Lisa's 2010 Latest & Greatest, Make MORE money doing what you LOVE Toolkit!

Transcription

1 's 2010 Latest & Greatest, Make MORE money doing what you LOVE Toolkit! Brand New Strategies for getting "butts in seats" (i.e. get people on your preview call) There are several strategies that uses to get butts in seats on her preview calls, but the most effective ones are where personally reaches out to potential affiliates. Personal connection to affiliates: About a month before s preview call, we make a targeted list of affiliates to reach out to. We pay attention to affiliates who have generated big results for us in previous campaigns, affiliates who have won contests for other people s promotions, and we look for people who have complimentary offers/services with a large reach (for example, twitter accounts with 12K+ followers). We also will become affiliates to other people, and then will reach out to them personally. The real key here is the PERSONAL contact from. Once that connection is established and the affiliate agrees to participate, then it s fine to pass off the details of the promotion to an assistant. One mistake people make is to have their assistant initiate the conversation. Trust us these s get ignored. will establish the initial contact, and then the week before the preview call, will send out another personal reminder. Peggy handles all of the in between and detail s. These strategies generate a minimum of 5000 people registering for s preview calls. Here are some actual s that has sent out (specific personal details omitted). also blocks out a few hours to pick up the phone and call her affiliates. Introduction s: Hey Michelle, It's Sasevich of The Invisible Close. Would love to connect with you. Thought we might help each other. My private is

2 Please shoot me an and let me know if you'd like to connect. Blessings, Hey Sharon, We haven't met but a while back we were both featured on the XXXXX Summit. JB suggested we meet as we both support spiritual, heart centered entrepreneurs. This is my private . Please let me know if you'd like to connect. Blessings, Personal connection SUBJ: Is this something you would be interested in? [[ Personal note specific to potential affiliate here ]] Wanted to connect and see if you might be interested to spread the word about something I've got coming up, if it's fitting for your followers. I'm doing my free preview call for 6 figure teleseminar secrets on July 29th and it's called "5 Simple Secrets to 6 Figure Teleseminars." On the free call I'm going to teach them how to craft a preview call that sells without being salesy and then offer my product that has my last three 6 figure plus launches in it, from affiliate s all the way through the campaign. Wanted to give you the heads up a month in advance since I know you probably have a lot going on. Does it feel like something you'd like to participate in? Please let me know and I'll have Peggy get you copy and an affiliate link.

3 Blessings, Hey AFFILIATE, How the heck are you? I hear great things about you and what you are creating. How'd the last launch go? Never saw anything about us being a top affiliate this time, so assuming we were just part of the pack. We'll try harder on the next round! In any case, wondering if you'd be so kind as to promote my upcoming free call on 3/17, "Authentic Selling Secrets: How to be YOURSELF, have FUN, and sell at TON on Stages and Teleseminars!" I'll be revealing my big ah ha about how I did over $2mil from stages and teleseminars last year doing the OPPOSITE of what everyone else is teaching and doing when it comes to speaking tosell. This will lead to my 5 week Big Mission, Big Sales, Big Life Virtual Bootcamp which teaches them how to set up their business so they can give, give, give without giving away the store. PLUS they get a ticket to my first ever LIVE "Invisible Close Speak to Sell Bootcamp" happening in San Diego in June where they will craft their Irresistible Offers and a talk that they love and that SELLS. All this will be going for $997. You get $350 per sale, and we convert! Yadda, yadda...you know the drill. Always happy to continue reciprocating with you because YOU ROCK! You are already an affiliate, but let me know if you can help and I'll have Peggy send your stuff, customized to whoever you designate on your team. Blessings, Week of promo reminder

4 SUBJ: Hope you don t mind a little Sassy tickle! Hello AFFILIATE, I know that in my world life is all about my big preview call next Thursday on how to craft kickin preview calls that give great value and sell. I also know that in your world, you've got a lot of other things going on! So I wanted to reach out today, personally thank you for being on board to promote "5 Simple Secrets to 6 Figure Teleseminars," and make sure we were back up to the top of your inbox this week. We'd love to know what you've got scheduled for us between now and next Thursday. I have a note that you're mailing to your business list. And if you need us to resend promo copy with your affiliate link, just reply all and Peggy will get you what you need pronto. I look forward to hearing back from you. Thank you in advance for your partnership. It really means a lot to me. Blessings,

