Business Savvy Author
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1 The Business Savvy Author Addie Broussard June 2 nd, 2018
2 Wouldn t it be nice if you just had time to write? You wouldn t have to do all that other business stuff. You write and the books just fly off of the shelf.
3 Siri, I ve written my book, please send it through to production and start selling it.
4 Or Maybe you kind of like the business stuff. It s fun to sell and talk about your work. But, there s so much to do. Facebook, Social Media, Ads, Writing, Website updates, Events...the list goes on.
5 Create a world where business and art coexist, on YOUR terms. We are going to become business savvy and *gasp* maybe even enjoy it.
6 Today s Agenda 3 things you can do immediately to increase your business savviness The 80/20 way to get online book sales The seven things you don t want to launch without having The number one way to make smarter marketing decisions Preview of a year-round book marketing strategy Take a peek inside a marketing toolbox for writers 3 social media tricks that save time and get clear on why the heck we are even using social media Sound good?
7 Who am I? MBA, 10 years in management at multi-billion dollar companies Started as a Financial Analyst CEO of Ascello and The Business Savvy Author, Co-founder of Two Umbrellas Media From United States, currently travel full-time
8 The Business Savvy Author 1 Public profile & network 5 Knows what their audience is looking for / problems to solve 2 An list + tools use it 6 Investor 3 Planning system & leverage 7 Creative 4 Multiple products 8 Emotional resilience
9
10 Partner exercise Introduce yourself to the person next to you and tell them: - One thing that you do well as a writer - And one thing you d like to improve
11 Your writing strengths translate into your business strengths.
12 3 Ways to Increase Business Savviness
13 #1 - Book Promotion Sites to Increase Online Sales Book promotion sites build lists and promote your book to their list (many use social media or apps too) for a fee
14
15 Rankings Before & After
16 Rankings Before & After
17 Rankings Before & After
18 Rank before 113,755 <1 b/pd 2 days later 2, b/pd Rank before 2, b/pd 2 days later b/pd Rank before 23, b/pd 2 days later b/pd Amazon Results
19
20 Was The Promotion Worth It? Book 1: Est. copies sold: 380 Book 2: Est. copies sold: 4,000+ (1,630 BB ) Book 3: Est. copies sold: 690 Ad Cost: $134 (Middle $0.99) Revenue: $376 minus 65% AMZ = $131 Ad Cost: $1,008 (Advice & $1.99) Revenue: $7,960 minus 65% AMZ = $2,786 Ad Cost: $202 (Teen & $0.99) Revenue: $683 minus 65% AMZ = $239 Assumptions: Time period for estimated copies sold is one week Subsequent sales at normal price are not factored in All figures are estimates based on Amazon rankings not actual sales
21 Two Umbrellas Example: Spend on Promo Sites for Launch Period $175 Budget ($230 AUD) Spend so far: $113 Fussy Librarian 8 Book Sends / ereaderiq 55 Bargain Booksy 25 Free Kindle Books & Tips
22 #2 - Savvy Launch & Evergreen Marketing
23 A Savvy Online Launch Planned ahead to limit launch frenzy Includes a budget Professional book elements Buzz generated sequence Planned promotion Celebration (your way!)
24 Two Umbrellas Online Launch
25 Launch Month Sequence
26 Example Evergreen Marketing Plan Jun - Jul: Launch Aug - Sep: Australia / UK Campaign Oct - Nov: Conference promotion Dec - Jan: Creative break Feb - Mar: Collaboration opportunities Ongoing: KDP promotions, book promo site schedule, social media campaigns, relationship building
27 What is the most important marketing resource for writers?
28 Marketing Toolbox Multi-channel system Price promotions and ads Conferences and fairs Publicity & events (includes readings, podcasts and virtual events) Networking and online forums Bookstores Newsletter and Blogs Social media campaign Giveaways & contests Lead magnet & sequence Enter a new market, different language Agents and Distributors Merchandise
29 #3 Use Testing to Make Smart Decisions
30 A/B Testing On A Cover Redesign
31 When you re looking for a new ebook, which is most likely to persuade you to buy? Description: 3.51 Reading the first few pages: 2.23 Cover art: 2.13 Number of reviews and average rating: 2.13
32 Where to Test
33 ASSUMPTIONS
34 Why Social Media? Agent Donald Maass says it takes writers five books to build an audience for their work, so writers have to take the long view in developing their craft and their career. Michael Larsen
35 Trick #1 Social Media Base Topics Book Taglines & Blurbs Book Quotes Book Reviews Related Topics
36 Trick #2 - Direct People to Main Channels
37 Social Listening As of early 2017, Goodreads had over 60 million accounts. Over 30,000 book reviews are posted each day, and 17 million books added to members Want to Read shelves monthly and hosts over 20,000 book clubs. -Suzanne Skyvara, Goodreads VP of Communications
38 Trick #3 Super Fast Professional post Click here to watch video > Scheduling tools
39 The Rise of the Empowered Author Hybrid authors (both traditionally and non-traditionally published) are entrepreneurs in the field. Statistically, these authors are likely to earn more, and to be using social media. These hybrid careers are much more fluid, and able to adjust to the author s strengths. - Kristen McLean, Executive Director of Business Development at The NPD Group
40 Favorite Resources Design: Canva, Trello Data: Free guides from promo sites (BookBub, Giveaways: Goodreads, Library Thing, Rafflecopter Blog research: Perform a Google search for your book topic Select Image view and look for Pinterest results from blog sites BookBub: Blog & Ad Stats: %9C%93®ions=us¤cies=%24+%28USD%29 Sales Rank Calculator:
41 If you re sitting on books or ideas Unsure how to market yourself and your work Time-strapped and need support moving things along
42 Business Services for Authors Strategy: Author branding Launch plan Social Media Virtual Assistant Support: Launch execution Promo campaign for existing books Social media support
43 Business Services for Authors Two Options: Savvy Author Plan - Personal coaching session + simple business plan $250 $125 More hands - Virtual assistant support
44 Q&A BusinessSavvyAuthor.com
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