Product Overview 2017

Transcription

1 Product Overview 2017

2 THE SOLUTION IS CLEAR Contents HOYA Product Family 4 Find out how HOYA can grow your business. Our aim is to provide independent practices with the solutions that build success. With over 75 years of vision, science and development, HOYA provide unparalleled quality with precision lens technologies. We recognise no two people see the world in the same way and have developed an extensive portfolio with award-winning products and services to suit all individual needs and lifestyles. Award-winning technology National customer support The latest lens designs Professional services & online ordering Marketing & training support Award-winning progressive lenses Exclusive vocational lens solutions Award-winning coatings Innovative photochromic & tinted lenses Dedicated safety eyewear division Coatings & Lens Treatments Diamond Finish multi-coat 6 BlueControl & UV Control 8 Sensity 10 NuPolar 11 Progressives Hoyalux id MyStyle V+ 12 Hoyalux id Classic 14 Hoyalux id LifeStyle V+ 16 Hoyalux Dynamic Prime & Premium 18 Single Vision Dynamic Sync 20 Indoor/ Vocational Hoyalux id WorkStyle V+ 22 Hoyalux Dynamic WorkStyle 24 PC Pro/ Lecture 26 Lens Materials / Kids 27 Hoya Vision Simulator 28 Safety 29 ALLY OF THE INDEPENDENT PRACTICE Corporate Mission 30 Contact Us

3 Product Family id Freeform Single Vision Vocational / Indoor Back Surface Freeform Conventional Progressives Anti-Reflective Coatings id Freeform Treatments Back Surface Freeform PREMIUM PRIME Photochromic Conventional 4 5

4 Maximum durability Top quality with proven FACTS FACT 1 - Complete Protection Bayer Test * Independent tests have proven the market leading scratch resistance of Diamond Finish, offering 75% more scratch resistance than its predecessors. * Independent Colts Laboratory test results Diamond Finish Multi-coat Bayer 15 SFT Multi-coat Bayer 10 VP Multi-coat Bayer 5 Competitor B Multi-coat Bayer 5 WINNER Keeping your eyes in the best condition The wear and tear of everyday life can scratch and diminish the quality of your patient s lenses. HOYA s unsurpassed Diamond Finish multi-coat is designed to completely protect the lenses from life s everyday mishaps, and is five times more scratch resistant than standard multi-coats in the market. Diamond Finish multi-coated lenses will significantly reduce glare and eliminate reflections, showing a dramatic improvement when driving at night or outdoors. Condensation, rain and dirt will regularly come into contact with the lenses. Diamond Finish offers protection through its unique dirt, water and chemical repellent qualities, preventing these elements from affecting your patient s vision. These highly developed lenses are also much easier to clean, and will stay cleaner for longer. FACT 2 - Crystal Clear Vision Diamond Finish s advanced anti-reflection layer ensures a maximum light transmission of 98.6%, providing the wearer with relaxed allround vision. Light Transmission Test 100% light 98.6% light transmission 1,05% rest reflection 0,35% absorption Diamond Finish Eyas 1.60 FACT 3 - Easy to Clean Chemical Durability Test 110 Scratch resistant Anti-reflective Water resistant Dirt repellent Exposure to water and chemicals (even cleaning fluid) can significantly reduce the durability and easy cleaning attributes of a multi-coat. However, the unique patented hydrophobic top layer of Diamond Finish makes lenses easier to clean and they stay cleaner for longer min. 10 min. 15 min. Water contact angle after 15 min. exposure to chemical solution Wearer s benefits Reduction of glare and reflections Ultimate scratch resistance and long lasting durability Condensation free and water resistant Offers 100% UV protection Complete durability Scratch free vision Stays cleaner 5x Easy to clean Clearer vision Water repellent more scratch resistant FACT 4 - Durability Repeated wiping significantly diminishes the durability of a multi-coat, however tests have proven that Diamond Finish s unique oleophobic and hydrophobic properties will ensure that repeated cleaning will not damage the lens, with maximum durability guaranteed. *NSL Analytical ESWT, August 2015, 167 Premium HMC products Wiping Test Water contact angle / easy to clean level after wiping

