Audio, Video, and Rich Media for elearning. July 21 & 22, Be a Video Rockstar. Jennifer Flaa, Vettanna, LLC

Transcription

1 Audio, Video, and Rich Media for elearning July 21 &, Be a Video Rockstar Jennifer Flaa, Vettanna, LLC

2 July 21 &, 2011 Be a Video Rockstar! Creating A Connection With Your Viewer That Impacts Learning Your Social Networking Strategy 1of JENN FLAA Rocket Science to Rocker Chic High tech guru Vettanna Vettanna To Go Serial Entrepreneur 4 altogether 2 now Spunky author Be a Social Video Rockstar Happiness Handbook Vixen vox Urban Fiction 2of Session 301 Be a Video Rockstar Jennifer Flaa, Vettanna, LLC 1

3 July 21 &, 2011 TELL ME ABOUT YOU Please click all that apply Poll 1 3of MY FIRST VIDEO 4of Session 301 Be a Video Rockstar Jennifer Flaa, Vettanna, LLC 2

4 July 21 &, 2011 TOPICS Viewer Perception Creating An Instant Connection Top 5 Mistakes That Turn Viewers Off In The First 10 Seconds The 3 Steps To Become A Video Rockstar The 3 Changes That Produce The Biggest Positive Impact In Your Videos BONUS: The One Thing You Need To Know! 5of VIEWER PERCEPTION A Picture Is Worth 1000 Words Your Video: 75% Visual how the frame looks 15% Audible how you say it 10% Content What you are saying 6 of Session 301 Be a Video Rockstar Jennifer Flaa, Vettanna, LLC 3

5 July 21 &, 2011 WHAT S YOUR PERCEPTION? - PERSON Notice how much you perceive without the facial expression even being reveal. Would you be surprised to find that this is a welcome and an invitation to attend video? 7 of WHAT S YOUR PERCEPTION? WHOLE FRAME Empty Room Behind You TV On, No Lighting, Couch Potato In Shot 8 of Hallway Session 301 Be a Video Rockstar Jennifer Flaa, Vettanna, LLC 4

6 July 21 &, 2011 OOOOH SHINY 9 of POLL What else distracts viewers? Subject s eyes Subject s body movement Nervous Ticks Vocal Inflection (too much or too little) Movement behind the subject Mirror behind the subject Bookcase behind the subject Poll 2 10 of Session 301 Be a Video Rockstar Jennifer Flaa, Vettanna, LLC 5

7 July 21 &, 2011 CONNECTING WITH YOUR VIEWER Sales Cycle Know -> Like -> Trust -> Buy Learning Cycle Know -> Trust -> Respect -> Retention 11 of CREATE AN INSTANT CONNECTION Look them in the eyes! Video 1 Where to look 12 of Session 301 Be a Video Rockstar Jennifer Flaa, Vettanna, LLC 6

8 July 21 &, 2011 HOW TO INSTANTLY LOOSE THE CONNECTION Here s what the viewer sees Video 2 Eye example 13 of 5 MISTAKES THAT TURN VIEWERS OFF IN THE FIRST 10 SECONDS 1. Not being authentically yourself 2. Fidgeting unconscious nervous mannerisms Video example coming up 3. Too serious Mad Mommy Syndrome Video example coming up 4. Rambling or no point 5. Long Intro get to the point 14 of Session 301 Be a Video Rockstar Jennifer Flaa, Vettanna, LLC 7

9 July 21 &, 2011 COMMON ROOKIE MISTAKES Video 3 Drunken Sailor 15 of COMPELLING THE VIEWER TO WATCH See Mad Mommy Syndrome in action! Video 4 Compelling 16 of Session 301 Be a Video Rockstar Jennifer Flaa, Vettanna, LLC 8

10 July 21 &, 2011 WHICH CLIP DREW YOU IN? #1 Focused, no smile (Mad Mommy) #2 Slight smile #3 Add a little energy and sparkle Poll 3 17 of 3 STEP PROCESS FOR BECOMING A VIDEO ROCKSTAR! 1. The Visuals 2. The Audibles 3. The Behind The Scenes Secrets 18 of Session 301 Be a Video Rockstar Jennifer Flaa, Vettanna, LLC 9

11 July 21 &, CHANGES THAT WILL PRODUCE THE BIGGEST POSITIVE IMPACT IN YOUR VIDEOS 1. Be yourself! 2. Make a connection with the viewer Look directly into the camera lens Image you are looking into the eyes of a very good friend and they are totally agreeing with you Add a little sparkle and smile 3. Be aware of the image you are communicating Is it what you intended? You and the entire frame 19 of THE 1 THING YOU MUST KNOW BEFORE WE GO Your videos are immortal What you post, comment, photos & videos live forever somewhere out there! 20 of Session 301 Be a Video Rockstar Jennifer Flaa, Vettanna, LLC 10

12 July 21 &, 2011 QUESTIONS? We ll open up a chat window next Type your questions there or Facebook me Contact info next 21 of ABOUT THE SPEAKER Jenn Flaa Jflaa1@gmail.com Facebook: of Session 301 Be a Video Rockstar Jennifer Flaa, Vettanna, LLC 11