Intel Internet of Things Solutions Alliance Associate Members. Trademark and Asset Usage Guidelines

Transcription

1 Intel Internet of Things Solutions Alliance Associate Members

2 Introduction Delivering on Our Brand Promise Under the Intel Internet of Things Solutions Alliance Associate Agreement you entered into with Intel, you have been designated as an Intel Internet of Things Solutions Alliance Associate member and, as such, may use the member mark as prescribed in the Agreement. No other assets or trademarks from Intel are Associated with this program. As a program member, you are a member of the worldwide Intel Internet of Things Solutions ecosystem. The key to the success of our family of brands is consistent communication. To that end, the primary goal of this document is to ensure proper and consistent use of the Intel Internet of Things Solutions Alliance Associate name and member mark. This document includes guidelines on how to position the ecosystem program and your company s membership in text treatments, as well as member mark placement, hierarchy, size, color, and backgrounds. Following these guidelines closely is essential to maintaining your license to use the Intel Internet of Things Solutions Alliance Associate name and member mark. By adhering to these guidelines you will help build recognition, reliability, and trust in the Intel Internet of Things Solutions Alliance. 2

3 Overview Intel has developed a member mark for your company s usage. You must use this member mark only on approved materials and as outlined by the following criteria: Usage must be associated with your qualifying products that feature applicable Intel products as defined in your Member Agreement. No other product featuring any of Intel s competitors processors or chipsets may be present in the marketing materials. Generally acceptable media for the member mark are: tradeshows, event signage, product briefs, white papers, marketing collateral, and websites. Usage must adhere to the member mark size, color, and space requirements outlined in the physical usage guidelines below. Your Intel Internet of Things Solutions Alliance marketing liaison must approve all final materials. The following are general rules for correct use of the Intel Internet of Things Solutions Alliance Associate member name and member mark. More detailed information is provided in the pages that follow. Use the name and member mark only as specified in this document. Do Use the complete Member Title and Program Title in all textual references. Use the Member Title and Program Title in your correspondence. Display the member mark on approved marketing materials such as product briefs, brochures, white papers, mailers, trade show banners, and websites. 3

4 Do Not Do not abbreviate Intel Internet of Things Solutions Alliance. There is no approved acronym. However, you may refer to Intel Internet of Things Solutions Alliance as the Alliance on or after the second reference of the formal name. Do not refer to your Program Title or Member Title on your business card. Do not use the member mark on your business cards. Do not create a new asset around the Member Title, Program Title, or member mark and do not incorporate the Member Title, Program Title, or member mark with your own company asset, regardless of whether you are using the Member and Program Title in a textual reference or graphically. Do not use the member mark in a sentence. Use the name in typeface only in a sentence or other text. See the Program Descriptors section for more details. Do not use the Program Title or Member Title in any manner whatsoever that disparages or casts ill light upon Intel, Intel s products, Intel s services, Intel s trademarks and assets, or Intel Internet of Things Solutions Alliance. Do not display the member mark on merchandise such as t-shirts, pens, hats, etc., except for merchandise distributed to you from Intel. Do not use the member mark on products or product packaging. Do not create stickers that display the member mark. Do not re-create, alter, or distribute the member mark in any way, or permit others to do so. Do not continue to use the Program Title or Member Title in the event your Intel Internet of Things Solutions Alliance Associate member status becomes invalid. 4

