Attention Small Business Owners: In The Next 3 Minutes Youll Discover The Big Business Direct Marketing Secret To Selling More While Paying Less!

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1 Copywriter: Mary Guinane McNamara Client: Copywriters & More Project: Website Sales Letter Attention Small Business Owners: In The Next 3 Minutes Youll Discover The Big Business Direct Marketing Secret To Selling More While Paying Less! Dear Small Business Owner, Everyone knows you have to spend money to make money, but I d like to introduce you to a new way you can spend less and make more. If you ve ever dropped a small fortune to get a marketing piece in the mail only to have it bomb, then I hope you keep reading. It never has to happen like that again. The truth is that direct marketing is hands-down the most powerful way to generate sales In fact, according to the Direct Marketing Association, $1.7 trillion dollars in sales were projected in the United States in 2003 alone! But all the elements of the package need to be right. The #1 secret to winning direct marketing efforts, the kind that generates millions in sales, is great copywriting. It s been relied on by big business to bring in BIG sales for decades. The "Dean" of copywriting, John E. Kennedy described great copywriting as Salesmanship in print. And it s an amazing difference that words can make powerful headlines that grab your prospect s attention attractive benefits they desire an emotional appeal that transforms want into need. In the end, it s not just a sales letter, but a call to action buyers just can t resist. That s the difference between ordinary copy and copy that sells. Not everyone knows the difference. But later I ll be telling you about some of the insiders who have developed personal secrets to creating copy that sells, what happened when they started sharing those secrets and how we will share them with you. Will Bad Copy Cause Your Business to Fail? Unfortunately, most small businesses just don t have the time or the resources to get the help they need so they leave money on the table for the big guys to scoop up. Effective copy has the power to dramatically improve your bottom line whether you re a large or small business. Unfortunately, bad copy wastes dollars and garners less than stellar sales. A formula that can put any small business, well out of business. Here are a few of the problems small business people face in finding top talent to get the job done for them Problem #1: Top copywriters are booked for months in advance, and they are able to charge top dollar for their work. Their clients agree they re worth every penny, but odds are, they re not in your budget yet!

2 Problem #2: Last time I checked, an internet search for copywriter brought 305,000 listings! You can be sure that includes the good, the bad, and the complete novice and you don t have time to figure out who s who! Problem #3: Maybe you ve resorted to doing your own copywriting in addition to your already overwhelming task list! Odds are, even if you enjoy the writing, you don t have time to do your product justice. After all, you have a business to run! If you had access to professionally-trained copywriters and could pay them only a fraction of the rates big business pays, would that solve a few of your problems? If so, here s a new solution you ll want to know about. How To Get Copy That Sells More For Less! Im Monica Day, co-founder of Copywriters and More. We specialize in connecting small businesses with top-notch copywriters, direct marketing experts, and inside industry secrets that help you sell more. I want you to know right off the bat we re not another auction-style place to hire unknown and untested copywriters. To start, we handle the hiring all of our copywriters are trained by the best in the business (more on that in a minuteyoull be amazed when I tell you who weve had access to) We ve also hooked up with top experts in direct marketing, real entrepreneurs earning millions for themselves and others, who have signed on to share everything they know with you. For a low monthly rate, we offer you access to the best. And a chance to increase your bottom line many times over. Here s how it works You become a member of our website and gain access to up-to-the-minute industry information articles, monthly teleseminars, resources and much more. You ll become privy to big business secrets, on a small business budget. It s like having the advice of multiple consultants all for one low price. As a member, you get instant access to our network of trained copywriters who can increase your sales with a few strokes on their computer keyboard. The best part? Members get a 25% discount off our copywriting rates! (One copy job and membership can pay for itself!) Finally, you are eligible for additional discounts on other products and services through our Preferred Provider network. These top-notch pros know how to help small businesses get the most out of their bottom line, and they ve agreed to share their expertise with Copywriters and More members at very affordable rates. Get A Second Opinion FREE! When you join Copywriters and More, you ll automatically receive FREE copy critiques of your written sales and marketing communications (up to 5 pages per month or 60 pages per year)! Your copy critiques alone are valued at $250 a month up to $3,000 if you join for one year - but you won t pay anything close to that amount to join. Get Expert Advice FREE!

