color: FD_Logo_1Color_PMS 302 Solid 1-Color: FD_Logo_1Color Reversed First Data Brand Guidelines, Page 7
5 OUR LOGO On photographic backgrounds In order to maintain a strong, discernible contrast between the logo and background, only use the 4-color logo on light or white areas of a photograph, paying attention to the area of isolation, ensuring the logo is clearly visible. Consider logo placement when selecting, color-correcting or retouching images. The area on which the logo is placed should significantly approximate a solid color. Avoid areas that are visually cluttered, high-contrast, textured or uneven. First Data Brand Guidelines, Page
6 OUR LOGO On photographic backgrounds (cont.) When the logo is used on a darker area of a photo, use the 1 color-reversed logo with the design element at 40% opacity. As with other applications, ensure the logo is placed on an area free of visual clutter. First Data Brand Guidelines, Page
7 Co-branding scenarios First Data will co-brand in select situations. The design on the right is the template for these co-brand arrangements. When creating a co-brand lockup, it is important that the two logos appear visually balanced. Taglines, URL s, etc. should not appear in logo lock-ups. Neither mark should be disproportionately larger than the other. And, wherever possible, the full-color artwork should be used. When this is not feasible, both logos should appear in 1-color positive (black) or reverse (white). A vertical rule is centered between the two logos to separate the marks and balance the lockup. The rule height must match either the height of the First Data wordmark or the height of the First Data logotype. First Data/EMPS Co-Brand Lockup Example 4-Color Logo: 4Color_CoBrand_Temp.ai RSA Brand Logo RSA Brand Logo Area of Isolation First Data Brand Guidelines, Page 10
8 Improper usage The rules on the preceding pages detail the correct application of the First Data logo. Displayed are several ways that the logo can be mistreated; these are situations to be avoided. Adhering to the rules on these pages ensures that logo use remains consistent and helps drive brand recognition and awareness. DO NOT stretch the logtype DO NOT change the color of any parts of the logotype First Data DO NOT change the font of the First Data wordmark DO NOT use the logo at an angle DO NOT outline any part of the logotype ICVerify DO NOT use product names in a lockup with the Master Brand DO NOT fill in any part of the logotype with patterns or images of any kind Merchant Services DO NOT use business unit names in a lockup with the Master Brand First Data Brand Guidelines, Page 11
9 For more information For all questions regarding our brand guidelines, please contact the brand team: First Data Brand Guidelines, Page
Bemis Visual Identity Standards. Key Guidelines for External Users
Key Guidelines for External Users February 10, 2014 Symbol The Bemis Symbol embodies who we are as a company dynamic and modern, an expression of the integration of our values and capabilities. Our symbol
More informationBranding Guidelines York Branding Guide September 2011
Branding Guidelines COLOR 1-Color Printing: The logo prints in all black ink. 100% Black 2-Color Printing: The logo prints either in all black, or in 2 colors: Pantone 032 and black. On a black or dark
More informationIdentity Guidelines 02 Signature. 03 Clear Zone and Sizing 04 Trademark 05 Configurations 06 Restrictions 07 Color Palette 08 Acceptable Usage
Identity Guidelines 02 Signature 03 Clear Zone and Sizing 04 Trademark 05 Configurations 06 Restrictions 07 Color Palette 08 Acceptable Usage Signature The term signature commonly refers to a basic configuration
More informationFormats. Signature
Signature Formats 03 Illustrated below are the only approved corporate signature formats for internal and external applications. To ensure our legal protection and to promote proper use, the symbol or
More informationIdentity Club Guidelines
