Dear Valued Customer,

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1 Dear Valued Customer, Thank you for choosing to do business with HOYA! You may be aware that commoditization is the greatest threat to the independent practice. Differentiating your brand is becoming increasingly urgent. You are the experts in eye care and eye health in your community. As the Ally of the Independent Practice, we believe patient education is the most effective way to build your brand and battle the threat of commoditization. Unlike our competitors, we use our consumer research to develop the tools and messaging that will help us help you. One thing we heard over and over again is the average patient doesn t understand the difference between one lens brand and another, in short, a lens, is a lens, is a lens. However, subjects in our studies also told us they would like to be educated about significant differences in lens technology and performance. The information enclosed in this guide will give you the foundation for understanding the difference HOYA will make in your practice. Your job is to provide the best possible vision solutions for your patients and our job is to deliver those solutions. We are looking forward to helping you help your patients, delivering best in class lens designs, materials and treatments that differentiate your brand in your community. Your patients will tell their friends they received the best from you! We are looking forward to providing you with the best lens technology for your patients. Kind regards, Gregg Fowler Vice President, Sales and Marketing P.S. Visit learning.hoyavision.com for our 24/7/365 FREE education portal. Everything you need to know from the basics of optical, to the latest technology, and patient education techniques can be found there. It is our investment and commitment to you and your practice. 2

2 Tired of feeling bullied? Running an independent practice is getting harder every year. And while you may not be able to control market forces, you can choose to do business with companies that empower you. Companies that succeed when your practice does. Companies like HOYA. Learn more at ecpally.com Shared values are the foundation for strong partnerships We know how difficult running an independent practice is these days. As an independent company ourselves, we share the same values as our customers. Here are just some of the reasons HOYA is a better choice for your patients and your practice: We believe you should decide what is right for your practice and your patients. Not us. We believe more choice is better for your practice. Not less. We believe in protecting the value of our brand and your brand. Not commoditizing them. We believe in long-term relationships. Not short-term deals. We believe consumer research should help keep patients in your practice. Not drive them elsewhere. We believe in empowering you with science, technology and innovation, so you can educate your patients and differentiate your practice. 3

3 HOYA Key Contacts 651 East Corporate Drive Lewisville TX HOYA/SEIKO Program Contact Name Phone Number Address HOYALUX id MyStyle EyeConnecT (online ordering) Laura Metzger Honors Program Debbie Grimes HOYANET Jimmy Lopez Distortion-Free Operations Center Grant Zider Accounts Receivable Primary HOYA Laboratory: Customer Service Manager: General Manager: Secondary HOYA Laboratory: Customer Service Manager: General Manager: 4

4 5 Notes

5 Happy Learning at Empower U! What is HOYA Empower U? HOYA Empower U is a series of online training modules to help you: Learn all about your job Learn all about the optical market Learn the skills needed to grow into a valuable asset of the practice Learn how HOYA technology improves vision Learn how to improve the business you are in with HOYA as your partner Registering is Easy: 1. Have your HOYA 6-digit account number and password handy (password is your HOYANET login this is likely your office s primary phone number, but your office may have chosen another login). 2. Visit learning.hoyavision.com 3. Click the REGISTER button. 4. Complete the User Registration form; create a username and password for your personal account and click REGISTER. 5. If successful, you ll receive this message. The registration process was completed successfully. You will receive an with your verification code, which is required for the first time that you login. 6. On the you receive, click the link (see example below): Verification Code: dq5ufd6h1oc_ You can use the following link to complete your verified registration: Thank you, we appreciate your support You ll then see this screen. Login with your username and password. Account Username Account Password HOYA Territory Manager Contact 6

