Formats. Signature

Size: px

Start display at page:

Download "Formats. Signature"

Augustus Conley
5 years ago
Views:

1 Signature Formats 03 Illustrated below are the only approved corporate signature formats for internal and external applications. To ensure our legal protection and to promote proper use, the symbol or signature must never be redrawn, cut apart, stacked, condensed, elongated, embellished, or altered in any way. The signature must always be reproduced from approved reflective or electronic reproduction artwork. Electronic logo artwork in a variety of approved formats, styles, and colors is available at Please contact Melody Dunbar, Corporate Relations, for signature artwork containing the Berkshire Hathaway reference. The preferred signature format for most internal and external applications is Format A. Signature Format B is appropriate for limited vertical space applications, or when the alignment required for Format A usage is not possible. Signature Format C is appropriate for limited horizontal space applications. Gain Approval Prior to Use Format A- Preferred Format A- Preferred Format B- Acceptable Format B- Acceptable Format C- Limited Use Format C- Acceptable Body Copy Application The "Johns Manville, a Berkshire Hathaway Company," signature should only be used for approved corporate communications. Many target market audiences do not require the information...

2 Color Palette 06 The Johns Manville corporate colors are specific shades of blue and dark gray. The color palettes presented will be applicable to both internal and external communications. Maintaining accurate color density and consistency in all applications will reinforce the family appearance while conveying a strong sense of professionalism through identity control. A recommended group of secondary support colors is provided for color coding materials or any other purpose except signature use. In lieu of, you may use PANTONE * 293 Blue. Always make sure the Johns Manville colors look the same in every application. process match**: Cyan (C) 100% Magenta (M) 56% Yellow (Y) 0% Black (K) 0% RGB match: Red (R) 0 Green (G) 0 Blue (B) 153 In lieu of, you may use PANTONE * 431 Gray. Always make sure the Johns Manville colors look the same in every application. Support Palette: Bright Range process match**: Cyan (C) 11% Magenta (M) 0% Yellow (Y) 0% Black (K) 65% Support Palette: Dark Range Rubine Red RGB match: Red (R) 102 Green (G) 102 Blue (B) Support Palette: Neutral Range * PANTONE is a registered trademark of Pantone, Inc. and is Pantone, Inc. s check-standard trademark for color reproduction and color reproduction materials ** The four-color process percentages given here are for approximation only. Because screen percentages will vary from printer to printer, and a slight difference can significantly affect a color, these percentages are to be used only as a starting point. Each printer is responsible for making the necessary adjustments to visually match and Gray as closely as possible.

3 The Use of Color Whenever possible and feasible, use the approved two-color positive signature on applications. The preferred background color positive signature is bright white. Do not reproduce the positive signature in any other color than specified here. Positive Signatures Gain Approval Prior To Use Preferred 2-Color: : Logotype: Endorsement: Preferred 2-Color: : Logotype: Preferred 1-Color: : Logotype: Endorsement: Johns Manville Blue Acceptable 1-Color: : Logotype: Acceptable 1-Color: : Black Logotype: Black Endorsement: Black Acceptable 1-Color: : Black Logotype: Black

4 The Use of Color 05 Outlined below are the approved reverse color (all white) application of our signature. The preferred background color is. The reverse signature must always appear white, or the neutral color of the paper stock. Reverse Signatures Gain Approval Prior to Use Preferred Reverse: Background: Endorsement: White Preferred Reverse: Background: Preferred Reverse: Background: Endorsement: White Preferred Reverse: Background: Acceptable Reverse: Background: Black Endorsement: White Acceptable Reverse: Background: Black Acceptable Reverse: Background: Any color field, texture or photograph that offers adequate contrast with the signature Endorsement: White Acceptable Reverse: Background: Any color field, texture or photograph that offers adequate contrast with the signature

5 Area of Isolation An area surrounding the corporate signature must always remain clear of other imagery including typography, photographs, design elements, page trim and folds. This clear area is based on the height of the JM symbol as shown in these illustrations. Generous clear space is always desirable. Gain Approval Prior to Use Area of Isolation: Formats A, B and C Area of Isolation: Formats A, B and C

6 Minimum Sizes Signature size is based on the height of the symbol. Illustrated below are minimum sizes allowed for each signature format. Never reproduce the signature at a size smaller than the minimum size. Gain Approval Prior to Use Minimum Size: Format A 1/4" 3/16" Minimum Size: Format B 1/4" 3/16" Minimum Size: Format C 1/2" 3/8"

7 Signature Misuse Preserving the integrity of the Johns Manville signature is significantly important. Inaccurate reproductions of the Johns Manville signature will erode the ability to legally protect this valuable asset, as well as confuse our various audiences. Typical signature violations and misinterpretations are shown here. This is by no means an exhaustive list. Do not allow signature to appear in an unapproved color. Do not put part of the signature in a band of color. A Berkshire Hathaway Company Do not typeset any part of the signature. During the meeting... Do not change the relationships between elements of a signature. Do not use the signature in body copy. Do not use the "JM" symbol by itself, without the Johns Manville name. B&K Distributions XYZ Product Name JM Johns Manville is for you! Do not create a new logo for customer names. Do not create a one line version of the signature. Do not create a new logo that incorporates any one of the approved signatures, the initials "JM", or typeset "Johns Manville" name.

8 Signature Misuse In an effort to clearly communicate to our various audiences, certain signatures will no longer be used. By eliminating these signatures and names, we are able to communicate with one worldwide voice Johns Manville. Illustrated below are signatures that are no longer approved for presentation on Johns Manville communications. If you have any questions or issues concerning selection of a particular signature, contact John Manville Corporate Relations. Please note: Due to acquisitions, etc., transition signatures may be produced, but are phased out over time. Do not use any of the old Johns Manville core competency signatures. This applies to all available Formats A, B, & C. Do not use any of the old Johns Manville core competency signatures. This applies to all available Formats A, B, & C. Do not use any of the old Johns Manville core competency signatures. This applies to all available Formats A, B, & C. Do not use any of the old Johns Manville signatures. This applies to all available Formats A, B, & C. Do not use any of the old Johns Manville signatures. This applies to all available Formats A, B, & C. Do not create signatures for departments or groups.

2.1. The Corporate Signature and Colors

2.1. The Corporate Signature and Colors The Corporate Signature and Colors 2.1 The Southern States signature is the foundation for our brand identity system. Proper use of the signature is fundamental to the success of all applications. The