3 Members also have access to our monthly teleseminars with some of the top leaders in the direct marketing industry. These hour-long courses will reveal the secrets that masters are using to generate millions in sales and making their personal fortunes along the way! Our monthly teleseminars will be sold to non-members for $49/each. But you ll get $3000/year of copy critiques, $588/year in teleseminars, plus the following benefits of membership: Access to Preferred Providers. We have convinced industry experts to share their products and services with you at special discounted rates for: website design, project management, self-promotion and other services. Discounts on Sales And Marketing Resources. If it s time for your business to grow, we re your link to the small business resources you need to be prepared. Members-only articles. Your first place to start learning the secrets to using copy that sells to grow your business. Monthly newsletter. Loaded with proven sales and marketing tips to help you grow your business. The Weekly Sell More Sheet. Up-to-the-minute ideas you can put to work for you right away that will come directly to your in-box every week. When you do the math, you can see that this membership is easily worth $5000 a year, or over $400 a month. But youll only pay $49 a month to join. Or for an even better value, you can join for $499 for the entire year and get two months FREE! We guarantee great value and a simpler work day. With the professionals at Copywriters and More on your team, your move into the profit fast-lane of will be hassle-free! Now thats a membership that really does pay for itself! Our Copywriters Have Learned From The Masters Let me explain how that made it possible for us to bring you the combination of great copy and affordable prices we re offering you today. After many years in the industry, master copywriter and entrepreneur, Michael Masterson, had seen firsthand how good copy could generate millions while bad copy could kill a good business in a matter of days. While he and many other top writers were turning out great copy for their clients as fast as they could, the truth is, there just weren t enough of them to go around. They could barely meet the demands of their bigname clients so you could imagine how many small businesses they had time to serve! In 1997, he pulled together an impressive team of colleagues and created the American Writers & Artists Institute. They combined their expertise including their closely guarded secrets into a training program for writers that revealed how winning direct response advertising is created, from start to finish. To this day, its the most extensive program in the industry and not available at any college or university. Since then, AWAI has been training writers and watching them go on to be hired by many of the same major mailers (Agora Publishing, Nightingale Conant, and many others) who hire their mentors! It s a AWAI trained writers have gone on to great successes over the years, but Copywriters and More now makes it easier for many more businesses to find and afford writers who have truly learned the art of writing copy that sells. Katie Yeakle, Director, American Writers & Artists Institute

4 program that makes writing copy that sells second nature for those who have been through it. In fact, it was at one of AWAI s exclusive copywriting bootcamps that my colleague and co-founder, Krista Jones, and I met and Copywriters and More came to life. You see, it only took us about a year each to get so busy with big clients, that we no longer had time for the little guy, either. We decided to figure out a way that we could bring this treasure of copywriting and moneymaking secrets to anyone who asked. So we created a one-stop resource site and network of writers, all backed with solid AWAI training, that could guarantee clients of any size would get the copy they deserve. Is It Time For The Ultimate Solution? With only so much of you to go around, you may need someone to completely take something off your todo list. Hiring a professional copywriter trained to write copy that sells is the way to get the best return on your investment. You can count on every writer at Copywriters and More because each one of us - regardless of our previous professional experience --has been through the extensive copywriting course at AWAI. And with more quality writers, we can meet your deadlines with no waiting. Because we have a large network of writers at our disposal, the odds are we have someone on hand who knows your industry whether you are in health, finance, information products, real estate, or widgets we ll have a good match for your project. Quotes from writers: I dont mind reducing my rates to work on Copywriters and More projects. With less of my own marketing to do, I get to spend all my time doing what I love! Its a win-win arrangement for writers and clients! Keep the projects coming! Being able to share my experience with smaller clients is the so rewarding. Its fun to see the results go beyond their expectations. Quotes from Clients: We just finished our first project with Copywriters and More, the simple project process was an added bonus. Even better, the quick turnaround means I get results faster! The quality of our copy really proved that a trained writer can make the difference between a winner and a flop. Well be sending everyone (except our competitors!) to them for copy. In addition, we ve put into place a mentoring system and quality control process that assures you receive top quality work back from us. Never less. Our veteran writers review every project our newer writers produce. While it s quality control for us, it means added value for you. You receive the input of two writers for the price of one. With the addition of graphic design training to the AWAI program, we can now also offer the same high quality graphic design at big discounts as well. Our simple project process means there s never been a better time to get your direct response projects off the back burner and into the hands of your customers.

5 Hiring quality, affordable copywriting and graphic design is an easy and affordable way to give yourself the break you deserve! Consistency & Quality - GUARANTEED! Everything at Copywriters and More comes back to the basics of selling more and spending less. The inside secrets we ve learned from the masters can be put to work for you starting today! Copywriters and More promises to give you quality, professional services at an exceptional value. If at any time we fail to deliver on this promise you can simply contact us and cancel your membership.* We ll even give you time to decide. If you re not satisfied and decide to cancel during your first 30 days as a Copywriters and More member, you ll receive a full refund. Sell More, Spend Less Your Copywriters and More membership activates instantly when you sign up. For only $49/mo you have your own place to go for the best in direct marketing advice and information. Easy payment and ordering options will have you on your way to bigger sales in minutes! As a bonus, your low monthly membership gets even lower when you sign up for a one year membership because we give you your first two months FREE! An additional $98 savings! Now is the time for you to start spending less and making more - Sign up today! Sincerely, Monica Day Co-Founder Copywriters and More P.S. We anticipate a high demand for Copywriters and More services and we want to guarantee all our members adequate access to our copywriters and other direct marketing professionals. To avoid having your membership application placed on the waiting list, I urge you to sign-up right away! And if we do become oversold, know that we will be growing as fast as we can and will contact you when we are able to add more members