Why You are the Undiscovered Hero in Your Business. Special Presentation by John C. Robinson Award-Winning Author and Master Coach

Transcription

1 Why You are the Undiscovered Hero in Your Business Special Presentation by John C. Robinson Award-Winning Author and Master Coach

2 Identify the skills you need to write a book and use it to generate income Learn the top 5 ways a book can significantly contribute to the bottom line of any business Learn why everyone alreadyhas all the information necessary to achieve the first two objectives Implementation: Identifying your first step!

3 You don tneed to be an author You don teven need to know how to write You don teven need to have a book idea yet You don teven need to have a business All you DOneed is simply to have DESIRE!

4 Author of six published books, many short stories, and dozens of articles in peer-reviewed journals Began writing more than 36 years Created an entire business around his books and passion Professional Master Coach / 100 s of clients Keynote Speaker Shared the stage with Loral Langemeier, Bob Proctor, Paul Martinelli, et al. Has sold hundreds of thousands of copies of his books

5 Ideation Publicity and News Releases Testimonials Awards Submissions Vision & Revision Publisher / Illustrator / Typesetting Marketing Plan & Promotion Outreach to Wholesalers / Distributors What are Your Challenges? Outreach to Coop / Independent Stores, Libraries, Opinion Leaders Printing & PrePubs Cover Preparation Agents The Paperwork (Barcode, Copyright, CIP Datablockand LCCN, Permissions, ISBN, UPC, etc) Internet Presence Indexing Speaking

6 There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it. Six Ways to Turn Desire into Gold What Do You Want? Read Your Statement Twice Daily What You Will Give in Return Amount of Wealth You Want Definite Date to Possess the Wealth Every human being who reaches the age of understanding of the purpose of [wealth] wishes for it. Wishingwill not bring riches. But desiringriches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches. Write a Summary Statement Definite Plan Begin at Once! Prepare to Become a Successful, Entrepreneurial Author

7 Instant recognition You become an expert in your field Business or career accelerator Origin for multiple sources of income Creates an unlimited supply of business niches Opportunity to control your destiny

8 It comes from YOU You are the Undiscovered Hero! Exercise: Review your Burning Desire statement What are your three greatest skills? Skill 1 Skill 2 Skill 3 Info A Experience B Info B What information or experience do you possess in these areas that has proven valuable to others? Write what your book is aboutand what it will do

9 Your book becomes a business card on steroids It creates content that can be repurposed into other products and services It establishes credibility for you to become a platform speaker or trainer Best Seller status attracts more customers and business partners Source for an unlimited array of joint venture partners

10 The New You mindset Author s tools Honor You Journaling Organizing your digital information Creating your authoring environment Time Discipline Handling administrative trivia Slaying the dragon Organizing your paper information Mind Mapping Game Plan for Cash!

11 The New You you are already an author! Your new vocabulary Yes, I Can Persistence I AM Homework: prepare your I AM statement

12 Journaling your new best friend Purchase a journal (by 23 Apr 2010) If a journal is not the way you prefer to take notes in the moment, then use whatever you are used to and stick to it! Cell Phone Notebook Portable digital recorder MP3 Player Other

13 Unleashing Your Creative Energy Mind Map! Journal, journal, journal Visually organize your thoughts at least once per week Get free account on

14 MSI Preparedness Multiple Streams or Sources of Income Each day, ask yourself how you can repurpose the content of your book Journal your ideas; mind map it

15 Write Find the time to write the book Find the motivation to write the book Regardless of the barriers you are facing, one or more tools, resources, or strategies exist to solve it instantly!

16 Case Study Jay Conrad Levinson Guerrilla Marketing, a book written in 1984 Describes an unconventional system of promotions, running on a very low budget Website: Blog Coaching/Training Speaking and Consulting More than 55 related books, 20 million copies CD s, DVD s, Audio Books Guerrilla Marketing mail program Guerrilla Marketing Association Guerrilla Marketing online free membership site

17 Case Study John C. Robinson North American Bird Reference Book, written in 1999 Multimedia electronic book describing all 922 birds of North America, including photos and songs Website: Blog 23 MSI s generated thus far; 522% growth in sales Hundreds of thousands of copies sold Passive income generator Speaking engagements and affiliate programs Global Natural History Tour service Business Consultant

18 Case Study John C. Robinson North American Bird Reference Book, written in 1999

19 Case Study John C. Robinson Birding for Everyone, written in 2008 Introduces nature and birds to inner city and minority youth and young adults Website: Blog First Printing nearly sold out A dozen MSI s already created TV & radio appearances, WQED, PBS, commercials Keynote Speaking engagements Passive income generation

20 Burning Desire Everything you need is already here! What your book is aboutand what you want it to do Return on investment 12 Skills to being an Entrepreneurial Author There is never a barrier to writingthe book Case Studies showing how to write a book whose sole purpose is to make you money

21 Burning Desire Selling your book is just the tip of the iceberg! You can also implement a game plan to launch an unlimited number of MSI s If you want to learn how to do both, visit us at: john@earnprofitsfromyourpassion.com

22 The Entrepreneur s Wealth Creation Guidebook ($1) Step-by-step system on how to seize massive profits from your passion Free Bonus Report: Overcoming the #1 Obstacle to Success Complimentary newsletter & coaching CD how to write a best seller You get to keep the Guidebook and all the bonuses! $29.99/mo after 30 days Limited Time Offer: 2 free 30-minute consultations!! Scholars Program : Entrepreneur s Guide to Book Publishing Profits Get your book written in 6 weeks or less, with unbelievable bonuses! Start generating cash flow next month! Next class starts 22 Apr 2010 Earn Profits From Your Passion John C. Robinson The Success Coach for Entrepreneurial Authors

23 Top obstacle to success revealed! How to Start on a path to success, abundance, and wealth Free Report outlining strategies to overcome this most persistent of all barriers to entrepreneurial success