5 Program Descriptors With your Intel Internet of Things Solutions Alliance Associate Member status comes the limited right to use the Member Title and Program Title, in reference to your company, in text. Member Title: When referring to your company s membership in the Intel Internet of Things Solutions Alliance in a single sentence, use the following descriptive phrase: [Your company name] is an Associate member of the Intel Internet of Things Solutions Alliance, a global ecosystem of 400+ member companies that provide scalable, interoperable solutions that accelerate deployment of intelligent devices and end-to-end analytics. The following ecosystem descriptors are also available for use in describing your membership in the Intel Internet of Things Solutions Alliance: [LONG VERSION] [Company Name] is an Associate member of the Intel Internet of Things Solutions Alliance. From modular components to market-ready systems, Intel and the 400+ global member companies of the Intel Internet of Things Solutions Alliance provide scalable, interoperable solutions that accelerate deployment of intelligent devices and end-to-end analytics. Close collaboration with Intel and each other enables Alliance members to innovate with the latest technologies, helping developers deliver first-in-market solutions. [SHORT VERSION] [Company Name] is an Associate member of the Intel Internet of Things Solutions Alliance. From modular components to market-ready systems, Intel and the 400+ global member companies of the Intel Internet of Things Solutions Alliance provide scalable, interoperable solutions that accelerate deployment of intelligent devices and end-to-end analytics. Program Title: When referring to the Intel Internet of Things Solutions Alliance, use one of the following descriptions: [LONG VERSION] About the Intel Internet of Things Solutions Alliance: From modular components to market-ready systems, Intel and the 400+ global member companies of the Intel Internet of Things Solutions Alliance provide scalable, interoperable solutions that accelerate deployment of intelligent devices and end-to-end analytics. Close collaboration with Intel and each other enables Alliance members to innovate with the latest technologies, helping developers deliver first-in-market solutions. [SHORT VERSION] About the Intel Internet of Things Solutions Alliance: From modular components to market-ready systems, Intel and the 400+ global member companies of the Intel Internet of Things Solutions Alliance provide scalable, interoperable solutions that accelerate deployment of intelligent devices and end-to-end analytics. 5

6 Program Descriptors cont d The following ecosystem descriptors are also available for use in describing the Intel Internet of Things Solutions Alliance s focus on key sectors: [COMMUNICATIONS] About the Intel Internet of Things Solutions Alliance: From modular components to market-ready systems, Intel and the 400+ global member companies of the Intel Internet of Things Solutions Alliance provide scalable, interoperable solutions that accelerate deployment of intelligent devices and end-to-end analytics. Close collaboration with Intel and each other enables Alliance members to innovate with the latest technologies, helping developers deliver first-in-market communications infrastructure and reduce cost. [RETAIL] About the Intel Internet of Things Solutions Alliance: From modular components to market-ready systems, Intel and the 400+ global member companies of the Intel Internet of Things Solutions Alliance provide scalable, interoperable solutions that accelerate deployment of intelligent devices and end-to-end analytics. Close collaboration with Intel and each other enables Alliance members to innovate with the latest technologies, helping developers deliver first-in-market retail solutions to increase sales and efficiency. [AUTOMOTIVE] About the Intel Internet of Things Solutions Alliance: From modular components to in-vehicle infotainment (IVI) development kits, Intel and the 400+ global member companies of the Intel Internet of Things Solutions Alliance provide scalable, interoperable solutions that accelerate deployment of intelligent devices and end-to-end analytics. Close collaboration with Intel and each other enables Alliance members to innovate with the latest technologies, helping developers deliver first-in-market automotive solutions to keep drivers informed, passengers entertained, and everyone safer. [HEALTHCARE] About the Intel Internet of Things Solutions Alliance: From modular components to market-ready healthcare systems, Intel and the 400+ global member companies of the Intel Internet of Things Solutions Alliance provide scalable, interoperable solutions that accelerate deployment of intelligent devices and end-to-end analytics. Close collaboration with Intel and each other enables Alliance members to innovate with the latest technologies, helping developers deliver first-in-market healthcare solutions to improve patient care and electronic recordkeeping. [INDUSTRIAL] About the Intel Internet of Things Solutions Alliance: From modular components to market-ready industrial systems, Intel and the 400+ global member companies of the Intel Internet of Things Solutions Alliance provide scalable, interoperable solutions that accelerate deployment of intelligent devices and end-to-end analytics. Close collaboration with Intel and each other enables Alliance members to innovate with the latest technologies, helping developers deliver first-in-market factory automation solutions to improve manufacturing efficiency. 6

7 Clear Space To reinforce communication goals and maintain the strength of the member mark, set the member mark apart from surrounding design elements by maintaining a constant clear space around it. In all applications of the Intel member mark, the clear space surrounding the member mark is equal to the height of one n in Intel. The area surrounding the Intel Internet of Things Solutions Alliance member mark should be even, un-patterned, and free from typography, illustration, or other graphic elements. At a minimum, this clear space must be equal to the height of the n space from the Intel logo. Sizing Always present the member mark in a clear, crisp, clean style. To maintain the legibility of the member mark, minimum size requirements have been set for member mark reproduction in various applications. Print minimum size: Digital minimum size: 7