Identity Club Guidelines CLUB GUIDELINES DECEMBER 2015 Typography 1 Typography When it s used thoughtfully, typography becomes a powerful brand tool that can add visual meaning to what s being said. Northwestern
More information3.9 Event Logo Primary version
3.9 Event Logo Primary version Our CES event logo has been designed to share the same bright colors as those used in our corporate logotype. It also uses Karbon for the CES Name. No other colors or typefaces
More informationIDENTITY GUIDELINES AND GRAPHIC STANDARDS MANUAL SPRING 2017
IDENTITY GUIDELINES AND GRAPHIC STANDARDS MANUAL SPRING 2017 THE IMPORTANCE OF GRAPHIC STANDARDS The United Mail logo is our unique graphic signature. It is one of the most visible aspects of the company
More informationWe are diligent in keeping the Truck-Lite brand clean and standardized. We created these guidelines to ensure that all parties use our brand elements
We are diligent in keeping the Truck-Lite brand clean and standardized. We created these guidelines to ensure that all parties use our brand elements consistently. Contents 2, 3 4, 5 6, 7 8, 9 10 15 10,
More informationUNIVERSITY OF MANITOBA VISUAL IDENTITY GUIDE. May 24, 2013
UNIVERSITY OF MANITOBA VISUAL IDENTITY GUIDE May 24, 2013 TABLE OF CONTENTS Signature 5 Colour 25 Typography 28 Photography 31 Bringing it all together: The University of Manitoba brand 35 Templates 53
More informationCONTENTS. Introduction 04. Primary Logo 07. Clear Space & Size Requirements 08. Alternate Logo Usage 09. Logomark Usage 1 3.
CONTENTS Introduction 04 Primary Logo 07 Clear Space & Size Requirements 08 Alternate Logo Usage 09 Logomark Usage 1 3 Usage Dos 14 Usage Don ts 15 Colors 16 Typography 17 Photography Guidelines 18 Tone
More informationLOGO COLORS. These process colors have been chosen. as the signature colors of Montgomery County Public Schools.
STYLE GUIDE LOGO COLORS This is the official version of the logo. The colors, their relationship, and the wordmark should never be altered. These process colors have been chosen C = 89 M = 40 Y = 44 K
More informationIntroduction NANO-TEX BRAND GUIDELINES
2 Introduction A new vision. Nano-Tex s new brand has been developed to strongly represent our company and instantly convey the benefits of our technology in the marketplace. This document will explain
More informationCorporate Style Guide
Corporate Style Guide Contents Our Brand Identity 1 The Elements 2 Colours 3 Typefaces 8 Unacceptable Applications 11 corporate style guide Our Brand Identity The Iluka brand identity represents the purpose
More informationACADEMIC STYLE GUIDE Last updated October 2018
ACADEMIC STYLE GUIDE Last updated October 2018 Join us in taking pride in our brand. Our University s brand is its identity. It is what people think of and feel when they hear our name. It differentiates
More informationBrand Identity System Interim Guidelines 12/2011
Brand Identity System Interim Guidelines 12/2011 Table of Contents Introduction 2 The jcp Flag 3 The Brand Identity Components 4 About the jcp Flag 5 Using the jcp Flag Three Size Versions 6 Using the
More informationMITCHELL COLLEGE MITCHELL COLLEGE VISUAL STANDARDS. Visual Identity Standards
1 MITCHELL COLLEGE Visual Identity Standards 2 TABLE OF CONTENTS PURPOSE, BACKGROUND, ELEMENTS...4 3 HOW TO USE THE MITCHELL COLLEGE LOGO...5 SIZE and SPACING...6 MITCHELL COLLEGE COLOR USAGE...7 OFFICIAL
More information2.1. The Corporate Signature and Colors
The Corporate Signature and Colors 2.1 The Southern States signature is the foundation for our brand identity system. Proper use of the signature is fundamental to the success of all applications. The
More informationBRAND STYLE GUIDE External 07/ 2011
BRAND STYLE GUIDE External 07/ 2011 TABLE OF CONTENTS understanding the brand 01 What is a brand? 01 Why are guidelines needed? 01 Who should use these guidelines? 01 How should they be used? 01 Brand
More informationBRAND GUIDELINES California College of the Arts
October 2016 BRAND GUIDELINES A LOGO. A TYPEFACE. A PHOTO. A VOICE. Together these tools can paint a picture of California College of the Arts that is accurate, aspirational, and as awesome as we are.
