The Sport Business Summit

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1 The Sport Business Summit Worth Knowing Event Guide Date Venue The TimesCenter New York

2 The Agenda The Agenda The Agenda At Leaders we search the world for genuine insight into the business of sport, and are proud to welcome a stellar line-up of speakers to the Leaders Sport Business Summit in New York. We are confident their stories will provoke, inspire and serve as a timely focal point of discussions to move the industry forward. 5

3 : : 09:10-09:40 09:40-10:20 10:20-11:00 11:00-11:30 11:30-12:00 12:00-12:30 Keynote Interview: Taking Turner Into The Next Era Of Sports Taking Ownership: Owners Share Their Agendas For Growth Morning Refreshment Establishing Truly Strategic Partnerships: Making Your Brand Stand Tall in A Crowd The Rise of OTT: Growing Live Sports on Twitter Celebrating 100 Years: Taking the NHL to the Next Level With new rights key, innovations, it has been another important year for Turner, all set against a fragmenting and disrupted media landscape. In this Keynote interview the President, David Levy, will give a frank and open look at his vision for the network, the performance of Turner s sports properties, and give his two cents on the future of televised sport. David Levy President, Turner Broadcasting System Great owners have one eye on the present and one eye on the future. They identify opportunities early and can build the teams and infrastructure to deliver success. This session will explore ambitions, plans for growth, priorities and successes in team ownership. From stadia and fan experience, to organizational culture and data, this is all about building a winning team on and off the field. s Frank McCourt Owner, Olympique De Marseille Andrew Barroway Owner, Arizona Coyotes With a crowded market of brands competing for an ever-discerning audience of consumers, fragmented across multiple media channels, the challenge to capture minds and achieve a return on objectives is harder than ever. To keep up to speed and remain innovative and high-profile, brands in sports sponsorship have to continually evolve, from experiences to solutions for consumers, customers and communities. In this session, we get inside the mind of Dow s Vice Chairman and Chief Commercial Officer, Joe Harlan to understand how they create authentic and strategic partnerships to maximise their return on investment. The world of sports broadcasting is transforming before our eyes due to advancements in video technology and the constantly evolving expectations of fans. Twitter COO Anthony Noto will discuss the expanding lineup of live sports content and sports highlights that fans can experience on its platform, as well as some of the successes and challenges Twitter has seen thus far in its live streaming partnerships. Anthony Noto COO, Twitter On the eve of the National Hockey League s 100-year anniversary and the muchanticipated move to Vegas, the pressure and excitement levels couldn t be higher for the sport. Commissioner Bettman joins us to examine the latest developments of the league and a look forward to its continued growth. Gary Bettman Commissioner, NHL Dave Scott President/CEO, Comcast Spectacor & Governor, Philadelphia Flyers Joe Harlan Vice Chairman, Chief Commercial Officer, Dow Chemical Company 6 7

4 : : 12:30-13:45 13:45-14:20 14:20-14:45 14:45-15:15 15:15-15:45 15:45-16:30 Lunch Investing in Sport: Putting Your Money Where Your Mouth Is Growing the Bundesliga: Boosting Its International Footprint Afternoon Refreshment New Dawn for Athletics: Making Changes On and Off the Track Storytelling in The Digital Age: How Digital Native Platforms Are Capturing Audiences Global investment in sports has sky-rocketed in recent years and the million-dollar question is how to turn this into significant returns. How do the leading figures in this field plan to realize returns on their sports assets and what are they looking for in their portfolios? This exclusive panel will discuss the key pillars of success to deliver great results from your investments in sport. s Stephen Pagliuca Co-Owner, Boston Celtics, President, Bain Capital Ted Leonsis Owner & CEO of Monumental Sports & Entertainment Germany s top-tier soccer league, the Bundesliga, has sowed the seeds for global growth through smart broadcast partnerships, an integrated, international marketing approach, and a relentless focus on the strength of the core product. Those seeds are bearing fruit: German soccer has never been stronger and the Bundesliga has never been more widely viewed. Join the league s CEO for a keynote presentation on a unique approach to building a unique sporting brand. Christian Seifert CEO, Bundesliga Lord Coe was elected President of the IAAF in August A few months later he and his Council took the highly-publicized position of suspending the Russian Federation on the back of overwhelming evidence of widespread doping, resulting in just one Russian athlete being eligible to compete in track and field at the Rio 2016 Olympic Games. Five other countries were put on a watch list and a criminal investigation into allegations of corruption by the previous administration is ongoing. Coe is steering athletics down a long road of change, aiming to reinvigorate the sport with new formats as he does it. In an exclusive one-on-one session, Lord Coe will set out his roadmap for the journey back to trust. People s attention spans are getting increasingly shorter and the challenge of engaging audiences is a headache for everyone across all industries. Hear from BuzzFeed and the Players Tribune as they come together to examine the golden question of growing and truly engaging key audiences with cutting-edge content and storytelling. s Elyssa Byck Director Of Business Strategy, BuzzFeed Joe Puglisi Director Of Branded Content, The Players Tribune Sebastian Coe President, IAAF 8 9

