The Sport Business Summit

Transcription

1 The Sport Business Summit Event Program Worth Knowing Date Venue The TimesCenter New York

2 The Sport Business Summit Secure your pass Keynote Interview: Taking Turner Into The Next Era Of Sports Growing the Bundesliga: Boosting Its International Footprint Head And Shoulders Above The Rest: Making Your Brand Stand Tall In A Crowd The Rise of OTT: The Changing Face of Sports Broadcasting Global Expansion: FC Barcelona s Ambitions In World Soccer What Makes an Attractive Investment: How Does Sport Fit into A Cutting- Edge Marketing Mix? With new rights key innovations, it has been another important year for Turner, all set against a fragmenting and disrupted media landscape. In this Keynote interview the President, David Levy, will give a frank and open look at his vision for the network, the performance of Turner s sports properties, and give his two cents on the future of televised sport. David Levy, President, Turner Broadcasting System Germany s top-tier soccer league, the Bundesliga, has sowed the seeds for global growth through smart broadcast partnerships, an integrated, international marketing approach, and a relentless focus on the strength of the core product. Those seeds are bearing fruit: German soccer has never been stronger and the Bundesliga has never been more widely viewed. Join the league s CEO for a keynote interview on a unique approach to building a unique sporting brand. Christian Seifert, CEO, Bundesliga With a crowded market of brands competing for an ever discerning audience of consumers, fragmented across multiple media channels, the challenge to capture minds and achieve a return on objectives is harder than ever. To keep up to speed and remain innovative and high-profile, brands in sports sponsorship have to continually evolve in order to deliver a better experience for consumers and fans. In this session, we get inside the mind of Bridgestone CMO, Philip Dobbs to understand what makes them tick and keeps them standing out from the crowd. Philip Dobbs, CMO, Bridgestone The world of sport broadcasting is changing and cord cutting is real. Rights holders who don t adapt are going to be left behind in an ever-changing world. With OTT conquering live sports television, understand how Twitter is attracting new users and expanding its content by providing the next generation of real-time content. Anthony Noto, COO, Twitter Spanish soccer giant FC Barcelona has dominated on the pitch for much of their 116 year history but how does this dominance translate to success as a global brand? This exclusive presentation with the FC Barcelona Chief Revenue Officer will outline what goes into building the brand, key principles and global commercial expansion of the world s biggest soccer team. Understand what it takes to make Barça the pinnacle of global sport and their future plans to reach their ambitious objectives. Francesco Calvo, Chief Revenue Officer, FC Barcelona Forward-thinking brands are increasingly leveraging sports partnerships in new ways, demonstrating extra value in an era where every marketing dollar is under scrutiny and data is driving decisions. Here we explore what brands consider when forging longterm strategic partnerships with sports properties. s Tina Davis, Managing Director Of Global Sponsorships And Marketing, Citi Mark Wright, VP Media Services And Sponsorships, AT&T

3 The Sport Business Summit Secure your pass Celebrating 100 Years: Taking the NHL to the Next Level Taking Ownership: Owners Share Their Agendas For Growth Investing in Sport: Putting Your Money Where Your Mouth Is EPL & MLB Champs: The Keys to Success Which Shook the World How the NFL Dominates Sunday: Growing America s Number 1 Sport 12 Growing The Olympic Audience: Buzzfeed and NBC Unite To Capture Millennials and Gen-Z On the eve of the National Hockey League s 100-year anniversary and the muchanticipated move to Vegas, the pressure and excitement levels couldn t be higher for the sport. Commissioner Bettman joins us to examine the latest developments of the league and a look forward to its continued growth. Gary Bettman, Commissioner, NHL Great owners have one eye on the present and one eye on the future. They identify opportunities early and can build the teams and infrastructure to deliver success. This session will explore ambitions, plans for growth, priorities and successes in team ownership. From stadia and fan experience, to organizational culture and data, this is all about building a winning team on and off the field. s Frank McCourt, Owner, Olympique De Marseille Andrew Barroway, Owner, Arizona Coyotes Global investment in sports has sky-rocketed in recent years and the million-dollar question is how to turn this into significant returns. With his ownership of the Celtics and transferable lessons from the world of business investment, Steve Pagliuca delivers his exclusive insight to the key pillars of success. s Stephen Pagliuca, Co-Owner, Boston Celtics, President, Bain Capital Ted Leonsis, Owner & CEO of Monumental Sports & Entertainment Few gave the Chicago Cubs or Leicester City any chance of winning their respective titles but both proved the world wrong creating two of the greatest sporting success stories ever seen. Understand how these triumphant accomplishments were achieved, the effect victory has had on the clubs and the next steps in building a legacy on the back of their triumphs. Crane Kenney, President, Chicago Cubs Proposed speaker Susan Whelan, CEO, Leicester City In 2016, the NFL surpassed $13 billion revenue for the first time leaving global competition in its tracks. With the league s target to top $27 billion by 2027 the pressure is on to achieve substantial growth year on year. This keynote presentation will detail how the NFL is trying to achieve this lofty goal and how they are tackling the hurdles which lay in its path. Tod Leiweke, COO, NFL The attention span of tomorrow s generation is getting increasingly shorter and the challenge of engaging them is a headache for everyone across all industries. This exclusive talk from Buzzfeed s Director of Creative Strategy will detail how NBC and BuzzFeed came together for Rio 2016 to attract over 35 million viewers across two weeks with cutting-edge content and storytelling. Joe Puglisi, Director Of Creative Strategy, BuzzFeed Proposed speaker Joe Lacob, Owner, Golden State Warriors

