DRAFTING A LONG-TERM BATTLEPLAN «

Transcription

1 DISCOVER PROGRAMME» ESPORTS COMES OF AGE: DRAFTING A LONG-TERM BATTLEPLAN «

2 PROGRAMME How do you create the conditions for sustainable - and thriving - esports engagement? That's the driving question behind Esports BAR Cannes 2018, a unique destination where the global esports community meets, debates, plans the future and cuts deals in an intimate, highly productive environment. Our new Forum offering provides actionable business insights, trends and vast opportunities to network and mentor... or seek mentors. To get in on the game, don't miss this event. Need the data and insights necessary to succeed in esports? Business Insight Sessions will help you master and break the esports code, using exclusive stats, in-depth debates and case studies on the key trends impacting esports today. Sessions include keynotes, case studies & panel debates. They are programmed in the Theatre, at the heart of Esports BAR Cannes & MENTORSHIP Designed for delegates registered to the FORUM, this series of curated workshops offers training and mentorship on a broad range of topics-pitching investors, working with brands and more. For those who wish to benefit from more personalised training, meet a lineup of esports industry experts. Our Esports BAR Mentors are available for participant questions and to share insights. KEY LEARNING & AUDIENCE BENEFITS + EXCLUSIVE DATA, FACTS AND FIGURES ON GLOBAL ESPORTS MARKET TRENDS + HEAR FROM KEY DECISION MAKERS BUILDING EFFICIENT BUSINESS STRATEGIES WITH NON-ENDEMIC PLAYERS KEY LEARNING & AUDIENCE BENEFITS + INTIMATE, IN-DEPTH UNDERSTANDING ON WORKING WITH NON-ENDEMIC BRANDS AND MEDIA + PERSONALISED, EXCLUSIVE TRAINING SESSIONS WITH ESPORTS BAR MENTORS UNPARALLELED NETWORKING ACTIVITIES Forging business contacts at Esports BAR has never been more efficient! A full programme of networking sessions will give participants the chance to schedule meetings and rub elbows with experts. Need help saying hi? Our Networking App will help you connect with your business crush. KEY LEARNING & AUDIENCE BENEFITS + MINGLE WITH TOP-LEVEL MANAGEMENT AND OPINION LEADERS FROM AROUND THE WORLD + NETWORK WITH THE CRÈME DE LA CRÈME OF ESPORTS ESPORTS BAR CANNES PARTNERS:

3 ESPORTS COMES OF AGE: DRAFTING A LONG-TERM BATTLEPLAN The global esports industry is professionalising at a phenomenal pace: Gaming publishers developing franchises, platforms are looking to deliver hot gaming content, and advertisers are learning what fans will and won t love. But as the sector evolves into a business requiring standards and regulations, how do brands get in on the game? How can media and investors explore money-making opportunities? And how do endemic players optimise long-term engagement? To address this, Esports BAR Cannes has an ambitious programme of keynotes, case studies and personalised workshops, filled with actionable market data and insights on what's disrupting the industry. Learn who s most worthy of aligning with... and how to build an efficient long-term business with both endemic and non-endemic players. Welcome to the Esports BAR! MAINSTREAM THEMES: JOIN THE CONVERSATION WITH BRANDS Esports is moving from a stage where most revenue stems from endemic brands, to one where most will come from non-endemics. The Forum includes special sessions to help esports teams and organisations attract sponsors and build rich, relatable storytelling alongside brands. + BRAND INTEGRATION: KEYNOTE & CASE STUDY + ASSESSING THE VALUE OF ESPORTS SPONSORSHIPS + COLLABORATING WITH BRAND PARTNERS MEDIA & PLAFORMS With media rights tipped to show particularly strong growth, esports is likely to become one of the hottest digital entertainment and content formats among digital natives, with captive audiences most broadcasters can only imagine. The Forum will examine the business convergence of major TV broadcasters and media owners entering the esports content race. + CONVERGENCE WITH MEDIA & PLATFORMS SUPERPANEL + YOU WANT ME TO STREAM THIS CONTENT WHERE?! INTERNATIONAL INVESTORS International investors are more and more willing to enter the fast-growing esports industry. Esports BAR Cannes highlights the key VCs committed to investing long-term into the sector. + INSIDE INVESTING: WHAT ARE INVESTORS LOOKING FOR? + HOW TO PITCH VCS SPECIAL SPOTLIGHTS: EXPLORING A NEW ERA IN ENTERTAINMENT ESPORTS: FROM NICHE TO PHENOMENON Esports is facing big challenges and huge promises of growth. Here, find debates about the key topics that will be critical to taking the sector to the next level. + FOCUS ON CHINA: FACTS & DATA + CARDS ON THE TABLE: ESPORTS & + MOBILE: ESPORTS NEXT FRONTIER? BETTING + FROM GAMING FRANCHISES TO ESPORTS: + OUT OF THE BOX: STRUCTURING ESPORTS BATTLE ROYALE: ESPORTS AND SPORTS! Maybe they re not so incompatible after all. As sports increases its investments in esports, it may well be key to driving mainstream visibility. + ESPORTS & SPORTS: KEYNOTE & CASE STUDY + FOOTBALL CLUBS IN ESPORTS, WHAT, WHY & HOW? INDUSTRY SPOTLIGHT Showcases of breakthrough companies, who will share their expertise with the global Esports BAR audience. Stay tuned to discover the full lineup.