More informationGRAPHIC IDENTITY MANUAL
GRAPHIC IDENTITY MANUAL GRACELAND UNIVERSITY GRAPHIC IDENTITY 2 INTRODUCTION The Graceland University Graphic Identity Standards Manual was created to provide all Graceland University employees and associates
More informationBRANDING GUIDE 1 Table of Contents The AFL Name...2 Corporate Colors...4 Corporate Logo...5 Typography...10 Packaging...12 Vehicles...13 Signage...14 The AFL Name Throughout AFL s history, our name has
More informationPenn State Law Identity Standards
Penn State Law Identity Standards The Penn State Law identity standards provide key information needed to accurately and consistently produce internal and external communication materials. The goal is
More informationGraphics Standards Manual
Graphics Standards Manual Summary This visual identity is the face Stonehill College will show the public. It is representative of Stonehill College s unique character and purpose. The signature s wide
More informationTHE LOGO 4 COLOR PALETTE 6 LOGO USAGE 7 THE TYPEFACE 8 GENERAL GUIDELINES 10 TYPOGRAPHY USAGE 11 SUPPLEMENTAL ICONS 12
BRAND GUIDELINES THE LOGO 4 Clear Area Alternate Logo Versions COLOR PALETTE 6 Color Options LOGO USAGE 7 THE TYPEFACE 8 Suggested Uses GENERAL GUIDELINES 10 TYPOGRAPHY USAGE 11 SUPPLEMENTAL ICONS 12
More informationL O G O G U I D E L I N E S
LOGO GUIDELINES To ensure consistency in Arcoaire brand communications, the Elite Dealer crest can only be used in accordance with the specifications listed in the following pages. 1 Logo Elements Crest
More informationL O G O G U I D E L I N E S
LOGO GUIDELINES To ensure consistency in Comfortmaker brand communications, the Elite Dealer crest can only be used in accordance with the specifications listed in the following pages. 1 Logo Elements
More informationWelcomeBC Graphic Standards Guide
WelcomeBC Graphic Standards Guide The WelcomeBC Mark The WelcomeBC Mark is created by combining the BC ID with the WelcomeBC wordmark. The Mark uses the colours and typeface from the BC ID Mark to maintain
More informationweb MASTERBRAND MARK GUIDELINES
02.2013 web MASTERBRAND MARK GUIDELINES The Masterbrand Mark The Carestream Masterbrand Mark is more than just our logo. It s the foundation on which our powerful brand communications are built. Our Masterbrand
More informationOUR MASTER BRANDMARK BRANDMARK USAGE LIVE UNITED TAGLINE PRIMARY BRANDMARK OUR PURPOSE WHAT IT MEANS TO JOIN
OUR MASTER BRANDMARK PRIMARY BRANDMARK The most fundamental visual element of a brand identity is its brandmark. The evolution of our brandmark is most dramatic in its configuration. The United Way symbol
More informationL O G O G U I D E L I N E S
LOGO GUIDELINES To ensure consistency in KeepRite brand communications, the Elite Dealer crest can only be used in accordance with the specifications listed in the following pages. 1 Logo Elements Crest
More informationSpecial Olympics Delaware Logo Guidelines
Special Olympics Logo Guidelines Introduction - Special Olympics Brand Identity Guidelines Our brand is our reputation, a reputation shared by all of the programs within Special Olympics. This reputation
More informationUnited States Edition. Children s Miracle Network Hospitals. Brand Standards Quick Guide
United States Edition Children s Miracle Network Hospitals Brand Standards Quick Guide 09.07.10 Core Elements Our Signature The Children s Miracle Network Hospitals signature consists of three elements:
