A guide to our Brand A guide to our Brand
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1 A guide to our Brand
2 WHITE SPACE White space is important to our brand, in order to achieve maximum impact within an advertorial piece maintaining minimum white space requirements are essential. Please find our requirements below. The unit of measure shall be taken from the u height of the word Pushpay in the logo icon. Shown below in diagram (u). Logo shall be supplied with a white space bounding box in place. DO NOT CROP unless given express permission from the Pushpay Graphic Design or Marketing team. In such cases where cropping is required, a visual proof will be required prior to production. REVERSING OUT & BACKGROUND When printing on a dark background / busy background reversing the logo is sometimes the best option. There are multiple options found in the logo pack. Please find our requirements below. Stick to corporate colours for the background where possible, white/grey, black is also acceptable. Please liaise with the Graphics or Marketing team where uncertain/unclear. Shown as an example below.
3 SCALING & POSITIONING It is important not to distort our logo when positioning it within an advertorial piece. When scaling up or down, it is required to always use the scaling aids at the corners of the logo. Never from the top, bottom or sides. It is also helpful to hold down Shift while scaling, this will help to keep the logo in proportion. Please find our requirements below. Do not squash or stretch the logo, when resizing and positioning please take care to ensure the image is not distorted.
4 COLOURS Please ensure wherever possible to match the following colour guides. If custom colours are required please liaise with Graphic Design or Marketing team in order to approve closest match prior to production. Pantone 186C Pantone Cool Gray 10 Rich Black Pantone 368 Primary Colours Secondary Complimentary Red: Gray: Black: Green: C: 0 M: 100 Y: 100 K: 10 R: 206 G: 17 B: 38 C: 0 M: 0 Y: 0 K: 60 R: 114 G: 112 B: 111 C: 50 M: 50 Y: 50 K: 100 R: 21 G: 18 B: 17 C: 65 M: 0 Y: 100 K: 0 R: 56 G: 172 B: 54 Note: complimentary colour is to be used sparingly and only to draw particular attention to an item or object. FONTS Please ensure wherever possible to match corporate fonts. Where not available please liaise with the Graphic or Marketing team in order to approve the closest match prior to production. Gotham Font Family Headers: predominantly Gotham Font Medium/Bold. Body: predominantly Gotham book. Medium should be used to draw particular attention. Light variants are acceptable, but to be used sparingly. Gotham Ultra Gotham Black Gotham Bold Gotham Medium Gotham Book Gotham Light Gotham Extra Light Complimentary Font Helvetica Nueu Light can be used as a complimentary font when Gotham is unavailable. This can be used sparingly or as body text in situations such as newsprint articles, web etc, Helvetica Neue Light Helvetica Neue Regular Helvetica Neue Medium Helvetica Neue Bold
5 IMAGERY For photographs/images please ensure to keep within the corporate or complimentary tones where possible. Ensure not to choose an image with a highly contrasting palette eg). images that are pastel/hot pink would not be complimentary or acceptable. When placing logo over background image, please ensure there is enough contrast between the image and the logo. If contrast is not suitable, box logo on a white or reversed out grey/black background. Images are available on request: The message we aim to portray with our brand can be summed up with these key words: - Innovative - Fresh - Simple - Technology Pushpay technology is a refreshingly beautiful application and is ridiculously simple. We offer a safe and quick service (to either organisations or end-users).
6 For more information us on
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