ACCELERATION IN THE ERA OF CHAOS & CHANGE

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1 ACCELERATION IN THE ERA OF CHAOS & CHANGE

2 IGOR BEUKER EARLY STAGE EXPLORER KICKED OUT OF PRO FOOTBALL EXPELLED FROM COLLEGE SPEAKER TRENDWATCHER ENTREPRENEUR INVESTOR PROFESSIONAL IGORBEUKER.COM

3 SCIENCE FICTION

4 SCIENCE FICTION

5 WELCOME TO A VUCA WORLD.

6

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8 MOVING FROM INNOVATION TO INDUSTRIALIZATION HAS BEEN OUR CHALLENGE SINCE THE STONE AGE.

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13 HUMANITY S DISRUPTIVE INFORMATION TECHNOLOGY TIMELINE SPOKEN LANGUAGE NOMADIC SOCIETY WRITTEN LANGUAGE STORE & SHARE INFO PRINTING PRESS MASS COMMUNICATION THE INTERNET UNCONTROLLED MEDIA 200,000 YEARS AGO 5,000 YEARS AGO 1439, GUTENBERG 1995

14 INDUSTRY 4.0 A CRUCIAL MOMENT IN HISTORY TURNING POINT FOR OUR WORLD

15 BIGGER THAN THE INTERNET

16 TOMORROW S TECH & TRENDS BIO NANO TECH SHARING ECONOMY IOT GLOBALIZATION SELF-DRIVING CARS CIRCULAR ECONOMY ROBOTS AI AR VR MR MILLENNIALS DRONES CRYPTO - BLOCKCHAIN BIG-DATA SILVER GENERATION 3D 4D PRINTING E-COMMERCE SMART EVERYTHING

17 OUTSIDE YOUR COMFORT ZONE IS WHERE THE MAGIC HAPPENS 2%

18 DIGITAL DARWINISM THIS TIME IT S A REVOLUTION THEORY

19 ADVERTISING MAY WIN QUARTERS, INNOVATION WINS DECADES. -- MAD MEN vs. MATH MEN --

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22 RELY ON IBM, MCKINSEY SIXTH SENSE, RADICAL VISION R&D, BACKWARD-LOOKING RESEARCH TREND FORESIGHTS, HYPE CYCLES LINEAR MINDS, TECH IGNORANT NON LINEAR MINDS, TECH-SAVVY CORPORATE POLITICS, RISK AVERSE TALENT ATTRACTION, RISK TAKING WAIT FOR CASE STUDIES ARE THE NEW CASE STUDY SHORT TERM, PROFIT LONG TERM, PURPOSE

23 CONCERN OVER THE THREAT OF NEW TECHNOLOGIES IS OVERSTATED. -- BLOCKBUSTER ANALYST REPORT,

24 IF THEY HAD UNDERSTOOD THE TRENDS THEY COULD HAVE LAUNCHED INSTAGRAM

25 6310

26 IF NOKIA WAS REALLY INTO CONNECTING PEOPLE THEY SHOULD HAVE INVENTED FACEBOOK

27 RETAIL LIKE IT S 1999 WHY SUCH A LONG, PAINFUL PERIOD OF DENIAL BEFORE THEY REALLY ACCEPT IT S ADAPT OR DIE?

28 THE AMAZON-EFFECT OR LACK OF CUSTOMER CENTRICITY? KNOW ONLY 30% OF YOUR CUSTOMERS? GOOD LUCK WITH CRM & OMNICHANNEL

29 RISE OF UNPROFESSIONALISM? RISE OF OWNER AUTHENTICITY?

30 WHAT DO HOSPITALITY UNIVERSITIES TEACH US? THE ART OF MAKING SOMEONE FEEL AT HOME

31 NO ONE WAS EVER FIRED FOR HIRING IBM. OR MCKINSEY WE OPTIMIZE OUR ASS-COVERING, NOT OUR DIGITAL STRATEGY

32

33 CHAOS CREATES PREDICTABLE OPPORTUNITIES FORTUNE 500 LIFE EXPECTANCY 75 YEARS 15 YEARS 10 YEARS GROWTH BY ENTERING A NEW BUSINESS 95% FAILS 99% FAILS