More informationCEVA Brand Identity Basics
The logo and other CEVA intellectual property contained in these guidelines are protected by national and international laws and conventions on trademark and copyright. All reproduction, full or partial,
More informationGraphic Design Standards
Graphic Design Standards CONTENTS 3 4 4 5 6 7 8 9 10 11 12 INTRODUCTION COLOR VALUES FONTS LOGO ARRANGEMENTS & GUIDELINES PROPER USAGE IMPROPER USAGE STAGING MINIMUM SIZE BUSINESS CARD APPAREL LINKS TO
More informationC&L WARD BRAND GUIDE 1
CONTENTS 2 The Logo 3 Formats 4 Correct Usage 5 Incorrect Usage 6 Alternate Logos 7 The Tagline 8 Color Palette 9 Fonts 10 Complimentary Fonts 11 Photography Styles 12 Photography to Avoid C&L WARD BRAND
More informationBrand Guidelines 12 December 2014
Brand Guidelines 12 December 2014 Our brand Introduction A distinctive new approach to the transport infrastructure of Edinburgh deserves a bold new look. A whole new brand platform has been developed
More informationSTEAM BRANDING GUIDELINES. Revised December 6, 2017
STEAM BRANDING GUIDELINES Revised December 6, 2017 CONTENTS Branding Assets 1 General Guidelines 2 1 STEAM SYMBOL AND LOGO Hardware Application 4 On-screen and Printed Applications 6 2 STEAM MACHINES LOGO
More informationGraphic Standards. Graphic Standards. Graphic Standards
Graphic Standards Graphic Standards Graphic Standards M A N U A L Introduction Graphic Design Standards astern Connecticut State University is one of four universities within the Connecticut State University
More informationVISUAL STANDARDS M ANUAL
VISUAL STANDARDS M ANUAL introduction A well-respected presence in the city of Chicago, The John Marshall Law School has demonstrated an unfailing commitment not only to its own students, but also to the
More informationAPPROVED LOGOS LOGO USAGE GUIDELINES SUBLOGOS TAGLINE USAGE DISCONTINUED LOGOS COLOR GUIDE STATIONERY SUITE
APPROVED LOGOS LOGO USAGE GUIDELINES SUBLOGOS TAGLINE USAGE DISCONTINUED LOGOS COLOR GUIDE STATIONERY SUITE APPROVED LOGOS PRIMARY LOGO Preferred usage of the primary logo is in conjunction with the It
More informationBranding guide. Estremar
Branding guide Delivering results through responsible operations in a sustainable sea Contents Introduction.... 4 Vision and values.... 5 Logo.... 6 Colors.... 8 Photography.... 10 Illustrations.... 12
More informationCONTENTS LOOK AND FEEL TELLING OUR STORY 15 COLOR 16 IMAGERY STYLE 17 IMAGERY CONTENT 20 TYPOGRAPHY 23 COMPOSITION 25
IDENTITY GUIDELINES The IALD identity guidelines introduce and define the visual elements we use to create the new IALD brand; our signature, color, imagery, typography and composition. The following layout
More informationAPTIM MEDIA KIT 2018 Version
APTIM MEDIA KIT 2018 Version 2018.01 LOGO STACKED LOGO The stacked logo should be used as the default logo throughout the APTIM brand, unless there are issues with horizontal spacing or alignment. STACKED
More informationCLUB LOGO GUIDELINES
CLUB LOGO GUIDELINES LOGO DETAIL The Surfrider Foundation logo is the key building block of our identity. It is the primary visual element that people can associate with our work and our brand. The logo
More informationBranding guide. Ocean Harvest
Branding guide Ocean Harvest Delivering results through responsible operations in a sustainable sea Contents Introduction.... 4 Vision and values.... 5 Logo.... 6 Colors.... 8 Photography.... 10 Illustrations....