: Session times confirmed on date of print however, : Session times confirmed on date of print however, 09:20-09:50 09:50-10:20 10:20-11:00 11:00-11:40 11:40-12:10 12:10-12:40 Global Expansion: FC

5 : Session times confirmed on date of print however, : Session times confirmed on date of print however, 09:20-09:50 09:50-10:20 10:20-11:00 11:00-11:40 11:40-12:10 12:10-12:40 Global Expansion: FC Barcelona s Ambitions In World Soccer How the NFL Dominates Sunday: Growing America s Number 1 Sport Morning Refreshments What Makes an Attractive Investment: How Does Sport Fit Into a Cutting-Edge Marketing Mix? Breaking the Curse: The Keys to Winning On and Off the Field Emotions, Brands and Connections: Where Entertainment and Celebrity Meet Marketing and Creativity Spanish soccer giant FC Barcelona has dominated on the pitch for much of their 116 year history but how does this dominance translate to success as a global brand? This exclusive presentation with the FC Barcelona Chief Revenue Officer will outline what goes into building the brand, key principles and global commercial expansion of the world s biggest soccer team. Understand what it takes to make Barça the pinnacle of global sport and their future plans to reach their ambitious objectives. Francesco Calvo Chief Revenue Officer, FC Barcelona In 2016, the NFL surpassed $13 billion revenue for the first time leaving global competition in its tracks. With the league s target to top $27 billion by 2027 the pressure is on to achieve substantial growth year on year. This keynote interview will detail how the NFL is trying to achieve this lofty goal and how they are tackling the hurdles which lay in its path. Tod Leiweke COO, NFL Forward-thinking brands are increasingly leveraging sports partnerships in new ways, demonstrating extra value in an era where every marketing dollar is under scrutiny and data is driving decisions. Here we explore what brands consider when forging longterm strategic partnerships with sports properties. s Tina Davis Managing Director Of Global Sponsorships And Marketing, Citi Ryan Luckey AVP, Corporate Sponsorships, AT&T Nothing epitomised the year of the comeback more than the Cubs historic 2016 World Series victory in November this year. Understand the efforts taken by one of MLB s most iconic teams to transform their fortunes on and off the field for that special moment of glory. With eyes pointed towards the future, hear from Cubs President Crane Kenney on how they intend to build on this success to create a lasting legacy. Crane Kenney President, Chicago Cubs The way brands and consumers interact is evolving all the time and it s important to stay on top of the shifting landscape. Chloe and Jess come together to detail what s cutting edge and what s just fluff in the current creative landscape, bridging the worlds of sport, consumer behaviour, marketing and neuroscience. Prepare for a masterclass in marketing. s Chloe Gottlieb EVP Executive Creative Director US, R/GA Jessica Greenwood VP Content & Partnerships, R/GA 12:40-14:00 Lunch will be served in the networking hall prior to Omnigon and Blizzard afternoon 12 13

