EXPERIENCE OUR VIEW. training
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1 EXPERIENCE OUR VIEW training
2 OUR HISTORY Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Nearly three decades later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized sunglass available. 2
3 WHY REVO WHY REVO Technology: PERFORMANCE + Revo was born in 1985 and is the original performance lens Lenses are based on NASA technology and represent the best in performance mirror coatings All glasses are 100% polarized to protect against glare The Revo Light Management System manages the full spectrum of light including the harmful effects of blue light VARIETY: A comprehensive collection sport, lifestyle performance, ladies performance Serilium Polycarbonate and Crystal Glass Lens Vision over Visibility collection (designed in partnership with Bono and featuring a custom fashion lens palette) Capsule collection by Jimmy Chin (National Geographic photographer and Revo Creative Director) Goggle collection featuring photochromatic lenses The best lens palette (9 lens options) and activity-based lens offering in the market Great price/value hits the sweet spot SOCIAL PURPOSE: Partnership with Bono - $10 from every Revo frame supports the Buy Vision, Give Sight initiative Committed to donating up to $10 million to those fighting for their sight Funds help pay for basic eye care services, including eye tests and prescription glasses, and train local people to provide eye care in their communities 3
4 IT S ALL ABOUT THE REVO LIGHT MANAGEMENT SYSTEM TM : % UV protection Manages the full spectrum of light, including Blue Light and high-energy visible (HEV) light. Revo lenses reduce the amount of Blue Light resulting in greater contrast between colors and a more pronounced brightness of objects. Filters out harmful light while selectively allowing light that is helpful for vision. All lenses feature Digital Polarized Plus technology for 100% polarization to protect against glare, while still allowing you to view devices, watches, phones, etc. 4
5 0 LENS TECHNOLOGY LIGHT MANAGEMENT SYSTEM TM VISIBLE LIGHT SPECTRUM (VLT%) BLOCKS UV LIGHT MANAGES BLUE LIGHT/HEV LIGHT ENHANCES VISIBLE LIGHT GRAPHITE TERRA LEGEND: BLUE WATER OPEN ROAD NM GRAPHITE TERRA BLUE WATER OPEN ROAD 400 0% 0% 0% 0% % 5% 6% 10% % 9% 7% 9% % 13% 10% 10% % 20% 13% 28% % 25% 18% 29% % 54% 40% 49% % 80% 71% 68% % 84% 80% 79% UV LIGHT BLUE LIGHT ( nm ) ( nm ) VISIBLE LIGHT ( nm ) INFRARED ( nm ) VISIBLE LIGHT TRANSMISSION DISCLAIMER: DISCLAIMER: **This graph is a visual representation of the Revo Light Management System and should be used for reference only. 5
6 Revo Surfacepro Protection tm System: REVO EXCLUSIVE MIRROR COATINGS: 3-6 layers of high-tech, performance mirror coatings based on NASA lens technology used for satellite protection REVO BACK-SURFACE COATING: 5 layers of protective coatings that help reduce intrusive backsurface reflections AUTHENTIC REVO HYDROPHOBIC COATING: Permanent coating on the back of the lens that repels water and sweat AUTHENTIC REVO OLEOPHOBIC COATING: Permanent coating on the front of the lens that repels oil and fingerprints LENS MATERIALS: SERILIUM LENSES An exclusive lightweight, shatterproof polycarbonate lens 6
7 SURFACEPRO TM AUTHENTIC REVO OLEOPHOBIC COATING EXCLUSIVE REVO MIRROR COATINGS 3-6 layers LENS MATERIAL (Encapsulates Polarized Film) ENCAPSULATED POLARIZED FILM 3 layers LENS MATERIAL (Encapsulates Polarized Film) AUTHENTIC REVO HYDROPHOBIC COATING REVO BACK-SURFACE COATINGS (Anti-reflective coatings) 5 layers 7
8 THE LENS EXPERIENCE The extensive Revo lens color palette includes 10 lenses designed to manage and selectively filter the full spectrum of light to optimize customers vision in a variety of light environments. NEW SPECTRA LENS Spectra is the newest addition to the Revo lens palette and offers a visually stunning, high intensity multilayer lens that assists in blocking potentially harmful rays. The lens is fashion-forward with soothing mid-range protection and specific contrast enhancement in the yellow-red portion of the spectrum. 100% 85% 95% Spectra Blue Water Green Water Graphite Solar Orange Terra Open Road Stealth Champagne 8
9 spectra LENS Spectra is the newest addition to the Revo lens palette and offers a visually stunning, high intensity multilayer lens that assists in blocking potentially harmful rays. The lens is fashion-forward with soothing mid-range protection and specific contrast enhancement in the yellowred portion of the spectrum. 100% 85.5% 95% ACTIVITY GUIDE 9
10 BLUE WATER LENS Our classic blue mirror coating - perfect for cutting glare in bright conditions on the water. Provides maximum glare protection and visible clarity with the classic heritage of our blue mirror coating. Contrast-enhancing filters amplify the sweet spot of the visible light spectrum. Our Blue Water lens produces a soothing tint while spectral sensitive filters highlight the critical green, red and yellow portions of the spectrum without altering natural colors. 100% 89% 94% ACTIVITY GUIDE 11