More informationINTRODUCTION OUR VISION: We are driven to be a preeminent college of pharmacy in the world. Our world begins in Iowa. OUR MISSION:
BRAND GUIDE INTRODUCTION TABLE OF CONTENTS BRAND MESSAGING Introduction.... 1 Core Brand Values... 2 BRAND IDENTITY Logo Usage.... 6 Primary Logo Variations.... 7 Department & Division Logos.... 8 What
More informationSTYLE GUIDE JUNE 2018
STYLE GUIDE JUNE 2018 Contents June 2018 ii 1 INTRODUCTION 3 4 6 7 GRAPHIC ELEMENTS Typography Color Palette Identity and Tag Line 8 PHOTOGRAPHY 13 14 17 LAYOUT EXECUTION Execution Guides Identifying Your
More informationUsing the logo. About the logo. Elements. The seal. The logotype. Third party logo use
Style guide 218 Using the logo About the logo Jimmy is at the heart of everything we do as a charity and this is reflected by his name being at the foundation of our actions. The various elements of the
More informationVisual Guidelines Updated: April 1, 2016
Visual Guidelines Updated: April 1, 2016 Logo Visual Guidelines/Logo Primary Logo Iconic Red M Logo This logo is the official primary logo for the Merillat brand. The red is Pantone 485, the Merillat word
More informationATHLETIC/SPIRIT STYLE GUIDE
ATHLETIC/SPIRIT STYLE GUIDE Last updated July 2018 Join us in taking pride in our brand. Our University s brand is its identity. It is what people think of and feel when they hear our name. It differentiates
More informationSMFA at Tufts Brand Guidelines
APRIL 20, 2018 SMFA AT TUFTS SMFA at Tufts Brand Guidelines PRESENTED BY STUDIO MERCURY A powerful and memorable brand is built with great design and consistent application. Through the repetition of its
More informationGraphic Standards Guide
Graphic Standards Guide Purpose of this document This graphic standards guide is designed to assist CACCN members, staff and contracted suppliers in maintaining a consistent usage of the elements of the
More informationASSOCIATION SIGNATURE GUIDELINES May 2014 Based on version 2.1 of Branding Guidelines
ASSOCIATION SIGNATURE GUIDELINES May 2014 Based on version 2.1 of Branding Guidelines ASSOCIATION OF AMI SIGNATURE 4.5 0.5 0.5 0.5 ASSOCIATION COLOR PALETTE MATCH COLOR REPRODUCTION INK SUBSTITUTION 2
More informationtable of contents how to use the brand architecture book intro to Littleton history of Littleton history of logos brand analysis competitive landscape
table of contents how to use the brand architecture book intro to Littleton history of Littleton history of logos brand analysis competitive landscape target audience the brand essence tagline positioning
More informationRoll Back Malaria Partnership. Brand Guidelines
Roll Back Malaria Partnership Brand Guidelines How to use these guidelines Our identity is not just a logo. It is a design scheme composed of a number of core elements that come together to create a distinctive
More informationBasic elements. Corporate Mark. Corporate Colors. Typeface. Avant Garde Gothic Condensed - Demi. Basic elements chart. Vertical Corporate Mark
Basic elements chart Basic elements chart The basic elements comprise Corporate M arks, Corporate Colors and Corporate Typeface. These elements are the core for visually expressing the latest Visual I
More informationLINKED LEARNING IDENTITY GUIDELINES V
This style guide provides important information about using brand in a consistent manner Use this guide if you are a school or partner who wants to use brand If you are working with a professional designer,
More informationGraphic Identity Standards
Graphic Identity Standards Aquinas College Graphic standards Manual Section One Contents Introduction Format Colors Isolation Acceptable Variations Unacceptable Variations Sizes Typography Letterhead Envelopes,
More information2. Key Design Elements
2. Key Design Elements 2. Key Design Elements CONTENT 2. Key Design Elements 2.1 Overview 2.2 Logo 2.3 Colour 2.4 Key Graphic 2.5 Imagery 2.6 Typography 2.1 OVERVIEW In a Visual Identity System, several
