N EW! A COMPLETE RANGE OF NEW DIGITAL LENSES DESIGNED FOR A CONNECTED LIFE

Transcription

1 N EW! A COMPLETE RANGE OF NEW DIGITAL LENSES DESIGNED FOR A CONNECTED LIFE

2 TODAY S CONNECTED LIFE... Smartphones, tablets and laptops are an indispensable part of your patients lives and this new usage has an impact on their visual needs. They look at things at increasingly near distances, due to small fonts, light intensities and changes in reading distances. YOUR PATIENTS SPEND A LOT OF TIME LOOKING AT SCREENS*. 4 DIFFERENT DIGITAL DEVICES USED ON AVERAGE FOR WORK, EDUCATION AND LEISURE. 2 OUT OF 3 PEOPLE USE A SMARTPHONE DAILY. 64 % OF PEOPLE SPEND 4 HOURS OR MORE ON A COMPUTER PER DAY. *Consumer quantitative study conducted in 2014 among 4000 individuals in France, Brazil,China and the US by Ipsos for Essilor

3 ... GENERATES NEW OPTICAL NEEDS Essilor s R&D (1) study shows the impact of digital devices versus traditional paper use: different postures, higher eye declination when using a tablet or smartphone and new distances of use. Our eyes have to focus more intensively and repeatedly to adjust to close and variable distances with frequent switching between devices and increasingly smaller characters displayed by screens. Eyes have to endure screen glare and while indoors are more exposed to harmful Blue-Violet light emitted by some modern light sources. DISTANCE AND POSTURE 33CM ON AVERAGE D ED D ED 95% of people use a smartphone between 23cm and 43cm. NEWSPAPER SMARTPHONE 2 OUT OF 3 PEOPLE FEEL DIGITAL SCREENS REQUIRE EXTRA EFFORT TO SEE WELL. 3 OUT OF 4 PEOPLE SUFFER FROM TIRED EYES. 70 % OF PEOPLE COMPLAIN ABOUT NECK AND SHOULDER PAIN. YOUR PATIENTS EXPERIENCE NEW VISION SYMPTOMS AND DISCOMFORT DUE TO DIGITAL SCREENS 2. (1) Paillé, D., Impact of new digital technologies on posture, Points de Vue, International Review of Ophthalmic Optics, N72, Autumn 2015 (2) Consumer quantitative study conducted in 2014 among 4000 individuals in France, Brazil,China and the US by Ipsos for Essilor

4 NEW TWO FEATURES INSIDE EYEZEN FOCUS EYE PROTECT SYSTEM AN EXCLUSIVE POWER DISTRIBUTION TECHNOLOGY HARMFUL LIGHT PROTECTION* IN AN AESTHETICALLY CLEAR LENS A specific extra power for each patient profile (20 to 50yo) in the specially designed lower part of the lenses. Benefits for wearers - VISUAL FATIGUE REDUCTION - BETTER READABILITY OF SMALL CHARACTERS An embedded filtration system to protect against harmful Blue-Violet light** without any residual tint. Benefits for wearers - PROTECTION FROM HARMFUL LIGHT* - NO YELLOW RESIDUAL TINT - ENHANCED LENS AESTHETICS AND COLOUR PERCEPTION SPECIFIC DESIGN FOR EACH PATIENT PROFILE TO RELAX THE EYES FROM DIGITAL STRESS Young adults Pre-presbyopes Emerging presbyopes*** YEAR OLDS YEAR OLDS YEAR OLDS +0.40D +0.60D +0.85D * Harmful light = UV and Blue-Violet light ** For 1.59 polycarbonate lens material on average: Eye Protect System TM lenses with Crizal Prevencia coating, 32% Blue-Violet cut *** Without a near vision correction

