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4 Smart Cities - Sunday 14 th October 12:05 Opening Remarks by the Chairperson 12:15 12:40 13:00 13:30 14:15 14:45 Keynote: Making Tech Work for You(th) DeemahAl Yahya, Advisor & Head, Misk Innovation, MiskFoundation Panel: Making Tomorrow s Mega-Cities Work Are we on the cusp of a paradigm shift that will effect how cities and urban life will look in future? How will new technologies support urban expansion in the next 30 years? Senior Representative, Careem Panel Discussion: Blockchain 10 Years From Now! How will Gen Z use Blockchain to make Cities Inclusive and Sustainable? What role can blockchain play in advancing inclusive, progressive cities. This panel will discuss how blockchain could help re-build trust in today s complex and globalized world and restore citizens confidence in their cities and governments in the process. Panel Discussion: How are You Leading in World of Human-Computer Interaction? We are at the edge of a new era of processing capacity that will transform the power of machine learning. Who are the pioneers, and what opportunities mightn next generation computing unlock? Gilles Babinet, Digital Champion, France Senior representative, Jetro Keynote: Open Data Today, Progress Tomorrow? How can open data improve the lives of citizens and their communities? Can the expansion of open data platforms today improve living and life quality standards tomorrow? 10x Interview: Waiting for the IoT train How should city leaders work with startups to maximize the potential benefits from connected devices, and what role can the ecosystem play in helping developers create and realise their ideas? Ulysses Vinson, Director, smclabs and Smart Communities Coordinator, San Matteo County 15:15 Startups for 10x: The GFS edit of this year s AI Startups Making Waves in :15 Panel: Funding for Space Tech: How to Break Barriers Over the last 5 years, space tech has (quite literally) rocketed from a tiny speck in the funding universe to an interstellar market worth nearly $4B in funding in Who s winning the space race and what should collaboration between space tech, cities and startups look like? Emiliano Kargieman, Founder, Satellogic Senior Representative, Mohammed bin Rashid Space Centre 16:45 Close of Smart Cities Track

5 Finance Monday 15 th October 12:05 Opening Remarks by the Chairperson 12:15 12:45 13:15 13:50 14:30 15:00 Opening Keynote: Cashing in on Cashless? Some parts of the world are already close to becoming cashless societies. What role should the ecosystem play in driving the move away from cash? And what support does the startup community need to drive progress towards a cashless society that benefits the economy and its citizens? Senior Representative, Visa 10x Interview: What (A)I Can Do For Fintech Is AI in fintech past the hype cycle? What does AI in fintech look like in practice, and what is the right balance between human v virtual interaction when it comes to finance? Hosted by: Matteo Rizzi, Co-Founder, Fintech Stage 10x interview: VCs Talk ICOs Breaking up the banks? ICO s have the potential to re-write the rules of traditional fundraising but what do startups need to know when exploring an ICO as an investment vehicle and what are the challenges along the way to issuing your own tokens? Christopher Schroeder, Advisor and Venture Investor Shane Shin, Managing Partner, Shorooq Investments Nektarios Liolios, CEO and CoFounder, Startup Bootcamp Fintech Panel Discussion: Don t Mention The B Word: Is Blockchain A Buzzword Or The Best Thing Since the Internet? With applications and trials in industries ranging from food to finance, and even the diamond trade, Blockchain is rapidly gaining acceptance as a tool to accelerate digitalization of the global economy. What does that mean in practice and what progress has been made so far? Which industries are making the boldest bets? Kian Lon Wong, Founder, ProximaX Case Study: RegTech Rules Automating Compliance Management Thomas Sehested, CEO and CoFounder, GAN Integrity Out of the Crypto? 6 Things You Need To Know About Cryptocurrency Exchanges With all the hype around cryptocurrency what should investors be aware of and what should you look for when picking the platform to trade or invest in cryptocurrencies? Arutyun Nazaryan, Chairman, CEO, Founder, BistoX Exchange 15:30 Startups for 10x: The GFS Pick of the Next Fintech Unicorns 16:30 Cyberwars: Knowing Me, Knowing You As identity in the digital age becomes harder to define, and easier to crack, what role should biometrics play in protecting consumers and their finances? Bianca Lopes, Owner and Chief Identity Officer, BioConnect 17:00 End of Finance Conference Track

6 Digital Marketing Tuesday 16 th October 13:05 Opening Remarks by the Chairperson 13:15 13:45 14:15 14:35 15:10 15:30 16:00 16:30 It s the End of Content Marketing as We Know It : How Should Marketers Adapt? We live in an age of media domination flooded with streaming content, social media imagery in all forms and sizes. Michaael Valdsgaard, Senior VP Digital Transformation, Ikea 10x interview: Creativity Might Be the New Gold But Can Data Help you Mine For It? This session evaluates the success of data-driven creative initiatives and discusses best practices for fostering creativity to respond to emerging consumer needs. Keynote Presentation: Waging the Right Campaign Winning the Millennial Marketing War How do you connect with Millennial and Gen Z consumers across multiple channels and keep your message consistent? Learn about the new rules of engagement for brands targeting today s new consumers. Michelle Cordeiro Grant, Founder, Lively 10x Interview: AI Can Move Consumers from Inspiration to Action.. Is it time to jump on board? How are brands using machine learning and AI effectively to create new experiences and improve consumer response rates? Xavi Uribe-Etxebarria, Founder & CEO, Sherpa Sertac Tasden, Founder, Binnaz, Faladdin 10x Interview: Death by Authenticity Who Will Be The Survivors? How can brands build trust in an era when authenticity and honesty have overtaken slogans and soundbites as a means of engaging customers? Ambreena Budaly, Head of Social Media, Lego 10x interview: No One s Following Me?! Here s How To Respond How are social media influencers and big brands using social media to build loyalty and strengthen their business? This session discusses how to plan a comprehensive social media strategy to boost brand awareness. Keynote: The Great Escape. From Algorithms Instagram and Facebook s Newsfeed algorithms have impacted the way brands and influencers get their content seen on social media. How should marketers respond? Joe Federer, Head of Brand Strategy, Reddit 10x Interview: Using Your Brand Strategy To Break Through the Noise A guide to developing clear, consistent brand positioning (with the messaging to match) to generate cut-through across multiple geographies, generations and channels? Zach Ferres, Founder, Coplex 16:50 End of Digital Marketing Track

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