8 Backgrounds Whenever possible, place the member mark on a clean, clear, solid background. Note, when the member mark is used on a colored photographic or patterned background, there must be significant contrast. Place the member mark on a white or a solid background of good contrast whenever possible. Place the member mark on a patterned background only when there is significant contrast. Place the member mark on a dark background only when there is significant contrast. 8

9 Incorrect Usage The following are examples of incorrect usage of the Intel Internet of Things Solutions Alliance member mark. These treatments weaken the impact of the Intel Internet of Things Solutions Alliance member mark by presenting an inconsistent appearance to the public. 9

10 Reproduction Specifications Print files of this asset have been created in vector format, as opposed to raster format, using Adobe Illustrator* CS2. It is recommended that you use Adobe Illustrator CS2 or above whenever possible. All of these files are exported EPS files, and should only be used as placed graphics in page layout and illustration software. The files are scalable without compromising the file quality. Artwork Formats To protect the integrity of both the Intel trademark and the Intel Internet of Things Solutions Alliance name and member mark, usage standards have been established for producing collateral materials. These standards include the member mark size, placement, color, clear space, improper usage, and background in specific marketing environments. Various Intel Internet of Things Solutions Alliance Associate member electronic files have been created for use in print applications and onscreen applications. Use the full-color marks, as specified below, whenever possible. Print: Process Color Format: EPS Colors: C, M, Y, K Available size: 1 wide based on Intel logo Digital: RGB Format: AI, PNG Colors: R, G, B Available sizes: 72 pixels wide (digital) based on Intel logo 3000 pixels wide (PowerPoint*) 10

11 Hierarchy of Assets The logo of the program participant is the first priority and the Intel Internet of Things Solutions Alliance member mark is the second priority. The first-priority asset is the largest asset in the hierarchy and the second-priority asset is reproduced at no more than 80 percent of the size of the first-priority asset. In cases where third-party assets will also be used, the Intel Internet of Things Solutions Alliance member mark must be equal to or more prominent in size than any other third-party asset. 11

12 Print Business, Collateral, Advertising Usage The following are rules and examples of correct usage of the Intel Internet of Things Solutions Alliance Associate member name and member mark in print applications. Your company asset must appear more dominant than the Intel Internet of Things Solutions Alliance member mark. 12

13 Print cont d Do not use the Intel Internet of Things Solutions Alliance name and member mark in promotional materials that exclusively feature product categories not associated with Intel (e.g., network, operating systems). Do not use the Intel Internet of Things Solutions Alliance name and member mark on business cards or letterhead. Do not use the Intel Internet of Things Solutions Alliance name and member mark on merchandising such as mugs, caps, or t-shirts. Electronic Applications Presentations, Web The following are rules and examples of correct usage of the Intel Internet of Things Solutions Alliance Associate name and member mark in electronic applications. Product Sales Collateral/Presentations Your Company Website 13

14 Oversize Applications The following are rules and examples of usage of the Intel Internet of Things Solutions Alliance Associate name and member mark in oversize applications. Your company asset must appear more dominant than the Intel Internet of Things Solutions Alliance member mark. Use the Intel Internet of Things Solutions Alliance Associate name and member mark on exhibit booths, banners, and posters in conjunction with your company asset. The member mark should be no smaller than A4 or standard letter size. Do not use the Intel Internet of Things Solutions Alliance Associate name and member mark on building signage or vehicles. 14

15 Trademark Usage Whenever the Intel Internet of Things Solutions Alliance Affiliate logo appears, the following footnote must also appear: Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries. For all Trademarks and Brands Usage Guidelines, such as appropriate noun, trademark symbol and acknowledgement line please refer to: Key to Success Proper and consistent use of Intel Internet of Things Solutions Alliance member mark by everyone involved in the development of communications, advertising, and marketing materials is essential to our brand s success. Thank you for your contribution to this effort. *Other names and brands may be claimed as the property of others. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries. Published in the USA /SP/RP 15