5 YES you control blue light Protecting your patient s eyes against harmful UV radiation Digital life From early morning until late at night, we are frequently switching between various digital devices such as laptops, tablets, smartphones and televisions. This requires our eyes to continually switch between video, photos, illustrations and text. Blue light UV radiation is the largest cause of multiple eye disorders. Standard lens materials can only absorb UV rays entering from the front of the lenses to enhance the cosmetic and optical performance. However, UV rays can still be reflected into our eyes via the back surface of the lenses. Until now. Introducing a new coating treatment to the HOYA Control series UV Control, a unique coating applied to the back surface of the lenses, blocking the harmful UV rays from reflecting into your patient s eyes. Together with the UV resistant lens material, UV Control is the most all-round solution offering 100% protection against harmful UV. LCD and LED computer and television screens, smartphones, tablets and GPS devices all emit blue light, also known as high energy visible light. As the quality of such screens improves continuously, their blue light emission is increasing. Although blue light in itself is a natural phenomenon it is present in daylight and helps us to stay awake excessive amounts can have an adverse effect and cause eye strain and fatigue. The difference Unlike other back surface UV coatings in the market which mainly concentrate on the impact of UV-B, the performance of UV Control is measured and evaluated in consideration of the full UV spectrum, providing complete protection from UV-A and UV-B rays. BlueControl Neutralises blue light, preventing eye strain and fatigue Regular lenses Hoya UV Control lenses Reduces glare for more comfortable and relaxed vision Better contrast perception, offering a more natural colour experience Available in combination with HOYA s VP multi-coat and Diamond Finish multi-coat UV-A + UV-B UV-A + UV-B UV-A + UV-B UV is absorbed by the lens material so UV does not reach the eye. UV reflects into the eye via the backside of the lens. UV-A + UV-B No more UV reflection into the eye with UV Control coating: 100% UV protection. neutralises blue light scratch resistant anti-reflective dirt repellent water repellent Wearer s benefits Prevents UV aging the eyes Prevents UV damaging the eyes Protects against UV related eye disorders and diseases 8 9

6 Adaptive to all light conditions Capture the moment. Miss the glare. Introducing HOYA Sensity: the latest innovation in photochromic lenses that provides unparalleled performance and outstanding user comfort. 1 STABILIGHT TECHNOLOGY Stabilight Technology ensures Sensity lenses perform consistently in all climates, all seasons, all circumstances. Sensity lenses darken quickly and rapidly fade back to full clarity as soon as the ambient light intensity diminishes. During these rapid transitions, total UV protection remains in place. As a result, Sensity provides the highest wearer convenience as well as the best protection. ± 30 sec swift darkening quick fade back ± 5 min What is Glare? Glare is light that is reflected off a horizontal surface such as a windshield, water, snow or wet roads. Glare can occur in varying conditions such as; bright and sunny, or overcast and cloudy. The effects of this glare can be very intense on everyday vision and can cause eye fatigue from squinting, or can completely block vision. Why is Polarisation so Important? Polarised lenses enhance the most important function of prescription eyewear: improvement of visual acuity. Regular tinted lenses simply reduce the amount of visible light; they do little to eliminate glare. Reflected Glare rays being blocked 2 NATURAL COLOURS HOYA Sensity offers wearers a choice between a natural grey, brown and green tone. All colours have been professionally defined to match fashion trends as well as to ensure natural colour perception and superior contrast handling. A HOYA NuPolar lens in action NuPolar Technology Involves casting the polarising filter into the lens so it cannot separate or de-laminate Grey Brown Green Provides superior colour consistency across the lens HTR (High Temperature Resistor) film provides superior stability in high temperature conditions 3 PRECISION TECHNOLOGY Sensity lenses are made with HOYA s proprietary Photochromic Precision Technology. A microscopically accurate spin coating process ensures even distribution of molecules over the entire surface of the lens surface. The result is superior adhesion, exceptional performance and extended durability. High tech innovation, complex molecular technology and intensive testing methods result in best performance for wearers. The HOYA Difference HOYA digital surfacing providing unsurpassed prescription accuracy and the thinnest possible lens HOYA double-sided Super Hard Coat as standard providing superior scratch resistance 10 11