5 3 simple s that increased sales $28,000 (We've tested this three times now and it's blown our minds each time!) Our Sassy Challenge encourages people to listen to the preview call recordings to find answers to two or three Challenge Questions. B y answering the questions correctly, they are entered into a drawing to receive an hour of private coaching with. When we ve checked the stats of who listened to the preview call, entered the contest and subsequently purchased the program, the results were astounding! Here are the s that we sent out announcing the Sassy Challenge Sassy Challenge Campaign 1 SUBJ: Are You Up For A Sassy Challenge Today? NAME, Here's a fact. Breakthrough in your business and it will change your life. And just from the big Ah ha I shared Saturday about how I did over $2 mil last year on stages and teleseminars by breaking all the rules, tons of heart centered entrepreneurs are breaking through! So, if you didn't make it to the call Saturday and you haven't yet listened to the playback, I'm going to give you a little challenge to encourage you to follow through and listen right away. Ready? There are 3 simple steps: 1) Listen to my HOT new call right away 2) your answers to the 3 simple questions below to XXXXX@theinvisibleclose.com by Wednesday, March 24 3) Nothing for you to do but receive on this step! Upon receipt of your answers you will be entered to win an hour of private coaching with me ($2800 value)! PLUS, as a free gift to support you with getting out there to speak, you will immediately receive a template of my "Guest Speaker Questionnaire" which you can personalize for yourself. This priceless tool has taken us 3 years to perfect and contains ALL of the questions you need to ask a host or promoter in order to evaluate if a speaking opportunity is right for you.

6 I shared this tool with Celebrity Nutrition and Fitness Expert JJ Virgin last week and got this from JJ: ", you are brilliant! You have to make a product out of this immediately! I ed it to a promoter who was interested in having me speak and it completely shifted our dynamic 100%, put me back in the power seat and positioned me instantly as the highly sought after professional that I am. I don't know how I've done it all these years without you!" So here's the playback: And here are the 3 simple questions: 1) What is a UBS? 2) What does SPS stand for? 3) What is Step 1 of my Speak to Sell Formula (the place I ALWAYS start when crafting a Signature Talk)? Bonus Question: What was YOUR biggest Ah ha from the call? Don't delay! What you learn on this call just might be THE thing you need to hear to finally have YOUR break through year. I did it. So can you! In partnership, P.S. Enjoy the challenge. And if there's any question in your mind about why I'm doing this, let me clear it up. I'm bribing you to listen to this call asap because frankly, it's my BEST work to date and it's THE piece that almost every entrepreneur I've mentored in the last three years needs most! So there. : ) Sassy Challenge Campaign 2 SUBJ: Have You Taken the Sassy Challenge? NAME,

7 Yes, you read that right. I'm hosting a SASSY contest where you could win an hour of private coaching with me ($2800 value). Better yet, just entering the contest could be the breakthrough that could change your speaking life! Here's the scoop. I spilled the beans on Saturday and shared my top secret and amazingly simple strategies for getting booked to speak live and on teleseminars. You CAN enjoy massive exposure and immediate cash flow from speaking, but first you have to get booked! You need innovative, hooky, simple strategies for getting booked or it's just not going to be any fun to put in the leg work and make the contacts. I GUARANTEE once you hear this you are going to be SO happy and relieved at how easy it is to fill your schedule with profitable pay days that come from speaking. It's EXACTLY what you've been praying for. No more forcing yourself to sit down and "work on" getting booked. Instead, you'll be WANTING to get yourself booked. I'm going to walk you through the EXACT steps I use in my own business to speak as much as my heart desires. But the only way you'll get my exact steps to getting booked is If you listen to the call. And that's why I've decided to "bribe" you with this contest, to give you that little extra encouragement to listen right away. And one lucky participant could win an hour of private coaching with me! Ready to enter? There are 3 simple steps: 1) Listen to my HOT new call right away here's the link: 2) Answer these 3 simple questions by TOMORROW, Thursday, May ) Nothing for you to do but receive on this step! Upon receipt of your answers you will be entered to win an hour of private coaching with me ($2800 value)! And just for taking the Sassy Challenge, we'll send you a special bonus, my Speaking Gig Pre

