Monetizing traffic through esports betting
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1 Monetizing traffic through esports betting
2 Monetizing traffic through esports betting Esports Betting industry Experts say esports betting expected to surpass $6 billion in 2018 alone. Gambling operators turnover has been doubling year-to-year. Bigger turnover equals bigger profit an industry trend. Esports has overtaken golf and rugby in terms of popularity amongst bettors. Growing product range to attract gamblers.
3 Monetizing traffic through esports betting Esports industry The number of esports enthusiasts worldwide will reach 165 million in 2018, a year-on-year growth of +15.2%. The total esports audience will reach 380 million this year, a year-on-year growth of +13.5%. Gaming enthusiasts follow an average of 5.7 different games and 2.6 different genres such as fighting games, first-person shooters, real-time strategy or multiplayer online battle arena.
4 Monetizing traffic through esports betting The global average annual revenue per esports enthusiast will be $5.49 this year, up by 20% from $4.58 in Even traditional sporting clubs are buying into the esports market. Clubs who now own esports teams come from international Major League Soccer, English Premier League, Ligue 1, Serie A, America s NFL and Australia s AFL.
5 Target groups Millennials - individuals who reached adulthood around the turn of the 21st century. Mainly males aged between years old Tech-savvy Hard to attract because they reject traditional media Esports enthusiasts People who watch professional esports content more than once a month. Passionate about the games Very knowledgeable High spending power Occasional viewers People who watch professional esports content less than once a month. Growth potential Less knowledgeable High spending potential
6 Target groups key statistics The number of people who are aware of esports worldwide will reach 1.6 billion in 2018, up from 1.3 billion in The esports fan base has more than doubled in the past two years, and the vast majority (66%) of those fans are between the ages of 18 and 34, and mostly male. This demographic has always been well represented in traditional physical sports but has more recently shifted to gaming. It s one sign of how deep passion for sport is changing. And women gamers are also going professional.
7 Target groups key statistics People who follow esports spend about 8 hours per week playing video games while watching Television for only about 4 hours. You are not selling products to the esports community. What you do sell is emotions. You create a bond between fans, players, organizations, and your brand that if cultivated properly is powerful enough to hold a lifetime.
8 Unleash the esports potential with effective promotions Potential Traffic sources: Twitch streamers and YouTube content creators big fanbases Big data providers (HLTV.org, Dotabuff etc.) huge number of visitors Tipsters using them as a tool Reddit reaching core audience Gameplay analysis platforms knowledgeable audience Promotional tools Special Bonuses (related to specific esports objectives) Skins (in-game items) Tickets to LAN events
9 The power of the online streaming platforms Most prominent platforms Twitch Reaching core audience YouTube Almost 3 times bigger than Twitch Facebook A step towards the mainstream
10 streaming platforms The power of the online Key statistics Twitch has 1.5 million broadcasters and over 150 million visitors per month. Twitch had 185 million viewers compared to HBO s 130 million subscribers in The League of Legends World Championship was the most watched event on Twitch in 2017 with 49.5 million hours. It also generated $5.5 million in ticket revenues.
11 Differences between desktop and mobile betting Desktop betting: Bigger Screen and Quicker Longer/Constant Power Reliant on Wi-Fi and often not portable Mobile betting: Completely mobile Convenient Reliant on battery life and Internet connection
12 Experiencing a shift towards Mobile betting Main audience is technically competent Always carrying their phone Free-to-use apps Easy access from anywhere
13 Contact us Peter Ivanov Head of Trading UltraPlay
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