More informationCorporate Brand Standards
Rev. February 2016 For external use. Overview The Gordon Food Service logo capitalizes on two key equity elements: 1. Color 2. Shape The Gordon Food Service logo is clean, strong, identifiable, and modern
More informationA c ademic Brand St andar ds Guide
A c ademic Brand St andar ds Guide THE IMPORT ANC E O F A BR AND When you hear the letters U-S-I, what does that conjure in your mind s eye? Whatever the images, emotions or stories, those are the University
More informationMEDIAKIT Version 02
MEDIAKIT 2018 Version 02 LOGO APTIM BRAND STYLE GUIDELINES LOGO 2 Our logo, with its strong modern design and bold APTIM Orange and Blue, symbolizes who we are, what we do, and how we do it. The following
More informationVISUAL IDENTITY MANUAL
VISUAL IDENTITY MANUAL Table of Contents i. Contents ii. About Us ii. Guideline Introduction Chapter 1 Masterbrand Chapter 2 Stationery System Chapter 3 Internet IN DEVELOPMENT Chapter 4 Presentations
More informationUBC Logos: Quick Guide
primary logo UBC Full Signature The UBC Full Signature is the primary logo to be used on all applications. Please ensure that the signature is reproduced at a legible size. In instances where the space
More informationBU3 Beijing 2008/Johnson & Johnson (English & Chinese)
BU3 Worldwide Partner & Worldwide Olympic Partner Identity Guidelines 06/07/06 i. Overview Worldwide Partner & Worldwide Olympic Partner Table of contents Overview i. Table of contents ii. Using these
More informationA Guide to Using the Generic Flyer Template
A Guide to Using the Generic Flyer Template The purpose of this document is to demonstrate the creative uses of the Generic Flyer Template as well as providing a style guide for the successful application
More informationBRAND GUIDELINES MASTERBRAND MARK. The Masterbrand Mark
MASTERBRAND MARK The Masterbrand Mark The Masterbrand Mark is made up of custom letter forms and spacing joined together to create a unique and ownable brand mark. The Masterbrand Mark should: ONLY be
More informationBasic guideline Corporate signature & spirits
Corporate signature & spirits Edgecore s corporate signature consists of the English name of the company, which derives from the concept that There is no edge limit, there is no permanent core and expresses
More informationERO. Federal Credit Union. Brand Guidelines
Brand Guidelines Brand Guidelines Our Visual Identity Section 1 Introduction Content Section 2 Our Visual Identity Logo Sizes Color Guide Color Process/Usage Logo Format Usage on Pictures Use on Background
More informationMNAO ACCESSORY OPERATIONS. GENUINE ACCESSORIES Packaging Guidelines
MNAO ACCESSORY OPERATIONS GENUINE ACCESSORIES Packaging Guidelines 1 Introduction The brand Mazda has become a mark of excellence worldwide. With a rich history in technology development and a wide variety
More informationATHLETIC BRAND STANDARDS GUIDE
ATHLETIC BRAND STANDARDS GUIDE THE IMPORTANCE OF GRAPHIC STANDARDS TABLE OF CONTENTS The Importance Of Graphic Standards...1 Official Colors...2 Athletics Logos...3 Primary Athletics Mark...4 Use On Color
More informationThe National Exchange Club. Branding Guide
The National Exchange Club Branding Guide Table of contents Introduction 1 Exchange personality 2 Logo components 3 Exchange emblem and logo 4 Clear space around the logo 5 Official Exchange colors 6 Logo
More informationCattleman s Brand Guidelines
Cattleman s Brand Guidelines November 25, 2013 Draft 1.2 LJ LOGO Logo 3 Quick Tip This logo should be reproduced in full color wherever possible. The Cattleman s logo, featuring a cowboy hat and belt
More informationCraftsy is the premier destination for creative enthusiasts to pursue their passion. Brand Identity & Standards