8 event/packing Checklist. Don't delay! What you learn on this call just might be THE thing you need to start getting more bookings than you can handle! In partnership, P.S. Once you start getting booked, you need to have your Signature Talk ready to go! If you're still on the fence about coming to my Speak to Sell Bootcamp from June in San Diego, don't delay. Seats are filling fast. Sassy Challenge Campaign 3 SUBJ: Win an hour of private coaching with me! %$firstname$%, Yep I'm doing it again. I'm hosting a SASSY contest where you could win an hour of private coaching with me ($2800 value). Better yet, just entering the contest could be the breakthrough that could change your life! Here's the scoop. As you probably know (and may have experienced yourself first hand) giving a preview call that results in a 6 figure launch is easier said than done. However, the encore call I did last Saturday (which walked you through my steps to creating a preview call that provides amazing value AND big sales results) was one of my best calls EVER. It could be the breakthrough you've been looking for. But the only way you'll have that breakthrough is if you listen to the call. And that's why I've decided to "bribe" you with this contest, to give you that little extra encouragement to listen right away. (Even if you listened to my first call on Thursday, I highly encourage you to take the time to listen to the recording it was that good.) And one lucky participant could win an hour of private coaching with me! Ready to enter? There are 3 simple steps: 1) Listen to my HOT new call right away here's the link:

9 2) Click here to answer these 2 simple questions by Thursday, August ) Nothing for you to do but receive on this step! Upon receipt of your answers you will be entered to win an hour of private coaching with me ($2800 value)! Don't delay! What you learn on this call just might be THE thing you needed to hear to finally have a 6 figure launch. I've done it. So can you! In partnership, P.S. If you've already heard the buzz about my upcoming "The Invisible Close 6 Figure Teleseminar Secrets Virtual Bootcamp" with all the NEW bonuses including my s 2010 Latest & Greatest, Make MORE Money Doing What You LOVE Toolkit plus a ticket to my Big Mission, Big Sales, Big Life live event in October, hurry on over and check it out. You can still take advantage of the 3 pay option.

10 Create your own info product tool kit (This is what refers to as "Build the plane while you're flying it!" This is the key to how so many of her students get their first info product done with no struggle and while being paid to do it!) CREATING INFORMATION PRODUCTS THAT SELL Get paid to create your info product. Build the plane as you fly it. The most effective products are built as they're delivered. It's a beautiful model because you have live interested parties on the line. You get real time feedback on your training, but you get the exact questions that are being asked so you can deliver a product that is exactly what your people are asking for! Five Steps to Create Products 1. Creating your info products without putting your business on hold. a) Offer the preview call to as many people as you can round up so they get that sampling of your expertise. a. You ll need a service for ing your list and bucket. We use InvisibleCart, a 1ShoppingCart system. b) Follow techniques to offer the listeners the opportunity or use your preview call. a. You ll need a way for people to pay you for your training course! We use InvisibleCart for this as well. c) Record the calls and transcribe them. a. We use Audio Acrobat or Instant Teleseminar to record our calls. b. We use PMA Web Services for transcriptions. Another alternative is Elance. d) Package the CDs and transcripts in three ring binders. a. You ll need to plan on graphics for your physical product. We use Vaughn at Killer Covers b. We use Cindy Tyler at Vervante for our fulfillment company. e) Improve your info product by adding bonuses. Make sure your bonuses are complimentary to your offer. Don t offer unrelated bonuses just to pad your offer. 2. Three Insider Secrets to Creating Awesome Products a) Be evergreen. Evergreen means you speak in a way that its content can be used over and over for years. b) Mark your edits. Easily remove parts of the audio that you don t want to keep in. c) Group your questions.