SCC STYLE GUIDE 2013 LOGOS & MARKS SECTION ONLY SACRAMENTO CITY COLLEGE
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1 S STYLE GUIDE 2013 LGS & MARKS SETIN NLY SARAMENT ITY LLEGE
2 NTENTS ur History UR NEW LG ur Brand Logos & Marks olor Scheme Typography The logo visually references the historic and widely recognized architectural detail of the Rodda buildings on campus. It was designed to echo the architectural design of these and many other buildings on campus, which has become an iconic hallmark of the college. The logo symbolizes the foundation and gateway to higher education that S offers students in the region, and beyond. It has a traditional feel and exemplifies excellence S s tradition of excellence. Stacked Logo Emblem Logo Side-By-Side Logo Primary Logo All four logo versions are available in four different color choices. ( White not shown here) olor Black Red SARAMENT ITY LLEGE
3 LG GUIDELINES DESIGN ur LG is a made up of two distinct elements: the SYMBL and the WRDMARK. Each iteration of the logo is a carefully balanced combination of the two elements. The various iterations are mostly interchangable and can be used in a variety of ways, but should never be altered or changed in any way. Never change the positioning, sizing or spacing of the wordmark in relation to the symbol. The Symbol The Wordmark The Symbol The Wordmark LEARSPAE An Exclusion Zone (the minimum unobstructed area around the logo) has been developed to make sure that the logo is sufficiently prominent. The Exclusion Zone for the Primary logo is equal to the capital of the Wordmark. The Zone for the three other logos is equal to the height of the capital in ity or S. Exclusion Zone Exclusion Zone LR / REVERSE All versions of our logo may be reproduced on white or light grey backgrounds in either the olor, Black, or Red versions (See page 12 for full explanation of the brand color scheme). They may be reproduced in White on a black, S ardinal Red or other appropriate dark background. ver S Gold or other appropriate light colored backgrounds, the logo must only be printed in Black. The olor version of the logo can not be printed on black or dark colored backgrounds. See page 13 for examples of incorrect color and logo uses. 3
4 NTENTS ur History ur Brand Logos & Marks olor Scheme Typography SUPPRTING LEGAY MARKS The FFIIAL S SEAL is only to be used as a secondary mark to reinforce the official brand on core materials. There should be no other supporting logo marks used on the core set of materials. The seal should not be used as a replacement for the logo. The S seal can be used in Black, embossed or watermarked. Permission to use the seal may be obtained by making a request to the college Public Information ffice. The Sketch S Typographic Mark will continue to be available for selected uses. It will not be used on official college publications. However, it may be used on department, service or program-specific print materials as desired. The Typographic Mark should not be used in conjunction with any other college mark. The Typographic Mark may be used in Black, S ardinal Red (Pantone 202), and White (for dark color backgrounds). IMPRTANT NTE: S A RAMENT ITY LLEGE The Sketch S Mark has been updated to reflect the new S Brand typography. The Sacramento ity ollege is now in Futura Medium. Do not use the older version of the mark with the ptima font (sample below). The Seal The Sketch S Mark SARAMENT ITY LLEGE
5 INRRET USES Using our logos and marks correctly and consistently the Sacramento ity ollege brand become better understood and recognized. Please use the logos and marks only as outlined. heck with the Public Information ffice if you have questions or to obtain digital files of the artwork. The office has the authority to approve or disapprove uses of all the components of S s brand identity. Some examples of what to avoid are shown here. The fficial Seal can not be reproduced in any color other than black, nor can it be reversed (white on a solid background). No logos or marks should be reproduced in any colors other than Black, White, or S Burgandy. The logos and marks cannot be recreated with any font, resized or rearranged for any reason. Do not use the Symbol or the Wordmark by themselves. They should only be used together in the approved combinations. The old Sketch S Typographic Mark using ptima font for the college name should not be used. Use the updated version (see facing page) Do not rearrange the positioning or sizing of the Symbol and WordMark. SARAMENT ITY LLEGE Sacramento ITY LLEGE Do not recreate the Logo in a different font or type style. Do not stretch, squash or distort any of the logos in any way. 5
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