Craftsy is the premier destination for creative enthusiasts to pursue their passion. Craftsy s identity is inspired by an era when products were more often made by an individual, when handmade was the
More informationThe ExCeL logo. ExCeL London brand guidelines V2
10 The ExCeL logo 11 ExCeL logo ExCeL London and The ADNEC GROUP tab have been given more space to breathe, they are now separate elements that work together. This gives the structure of the organisation
More informationSKIFT BRAND IDENTITY BRAND GUIDELINES Design Rocket
SKIFT BRAND IDENTITY BRAND GUIDELINES 08.12.2016 Design Rocket SKIFT BELIEFS The travel industry should be transparent, accessible, and forward-thinking. The future of travel is at the intersection of
More informationSCC STYLE GUIDE 2013 LOGOS & MARKS SECTION ONLY SACRAMENTO CITY COLLEGE
S STYLE GUIDE 2013 LGS & MARKS SETIN NLY SARAMENT ITY LLEGE NTENTS ur History UR NEW LG ur Brand Logos & Marks olor Scheme Typography The logo visually references the historic and widely recognized architectural
More informationValu+Plus Brand Guidelines
Valu+Plus Brand Guidelines October 2014 Version 2.0 Table of Contents Brand Statement 3 Brand Voice 4 Brand Mark 5 Primary Color Palette 8 Typography 9 Photography 10 Omni-Channel Applications 12 Packaging
More informationIntroduction. Page 1. Welcome to the signage guidelines for St John Ambulance premises, updated as of September 2012.
Signage guidelines Introduction Welcome to the signage guidelines for St John Ambulance premises, updated as of September 2012. These guidelines provide a signage standard for all St John Ambulance buildings,
More informationBrand Guidelines v1.0
Brand Guidelines 2019 v1.0 Overview Ticketek is New Zealand's gateway to the live entertainment experience. Using innovative technology, we ve become New Zealand's leading platform for connecting millions
More informationMIT ATHLETICS. LOGO STANDARD GUIDELINES
MIT ATHLETICS. LOGO STANDARD GUIDELINES LOGO STANDARD GUIDELINES: TABLE OF CONTENTS Copyright...03 Introduction...04 Our Colors...05 Our Font...06 Primary Mark Full Color...07 Grayscale and Black & White...08
More informationMIDDLE GEORGIA STATE UNIVERSITY - GRAPHIC STANDARDS, USAGE AND STYLE GUIDE
MIDDLE GEORGIA STATE UNIVERSITY - GRAPHIC STANDARDS, USAGE AND STYLE GUIDE TABLE OF CONTENTS: 30. CHAPTER THREE: ATHLETIC IDENTITY 31. Primary Logo: Athletics 32. Alternate Primary Logo: Athletics Primary
More informationCreated October Brand Guidelines Version 1.1 IR EVENTS
Created October 2016 Brand Guidelines Version 1.1 IR EVENTS CONTENTS 03 INTRODUCTION BRAND STRATEGY FOR IR EVENTS AND SUB-EVENTS 04 IR EVENTS ARCHITECTURE EVENT 05 LOGO TYPES 07 COLOURS THEME AND BRAND
More informationGreen Globes, GPC + Green Building Initiative GRAPHIC STANDARDS GUIDE
Green Globes, GPC + Green Building Initiative GRAPHIC STANDARDS GUIDE Last Updated: December 29, 2014 WWW.THEGBI.ORG 503.274.0448 info@thegbi.org page 2 CONTENTS 1.0 Introduction 3 1.1 Our Mission 3 1.2
More informationBELGARD BRAND GUIDELINES
BELGARD BRAND GUIDELINES This is the verbal, visual and tonal blueprint of the Belgard brand. From our purpose and positioning, to the tools we use to communicate consistently, the elements of how our
More informationThe Green Dot Standards of Use
Introduction The Green Dot trademark is an internationally protected and well-known symbol. These guidelines are intended to help companies using The Green Dot on their packaging - based on a valid license
More informationGraphic Identity Standards Guide Supplement
Graphic Identity Standards Guide Supplement Mizzou Graphic Identity Standards: Guidelines for Merchandise Introduction We communicate who we are through more than just paper. Whatever you call them merchandise,
More informationCONTENTS. 1. Our vision. 2. Our values. 3. The logo. 4. Guidance on the use of logo. 5. colourpalatte. 6. Typeface. 7. Imagery. 8.