7 Always in Focus Premium measuring device and the identifier Precision measuring: TrueView-i and TrueView lite TrueView-i and TrueView lite are HOYA s latest dispensing tools that capture precise measurements for individualised lenses. Based on an advanced operating system, the measuring device connects to its respective ipad app wirelessly and delivers real time preview detection with stable control. The easyto-operate system allows you to precisely capture all the parameters required for Hoyalux id MyStyle V+, including: Third Generation of Hoyalux id Design Introducing the 3 rd generation of HOYA patented Integrated Double-surfaced FreeForm Progressive Lens Design Hoyalux id MyStyle V+. A fully individualised progressive lens design that offers crystal clear vision in a split second, putting everything in instant focus. Did you know, more than 73% 1 of progressive wearers have a different prescription for right and left eyes which leads to visual imbalance. This commonly overlooked binocular disharmony can greatly reduce wearer s visual experience. With the introduction of Hoyalux id MyStyle V+, HOYA offers a clever solution to benefit the discerning wearers. Front measurement: Distance PD Fitting heights/ Eye Point Height (EP) Wearer s Pantoscopic Angle (WPA) Frame Face Form Angle (FFFA) Boxing dimensions (B-Size) Side measurement: Frame Corneal Vertex Distance (FCD) 1 Hoya data: European progressive lenses Preserving the natural state of vision: Binocular Harmonization Technology Hoyalux id MyStyle V+ is an intelligent progressive lens that considers the right and left prescription as individual components when calculating the required binocular lens design. The unique patented Binocular Harmonization Technology ensures the correction is appropriate at every point of the lens, according to the exact requirements of each eye. Hoyalux id MyStyle V+ offers your patients a perfect and effortless focusing experience, with constant stability and excellent depth of vision. Tailoring to the individual More than 75% of progressive wearers find it important to have their lifestyle taken into account when selecting new lenses. 2 With the NEW HOYA identifier, patients will experience an interactive lifestyle module, where their unique lifestyles and visual needs will be considered together with their prescription, wearing history, frame and wearing parameters. 2 TNS research Hoya a multifocal perspective in UK, Belgium, Germany, France, Spain and Italy in All the information recorded with TrueView-i or TrueView lite will be automatically populated into the new HOYA identifier. Your patients will experience an interactive lifestyle module, where their unique lifestyles and visual needs will be considered in conjunction with their prescription, wearing history, frame and wearing parameters. Lifestyle module Near measurement: Near PD Reading Distance Personal Inset Independently tailored areas: Far, Intermediate and Near With all information recorded, the new HOYA identifier algorithm will calculate the optimal design for far, intermediate and near distances, which guarantees a fully personalised lens profile just for you. The new HOYA identifier has an improved way of recording the wearers lifestyle to the greatest detail. The identifier calculates the percentage of the day your patients spent outdoors or inside, considers different lifestyle profiles, and conducts an in-depth analysis of digital media use, reading behaviour, driving, sports and professional working environment

8 Making every moment memorable Hoyalux id MyStyle V+ & Hoyalux id Classic Fitting charts *** *** 12mm 13mm 15mm 16mm 12mm 13mm 15mm 16mm Customised for enhanced visual performance Hoyalux id Classic is HOYA s very first integrated double surface FreeForm design that revolutionised the premium progressive sector. The design is uniquely structured by customising the vertical front and horizontal back progression in the best position in relation to the eye. This significantly reduces wearer s eye movement between distance and near zones, while following the wearer s natural eye movement. Offering a wide, distortion-free field of vision at all distances, and fast interaction between far and near. These unique calculations make it possible to recalculate the most disturbing distortion to such an extent that perfect eye correction becomes reality. The major advantage here for peripheral vision is that a significantly larger, sharper and above all, more relaxed image can now be achieved in all directions in comparison with the current generation of progressive lenses. Nasal Temporal Description MSV MIN. FITTING HEIGHT 14-16mm (1mm steps) Hoyalux id MyStyle V+ Design 1/2/3/4/5/6 Corridor length: 1=, 2=12mm, 3=13mm, 4=, 5=15mm, 6=16mm 1/X/3/5/7 1=1.50 Material, X=1.53 Phoenix, 3=1.60 Eyas, 5=1.67 Eynoa, 7=1.74 Eyvia *** 3-digit design code (Unique for each MSV+) 22 * Addition (eg/ 22=2.25D / * Design (F=Front, B=Back, W=Worn) (-) HOYA Quality Mark Conventional progressive lens Hoyalux id Classic 22* I43 I43 22* Benefits: Integrating a short corridor and a wider distortion free visual surface for all distances enables your practice to provide state-of-the-art lens technology Adaptation concerns are significantly reduced Significantly improved customer satisfaction MIN. FITTING HEIGHT or 17mm Nasal Temporal Description I Hoyalux id Classic Design 1/4 Corridor Length - 1=, 4= X/3/5/4/7 X = 1.53 Phoenix, 3=1.60 Eyas, 5=1.67 Eynoa, 4=1.70 Eyry, 7=1.74 Eyvia 22* Addition (eg/ 22 = 2.25D / * = Design Code (F=Front, B=Back, W=Worn) (-) HOYA Quality Mark 14 15