6 Technology Reference Guide The id category utilizes the full potential of HOYA free-form technology where the finished product allows users to gain increased optical performance via our patented Integrated Double Surface (ids) Technology for a revolutionary progressive design. On the front, we have integrated the vertical component, which affects magnification and distance. On the back, we have integrated the horizontal component, which impacts power changes from side to side. Do you know just like out fingerprints, every eye is different and unique? The MyStyle 2 design incorporates a total analysis of a patient's lifestyle and visual requirements, creating the most personalized lenses available to Independent ECPs today. Our Integrated Double Surface technology shapes lenses exclusively for the way your patients view the world, using both surfaces of a lens. Our Binocular Harmonization Technology (BHT) considers the right and left prescription as individual components, calculating the necessary corridor length and progressive power distribution to create the required binocular lens design. This technology ensures both eyes receive equal accomodative support to achieve ultimate binocularity. Design Features: Natural, effortless vision at all distances and all directions Stable image perception in all circumstances Widest field of vision Smooth and natural interaction Infinite Optics Integrated Double Surface Design Binocular Harmonization Stable View View Expansion Auto Adjust Position of Wear HOYA integrates the latest calculation technologies and insights in the HOYALUX id LifeStyle 2 design. HOYA's Integrated Double Surface Design with standardized front vertical power distribution and customized back horizontal progression reduces eye rotation between distance and near zones and provides wider fields of view. id LifeStyle 2 has two design variations to satisfy both emerging and established presbyopes. Design Features: Latest free-form aspherization process Uniform addition on the front surface, counterbalanced on the back to achieve the total addition power Widest field of vision Smooth and natural interaction Integrated Double Surface Design Stable View View Expansion Position of Wear Available in four designs: id LifeStyle 2 Clarity/Harmony: 18mm minimum fitting height id LifeStyle 2 Clarity/Harmony cd: 14mm minimum fitting height 7

7 Technology Reference Guide BKS is HOYA free-form backside surfaced lenses, leveraging HOYA s best-in-class technology and quality at a more affordable price. BKS technology is available in a large range of materials and colors, allowing your practice to offer the greatest selection of lens options and easy duplication across multiple pairs of clear or sunglasses. HOYA free-form surfacing technology applies both aspheric and atoric curves to the backside of the BKS lens, optimizing all prescriptions within each base curve. Using HOYA BKS Technology, HOYALUX Array VL is a custom designed free-form progressive design. Fitting any patient is simple with HOYALUX Array variable length corridors. Design Features: Optimization and customization for individual prescriptions for peak performance of lens design Wider viewing area for both myopic and hyperopic patients Sharper, clearer, distortion-free viewing Large cut outs make clear and sun options easy to order Available Designs: HOYALUX Array VL, 11, 13, 15, 17 HOYALUX Array Wrap VL, 11, 13, 15, 17 iq relies on the creation of aspheric and atoric optical geometrics designed by intelligent software and applied with the diamond point HOYA free-form surfacing process onto a variety of lens designs. This technique heightens the optical performance of even the most simplistic lens styles such as single vision and segmented multifocals. The iq progressive lens utilizes the trusted, award winning HOYALUX Summit design. Using aspheric and atoric curves on the back side enhances the optical performance and maintains the fidelity of the Summit progressive design across the entire prescription range and improves the overall optical performance of a proven, conventional progressive lens. Design Features: Provides the wearer with enhanced vision Enhanced visual acuity Reduced distortion Wider fields of vision Improved distance vision Available in two designs: Summit ecp iq: 18mm minimum fitting height Summit cd iq: 14mm minimum fitting height Summit iq Progressive iq represents the foundation of HOYA s Free-Form science. Traditional Progressive 8