34 CONTENT THE ROI OF INNOVATION RETURN ON INVESTMENT RISK OF INACTION

35 THE WILLINGNESS TO EXPLOIT CHAOS & CHANGE IS ABOUT COMPANY CULTURE AND PEOPLE * WILL NO WILL SKILL NO SKILL * INNOVATION IS A CULTURE, NOT A DEPARTMENT!

36 EXPLORE TRENDS THROUGH A MATH MAN LENS

37 MINI SCREENAGERS HYPERCONNECTED ALWAYS-ON TECH NINJAS

38 GUYS! WE ARE GOING ON A SUMMER HOLIDAY IS THERE Wi-Fi? YEAH Wi-Fi! DEFINITELY NEED Wi-Fi

39 MILLENNIAL ATTENTION SPAN? 8 SECONDS A GOLDFISH CAN FOCUS 9

40 TECH CHANGES BEHAVIOR DIGITAL NARCISSISM, SOCIAL STATUS & SELFIES

41 JACK MA VISION SELFIE AS A PAYMENT SYSTEM

42 $25.3 BILLION IN 24 HOURS, ALIBABA SINGLES DAY 2017 > 1 BILLION PARCELS, > 80% ON A MOBILE PHONE

43 AMSTERDAM, 5 DECEMBER 2018

44 E-COMMERCE GO BIG, GO NICHE OR GO HOME

45 3D PRINTING DISRUPTING REVOLUTION

46 50% OF MANUFACTURING OUTPUT IS 3D PRINTED BY 2040 SLASHING INTERNATIONAL TRADE & LOGISTICS IN HALF

47 CONNECTED, ELECTRIC, AUTONOMOUS CARS

48 SMART CITIES

49 SUSTAINABLE CITIES

50 VOICE IS BACK. THE NEXT BIG GATEWAY

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52 ROBOTS & AI

53 TRUMP IS BUILDING A WALL BILL GATES SAYS ROBOT TAX ANYTHING THAT IS ROUTINE OR REPETITIVE WILL BE AUTOMATED

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57 POE MEDIA ROI ECOSYSTEM OWNED Websites / Mobile Apps Newsletters / Magazines CRM / Customer Service Blogs / Social Pages Communities SEM Packaging, Platforms PoP, PoS PAID RTV Ads Video Ads Digital Display Sponsorship Paid Search Paid Social Influencers RTV, Online Print, OOH ARPU & KPI DASHBOARD EARNED Consumer Generated Media Whitepapers & Reports Shares, Likes, Comments Organic Search Ratings, Reviews Viral Video Views Buzz & PR WoM, PR, Employees Fans, Ambassadors

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61 2018 cloud trends RISE OF THE PUBLIC, PRIVATE & HYBRID CLOUD

62 PUBLIC CLOUD $178 BILLION IN 2018 TO GROW AT A 22% CAGR

63

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65 SUMMARY & CONCLUSION

66 VUCA WORLD CURIOSITY & LIMITLESS MIND COIN TRENDS? MATH MAN LENS DOMAIN BUSINESS ON THE MOVE ONLY CONSTANT IS CHANGE WILLINGNESS ABOVE SKILLS INNOVATION = ACCELERATION

67 THE SPEED OF INNOVATION IS VITAL TO INCREASING COMPETITIVENESS & ACCELERATION

68 OFTEN TIMES INVENTION REQUIRES A LONG TERM WILLINGNESS TO BE MISUNDERSTOOD.

69 BE NICE TO NERDS WE WILL ALL END-UP WORKING FOR ONE. J

70 GET SHIT IGORBEUKER.COM

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