9 People-based design Hoyalux id LifeStyle V+ Fitting charts ( ) * * ( ) People-based innovation Hoyalux id LifeStyle V+ is HOYA s latest progressive lens design derived from customer s feedback, ordering behaviour, and extensive analysis of data from MyStyle identifier. Wearer analysis and direct customer feedback through wearing tests, clinical trials and consumer research have also encouraged new insights on the visual needs of modern presbyopes. MIN. FITTING HEIGHT 14 or 17mm Built on proven design and optimised with new technology Hoyalux id LifeStyle V+ is still the easy-to-prescribe FreeForm lens. It maintains all existing characteristics of the successful Hoyalux id LifeStyle Design, optimised with a new FreeForm aspherisation process and design calculation technology. New FreeForm aspherisation process Progressive power distribution and development A better correction of lens aberrations over the The progressive power distribution and its development have whole lens surface has led to better contrast been enhanced in Hoyalux id LifeStyle V+ to offer wider fields of and image definition. vision and an optimised distance area. ( ) * * ( ) Hoyalux id LifeStyle V+: Significantly wider fields of vision Two design variations Hoyalux id LifeStyle V+ Harmony is the all-round progressive lens that has the most comfortable progressive distribution over the main vision areas. The perfect design for experienced presbyopes who expect nothing but only the best possible vision wherever they look. Hoyalux id LifeStyle V+ Clarity is the dynamic progressive lens with primary focus on distance vision. The ideal design for young, active presbyopes who require sharp vision and do not accept any limitations when moving around. Nasal Temporal Description L Hoyalux id LifeStyle V+ Design 1/4 Corridor Length - 1=, 4= 1/X/3/5/7 1 = 1.50 Material, X = 1.53 Phoenix, 3 = 1.60 Eyas, 5 = 1.67 Eynoa, 7 = 1.74 Eyvia H/C H = Harmony / C = Clarity 22* Addition (eg/ 22 = 2.25D / * = Design Code (F=Front, B=Back, W=Worn) ( ) HOYA Laser Engraving Mark MIN. FITTING HEIGHT 14 or 17mm

10 Designed for efficiency Hoyalux Dynamic Prime & Premium Fitting charts PREMIUM 200 DP*1 DP*1 200 Hoyalux Dynamic Prime and Hoyalux Dynamic Premium are HOYA s back-surfaced FreeForm progressive design. Leveraging HOYA s best-in-class technology and quality, Hoyalux Dynamic Progressives offer your patients superior visual experience at a more affordable price. 15mm 17mm 15mm 17mm Making your everyday life more enjoyable Conventional progressive lenses are optimised for only one prescription per base curve. HOYA Back-side Surfacing FreeForm Technology applies both aspheric and atoric curves to the backside of lens, optimising all prescriptions MIN. FITTING HEIGHT 14/18/20mm within each base curve. By placing the progressive surface on the back of the lens, Hoyalux Dynamic provides wider fields of view and more stable vision to the wearers. The Gold Standard in back-surfaced progressives PRIME Hoyalux Dynamic back-surfaced progressives are developed with the integration of Listing s Law. This unique design considers not only the horizontal and vertical movements of the eyes, it also takes into account the eye ball s natural rotations in all other directions. Benefits to your patients Optimised for individual prescription for greatest performance of the lens design 200 D*X D*X 200 Offering your patients the best combination of technology, performance and value Wider viewing area for both myopic and hyperopic patients Less distortion providing superior vision at all distances Explore the outdoors with HOYA NuPolar Also available in polarised. Protect your patients eyes from the unpleasant glare and sunlight with the premium polarised technology - NuPolar, it neutralises the effect of blinding glare, filtering horizontally polarised light and guarantees a more relaxed vision in all light conditions. Eliminates excessive brightness, greatly reducing eye fatigue Increase visual clarity, depth and colour perception 100% protection against harmful UV rays Provides safety when driving on wet roads and on sunny days MIN. FITTING HEIGHT 14/17mm Nasal Temporal Description D/DP D = Hoyalux Dynamic Prime, DP = Hoyalux Dynamic Premium 1/4/5/7 Corridor Length - 1=, 4=, 5=15mm, 7=17mm 1/X/3/5 1 = 1.50 Material, X = 1.53 Phoenix, 3 = 1.60 Eyas, 5 = 1.67 Eynoa 200 Addition (eg/ 200 = 2.00D) (-) HOYA Quality Mark