8 Technology Reference Guide HOYA has driven single vision lens design innovation with a passion for finding the best vision solutions that deliver clear results for our eye care partners and patients alike. HOYA offers premium single vision lens designs that exceed the needs of your patients. Recommended lens design for patients with a +/ to +/ prescription Recommended lens design for patients with a +/ to +/ prescription. id SingleVision is a bi-aspheric single vision lens design made possible through HOYA free-form design technology that provides Expanded Periphery (EP) viewing, especially in higher prescriptions. Design Features: Bi-aspheric design technology provides clear vision from edge to edge Visual optimization for all powers Visual acuity at every point on the lens Wider, clearer visual field in all directions of sight The ideal combination of cosmetics and performance SingleVision iq combines a spherical front surface single vision lens with HOYA free-form custom back surface for enhanced optical performance and superior, expanded periphery viewing. SingleVision iq lenses provide a better single vision solution, especially for wearers with higher prescriptions and/or astigmatisms. Design Features: Lens optimized for all prescription powers to enhance visual acuity Provides clear vision from edge to edge and a wider, clearer visual field in all directions of sight Noticeably reduced distortion, especially in peripheral viewing areas BIFOCAL For the discerning patient who is comfortable and familiar with the classic performance of a segmented multifocal, the StraightTop 28 iq delivers superior optical performance for both distance and near viewing. Design Features: A StraightTop enhanced by the patented HOYA Free-Form technology Lens optimized for all prescription powers to enhance visual acuity Superior distance and near vision performance 9

9 Technology Reference Guide 65% of Americans report experiencing symptoms of digital eye strain. 27% of Americans do not know computer eyewear can protect against digital eye strain (DES).* HOYA lenses and treatments can enhance your patients' vision. HOYA builds the bridge between technology and experience with our latest id lenses designed for your digital lifestyle. The id Space, Screen and Zoom features front and back surface design and surfacing for unparalleled accuracy. These designs are ideally paired with Recharge lens treatment. The ideal lens for performing activities where the focus is beyond a computer screen. This design allows for sharp far vision while still providing crystal clear vision at a close range. The best choice for professions requiring maximum clarity at an intermediate distance like those working in stores and offices. This design is ideal for anyone working on dual monitors. Perfect for laptop and hobbies that require high levels of concentration and sharp vision at close range. This design provides the widest possible near area while still offering clarity at a shortened distance. Progressive lenses designed for computer users and patients who engage in visually-intense work or hobbies. Standard Progressive Tact BKS Lens Our eyes weren't made for screens. HOYA Sync III lenses are. An advanced single vision lens design for today s digitally demanding world. Sync lenses naturally support the focusing demands that digital usage exerts on your eyes, providing comfortable viewing at all distances. Standard Single Vision Lens Distance power throughout lens Sync III Lens Distance power for everyday use Intermediate area not designed for long-term computer usage Larger intermediate area provides a more relaxed and comfortable visual experience Viewing Areas: Distance Intermediate Reading Design Features: Relieve eye strain and health problems related to DES Delivers exceptionally wide intermediate and near viewing zones with a minimum distance field of view 18mm minimum fitting height Available in Two Designs: Tact 40 BKS: provides 40% of the near Rx at the fitting point Tact 60 BKS: provides 60% of the near Rx at the fitting point *Source: The Vision Council Digital Eye Strain Report No power boost to help reduce eyestrain during up-close activities such as reading Slight power reduces eyestrain during up-close activities such as reading Design Features: Relaxed focusing with minimal effort for the eye Clear image depth perception to view objects true to shape Thin, light and flat lens design Ability to fit any frame Available in Three Designs: Sync III 5: A mild support for younger adults, including students Sync III 9: A medium support for early presbyopes, not ready for progressive solutions Sync III 13: A full support for experienced progressive lens wearers 10

10 Technology Reference Guide Eyeglass wearers expect lighter, more comfortable lenses and HOYA s premium lens materials deliver just that. HOYA Phoenix 1.53 offers the perfect combination of benefits for almost any patient with any lifestyle. Lens Features: The lightest lens material available today Twice as scratch resistant as polycarbonate UV Protection Superior tensile strength: withstands up to 180 lbs. of pulling force 60 times more impact resistant than standard plastic, exceeding FDA impact guidelines Abbe value of 43 versus 30 for poly Up to 20% thinner than standard plastic Free of internal stresses that cause color distortion in poly lenses Phoenix Plastic Phoenix Polycarbonate Lens comparison as viewed through an illuminated polarized filter. Polycarbonate lenses are thinner and lighter than regular plastic lenses. Lens Features: Impact Light UV Protection Premium-performing high-index lens material. Lens Features: Very thin and lightweight Extremely strong and flexible 41 Abbe value for outstanding performance Improved monomer structure provides an exceptionally thin and light design with unequaled strength and optical clarity. Lens Features: 15% thinner than 1.60 or poly 25% flatter than 1.60 or poly An ultra high-index material with unprecedented optical performance. Lens Features: Extremely thin and lightweight 1.0 center thickness (minus lenses) 36 Abbe value for optical sharpness 11

11 Technology Reference Guide HOYA offers a range of lens treatments to meet every performance need and budget. Recharge reduces blue light transmitted from the back-lit screens of digital devices. Perfect for patients who suffer from eye fatigue or Digital Eye Strain (DES). Treatment Benefits: Reduces blue light by 30% through a combination of absorption and reflection Reduces eye strain, fatigue, headaches, loss of focus and blurred vision (Digital Eye Strain) Keeps eyes comfortable and refreshed Re-energizes focus Useful for all age groups Blue Light Protection Scratch Glare Smudge Water Dust Using Super Premium Anti-Reflective (AR) technologies, HOYA has created the most extreme AR product available on the market. Treatment Benefits: Extreme scratch resistance, the only lens treatment that outperforms glass Automatically includes ViewProtect super-slippery hydrophobic topcoat Extreme anti-reflection for maximum visual clarity Scratch Glare Improved Night Time Vision Smudge Water Dust Superior scratch resistant AR treatment. Treatment Benefits: Automatically includes HOYA ViewProtect super-slippery hydrophobic topcoat Scratch Glare Improved Night Time Vision Smudge Water 12

12 Technology Reference Guide See the light Sensity: light reactive lenses for all season performance HOYA Sensity takes light reactive lenses to the next level: Stabilight Technology ensures consistent performance in different climates and seasons Excellent contrast and glare reduction with Sensity s deep, natural colors Exceptional optical quality and durability due to Photochromic Precision Technology Wide free-form product range Switching makes Sensity! START TODAY Plan out your week Prompt Conversation 8 out of 10 Have your appointment coordinator notate potential customers, patients currently wearing light reactive lenses, and kids too! What do you currently wear outside to protect your eyes? clear lens wearer preferred light reactive lens to their current clear lens. Are you sensitive to light? Have you heard of or ever tried a light reactive lens? Have you heard about blue light? Using Buzz Words Sensity all new light reactive lenses Stablight Technology Ensures consistent performance in different climates and seasons. skiing city summer Precision Technology exceptional optical quality and durability for light reactive lenses. Free-form a revolutionary digital manufacturing process that uses computer-aided design and surfacing to create high-level customized eyeglass lenses with your unique prescription. Clear Indoors 13 Lightly Tinted Indirect Sunlight Fully Tinted in Direct Sunlight Blue Light Sensity lenses paired with HOYA Recharge treatment provides top of the line blue light protection.

13 Technology Reference Guide Fight commoditization No more squinting 2 in 1 blue light protection With the light reactive lens that s not a commodity. With Sensity, lens automatically darken in sunlight. Preserve eye health and protect vision from harmful UV rays and HEV blue light with one lens. Feature / Benefit Sensity Mass Market Photochromic Block 100% UVA/UVB Light Time to darken Fade back to clear Darkened state color tone (Gray, Brown, Green) Durability 20% Less Temperature Sensitive Temperature reactivity UV protection Blocks HEV blue light 35% Deeper Color Tones Darkens in car Maximize your lens with HOYA Recharge treatment Sensity w/recharge blue light protection Switching Makes Sensity Practice Goals 1. Offer Sensity patient brochures in your waiting room. 2. Recommend Sensity to each patient during the exam. 3. Optician reinforces the doctor s recommendation and demonstrates technology. 4. Start a trend, prepare for back to school season. Make Sensity with Recharge treatment the new must have item. 100% Satisfaction Guarantee 94% of Light reactive lens wearers repurchase 14

14 Product Comparison Chart Lens Designs HOYA Lens Designs HOYA Concept and Benefits Vision Plan Competitive Comparisons FREE-FORM id MyStyle 2 The pinnacle of personalized lens design with unlimited design variations Analyzes the patient data to create a lens that is uniquely personalized Utilizes the interactive patient consultation program to gather patient information, including detailed lifestyle requirements and wearing preferences MyStyle incorporates Integrated Double Surface technology and Binocular Harmonization technology to accomplish ideal binocular vision for a truly personalized design Every design is verified and proven to using patented binocular eye model and 3D visual acuity simulation FREE-FORM id InStyle The World s First Integrated Double Surface Progressive Lens Customized vertical front and horizontal back progression reduces eye movement between distance and near zones while following the wearer s natural eye movement Made with Integrated Double Surface technology, separating the performance of the front and back surfaces of the lens Fully integrates both surfaces using Balanced View Control to virtually eliminate skew deformation Varilux S 4D FREE-FORM id LifeStyle 2/cd (Harmony & Clarity) Integrated Double Surface design with standardized front vertical power distribution and customized back horizontal progression - reduces eye rotation between distance and near zones and provides wider fields of view Fully integrates both surfaces using Balanced View Control to minimize aberration Two design variations to satisfy both emerging and established presbyopes Option for position of wear measurements Varilux S fit Eyecode Varilux Physio W3+ Eyecode Zeiss Progressive Individual 4 Shamir Autograph III PLXpression FREE-FORM Array/ Array Wrap Array/Array Wrap applies HOYA Free-Form surfacing technology to the back side of ANY semi-finished single vision lens, in ANY material Variable corridor length offers customization for ergonomic considerations Array Wrap provides compensated design for wrap frames Varilux S Series Fit Varilux S Series Design Varilux Physio W3+ Fit Varilux Physio W3+ Shamir Attitude KODAK DS II Zeiss Precision Superb FREE-FORM Summit ecp iq Summit cd iq Sharp and wide in all zones Natural balance, distance to near Intelligent software and free-form technology optimizes the back surface of a tried and true progressive design Summit cd iq maximizes performance in smaller frames Varilux Physio Enhanced Definity 3 Zeiss Precision Plus Shamir Autograph II PLXtra FREE-FORM Amplitude BKS Economical lenses to suit any budget Comfortable design to suit most lifestyle needs Wide fields of view with freeform technology Varilux Physio DRX Varilux Comfort W2 + Eyecode Essilor Ideal Shamir Spectrum + Kodak Unique HD Zeiss Precision Pure PLX CONVENTIONAL Summit ecp Summit cd Proven conventional design with easy adaptation Utilizes Integrated Transmittance Control technology to achieve 3 major advancements: In-wear Customization 120 Variable Inset Design Symmetry Varilux Physio Varilux Comfort W2+ Fit Shamir Spectrum Sola HDV 15

15 Designs and Lens Treatments Product Comparison Chart HOYA Lens Designs HOYA Concept and Benefits Vision Plan Competitive Comparisons SINGLE VISION id Single Vision Single Vision iq Bi-aspheric design technology provides clear vision from edge to edge Visual optimization for all powers Calculated visual acuity at every point on the lens Wider, clearer visual field in all directions of sight Zeiss Individual SV NEW MEDIA Sync III Sync lenses have the distance power for everyday use and a 'boost zone' at the bottom of the lens The boost zone is an area with an increased amount of relaxing power, which reduces eye strain during prolonged up close activities such as looking at digital screens, reading or any 'near task' activities Three support levels, Sync III 5, Sync III 9 and Sync III 13 Shamir Relax Eyezen NEW MEDIA id Space, id Screen, id Zoom id Space: The ideal lens for performing activities where the focus is beyond a computer screen id Screen: The best choice for professions requiring maximum clarity at an intermediate distance like those working in stores and offices id Zoom: Perfect for laptop and hobbies that require high levels of concentration and sharp vision at close range Best binocular vision with HOYA s BHT technology Shamir Computer/Workspace Zeiss Office lens Book, Desk, Room COMPUTER Tact 40 BKS Tact 60 BKS Relieves eyestrain and health problems related to Computer Vision Syndrome (CVS) Provides extended focus lens design for near and intermediate viewing zones Delivers exceptionally wide intermediate and near viewing zones with optimized periphery Essilor Computer Sola Access Zeiss Gradal RD Shamir Office HOYA Lens Treatments HOYA Concept and Benefits Vision Plan Competitive Comparisons Recharge Reduces the amount of blue light that reaches the eyes present in most LED screens Contrast Enhancing Greater comfort for prolonged amounts of time in front of back lit displays Plus the same scratchand smudge resistance benefits as EX3! Crizal Prevencia Zeiss Duravision BlueProtect Super HiVision EX3 Super HiVision HiVision ViewProtect HiVision Premium AR ViewProtect Extreme scratch protection more scratch resistant than glass Extreme smudge resistance Eliminates glare and reduces eye fatigue Includes ViewProtect Unmatched scratch resistance Exceptional smudge resistance Includes ViewProtect ViewProtect easy to clean treatment Smudge resistant treatment Front and back scratch resistant Smudge resistant treatment Front and back scratch resistant treatment Water resistant treatment Front scratch resistant coating and back protection Crizal Sapphire UV Crizal Avancé UV Sola Teflon Elite Crizal Alize UV Sola Teflon Clear Coat Crizal Zeiss Carat Kodak CleAR RF Endura Zeiss Super ET Sensity Sensity takes light reactive lenses to the next level: Stabilight Technology ensures consistent performance in different climates and seasons Excellent contrast and glare reduction with Sensity s deep, natural colors Exceptional optical quantity and durability due to Photochromic Precision Technology Transitions Signature VII 16

16 Lens Availability Charts Free-Form Progressives id MyStyle 2 id InStyle id LifeStyle 2 Clarity/cd id LifeStyle 2 Harmony/cd Hoyalux Array Hoyalux Array Wrap Summit ecp iq Summit cd iq Minimum Fitting Height Personalized to frame 14mm Customized to frame 14mm 18mm/14mm 18mm/14mm 14mm/17mm 19mm/21mm 14mm/17mm 19mm/21mm 18mm 14mm Materials Plastic 1.50 (+0.50 to +4.00) Plastic 1.50 Polarized to to (GY/BR) Plastic 1.50 Sensity ( / / ) ( / / ) ( / / ) ( / / ) ( / / ) Plastic 1.50 Transitions (GY/BR) (GY/BR) to (GY/BR) (GY/BR) (GY/BR) (GY/BR) Plastic 1.50 Vantage & XTRActive GY (+1.00 to +3.50) (XTRACTIVE ONLY) (+1.00 to +3.50) (XTRACTIVE ONLY) to (XTRACTIVE ONLY) (XTRACTIVE ONLY) Phoenix 1.53 (+0.50 to +4.00) Phoenix 1.53 Polarized to Phoenix 1.53 Sensity ( / / ) ( / / ) ( / / ) ( / / ) ( / / ) ( / / ) Phoenix 1.53 Transitions (GY/BR) (GY/BR) (GY/BR) (GY/BR) (GY/BR) (GY/BR) Phoenix 1.53 Vantage & XTRActive GY BluTech 1.56 (Also XTRA BR) (Indoor/Outdoor) (Also XTRA BR) (Indoor/Outdoor) Poly to Poly 1.59 Polarized (GY) (GY) to to (GY/BR) Poly 1.59 Sensity ( / / ) ( / / ) ( / / ) to ( / / ) Poly 1.59 Transitions (GY) Hi-Index to to to (GY) to to (GY/BR/X/V) to (GY/BR/X/V) to (GY/BR) (+0.50 to +4.00) (GY/BR) Hi-Index 1.60 Sensity to ( / / ) to ( / / ) to ( / / ) to ( / / ) to ( / / ) Hi-Index to Transitions (GY/BR) to (GY/BR) (GY/BR) to (GY/BR) (GY/BR) Hi-Index to (+0.50 to +4.00) Hi-Index 1.67 Polarized to Hi-Index 1.67 Sensity ( / / ) ( / / ) ( / / ) ( / / ) ( / / ) to ( / / ) Hi-Index 1.67 Transitions (GY/BR) (GY/BR) (GY/BR) to (GY/BR) to (GY/BR) (GY/BR) Hi-Index 1.67 XTRActive GY to Hi-Index 1.70 Cyl to Hi-Index

17 Lens Availability Charts Free-Form SV & Bifocal New Media Optics id SingleVision SingleVision/iQ ST28/iQ id Space, Screen, Zoom Tact 40/60 BKS Sync III Sync 5/8 BKS Minimum Fitting Height N/A N/A N/A 18mm 18mm N/A N/A Materials Plastic to to (+1.00 to +3.50) Plastic 1.50 Polarized to Plastic 1.50 Sensity to ( / / ) ( / / ) ( / / ) Plastic 1.50 Transitions to (GY/BR) (GY/BR) to (GY/BR) to (GY/BR) Plastic 1.50 Vantage & XTRActive GY to (XTRACTIVE ONLY) to Phoenix to to to (+1.00 to +3.50) Phoenix Polarized to Phoenix 1.53 Sensity to ( / / ) to (+1.00 to +3.50) ( / / ) ( / / ) ( / / ) ( / / ) Phoenix 1.53 Transitions to (GY/BR) to (+1.00 to +3.50) (GY/BR) (GY/BR) (GY/BR) (GY/BR) Phoenix 1.53 XTRActive GY & BR (XTRA BR) (XTRA BR) Phoenix 1.53 Vantage to BluTech to (Indoor/Outdoor) (Indoor) (Indoor/Outdoor) Poly 1.59 Poly 1.59 Polarized to (GY/BR) to Poly 1.59 Sensity to ( / / ) ( / / ) ( / / ) ( / / ) Poly 1.59 Transitions (GY/BR/X/V) to (GY/BR) to (GY/BR/X/V) Hi-Index to to (+1.00 to +3.50) Hi-Index 1.60 Sensity to ( / / ) to ( / / ) ( / / ) to ( / / ) Hi-Index 1.60 Transitions to (GY/BR) (GY/BR) (GY/BR) Hi-Index to to to (+1.00 to +3.50) Hi-Index 1.67 Polarized to (GY/BR) Hi-Index 1.67 Sensity to to ( / / ) to ( / / ) ( / / ) ( / / ) Hi-Index 1.67 Transitions to (GY/BR) Hi-Index 1.67 XTRActive GY (GY/BR) (GY/BR) Hi-Index to to

18 Lens Availability Charts Free-Form Progressives Conventional Amplitude Hi-Def/ mini Hi-Def Amplitude BKS/ mini BKS Amplitude iq /mini iq Amplitude / Amplitude mini Summit ecp Summit cd Minimum Fitting Height 18mm/14mm 19mm/14mm 19mm/14mm 19mm/14mm 18mm 14mm Materials Plastic 1.50 (+0.50 to +4.00) Plastic 1.50 Polarized to to (GY/BR) Plastic 1.50 Sensity ( / / ) Plastic 1.50 Transitions (GY/BR) to (GY/BR) (GY) (GY/BR) (GY/BR) (GY/BR) Plastic 1.50 vantage & XTRACTIVE GY to (XTRACTIVE ONLY) (XTRACTIVE ONLY) Phoenix 1.53 (+0.50 to +4.00) Phoenix 1.53 Polarized to Phoenix 1.53 Sensity ( / / ) Phoenix 1.53 Transitions (GY/BR) (GY/BR) (GY) (GY) (GY/BR) (GY/BR) Phoenix 1.53 Vantage & XTRACTIVE GY (Also XTRA BR) Poly 1.59 Poly 1.59 Polarized to (GY/BR) Poly 1.59 Sensity ( / / ) Poly 1.59 Transitions to (GY/BR/X/V) (GY/BR) (GY/BR) Hi-Index to (+0.50 to +4.00) Hi-Index 1.60 Sensity to (GY/BR) Hi-Index 1.60 Transitions to (GY/BR) (GY/BR) (GY/BR) to (GY/BR) (GY/BR) Hi-Index to to (+0.50 to +4.00) Hi-Index 1.67 polarized Hi-Index 1.67 Sensity ( / / ) Hi-Index 1.67 Transitions (GY/BR) (GY/BR/X) (GY) (AMPLITUDE iq ONLY) (GY) (AMPLITUDE ONLY) to (GY/BR) (GY/BR) Hi-Index 1.70 (+0.75 to +4.00) 19 *Available only from HOYA Labs and labs with the HOYA Free-Form Engine