4 Secure your pass 13 Enter the Dragon: Chinese Investments in Global Sports Properties 2016 saw huge investments by Chinese businesses and individuals across the world, from the Chinese Super League, to European soccer clubs and to the NBA. This panel brings key industry figures to share their ambitions and plans in sports. Proposed speaker Tony Xia, Owner, Aston Villa

5 Leaders are proud to partner alongside Blizzard to create an unmissable forum dedicated to esports. The forum will explore the fundamental differences and similarities between traditional sports & esports, how broadcasters are growing their esports audience and what makes investment in esports so attractive. Limited availability - Get in touch to reserve your place.

6 The Sport Business Summit Overwatch: Combining Traditional Sports & esports Brands Perspective: Authentically Investing In esports Chalk & Cheese: Fundamental Differences Between Traditional Sports & esports 4 Contrasting Models: How Broadcasters Are Growing Their esports Audience The buzz around esports is at an unprecedented level with sports properties around the world looking for their piece of the pie. Should esports be used as a marketing platform to reach a completely new audience or can you make substantial returns from your investment? Hear this exclusive keynote from Blizzard s, Global Director Nate Nanzer to answer the milliondollar question and detail the latest on Blizzard s much anticipated Overwatch League. Nate Nanzer, Global Director, Overwatch esports, Blizzard Growth in esports has led to a wide range of brands investing heavily in esports. This panel will detail what makes esports an attractive investment, the lessons learned since starting and their vision for the future of esports. Proposed speakers Matt Kauffman, Head of Events & Brand Experiences, Intel Corporation Matt Wolf, Head of Global Gaming, Coca-Cola Jeff Baker, VP Brand Experience, Arby s Mike Belcher, VP Sponsorships, T-Mobile Florent Gutierrez, Head of esports, Red Bull Bob Ruhland, VP North America Marketing, Buffalo Wild Wings As traditional sports properties increasingly invest in esports, the importance of understanding the esports ecosystem becomes more imperative. From fan engagement to running a successful esports team, hear from key stakeholders on both sides of the fence detailing the crucial differences between each ecosystem and the transferable lessons which can be learned by all. Jonathan Kemp, CEO, Dignitas esports LLC Proposed speakers Brandon Beck, CEO, Riot Games Jeremy Lin, Brooklyn Nets Rick Fox, Owner, EchoFox Broadcast models in the world of esports differ wildly and its dynamics are constantly changing. With a largely online audience, understand how broadcaster models differ and hear their vision to continually grow viewership to boost advertising revenues and increase the overall popularity of esports. s John Lasker, VP of Programming & Acquisitions, ESPN Pete Vlastelica, CEO, Major League Gaming Proposed speakers Craig Barry, Chief Content Officer, Turner Dan Reed, Head of Global Sports Partnerships, Facebook Justin Wong, Vice President of Partnerships and Strategy, Twitch Post Forum Networking Drinks Limited availability Get in touch to reserve your place.

7 LEADERS Tuition House 3rd Floor St George s Road Wimbledon London SW19 4EU T +44 (0) E info@leadersinsport.com