2014 Premium Lens MarketPulse Questionnaire

Transcription

1 2014 Premium Lens MarketPulse Questionnaire How many locations are associated with your practice? or more Thinking of your total gross dollar sales for 2013, did the percentage made up by spectacle lenses and treatments (excluding Rx sun lenses) increase, decrease or stay the same versus 3 years ago? Increased Decreased Stayed about the same How has pricing on your spectacle lenses and treatments (excluding Rx sun lenses) changed over the last 3 years? Increased Decreased Stayed about the same Thinking of your total gross dollar sales for 2013, did the percentage made up by Rx sun lenses increase, decrease or stay the same versus 3 years ago? Increased Decreased Stayed about the same What percent of all Rx's are Rx sun? 5% or less 6% to 10% 11% to15% 16% to 20% 20% or more

2 Please rank the following lens designs in order based on your lens pair sales in 2013 (1 being your most popular lens design and 6 being your least popular lens design): Standard or aspheric single vision Customized or personalized single vision Bi/Trifocal Standard progressives Customized or personalized progressives Computer/Variable Focus Wrap Rx sunwear What percent of single vision Rx's sold are digitally enhanced? Less than 3% 3% to 6% 7% to 10% 11% to 15% More than 15% Thinking of your total retail lens pair sales for 2013, did the percentage of your total lens sales made up by the following lens designs increase, decrease or stay the same versus 3 years ago? Standard or aspheric single vision Customized or personalized single vision Increased Decreased Stayed about the same Bi/Trifocal Standard progressives Customized or personalized progressives Computer/Variable Focus Wrap Rx sunwear

3 Which type of lenses do you prefer? Lens Manufacturer Brand Lab Private Label In 2013, how significant a percentage of your total lens pair sales were made up by computer/office lenses? Significant (50% or more) Moderate (11% up to 49%) Insignificant (10% or less) Please rank the following lens materials in order based on your lens pair sales in 2013 (1 being your most popular lens material and 7 being your least popular lens material): Standard Plastic Polycarbonate Super Hi-Index (>1.67) High-Index (1.6 index) Mid-Index ( ) Glass (1.52) Trivex (i.e. Phoenix, Trilogy) Thinking of your total retail lens pair sales for 2013, did the percentage of your total sales made up by the following lens materials increase, decrease or stay the same versus 1 year ago? Increased Decreased Stayed about the same Standard Plastic Polycarbonate Super Hi-Index (>1.67) High-Index (1.60+) Mid-Index ( ) Glass (1.52) Trivex (i.e. Phoenix, Trilogy)

4 Please rank the following high-index lens products based on your total high-index plastic lens pair sales for 2013 (1 being your most popular high-index lens product and 4 being your least popular high-index product): Thinking of your total retail lens pair sales for 2013, did the percentage of total lens pairs sold with the following lens characteristics increase, decrease or stay the same versus 2012? Increased Decreased Stayed about the same Polarized Tinted Photochromic AR Lenses Do you offer a new AR lens that also reduces blue light? (For example, Crizal Prevencia, Nikon SeeCoat Blue, HOYA Recharge, other) Yes No Don't Know True or False? Because of the increase in patients having Refractive Surgery True False My overall lens sales have decreased. My sales of high-powered lenses have decreased. My sales of reading glasses have increased. My sales have not been affected at all.

5 What percent of your progressive lens sales are personalized designs? % Do you use a digital measuring device in your office? Yes No Don't Know What percent of the time? Less than 25% 25% to 75% 75% to 100% Is the digital device floor standing or tablet based? Floor standing Tablet based Don't Know How satisfied are you with personalized progressive lenses that you dispense? Extremely satisfied Very satisfied Somewhat satisfied Not very satisfied Not at all satisfied Do you use package pricing, with specific lens materials, lens designs and treatments bundled into preset pricing levels? (this does not include packages that bundle in frames) Yes No What was the average retail price in 2013 of that lens-only package (excluding frames and exams)? $

6 Has your discussion of the importance of UV and HEV absorbing eyewear for outdoor use with every patient increased, decreased or stayed the same versus 3 years ago? Increased Decreased Stayed about the same How has the number of actual prescriptions written for UV and HEV absorbing eyewear for outdoor use increased, decreased or stayed the same compared to 3 years ago? Increased Decreased Stayed about the same Has your discussion of the importance of children's outdoor eyewear/sunwear increased, decreased or stayed the same compared to 3 years ago? Increased Decreased Stayed about the same How has the number of actual prescriptions written for children's outdoor eyewear/sunwear increased, decreased or stayed the same compared to 3 years ago? Increased Decreased Stayed about the same