11 Relax your eyes STANDARD SINGLE VISION LENS Distance power throughout lens DYNAMIC SYNC LENS Distance power for everyday use DYNAMIC SYNC No power boost to help reduce eyestrain during up-close activities such as reading Slight boost in add power reduces eyestrain during up-close activities such as reading Single vision anti-fatigue lenses designed for patients with digital lifestyles For many patients, from the moment they wake up until the time they go to bed again, their days are filled with looking at digital screens. Their smart phone alarm may wake them up, they might check the weather on a tablet, work for hours on a computer screen, do a spot of online shopping on a break, cook dinner looking at an online recipe, relax in front of the TV in the evening while checking s or perhaps scrolling through Facebook. Dynamic Sync Fitting chart Using digital screens for long periods of time can over-work our eyes Headaches Blurred Vision Neck Pain Tired Eyes Eye Strain How do Sync lenses work? DR1 DR1 AR Dynamic Sync lenses are specifically designed for patients who spend long periods of time looking at near objects such as digital screens and require glasses for distance vision. HOYA s Dynamic Sync lenses have a more advanced design than standard single vision lenses, which have the same distance power throughout the lens.the slight add power area allows your patients eye muscles to relax and focus more easily, helping to relieve eye strain and provide visual comfort. This is even after several hours looking at near distances. Ideal for? Wear single vision for distance and use digital devices Are aged years of age (non-presbyopes and early presbyopes not ready for progressives) Description Material/ Index Dynamic Sync 5 DR1 DR3 DR5 Dynamic Sync 8 DR1 DR3 DR

12 Clarity in the finest of details Hoyalux id WorkStyle V+ Fitting charts Default Easy Fit Close - 20mm corridor, Screen/Space - 22mm corridor Space / Screen 9mm Close 8mm Space / Screen 9mm Close 8mm A A B B Focused vision. For professionals like you. Hoyalux id WorkStyle V+ is HOYA s latest exclusive indoor solution tailored to individual working conditions, offering optimal depth and width perception at both near and intermediate distances. And thanks to the use of HOYA s unique Binocular Harmonization Technology, its binocular performance is unrivalled. Close 12mm Space / Screen 13mm Close 12mm Space / Screen 13mm Hoyalux id WorkStyle V+ offers unsurpassed binocular performance in three design variations to suit each wearer s visual requirements of modern working and leisure activities. Each design variation has a specific definition to achieving optimal depth and width of vision depending on your patient s needs. Individual Fit 18/19/20/21/22/23/24mm corridors Hoyalux id WorkStyle V+ Space is ideal for patients who regularly perform activities where the focus is just a little further than the computer screen, offering sharp distance vision, whilst still having crystal clear vision on the screen. 10mm 9mm 8mm 7mm 10mm 9mm 8mm 7mm A A Hoyalux id WorkStyle V+ Screen is the best choice for patients that require smooth, sharp depth and width vision from near to distances up to two metres. This makes it ideal for computer work. 12mm 13mm B B 12mm 13mm Wearer s benefits: Hoyalux id WorkStyle V+ Close is perfect for patients that require high levels of concentration and precision. With this design they will benefit from the widest possible near area, whilst still being able to see perfectly at intermediate distances up to one metre. Corridor (mm) A (Above prism ref. point) B (Below prism ref. point) Min. fitting height Nasal Temporal Description Perfect and effortless focusing WSV Hoyalux id WorkStyle V+ Design Excellent depth and width perception at near and intermediate distances 1/3/5 1 = 1.50 Material, 3 = 1.60 Eyas, 5 = 1.67 Eynoa Always maximum width and crystal clear vision at intermediate distances C/S/P C = Close / S = Screen / P = Space Smooth and comfortable transitions between the various distance areas Corridor length: 18-24mm (in 1mm steps) Natural, stable vision when moving around 22* Addition (eg/ 22 = 2.25D / * = Design Code (F=Front, B=Back, W=Worn) 22 23