BRANDING GUIDELINES CONTENTS 1. Our vision 2. Our values 3. The logo 4. Guidance on the use of logo 5. colourpalatte 6. Typeface 7. Imagery 8. Merchendising 9. Advertisment OUR VISION neah is a young fashion
More informationLAT Apparel Brand Standards Manual BRAND STANDARDS MANUAL
BRAND STANDARDS MANUAL Table of Contents Table of Contents... 2 Introduction... 3 Typography... 4 Color Palette... 5 Tagline... 6 LAT APPAREL... 7 Introduction to LAT Apparel... 7 Logo Anatomy... 8 Clear
More informationP E B B L E B EAC H C O M P A N Y B R A N D I D E N T I T Y G U I D E L I N E S
P E B B L E B EAC H C O M P A N Y B R A N D I D E N T I T Y G U I D E L I N E S Th e g a m e o f g o l f has endured for 500 years, not only because of its idyllic settings and the passions of its players
More informationBrand identity toolkit
Our visual identity Brand identity toolkit Typography Photography Lyon Display Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Akkurat Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
More informationTable of contents. Bursts BRAND art Headlines... 6
STYLE GUIDE UPDATED FEBRUARY 27, 2015 Table of contents CAMPAIGN art Photographic... 1 Bursts.... 2 Campaign Art Photographic Examples.... 3 BRAND art.... 4 BRAND ART Examples.... 5 Headlines.... 6 Logos...
More informationLogo & Campaign Standards
Logo & Campaign Standards January 1, 2009 Copyright 2009, Park & Company Marketing Communications, Inc. TABLE OF CONTENTS Water Use It Wisely Overview.....................................................
More informationTable of Contents. 1st Source Guidelines. Overview Brand Definition st Source Brand Elements
Table of Contents Overview......................... 1 Brand Definition..................... 2 1st Source Brand Elements............. 3 12 1st Source Elite Brand Elements..........13 21 Font...........................
More informationBrand Identity & Design Standards
Brand Identity & Design Standards Copyright 2014 by the Tahoe Truckee Community Foundation All rights reserved Originally developed for use by the Tahoe Truckee Community Foundation December 2014 Information
More informationV I S U A L S TA N D A R D S G U I D E
V I S U A L S TA N D A R D S G U I D E table of contents Introduction 1 elements of the visual identity Wordmark 2 Tagline 2 Additional identifiers 3 Using the institutional acronym 3 Signature 4 Using
More informationSaint Mary s College of California Year of the Gael Sesquicentennial Identity STYLE GUIDE
Saint Mary s College of California Year of the Gael Sesquicentennial Identity STYLE GUIDE Saint Mary s College of California is turning 150, and it s going to be a celebration of Sesquicentennial magnitude!
More informationThis guide should be read by anyone involved in creating communications for One You.
This guide should be read by anyone involved in creating communications for One You. It explains the thinking behind our look and how easy it is to execute. Please take the time to read the following pages.
More informationAtlanta Department of Parks and Recreation Visual Identity Guide
Atlanta Department of Parks and Recreation Visual Identity Guide Assets iparcs Logo The primary iparcs logo should be on the vast majority of deliverables. Some internal materials may not need it. The
More informationBranding guidelines - V /08/23 - Company confi dential - Internal use only
Branding guidelines - V 1.0 2012/08/23 - Company confi dential - Internal use only The following visual identity guidelines are designed to achieve the highest level of consistency throughout communications
More information