Money Making Website. Training Workbook

Transcription

1 Money Making Website Training Workbook

2 The #1 Reason why 72% of Websites are NOT working Websites fail because of their, and lack of. HubSpot s Marketing Grader tool gives 72% of websites a failing grade of 59 or lower. Here are some further reasons why a website does not reach its potential: If a website is not clearly written for a, the user will not be able to understand the content, will leave quickly and not convert. This can be due to the used on the site or the and. Websites are and use design features, animation and video in a way that the visitor. It is not developed for, making it hard to interact with the website on a. Websites also miss their target if they are and not. Broken, and old photos are a clear indication that the business is. Petra Mayer Consulting petramayerconsulting.com 2

3 But one of the worst errors ever is the lack of. If you don t provide a clear and the opportunity to with you through your website, the visit to your site might as well not have happened. However, too much of a good thing can also back- fire for example if the call to action becomes in the form of, and opt- in boxes. As HubSpot puts it: The best websites are the simple ones. To check out HubSpot s free Marketing Grader go to: Note: HubSpot is a company that develops and markets a software- as- a- service product for inbound marketing for enterprises. While their services are probably not suitable for the entrepreneur, they often publish interesting articles and tools. You don t need to use HubSpot to tell you what s wrong with your website. Let s do this simple Self Assessment to work out some of the issues we need to focus on. Petra Mayer Consulting petramayerconsulting.com 3

4 Self Assessment In this section I provide you with a self- assessment tool for your own website. You do not need to share this with anybody so no reason not to be super honest! For each of the 10 questions rate your online efforts from 1 (really low performance) to 5 (you are the online superstar!) 1. You have a website I suggest that you differentiate by the professionalism of your website on the scale from 1 (no website at all) to 5 (highly professional and converting website) 2. Your website is Search Engine optimized This means that you have defined your keywords and implemented them on your titles, meta tags and in your copy and links, ideally working with an SEO specialist. 3. Your website works well on a mobile device Go ahead, before you answer this question check it out. Will your thumbs be able to navigate on your small screen device? 4. Your website actually works No annoying errors! The buttons do not overlap with text or don t work at all. The pages load in a reasonable speed. Petra Mayer Consulting petramayerconsulting.com 4

5 5. Your target audience gets you Check your website from the perspective of your ideal client. Will the copy resonate with them? Will the design be attractive for them? Will they know what to do? 6. A new client will immediately trust your authority Check your website again from the view of your ideal client and ask yourself will they trust you upon their first visit? What do you do to create that trust? 7. You collect addresses by providing something of value Are you offering an attractive freebie that your visitor needs to sign up for? Is it positioned well on your website? 8. You are making it easy to book an appointment on your website Do you have a calendar booking tool integrated with your website? Do you have easy contact forms and/or your phone number readily available for your visitor? 9. You provide a simple purchasing experience Your clients can purchase right there on your website. 10. You have an ongoing relationship with your client. You Have a Marketing Plan and keep in touch with your clients via . Petra Mayer Consulting petramayerconsulting.com 5

6 Now look at the sections that you rated yourself 3 or below these are the areas for you to focus on! Add them here for easy reference: In this next section I will highlight some Quick Action Tips for these 10 areas. Make some notes of what resonates most for you so you have a list of priority items you can put into action right away. Petra Mayer Consulting petramayerconsulting.com 6

7 Quick Action Tips 1. Make sure you have a website get it done, even if it is only a basic one that you expand over time. 2. If you have a website, consider hiring a Search Engine Specialist. I am happy to refer you! 3. If your website does not work on a mobile device add to your plan for the next 6-12 months to upgrade your website to be mobile friendly. 4. Schedule some time next week to go through your website and note all errors and irritating behaviors. Check with your web developer on creating an update plan (or consider a new website instead it might be cheaper!) 5. Interview your clients get their perspective and then update your website so it resonates with them. 6. Add testimonials; consider video testimonials. Update the design, new photos, modern fonts possibly you need to consider a new professional website. Petra Mayer Consulting petramayerconsulting.com 7

8 7. Add a free report, blueprint of video series your provide for opt- in. 8. Provide a calendar tool such as TimeTrade directly on your website and offer free strategy sessions or consultations. 9. Add simple coaching packages that can be purchased online. Even if you don t have a shopping cart yet. 10. Add marketing to your Marketing Plan and make it a discipline to follow through. If needed, outsource! Upcoming programs Petra Mayer Consulting petramayerconsulting.com 8

9 About Petra Mayer Consulting Petra Mayer is a passionate Website Strategist and loves helping her client gain the clarity they need to turn their website project into a client winning website launch. She herself has gone through this same transition when leaving the seemingly safe haven of her corporate career and started out on her own. As every new business owner she herself has gone through the ups and downs of failed website launches before developing her own winning strategy. Her approach is based upon more than 10 years of experience in online strategy and e- commerce. Petra has made it her mission to help her clients avoid these mistakes and find success with their first website launch. Petra believes that strategy is personal. One size doesn t fit all what will work for your business is as individual as your fingerprint. This is particularly true if you are an entrepreneur or a small business owner. Contact I take my clients through the process from strategy to implementation. By holding them accountable I help them achieve the goals they have set for themselves. For more information: petra@petramayerconsulting.com Tel: Like us on Facebook! Petra Mayer Consulting petramayerconsulting.com 9