13 Best combination of technology, performance and value Hoyalux Dynamic WorkStyle Fitting chart Distance PD Reference Line Prism Reference Point 200 DT3 DT3 200 Hoyalux Dynamic WorkStyle is the new generation of indoor lens design using HOYA s Back-side Surfacing FreeForm Technology. The optimal design delivers exceptionally wide intermediate and near viewing zones, guaranteeing focused, distortion-free vision and helps to prevent eye strain and fatigue. Research * shows that Australians between the age of use their laptops most often to multi-task. The top online activities are and search on tablets and computers, and checking weather on mobile devices. With the increasing reliance on computers, smartphones and tablets, we are constantly switching between multiple viewing distances in an indoor environment. Standard reading glasses only offer a limited area of vision which could lead to eye strain, dry eyes and headaches. MIN. FITTING HEIGHT 18mm Nasal Temporal Description DT Hoyalux Dynamic WorkStyle Design 1/3 1 = 1.50 Material, 3 = 1.60 Eyas (-) HOYA Quality Mark 200 Addition (eg/ 200 = 2.00D) Hoyalux Dynamic WorkStyle is specially designed for the modern digital era. It maximises the visual range and offers a smooth transition between near, intermediate and even up to 4 metres in distance. Combine with BlueControl multi-coat and offer the ultimate indoor solution for your patients. Fitting tips *Resource: Australian Multi-Screen Report 2014, Nielsen Hoyalux Dynamic WorkStyle is designed with a pre-selected fitting position set at the geometrical centre of the lens. This allows the wearer to achieve 40% of their addition reading power at the pupil eyepoint position, and full reading correction at the near point position. This lens design philosophy gives you the option to adjust the fitting position accordingly depending on your patient s visual requirements. Distance from EP % of near at EP Standard single vision lenses Wearer s benefits: Hoyalux Dynamic WorkStyle lenses 200 DT3 + 8mm 10% + 4mm 20% Eye Point 40% - 4mm 60% - 8mm 70% Relaxed focusing for near and intermediate viewing Prevent eye strain and eye fatigue Natural, comfortable vision and less head movements Viewing zones optimised for peripheral vision 24 25

14 PC Pro & Lecture Fitting charts PC Pro is designed specifically for regular computer use and near vision tasks. PC Pro has a 0.75 diopter digression combined with an asymmetric design, providing superior binocular vision for near vision tasks. The design has extremely low levels of peripheral distortion and extensive fields of view in the near and intermediate vision areas. Lens materials Prescription Checking Position Prism Reference Point 75 AP1 AP1 75 Material INDEX Description Hilux Nulux Spherical Single Vision Lens Aspherical Single Vision Lens CR High strength, high optical quality, trivex material PHOENIX 1.53 High strength, high optical quality, proprietary Hoya material Lecture is HOYA s introductory indoor near vision lens offering two accommodation shifts; 1.00D (Lecture A) and 1.50D (Lecture B). This design is ideal for people who regularly conduct near vision tasks, especially computer users, as it gives the patient ability to focus on both the keyboard and the monitor as well as other objects within the near range. EYAS 1.6 High strength, high optical quality, proprietary Hoya material EYNOA 1.67 High strength, high optical quality, proprietary Hoya material EYRY 1.71 High strength, high optical quality, proprietary Hoya material Eyepoint Fitting Position EYVIA 1.74 High strength, high optical quality, proprietary Hoya material Protecting young eyes 100 L1 L1 100 Children s eyes are crucial to their learning and development, but they are also vulnerable. Whether they re playing, taking part in sport or just goofing around; kids can be rough on their glasses. That s why we recommend Kids Phoenix lenses MIN. FITTING HEIGHT 8mm fit to bifocal height Impact resistant Thin & lightweight 100% UV protection Available with Diamond Finish & BlueControl. Nasal Temporal Description AP / L AP = PC Pro Design, L = Lecture Design 1 1 = 1.50 Material 100 / = 0.75D digression / 100 = 1.00D shift / 150 = 1.50D shift 26 27