4 KEYNOTE & SPEAKERS LINE-UP The Esports BAR Cannes roster of talent already includes industry leaders who are driving esports development strategy and shaping the fast-changing esports ecosystem. RALF REICHERT CEO, ESL MIKE SEPSO CO-FOUNDER MLG, SVP ACTIVISION BLIZZARD TODD SITRIN SVP & GM, COMPETITIVE GAMING ELECTRONIC ARTS CHRISTINA ALEJANDRE GM OF ELEAGUE & VP OF ESPORTS TURNER SPORTS ARND BENNINGHOFF EVP, MTG & CEO, MTGX MICHELE ATTISANI CO-FOUNDER & CHIEF BUSINESS OFFICER, FACEIT STUART SAW DIRECTOR OF ESPORTS STRATEGY TWITCH MATHIEU DALLON ESPORT STRATEGIC ADVISOR WEBEDIA ADAM WHYTE HEAD OF ESPORTS GOAT AGENCY NICOLE PIKE GLOBAL PRODUCT & RESEARCH LEAD, NIELSEN ESPORTS AUDREY BAZEAU EMEA CAMPAIGN MANAGER HEWLETT-PACKARD ADAM SAVINSON HEAD OF ESPORTS BETWAY GROUP BO DALY CO-FOUNDER & PRESIDENT SUPER EVIL MEGACORP JASON YEH FORMER HEAD OF EU ESPORTS RIOT GAMES SAM COOKE EDITOR ESPORTS INSIDER YAUHENI GENE HLADKI STARSERIES COMMISSIONER STAR LADDER PETER WARMAN CEO & CO-FOUNDER NEWZOO PEDRO HONÓRIO DA SILVA CO-FOUNDER & MANAGING DIRECTOR QWATTI ESPORTS AGENCY DENNIS ANDREAS NIRTL CEO & CO-FOUNDER STARK ESPORTS GMBH

5 MONDAY 12 FEBRUARY TUESDAY 13 FEBRUARY WEDNESDAY 14 FEBRUARY FROM 11.00, WELCOME DESK WELCOME & REGISTRATION KIT PICK-UP , THE THEATRE CONVERGENCE WITH MEDIA & PLATFORMS SUPERPANEL , THE THEATRE ASSESSING THE VALUE OF ESPORTS SPONSORSHIPS , THE LOUNGE COFFEE BREAK & OPEN , X , THE THEATRE MOBILE: ESPORTS NEXT FRONTIER? , THE CLASSROOM YOU WANT ME TO STREAM THIS CONTENT WHERE?! , THE LOUNGE THE MENTORS MEET UP # , THE THEATRE ESPORTS & SPORTS: KEYNOTE & CASE STUDY , THE THEATRE KEYNOTE TALK , THE LOUNGE COFFEE BREAK & OPEN X , THE THEATRE , THE THEATRE REGIONAL SPOTLIGHT CARDS ON THE TABLE: ESPORTS & BETTING , THE THEATRE UNBOUND KICK-OFF SESSION , THE THEATRE CEO SUPERPANEL: INSIDE INVESTING, WHAT ARE INVESTORS LOOKING FOR? , THE LOUNGE COFFEE BREAK & OPEN , X , THE THEATRE FOCUS ON CHINA: FACT & DATA , THE THEATRE INDUSTRY SPOTLIGHT: INSIDE BLOCKCHAIN WARM-UP OPENING COCKTAIL , THE CLASSROOM THE CLASSROOM WORKSHOP: ASK YOUR ESPORTS MENTORS! , NETWORKING LUNCH , X , THE LOUNGE , THE THEATRE FOOTBALL CLUBS IN ESPORTS, WHAT, WHY & HOW? COFFEE BREAK & OPEN , X , THE THEATRE SUPERPANEL: LEARNING FROM THE LEAGUES , THE THEATRE , THE CLASSROOM COLLABORATING WITH BRAND PARTNERS THE POWER OF INFLUENCER MARKETING IN ESPORTS , THE CLASSROOM PITCHING TO VC S & FUNDS , THE LOUNGE THE MENTORS MEET UP # , SALON LES AMBASSADEURS NETWORKING LUNCH , THE THEATRE FROM GAMING FRANCHISES TO ESPORTS , X , THE THEATRE , THE LOUNGE TRENDING TOPICS & WRAP UP COFFEE & NETWORKING BREAK: MEET THE SPEAKERS , THE LOUNGE OPEN PROGRAMME AS OF 13 DECEMBER 2017, SUBJECT TO CHANGE

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7 HOW TO REGISTER FOR ESPORTS BAR CANNES 2018 A LA CARTE Attend as a Delegate Attend as a VIP (with an Agenda) PRESTIGE Attend as an Exhibitor (with a Company Lounge) photo Delegate Pass: 1,190 All open networking activities, including 2 networking lunches VIP Package: 3,800 Half price for Esports Teams: 1,900 All open networking activities, including 2 networking lunches 5,900 for 2 participants All open networking activities, including 2 networking lunches Visionary keynotes & sessions Visionary keynotes & sessions Visionary keynotes & sessions Insight sessions Insight sessions Insight sessions Curated workshops Curated workshops Curated workshops Networking App Networking App Networking App Exclusive VIP Dinner Invitation for 2 hotel nights at the JW Marriott Cannes Exclusive VIP Dinner Invitation for 2 hotel nights at the JW Marriott Cannes Select the VIP Pairs you want to meet and get an access to an Agenda of up to 16 pre-scheduled 1-to-1 meetings for 1 executive Your own branded and fully equipped 6 m2 lounge (detailed description upon request) REGISTER NOW APPLY NOW ASK THE BARTENDERS Contact Esports BAR at: BARtender@reedmidem.com Visit Esports BAR at: