NOT ADAPTATION THIS IS NOT A NEW PROGRESSIVE LENS DESIGN IT S A NEW APPROACH TO PRESBYOPIC VISION CORRECTION.

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1 EVOLUTION NOT ADAPTATION THIS IS NOT A NEW PROGRESSIVE LENS DESIGN IT S A NEW APPROACH TO PRESBYOPIC VISION CORRECTION.

2 1. 2. SINCE THE INVENTION OF PROGRESSIVE LENSES, PATIENTS HAVE STRUGGLED WITH 4 PRIMARY ISSUES: Limited fields of vision, especially in the mid and near ranges Uncomfortable transition between far and near vision Swimming and swaying sensation, especially while moving Adaptation THE PRIMARY CAUSES OF PATIENT ISSUES ARE INHERENT IN OTHER PROGRESSIVE LENS DESIGNS 1. The magnification is placed entirely on one side of the lens. This attribute combined with the unintended side effects of making the magnification esthetically invisible generates the issues wearers struggle with. 2. Conventional progressive lenses are limited to a small amount of design variations determined by the number of individual base curves and add power blanks, allowing no personalization. While Free-Form processing allows substantially more customization, your patients still must adapt to pre-existing designs. STOP MAKING PATIENTS ADAPT TO LENS DESIGN LIMITATIONS INSTEAD EVOLVE TO A BETTER SOLUTION While other progressive lens designs attempt to work around these fundamental flaws, HOYA s id series of progressive lenses are the only lenses that offer an evolutionary new method of applying magnification, eliminating the flaw. HOYALUX ID MYSTYLE ARE THE ONLY PROGRESSIVE LENSES TO: Separate and optimize the magnification to the front and back surfaces of the lens with HOYA ids technology Not begin with, nor modify a pre-established lens design Be uniquely designed from the wearers preferences, history and experiences NOTES:

3 3. 4. lenses solve the issues created by magnification, by separating horizontal and vertical design components. HOYA AWARD-WINNING INTEGRATED DOUBLE SURFACE TECHNOLOGY TM (IDS) THE HORIZONTAL COMPONENTS affecting peripheral vision are placed on the back surface of the lens, closest to the eye. The closer the horizontal components are to the eye, the wider the corrected field of vision. Think of looking through a keyhole; as your eye gets closer to the keyhole, your field of vision expands. ids technology is engineered for the widest possible clear peripheral vision correction. THE VERTICAL COMPONENTS affecting the transition from far to near vision are placed on the front of the lens, further from the eye. This guarantees comfortable, natural interaction between viewing distances by significantly reducing eye and head movement needed to transition between them. Each surface is uniquely designed for your patient and optimized for the ultimate in presbyopic vision correction. WE KNOW YOUR PATIENTS WILL PREFER ID MYSTYLE OVER THEIR CURRENT PROGRESSIVE DESIGN Don t fear adaptation with a guaranteed way to improve your patients vision experience. id MyStyle are the only lenses that factor in what your patients liked-- and more importantly, didn t like about their last progressive lenses. By incorporating lens history and preferences, we are providing your patients with a familiar feel and then improving upon it. Your patients personal impressions are combined with a comprehensive database of progressive lens designs and an ever-increasing database of wearer preferences and assessments. id MyStyle lenses are then formulated with a proprietary algorithmic calculation of this data, combined with fit measurements and lifestyle activities, to develop a unique, customized design for each patient. EACH INDIVIDUAL ID MYSTYLE LENS DESIGN FACTORS IN: Wearer s prescription Frame fitting details Previous eyewear preferences correlated against a database of all progressive lens designs Patient input regarding participation in lifestyle activities NOTES:

4 5. 6. THE BEST VISION FOR YOUR PATIENTS IN 15 MINUTES How? With HOYA s proprietary MyStyle identifier TM web-based software. STEP 1 SIMPLY ENTER YOUR PATIENT S NAME AND PRESCRIPTION INFORMATION STEP 4 DEMONSTRATE PREMIUM, INDIVIDUALIZED CARE BY GETTING YOUR PATIENT INVOLVED The id MyStyle lens factors in your patient s level of participation in 15 common categories of lifestyle activities. Patients rate the importance of their chosen activities as it relates to their vision to create a completely unique, patient-specific design for everyday use. STEP 2 INPUT THE FRAME MEASUREMENTS STEP 3 ENTER PREVIOUS LENS AND PRESCRIPTION INFORMATION Vision is measured with a phoroptor, but eyeglass frames position lenses in front of a patient s eyes much differently. Adding the measured fitting characteristics of tilt, vertex and face form angles create a better tailored lens design optimized for your patient. You can easily calculate and upload the measurements from a variety of digital camera measuring systems or the HOYA Spectangle App. A unique and important component of patient satisfaction and better id MyStyle performance is your patient s relative satisfaction with their previous lenses. Any change in a patient s Rx will have an impact on the performance of their last progressive design; so there is not a benefit to keeping patients in their old progressive design. By letting the patient rate their level of satisfaction with their last lenses and then further personalization id MyStyle to their lifestyle requirements, they get the ultimate in vision correction. YOUR PATIENTS WANT PERSONALIZATION From phones to cars, people like to personalize; so get your patients involved in personalizing their eyewear for the best vision correction. STEP 5 EFFORTLESS STEPS TO LIMITLESS DESIGN PERSONALIZATION The MyStyle identifier takes this data and creates a Personal Vision Profile (PVP) for review. Your patient selects from a variety of anti-reflective treatments and fashion tints, you submit the PVP, and HOYA creates unique lenses with The HOYA Free-Form Company s proprietary, awardwinning technology. The variations of personalized designs are limitless; the steps to achieve true personalization are effortless. View demonstration video at watch?v=c0jont0hyy8 Call to request MyStyle identifier access or for more information.

5 2012 HOYA Corporation. HOYA and are registered trademarks of HOYA Corporation. The HOYA Free-Form Company, Integrated Double Surface Technology, identifier, and HOYA Free-Form are trademarks of HOYA Corporation.