15 Enhance your customer experience Safety Your customers immerse themselves in virtual reality by looking through the headset and seeing a real-life 3D simulation of how their vision can be improved with different lens designs and treatments. You use your customers exact prescription and pupil distance, and apply the real HOYA calculation of the chosen lens design. Using customers actual prescription, the HOYA Vision Simulator allows you to provide a highly accurate, 3D representation of the optical effects of various lens designs and treatments. The HOYA Vision Simulator closes the gap between virtual reality and individual reality, giving your customers the opportunity to choose the options that work best for them. Increased customer satisfaction Highest level of accuracy Real-life 3D simulation The simulator enhances customers shop experience by offering them the opportunity to see before they buy. This makes the final choice for lenses and treatments simple, accurate and tangible, increasing trust and overall satisfaction. By applying all the wearing parameters and exact prescription (every prescription type and cylinder is accommodated) as well as adjusting for accurate pupil distance, the Hoya Vision Simulator offers the highest level of accuracy. The HOYA lens inside the tool provides the widest and clearest view available on the market today. The HOYA Vision Simulator is controlled by an application downloaded onto a smartphone that is placed inside the headset. Customers look through the headset and see a real-life 3D simulation of how their vision can be improved with different lens designs and treatments. HOYA Lens has been offering prescription Safety Eyewear to customers since 2007, and currently offers low and medium impact safety frames and lenses under the ANZ standard. HOYA s Safety Eyewear range offers a complete product including frame and lenses. Our extensive frame range has been independently tested to suit all workplace environments. Introducing HOYA Safety Eyewear into your practice is an opportunity for you to build on your business. It will increase your customer database, improve customer satisfaction and loyalty, and develop your bottom line. You will also be offering the latest in lens technology and modern frames, differentiating yourself from competitors. Partnering with leading frame suppliers HOYA has one of the largest frame and lens ranges available in the market. The HOYA frame ranges consists of leading brands such as Bollé, Ugly Fish and Matador Equipment and our range carries a broad range of styles including plastic and metal frames and also a range of positive seal products as well. Bollé Skate /smoke Matador mojo / black-red ugly fish warhead /black gloss Distinctive features Possible to apply all customers prescriptions and wearing parameters Vision quality guaranteed by the HOYA lens inside the device Due to the custom-built phone compartment, no manual adjustment of the screen is required Connected to all other HOYA tools and services Based on the real calculation of HOYA lens design 3D simulation takes into account the wearers prescriptions and wearing parameters Various modules available for simulation of lens designs and treatments About Phoenix HOYA s unique proprietary Phoenix 1.53 lens material is a medium impact certified lens material used throughout HOYA s Safety Eyewear range. It is completely resistant to common chemicals, making it the perfect material for safety in the workplace. Phoenix is also extremely light-weight and is available with HOYA s Super Hard Coat and VP Multi-coat, guaranteeing crisp, clear vision across the entire surface of the lens

16 Corporate Mission Dedicated to innovation in information technology, lifestyles and culture, HOYA envisions a world where all can enjoy the good life, living in harmony with nature. Management Principles To realise the HOYA Vision, we have established a set of management principles that guide our every decision and action. We translate these principles into action that contributes to economic prosperity, social progress and cultural advancement, and strive to earn the trust of all those who have a stake in our success. Commitment to society HOYA always strives to be a responsible corporate citizen. We work hard to ensure that our corporate activities are carried out with respect for the environment. We are absolutely committed to legal compliance and ethical practices. Commitment to customers HOYA s goal is to provide safe, high quality products and services that offer true value. We make every effort to increase customer satisfaction by continuously improving the quality of our operations. Commitment to shareholders HOYA strives to increase corporate value by improving business result and maintaining growth. Our goal is to pay fair dividends and to meet the shareholders expectations in return. Commitment to employees HOYA respects the personality and individuality of each employee. We offer employees opportunities to maximise their initiative and creativity in a safe and fulfilling work environment. We do our best to ensure a good living for all our employees. Dedication to innovative management HOYA constantly strives to create new value through innovation and creative technology. We make the most of the advances of the information age with our worldwide management network. We take a global perspective while respecting local culture and customers. Contact Us New South Wales Sydney Office GPO Box 66, Sydney NSW 2001, Bourke Road, Alexandria NSW 2015 Freephone: P: Fax: Victoria Melbourne Office Capel Street, West Melbourne VIC 3003 Freephone: P: Fax: Queensland Brisbane Office 26 Manning Street, South Brisbane QLD 4101 Freephone: P: Fax: South Australia Adelaide Office 1-3 Starr Avenue, North Plympton SA 5037 Freephone: P: Fax: New Zealand Auckland Office G Floor, Building 2, 110 Mt. Eden Road, Auckland NZ Freephone: P: Fax: hoyalens.com.au 30 31

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