11 champagne LENS Continuing in Revo s heritage of light management through distinctive lenses, the Champagne lens is a subtle pearlescent color that is appealing to the eye while delivering a soothing visual performance with a spectacular incandescent effect. The champagne lens allows in just 14% of light and balances it across the entire visual spectrum for great overall performance in bright conditions. A smart choice for the ultimate lifestyle lens. 100% 86% 95% ACTIVITY GUIDE 12
12 graphite LENS For everything you do our Graphite Lens enhances natural vibrant colors while blocking harmful rays and harsh glare. Contrast-managing and enhancing filters plus a subtle silver coating highlight green, yellow and red segments of the color spectrum while controlling the level of light entering the lens. 100% 87% 91% ACTIVITY GUIDE 13
13 green WATER LENS Revo Green Water Lens enables natural colors to pop and radiate by completely cutting through surface glare in medium and low light conditions. Perfect for fishing on lakes and streams, hiking, golf, and trail and mountain biking. Our green multilayer mirror, combined with the Terra base lens, creates clarity by accentuating the middle of the spectrum (green) for an enhanced visual experience. 100% 87% 96% ACTIVITY GUIDE 14
14 open road LENS Provides the ultimate in protection and visibility for driving, cycling, golf, running and everyday active lifestyles. Image intensifier filters improve light adaptation whether in bright or low light situations while also precision tuning light transmission for greater sharpness, crispness and, contrast. Formulated with a proprietary rose-amber-vermillion blended tint for moderate light transmission and clear visibility during shifting conditions. 100% 83% 95% ACTIVITY GUIDE 15
15 solar orange LENS A high-intensity, iridescent and visually stunning multilayer mirror coating, the Solar Orange lens enhances surrounding terrain by highlighting the upper end of mid-range light. The reintroduction of the Solar Orange mirror is an iconic and high tech achievement. Green, yellow and red colors come to life with a glowing effect while 84% of visual light is blocked and low level blue light is managed. The Solar Orange lens is perfect for all outdoor sports. 100% 84% 94% ACTIVITY GUIDE 16
16 stealth LENS Revo has reintroduced one of the classic mirror coatings in sunglass heritage: Stealth. Not just another silver mirror but a true technological achievement and the backbone of Revo Light Management. The Stealth lens reduces internal reflection and provides even management of light across the entire visible light spectrum to create an unmatched visual experience for the wearer. 100% 85% 90% ACTIVITY GUIDE 17
17 terra LENS Designed for on or off trail activity, our lens actively filters the light spectrum to provide clear vision from trailhead to viewpoint. Excelling in variable light conditions through a scientific formulation of tint filters, our Terra Lens amplifies the experience of all outdoor activities from hiking and trail running, to climbing and camping. The luminous transmission highlights the yellow, orange and red bandwidths of the color spectrum to enhance visual clarity. 100% 85% 95% ACTIVITY GUIDE 18
18 REVOLUTION RX TM POWERED BY SHAMIR REVOLUTION RX TM POWERED BY SHAMIR The REVOlution Rx TM program features all the benefits of our LMS TM technology and the SurfacePro Protection System including our heritage Revo mirrors and antiscratch coatings. BLUE LIGHT/HEV LIGHT: Revo lenses help reduce the amount of blue light, and the result is greater contrast between colors and a more pronounced brightness of objects. High-energy visible (HEV) light has been implicated as a cause of age-related macular degeneration. Revo lenses block these harmful rays, effectively managing HEV light and offering further protection to the eye. All REVOlution Rx TM lenses are polarized and come standard with the Revo SurfacePro Protection System: REVO EXCLUSIVE MIRROR COATINGS: 3-6 layers of high-tech, performance mirror coatings based on NASA lens technology used for satellite protection REVO BACK-SURFACE COATING: 5 layers of protective coatings that help reduce intrusive back-surface reflections AUTHENTIC REVO HYDROPHOBIC COATING: Permanent coating on the back of the lens that repels water and sweat AUTHENTIC REVO OLEOPHOBIC COATING: Permanent coating on the front of the lens that repels oil and fingerprints 1. REVOlution Rx TM is the best option for both Sport and Lifestyle activities in 6 base and 8 base lenses 2. REVOlution Rx is suitable for a wide range of prescriptions in both SV and PAL REVOlution Rx TM options & materials: Exclusive Revo digital design powered by Shamir Digital Single Vision Digital Progressive Serilium Polycarbonate NXT Trivex 23
19 BUY VISION, GIVE SIGHT OUR MISSION TOGETHER, REVO, BONO AND THE BRIEN HOLDEN VISION INSTITUTE ARE COMMITTED TO PREVENTING VISION IMPAIRMENT AND BLINDNESS IN MORE THAN 5 MILLION CHILDREN AND ADULTS BY 2020 WHEN YOU BUY REVO SUNGLASSES, REVO DONATES $10 TO HELP THOSE FIGHTING FOR THEIR SIGHT. 24
History Why Revo Technology. p. 3 p. 4. The Light Management System. p. 5 p. 6 p. 9. The SurfacePro Protection System
T R A I N I N G T A B L E O F C O N T E N T S History Why Revo Technology The Light Management System The SurfacePro Protection System Lenses Variety The Activity Matrix REVOlution Rx Social Purpose Marketing
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