16-17 NOVEMBER human. Lincoln Center New York City NYC IFICATION

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1 NYC 270 human IFICATION NOVEMBER Lincoln Center New York City 180 Michael Phelps HIGH PERFORMANCE Anthony Bourdain INNOVATION Michael Porter STRATEGY Jonah Berger MARKETING Rachel Botsman DIGITAL TRANSFORMATION Stew Friedman LEADERSHIP Abigail Posner CREATIVITY Stephen M.R. Covey PEOPLE Annie McKee MANAGEMENT Oscar di Montigny GROWTH

2 human IFICATION Humanification is: Nurturing talent Inspiring creativity Unleashing potential Listening to clients Building networks Humanizing technology In today's vibrant, and unpredictable world, order, and discipline will not be enough to succeed. Instead, we have to take advantage of what makes us truly unique - art, originality, courage - and bring humanization to all aspects of our business. Humanification is a philosophy for the present. Nurture the never-ending creativity of the human spirit Place human understanding at the heart of innovation Thrive in our connected, collaborative, and social world The goal of HUMANIFICATION: To create organizations that allow people to flourish To create technology that is at the service of people To create products that solve problems. This is the heart of World Business Forum Let s put people at the heart of business.

3 THE EXPERIENCE The possibilities at the World Business Forum are endless EVOLVE your current leadership practices GET PRACTICAL ideas and tools to improve your organization ACCESS an unrivalled array of world-class business thinkers IMPROVE your understanding of today's most relevant trends A SPACE to reflect, update and rethink

4 WORLD BUSINESS FORUM 2017 SPEAKERS Michael Phelps HIGH PERFORMANCE One of the world s most admired athletes and the most decorated Olympian of all time, Phelps competed in his first Olympics at the age of 15. He went on to win 28 medals over the course of five Olympic Games, including a record-setting 23 gold medals. He is the first American male swimmer to earn a spot on five Olympic teams. Taking high performance to the maximum level Dream. Plan. Reach: what it takes to achieve an unprecedented level of performance over the long term Goal setting and motivation: on the constant pursuit of challenging your mind and body Delivering under extreme pressure: internal and external Dealing with adversity and criticism: lessons learned through it all. Anthony Bourdain INNOVATION One of the most acclaimed and irreverent food personalities in the world. Best known for traveling the globe via his stomach, his TV shows - including Anthony Bourdain: Parts Unknown - are widely popular around the globe. On exploration, innovation and challenging the conventional Exploring the unknown and staying open to new possibilities Making disruption a must : defying stereotypes and expectations How to capitalize on the new and unique to innovate Developing a team capable of performing at the highest standards in moments of pressure and crisis Discovering a creativity flourish when you think you have thought of and tried it all.

5 WORLD BUSINESS FORUM 2017 SPEAKERS Michael Porter STRATEGY Widely recognized as the father of modern business strategy, Michael Porter is a renowned economist and one of the world s most legendary thinkers on management and competitiveness. The Transformation of Competition How the rapidly transforming nature of products is redefining opportunities for competitive advantage and creating new competitive threats Rethinking your business: from how products are conceived, designed and sourced, to how they are manufactured, operated and serviced Opportunities for businesses to enhance their competitiveness while improving the economic and social conditions in the communities in which they operate Reimagining capitalism to fuel a new wave of innovation and productivity. Jonah Berger MARKETING A renowned professor of marketing at the Wharton School, Berger is a student of human influence and an expert in how people make decisions, how ideas spread and how social influence shapes behavior. Invisible influence and the forces that impact consumer behavior Understanding social influence and the enormous impact it has on what we do A different playing field for marketing: On social transmission and consumer products Basic principles for turning a product or idea into something contagious From publicity to word-of-mouth: Marketing that is focused on people.

6 WORLD BUSINESS FORUM 2017 SPEAKERS Rachel Botsman DIGITAL TRANSFORMATION Author of the influential book What s Mine is Yours, Botsman is recognized around the world for her visionary insight on how the power of collaboration and trust, driven by technology, is changing the way we live, work and consume. The new rules of trust on the digital age Why trust is the social language of exchange that oils the wheels of business The forces that define how to establish, maintain and destroy confidence How Airbnb, Uber and Lending Club are transforming industries at an exponential rate Developing new mindsets and principles that will transform how we think about brands, experiences and behaviors. Stew Friedman LEADERSHIP Award-winning professor and Director of the Wharton Work/Life Integration Project, Friedman teaches practical lessons on how to foster cultures of innovation and achieve sustainable, measurable results as an inspiring leader. Total leadership Achieving four-way wins improving performance as a leader in all domains of life (work, home, community, and self) by finding mutual value among them Being real acting with authenticity by clarifying your values and vision Being whole acting with integrity by respecting the people who matter most Being innovative acting with creativity by experimenting with changes that serve the interests of stakeholders in all parts of your life.