19 AR Technology Reference Guide Key Super HiVision EX3 Recharge Super HiVision HiVision w/viewprotect HiVision Premium w/viewprotect Premium Warranty 2 Years/Unlimited 2 Years/Unlimited 2 Years/Unlimited 2 Years/2 Times 2 Years/2 Times 1 Year/1 Time 1 Year/1 Time VSP Category D D C C B B B HOYA Designs Plastic Plastic Sensity Plastic Transitions Plastic Phoenix Polarized Phoenix Sensity Phoenix Phoenix Transitions Polarized Poly Poly Sensity Poly Transitions Poly Polarized Hi Index Sensity Ultra Transitions Ultra Sensity Ultra Transitions Ultra Polarized Ultra Refractive Index id MyStyle 2 id InStyle id LifeStyle 2 id Space, Screen, Zoom id SingleVision Array/W Summit ecp iq Summit cd iq ST28 iq SingleVision iq Summit ecp Summit cd Sync III Sync BKS Tact BKS Conventional Designs Plastic Plastic Sensity Plastic Transitions Plastic Phoenix Polarized Phoenix Sensity Phoenix Transitions Phoenix Polarized Poly Poly Sensity Poly Transitions Poly Polarized Hi Index Sensity Transitions Ultra Ultra Sensity Ultra Transitions Ultra Refractive Index SV Aspheric - SV ST28 ST35 RD22 RD24 STT7X28 STT8X35 *Recharge, Super HiVision EX3 and Super HiVision automatically include the ViewProtect Performance. 20

20 Practice Growth Opportunities Distortion-Free Optics are complete eyewear offered from HOYA that introduces true distortion-free and obstruction-free vision to the world. Distortion-Free Optics combines the patented Avantek mounting and frame system with premium lightweight, durable Phoenix lenses featuring Super HiVision EX3 lens treatment. Traditional Drill Mount Avantek Mounting System HOYA SUPER HiVision EX3 Brought to you by the inventors of Flexon Patented Avantek Mounting System DF Optics Features: Unobstructed, precise vision from edge to edge Ultra lightweight Lenses clean easily with minimal effort HOYA Phoenix Technology Frames available in Titanium Alloy, Carbon Fiber and TR90 HOYA Free-Form Technology Coppertone, the brand patients know and trust Coppertone is a powerful brand with 94% awareness. Overcome commoditization with Coppertone Polarized Lenses in three fashion colors. The ultimate protection under the sun for your patients Coppertone Polarized Lenses offer a level of health protection that competitive brands simply can t match. The highest level of Solar Blue Light Protection 1 The highest level of UV Protection Protects skin surrounding the eye from the sun s harmful effects 2 Solar Blue Light Protection x Solar Blue Light Protection Competitor A - Gray Competitor B - Gray 1 * Coppertone Gray Recommended as an effective UV filter for the eyes and surrounding skin. Coppertone the #1 Sun Protection Brand Coppertone Polarized Lenses stand up to the active lifestyles of today s health-conscious patients. 100% UVA and UVB protection 97% Reduction in blinding glare *Compares Coppertone gray and green to competitive gray and green. 1 Blue Light Protection Value, VISION EASE Skin Cancer Foundation Coppertone is a registered trademark of Bayer. VISION EASE. All rights reserved. 21