5 THE FUTURE OF SINGLE VISION LENSES Essilor introduced Eyezen TM lenses in 2016 to help relax your patient s eyes from screens. Today, Eyezen TM lenses incorporate Essilor s latest innovation, Eye Protect System TM, which won the 2016 Silmo d Or award. Eye Protect System TM is a revolutionnary lens innovation offering protection against harmful light* in an aesthetically clear lens. It s not an additional treatment, it is embedded in the lens. PROTECTION WITHOUT COMPROMISE The physical effect of absorbing blue light would normally result in a lens with a yellow tint. But Eye Protect System TM innovation resolves this issue thanks to a molecular blend containing specific complementary colour absorbers that neutralise the yellow residual tint. SMARTLY TARGETING BLUE LIGHT Eye Protect System TM s unique absorbing system is integrated inside the lens and is made up of molecules which smartly target and partially filter the most harmful Blue-Violet light wavelengths while letting through beneficial Blue-Turquoise light. ESSILOR S ULTIMATE PROTECTION CRIZAL PREVENCIA CAN BE ADDED TO EYEZEN TM WITH EYE PROTECT SYSTEM LENSES FOR A STRONGER PROTECTION: UP TO 50% MORE BLUE-VIOLET LIGHT FILTERED, COMPARED TO EYEZEN TM LENSES.** * Harmful light = UV and Blue-Violet light ** For 1.59 polycarbonate lens material on average: Eye Protect System TM lenses with Crizal Prevencia coating, 32% Blue-Violet cut, Eye Protect System TM lenses with Crizal Forte UV coating, 20% Blue-Violet cut

6 YOUR PATIENTS SATISFACTION Eyezen TM with Eye Protect System inside was acclaimed by wearers after a 4 week trial.* 92 % OF WEARERS ARE SATISFIED WITH EYEZEN TM 84 % 84 % ARE SATISFIED WITH VISUAL DEVICES WHEN USING DIGITAL TOOLS DECLARE HAVING LESS VISUAL FATIGUE WITH EYEZEN TM 90 % OF WEARERS ARE SATISFIED WITH COLOUR RENDERING 96 % ARE SATISFIED WITH THE AESTHETIC APPEARANCE OF THE LENS HOW TO RECOMMEND? Digital eye strain & harmful blue light should be discussed with all patients. 1. IDENTIFY PATIENT yo - Single vision prescription - Digital device users 3. RECOMMEND EYEZEN TM WITH EYE PROTECT SYSTEM INSIDE 2. DISCUSSION STARTERS How much time do you spend on screens? Do you have tired eyes? How do you evaluate your eye fatigue at the end of the day? Do you know there are everyday lenses specifically adapted to your connected life? Eyezen TM lenses relax your eyes from screens without any tint on the lens, unaltering your colour perception. You can wear them all the time, instead of your current lenses. Eyezen TM Eye Protect System lenses protect your eyes from UV rays and Blue-Violet light. * Eurosyn France (n=51)

7 TECHNICAL INFORMATION PRODUCT INFORMATION - Digital surfacing - Design optimised for each prescription - Variable inset matched to the prescription RANGE Eyezen TM lenses are available in a wide range of options to give you more flexibility in your recommendation Coatings: - Crizal Prevencia, Optifog Sun UV, Crizal Forte UV, Crizal Sun UV and Crizal Easy UV EYEZEN WOW LENS CHECKING Personalisation options: - Transitions: - Available with Transitions Signature VII Brown, Graphite green and Grey A reduced Eyezen range at an affordable price to enable you to dispense this innovative lens to most single vision wearers. ORDERING ORMA 1.5 AIRWEAR 1.59 ORMIX 1.6 STYLIS 1.67 LINEIS 1.74 Eyezen TM lenses are ordered with far vision prescription, monocular PDs and fitting heights. Eyezen TM lenses have to be checked at the far vision point. Up to cylinder 6.00 Essilor Eyezen TM Initial 0.4 Essilor Eyezen TM Active 0.6 Essilor Eyezen TM Active FITTING The fitting cross of the lens has to be aligned with the pupil center when looking far away. RECOMMENDATION In case of exophoria, extra attention to near vision test results is required. Essilor Eyezen lenses are not recommended for under 20yo wearers, unless specific prescription.

8 ecp.essilor.co.uk DESIGNED FOR A CONNECTED LIFE.