7 WORLD BUSINESS FORUM 2017 SPEAKERS Abigail Posner CREATIVITY A thought leader on digital culture and creativity. Posner shines a unique humanistic lens on culture, business and technology as the Head of Strategic Planning at The ZOO; Google s creative think tank for agencies and brands. How technology can make us more creative The power of technology to make us more creative What it means to embrace a culture of creativity in the digital era The emotional relationship between human beings and the digital space How to turn technology and digital insights into strategic and creative efforts. Stephen M. R. Covey PEOPLE A sought-after and compelling expert on trust, leadership and ethics and the co-founder of CoveyLink and the FranklinCovey Global Speed of Trust Practice, Covey is also the best-selling author of The Speed of Trust. Measuring trust to make your organization thrive Challenging the old assumptions about trust as a social virtue Why nothing is as fast as the speed of trust The learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing The ability to establish, grow, extend, and restore trust as a critical leadership competency in the new global economy.

8 WORLD BUSINESS FORUM 2017 SPEAKERS Annie McKee MANAGEMENT Annie McKee is an advisor to leaders of Fortune 500 companies, governments, and NGOs around the globe. She is a Senior Fellow at the University of Pennsylvania s Graduate School of Education and author of the new book, How to Be Happy at Work. Leveraging the Power of Purpose, Hope and Friendship Why happiness is more important than ever in today s workplace and its relationship to individual, team, and organizational success. Keys to overcoming the pressure and stress that negatively affect performance The three essential elements that drive happiness at work and the leader s role in promoting the them How to ensure a healthy, positive climate for your teams and throughout the organization. Oscar di Montigny An expert in innovative marketing, relational communications and corporate education, he created and continues to promote the principles of Economics 0.0, a concept that combines business and management with philosophy, art and science. 0.0: A Time for New Heroes The voyage of the new Heroes: the people and managers of tomorrow The three dimensions of our relationship with the market: respect, love, and gratitude Right Profit: something is good only if it produces benefits for the people who provide it, the people who consume it, and the community as a whole at the same time Re-inventing ourselves in order to re-invent things, becoming active players in the creation of a new economic and social system.

9 WORLD BUSINESS FORUM IN NUMBERS WHY ATTEND? 8 SPEAKERS 2 DAYS OF INSPIRATION Networking amongst 2,000 + senior level executives Representing more than 500 companies More than 65% Top management executives Coming from 40 + countries

10 SPECIAL OFFER available at wobi.com/wbf-nyc Valid through October 6th VIP: $3,900 USD (REGULAR PRICE: $4,490 USD) ORCHESTRA: $3,050 USD (REGULAR PRICE: $3,990 USD) RING 2: $2,950 USD (REGULAR PRICE: $3,790 USD) RING 3: $2,850 USD (REGULAR PRICE: $3,290 USD) RING 4: $2,750 USD (REGULAR PRICE: $2,990 USD) RING 4 RING 3 RING 2 VIP ORCHESTRA STAGE FOR ADDITIONAL INFORMATION AND TICKET BOOKING / info.us@wobi.com wobi.com/wbf-nyc FOR DETAILS ON PARTNERSHIP OPPORTUNITIES CONTACT: Stephen Gregory Barr Chief Revenue Officer sbarr@wobi.com

11 AGENDA NOVEMBER 16TH 09:00-10:15 MICHAEL PORTER 10:20-10:55 Coffee break 11:00-12:10 ABIGAIL POSNER 12:15-13:30 Lunch 13:35-14:15 OSCAR DI MONTIGNY 14:20-15:00 MICHAEL PHELPS NOVEMBER 17TH 09:00-10:15 STEW FRIEDMAN 10:20-10:55 Coffee break 11:00-12:10 RACHEL BOTSMAN 12:15-13:30 Lunch 13:35-14:20 STEPHEN M. R. COVEY 14:25-15:15 JONAH BERGER 15:05-15:30 Coffee break 15:20-15:45 Coffee break 15:35-16:45 ANNIE MCKEE 15:50-16:45 ANTHONY BOURDAIN *Preliminary agenda, subject to change

12 Silver Level - Influencer Partner: Official Airline of the World Business Forum New York Bronze Level - Innovation Partner: Access Level - WOBI Partner: Supporting Partner: WOBI NEW YORK 33 East 33 rd Street Suite 405 New York, NY / info.us@wobi.com wobi.com/wbf-nyc Media Partner: /wobi_en /wobi.en /wobi #WOBINYC