Debbie Allen is a highly informative, candid, and fun media guest!

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1 INTRODUCTION & QUESTIONS FOR YOUR INTERVIEW DEBBIE ALLEN The Expert of Experts Debbie Allen, The Expert of Experts, is a business and brand strategist, bestselling author of six books, a motivational film star and a mentor to business owners around the globe. She is an expert strategist in the fields of business growth, marketing and branding. She is also an award-winning entrepreneur who has presented before thousands of people in 28 countries around the world. Debbie possesses the unique ability to instantly solve any business problem and leverage solutions and marketing trends that earn you authority domination around your brand. With over four decades of business building wisdom, she easily understands the dynamics of making BIG money in any economy or with any business reinvention. Debbie Allen is a highly informative, candid, and fun media guest! Topic: Secrets to Becoming a Highly Paid Expert Important: Your interview with Debbie can be focused in different directions to best fit the needs of your listening audience. You may ask questions in any order from the list below and/or improvise, depending on how you would like the conversation to go. Select from the different directions below depending on your target audience. Direction 1: Turn your passion into a lucrative career. This interview approach will show listeners how to create a financially-free lifestyle that gives back to others and makes a difference in the world at the same time. Direction 2: How-to tips for the go-to expert. Debbie has created her Authority Domination Formula that is actually proven to work with her step-by-step system. This interview approach will take on more of a training approach, yet it will also be very conversational.

2 Direction 3: What s really going on behind the scenes in the expert industry? This interview approach can be a bit more edgy and controversial. Discussion will be about what some so-called experts do that is unethical, and what to watch out for when hiring an expert. Note that this direction may get your listeners attention, but keep in mind that the overall goal is to help experts build a successful business with an ethical, honest and supportive strategy. Direction 4: Mix it up. If the interview is longer than 30 minutes feel free to mix and match to best fit the needs of your listening audience. Keep them tuned in by teasing them a bit before each break. Interview Questions Below: First of all do you believe that anyone can become an expert? And how do you describe what an expert is? The expert industry has been shrouded in mystery for far too long. Thank you for being here today and for pulling back the curtain to reveal the REAL how-to secrets on how to break into this amazing industry. And not only break into it, but become highly paid as the go-to expert as well. So, just where does someone begin if they have no idea how to get started as an expert? As someone grows their expertise I understand there are different levels that you discuss in your book called The Highly Paid Expert Pyramid. Would you share these different levels and explain how to move to the top?

3 What is the first step someone needs to take to launch their new expert business or to reinvent their existing business? Once they have decided on a direction to take their expertise, how can they rest assured they will be able to dominate their niche market online? Dominating a market online can be a challenge if they have a career that is widely recognized. So can you give us an example of how you ve helped your clients gain brand domination, especially for those that have larger niche markets where it s harder for them to stand out? Once the brand and direction is decided, what s the next step someone needs to take to ensure brand domination once they launch or re-launch online? You ve created an innovative system that is actually a step-by-step model called The Authority Domination Formula. Would you tell us how you created this unique approach and why it s proven to work? How should an expert effectively use social media to get the word out about their expert business? How can an expert quickly create products to sell that showcase their talents and expertise both on and offline?

4 You mention in your book that there are many different streams of income that someone can create in their expert business. What are some of the multiple streams of income an expert can create? You ve been a highly paid expert for over 20 years, and during that time you ve worked with many experts at all levels - celebrity experts to wannabe experts, and even some so-called experts that don t live up to ethical business standards. Can you share some of the behind the scenes secrets to the expert industry and what s going on that s not as ethical and honest behind the curtains as we may think? We want the scoop... What mistakes should experts avoid when trying to grow their business? What is your success secret for staying on top in the expert industry for so many years, even after a number of complete reinventions of your brand and business strategy? You are a bestselling author of six books. Can you tell us how you started out and how you ve used your books to market your expert business and your brand? One of your books went to bestseller status by being on shock jock Howard Stern s radio show. That had to be a challenging interview. Can you tell us what happened on the show?

5 How did you go from self-publishing your first couple of books to landing a NY book agent and three major publishers? FREE Gift Offer... Get a copy of Debbie Allen s exciting new book The Highly Paid Expert now and get thousands of dollars in free gifts book launch gifts at Questions for Debbie? Contact her directly at debbie@debbieallen.com. Contact info for media host: Allen & Associates Consulting, Inc. c/o Debbie Allen, President 530 E. Hunt Highway, Suite San Tan Valley (Phoenix) AZ Office: or DEBBIE Cell Phone: Skype: dallen7001 Website: