Social Impact Report Social Impact Report 2017 / Section

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1 Social Impact Report 2017 Social Impact Report 2017 / Section 1

2 We help companies create a world where social impact builds the bottom line. Social Impact Report 2017 / This is PUBLIC 2

3 We are a full-service social impact agency focused exclusively on helping brands profit with purpose. We develop purpose-driven brands, social impact platforms and social change campaigns that drive community impact and business benefit. Social Impact Report 2017 / This is PUBLIC 3

4 Our staff, thirty strong, made up of sociologists and anthropologists, brand and business strategists, creatives, digital and communications experts, all come to work excited by the goal of helping to accelerate the purpose economy. Social Impact Report 2017 / This is PUBLIC 4

Why did we create a social impact report? We re tremendously proud of the impact our team, and our clients, have made on important issues and in communities across North America.

5 Why did we create a social impact report? We re tremendously proud of the impact our team, and our clients, have made on important issues and in communities across North America. We re also encouraged by the growing number of business leaders that are embracing a more strategic, intentional and integrated approach to creating social and community impact as a powerful driver for their business, and a compelling means of creating more meaningful relationships with consumers and employees. True profit with purpose. If you re as inspired as we are by what s possible when businesses and consumers win by making better choices for themselves and for the world, let s talk. Paul Estey CIO & Co-Founder Phil Haid CEO & Co-Founder Social Impact Report 2017 / This is PUBLIC 5

6 Financial services Healthcare Education Environment and conservation Food and food manufacturing Industries we work in Consumer products Agriculture Cosmetics and beauty Hospitality Entertainment Social Impact Report 2017 / This is PUBLIC 6

7 It s all about the work. Working with clients who drive meaningful social impact is why PUBLIC exists. It s what gets us out of bed every morning. We partner with a broad range of corporate, non-profit and government clients to develop strategies, programs and campaigns that prove you can do well by doing good. Social Impact Report 2017 / It s all about the work 7

8 Forever Against Animal Testing CHALLENGE Cosmetic testing on animals is still legal in Canada and worldwide. Social Impact Report 2017 / It s all about the work 8

Forever Against Animal Testing APPROACH We tapped into the unconditional love Canadians have for all animals by developing the Forever Against Animal Testing campaign in Canada, including positioning

9 Forever Against Animal Testing APPROACH We tapped into the unconditional love Canadians have for all animals by developing the Forever Against Animal Testing campaign in Canada, including positioning and engagement strategy, creative concept, design and execution and marketing plan. The "Sign the PETition" movement asked people to sign the petition on behalf of their pets that are really, really against animal testing. Social Impact Report 2017 / It s all about the work 9

Forever Against Animal Testing IMPACT Canada is the #1 country globally in petition signatures, with over 500,000 signatures garnered toward a global target of 8 million signatures.

10 Forever Against Animal Testing IMPACT Canada is the #1 country globally in petition signatures, with over 500,000 signatures garnered toward a global target of 8 million signatures. This petition would be the largest petition ever brought to the U.N. The Body Shop s sales increased 15% during the in-store campaign. Social Impact Report 2017 / It s all about the work 10

11 The Maple Leaf Centre for Action on Food Security CHALLENGE 4 million Canadians are food insecure. Social Impact Report 2017 / It s all about the work 11

The Maple Leaf Centre for Action on Food Security APPROACH We supported the strategic development of The Maple Leaf Centre for Action on Food Security ("the Centre").

12 The Maple Leaf Centre for Action on Food Security APPROACH We supported the strategic development of The Maple Leaf Centre for Action on Food Security ("the Centre"). The mission of the Centre is to work with other organizations and individuals to advance food security, raise the profile of the issue, advocate for critical policies, and invest in programs required to make sustainable improvements. Social Impact Report 2017 / It s all about the work 12

The Maple Leaf Centre for Action on Food Security IMPACT Established in late 2016, the Centre has already committed more than $3.4 million to advancing food security.

13 The Maple Leaf Centre for Action on Food Security IMPACT Established in late 2016, the Centre has already committed more than $3.4 million to advancing food security. This includes funding 11 partner organizations working on sustainable solutions, stakeholder engagement, research studies, alternative ways of food production, and more. Social Impact Report 2017 / It s all about the work 13

14 Global Corporate Citizenship Platform CHALLENGE North Americans are more concerned than ever that they will be left behind due to changing and interrelated social, economic and environmental conditions. Social Impact Report 2017 / It s all about the work 14

Global Corporate Citizenship Platform APPROACH We recently helped TD complete a platform that leverages its community giving approach and positions the issue of social and economic inclusion in a

15 Global Corporate Citizenship Platform APPROACH We recently helped TD complete a platform that leverages its community giving approach and positions the issue of social and economic inclusion in a differentiated, meaningful, authentic and measurable way for the bank. It's called The Ready Commitment and it is meant to influence the way TD will do its business enterprise wide. Social Impact Report 2017 / It s all about the work 15

16 Global Corporate Citizenship Platform IMPACT TD aspires to open doors for an inclusive tomorrow. To help create the conditions so everyone has the confidence to succeed in a changing world, TD is investing C$1 billion by 2030 in areas that support change, nurture progress and contribute to making the world a better, more inclusive place. Social Impact Report 2017 / It s all about the work 16

17 380,000 employees more open about their feelings through the Not Myself Today campaign by CMHA. Social Impact Report 2017 / It s all about the work 17

18 9.8% increase in physical activity for participants in UPnGO, an evidence-based workplace wellness program. Social Impact Report 2017 / It s all about the work *Average steps taken from participants tracking regularly in weeks 1 and 6 of UPnGO Pilot 2 18

19 13,617 sighs of relief from IBS sufferers who downloaded Your Happy Gut Guide and took control of their FODMAPs journey. Social Impact Report 2017 / It s all about the work 19

racialized transgender youth in Canada s largest

20 Sparking a new conversation about gender And in the process, getting over 55 million impressions about racialized transgender youth in Canada s largest city. Social Impact Report 2017 / It s all about the work 20

21 Spreading the word. Helping brands profit with purpose is what we do. Here s how we re telling the world about it. PUBLIC blog brings to life our perspective on the social impact space PUBLIC events bring leaders together to discuss how social purpose is driving business forward PUBLIC articles cover various topics on the purpose economy in the Financial Post, Strategy Online, Fast Company, and more PUBLIC employees attend and speak at many conferences, give interviews and speak on podcasts to share our perspective on what profit with purpose really means Social Impact Report 2017 / PUBLIC Speaks 21

Giving back. Getting more. Each year, Publicans have five days of paid volunteering time to support worthwhile causes they are personally passionate about.

curious and open-minded and most importantly, being kind and empathic, we can lead the way to a better, more sustainable future.

22 Giving back. Getting more. Each year, Publicans have five days of paid volunteering time to support worthwhile causes they are personally passionate about. Olga Bratsun EDIT: Expo for Design, Innovation & Technology Amanda Javier Hot Docs EDIT reminded me one more time how, by utilizing the power of technology, design and knowledge sharing, by staying curious and open-minded and most importantly, being kind and empathic, we can lead the way to a better, more sustainable future. Experiencing a community of passionate documentarians brings perspective on world issues such as food security, art, animal rights, political issues and everything in between. It is a critical part of advancing our global understanding of the Earth and how we relate to each other as human beings. The impact of this art form is absolutely astounding in its potential to better the world. Social Impact Report 2017 / PUBLIC Volunteers 22

23 In 2015, PUBLIC joined over 1,000 companies in 34 countries around the world and became a Certified B Corporation. B Corporations all have one unifying goal: to use business as a force for good. As the largest independent B Corporation social impact agency, PUBLIC follows rigorous standards of social and environmental performance, public transparency, and legal accountability. We re proud contributors and active participants in the B Corporation community. Social Impact Report 2017 / Certified B Corporation 23

24 PUBLIC Inc Wellington St E, Suite 400, Toronto, ON, M5E 1C8 publicinc.com 24

INTEL INNOVATION GENERATION

INTEL INNOVATION GENERATION Overview Intel was founded by inventors, and the company s continued existence depends on innovation. We recognize that the health of local economies including those where our