Introducing New Varilux Comfort Because modern life is so visually demanding

Transcription

1 Introducing New Varilux Comfort Because modern life is so visually demanding NEW VARILUX COMFORT All the benefits of varilux comfort, now with: QUICKER ACCESS TO READING AREA 25% WIDER DISTANCE AND NEAR VISION FIELDS IMPROVED PERFORMANCE FOR TODAY S ACTIVITIES AND DIGITAL DEVICES Help your patients enjoy ease of vision throughout the day in every aspect of modern life.

2 Times Have Changed, and so Have Our Visual Requirements THE 90s OFFICE Things were simpler in the 90s: reading material on a desk in front of us, a chart on a wall, the phone. We tended to focus on one thing and one field of vision at a time. TODAY S OFFICE The number of electronic tools we use every day has increased tremendously. We shift our gaze and field of vision more frequently between them all as we multitask throughout the day. New Varilux Comfort makes it much easier to quickly switch between fields of vision.

3 Designed for the Way We See Today Varilux Comfort has always been the gold standard of progressive lenses, satisfying both wearers and eye care professionals for years. But recently, Essilor R&D scientists discovered new wearer behaviors based on the increased use of modern devices for reading and working. The result a new design. New Varilux Comfort uses the latest technology to meet these new visual demands while maintaining Varilux Comfort s high standards of patient satisfaction and ease of fitting. Daily Visual Behavior Has Changed The increase in digital devices of different screen sizes that require us to focus near, far and in between has changed the way we use our vision. Today, we have to switch between fields of vision more quickly and more often throughout the day, while spending less time looking at each specific focal point.

4 How New Varilux Comfort is Improved Evolution: Wider distance and near vision fields (up to 25%) Patient Benefit: Easier vision in all daily activities Varilux Comfort NEW Varilux Comfort Evolution: Less astigmatism in the intermediate zone Patient Benefit: Even less swim for easier adaptation and better dynamic vision from zone to zone Varilux Comfort NEW Varilux Comfort Evolution: Shorter progression length Patient Benefit: Even easier access to the reading zone and more natural vision when viewing objects up close for near vision that is more aligned to modern life

5 Patients Are at the Heart of Design New Varilux Comfort lenses were designed and tested using the exclusive Varilux Live Optics process with Varilux Virtual Reality. This process allows quick and accurate testing of multiple designs on thousands of people throughout the entire design process. Real patients test the lens design both virtually and actually prior to the commercial launch of the lens. New Varilux Comfort has been tested and proven to meet today s modern visual needs. + + = Body Head Eye Movement System (BoHEM) Motion Capture Eye Tracker System Eye Measurement People Prefer New Varilux Comfort Lenses 3:1 Over Varilux Comfort Study results show that New Varilux Comfort provides wearers with more ease of vision than ever before as they go about their various daily activities. * Research also shows that the updated design allows for easy transitions from one field of vision to another. 100% of Varilux Comfort patients easily adapted to New Varilux Comfort. * New Varilux Comfort tested versus Varilux Comfort with a statistically significant sample size of (n=65).

6 There is a Product in the Varilux for Every Presbyope Portfolio New Varilux Comfort lenses are improved to help your patients keep up with their modern lifestyle. W.A.V.E. TECHNOLOGY Clearer, Sharper Vision Improved Color Contrast Wider Fields of Vision VARILUX PHYSIO ENHANCED Available from 14mm - 25+mm + Natural Posture Fast Adaption Easy Focus Minimal Distortion VARILUX PHYSIO VARILUX PHYSIO SHORT VARILUX PHYSIO DRX VARILUX PHYSIO SHORT DRX TOTAL COMFORT VISION Natural Posture Fast Adaption Easy Focus Minimal Distortion NEW VARILUX COMFORT ENHANCED Available from 14mm - 25+mm NEW VARILUX COMFORT NEW VARILUX COMFORT DRX NEW VARILUX COMFORT SHORT NEW VARILUX COMFORT SHORT DRX For material availability and product specifications, please ask your Varilux Sales Consultant for an availability chart, or download it from For more information Essilor of America, Inc. All rights reserved. Essilor and Varilux Comfort are registered trademarks of Essilor International. LVAR BST/GRY 5/10