6 #LEADERS16 : : Leaders is excited to partner with Omnigon to bring together the brightest digital minds in sport. Join us for this inviteonly, exclusive digital forum, hearing from leading sports properties and businesses from across the globe for an unmissable afternoon. 14:15-14:50 Implementing An Integrated, Innovation- Led Digital Strategy To achieve the best returns from your marketing strategy, it s imperative to sing from the same hymn sheet. Uncover how your organisation should make complex tactical plans and build them into commercially and culturally successful master plans to enhance the results of each marketing channel. 14:55-15:25 How To Monetize Your Digital Platforms All teams and rightsholders know they need to think more like publishers and create regular content. The challenge is how do you know the great content you are creating really is great? Understand how to create the perfect content for the right platform at the optimal moment for great returns. 15:45-16:25 Creating Incredible User Experiences To Drive Digital Engagement To The Next Level Generate innovative experiences to aid overall content strategies, add commercial value and captivate audiences. Understand how to create in platform-specific strategies to ensure the output forges a meaningful connection between audiences and brands. 16:30-17:10 Perfecting The Distribution Of Content To Maximize Your Digital Results Sports properties know more than ever that they need to engage their audience with quality digital content. The challenge is to understand where the large audiences are ingesting the content. Understand how you ensure your distribution model allows you to reach these audiences. s s s Paul Rogers Head of Digital and Social Media, AS Roma Michael Conley VP Digital, Cleveland Cavaliers Christopher Stadler CMO, IRONMAN Clark Pierce SVP TV Everywhere, FOX Sports Benjamin Stoll Head of Digital Platforms, FC Bayern Munich Luis Goicouria SVP, Digital Platforms & Media Strategy at PGA TOUR Jayar Donlan EVP Digital & Social Content, WWE Colin Smith VP, NASCAR Digital Media Federico Palomba Co-Chief Revenue Officer - Marketing & Digital, Juventus FC David Sternberg, CEO, Rugby International Marketing 16 17

7 : : Leaders are proud to partner alongside Blizzard to create an unmissable forum dedicated to esports. The forum will explore the fundamental differences and similarities between traditional sports & esports, how broadcasters are growing their esports audience and what makes investment in esports so attractive Overwatch: Combining Traditional Sports & esports The buzz around esports is at an unprecedented level with sports properties around the world looking for their piece of the pie. Should esports be used as a marketing platform to reach a completely new audience or can you make substantial returns from your investment? Hear this exclusive keynote from Blizzard s, Global Director Nate Nanzer to answer the million-dollar question and detail the latest on Blizzard s much anticipated Overwatch League. Nate Nanzer Commissioner, Overwatch League Brands Perspective: Authentically Investing In esports Growth in esports has led to a wide range of brands investing heavily in esports. This panel will detail what makes esports an attractive investment, the lessons learned since starting and their vision for the future of esports. s Guy Cross Head Of Games Partnerships, North America, Facebook Peter Warman CEO, Newzoo Jaime Fabricant Senior Marketing Manager, Cultural Foresights & Innovation, PepsiCo Jesse Wofford Head of Emerging Platforms, AB InBev 15:45-16:20 Chalk & Cheese: Fundamental Differences Between Traditional Sports & esports As traditional sports properties increasingly invest in esports, the importance of understanding the esports ecosystem becomes more imperative. From fan engagement to running a successful esports team, hear from key stakeholders on both sides of the fence detailing the crucial differences between each ecosystem and the transferable lessons which can be learned by all. s Greg Richardson Chairman, Dignitas esports LLC Ken Hershman President, World esports Association 16:20-17:00 Contrasting Models: How Broadcasters Are Growing Their esports Audience Broadcast models in the world of esports differ wildly and its dynamics are constantly changing. With a largely online audience, understand how broadcaster models differ and hear their vision to continually grow viewership to boost advertising revenues and increase the overall popularity of esports. s John Lasker VP of Programming & Acquisitions, ESPN Pete Vlastelica CEO, Major League Gaming Nick Allen VP of Esports, Twitch 18 19

The Sport Business Summit

The Sport Business Summit Event Program Worth Knowing Date Venue The TimesCenter New York The Sport Business Summit Secure your pass 1 2 3 4 5 6 Keynote Interview: Taking Turner Into The Next Era Of Sports