beultra Bausch + Lomb ULTRA TM for the digital age VISION CARE

Transcription

1 beultra Bausch + Lomb ULTRA TM for the digital age VISION CARE

2 ON AVERAGE, A PERSON BLINKS 18 TIMES PER MINUTE. 1 when using digital devices, we can blink up to 66% FEWER TIMES PER MINUTE. 1 This may lead to dry, itchy, burning eyes Patel S, Henderson R, Bradley L, Galloway B, Hunter L. Effect of visual display unit use on blink rate and tear stability. Department of Optometry and vision space, Glasgow polytechnic, Glasgow, Scotland, United Kingdom. Vol. 68, No. 11, pp Vision Council 2015 Digital Eye Strain Report.

3 YOUR CUSTOMERS ARE CHANGING AND SO ARE THEIR CONTACT LENS NEEDS Technology has revolutionised our lifestyle, and in an age where we spend more time plugged in than powered down, your patients need a lens that will let them embrace the digital age. On average, we spend almost 6.5 hours using digital devices every day. 4 90% OF ALL OUR MEDIA INTERACTIONS ARE SCREEN-BASED. 3 This change in our lifestyle is having a huge impact on the comfort, vision and eye health of contact lens patients. 1 That s almost as long as the average night s sleep! 5 1. Patel S, Henderson R, Bradley L, Galloway B, Hunter L. Effect of visual display unit use on blink rate and tear stability. Department of Optometry and vision space, Glasgow polytechnic, Glasgow, Scotland, United Kingdom. Vol. 68, No. 11, pp The New Multi-Screen World Study, Think with Google, August The Communications Market Report, Ofcom, Professor Colin Espie. Waking up to the health benefits of sleep. Royal Society for Public Health. Populus interviewed a random sample of 2,010 UK adults aged 18+ online between 11 and 13 March Surveys were conducted across the country and the results have been weighted to the profile of all adults. Populus is a founder member of the British Polling Council and abides by its rules.

4 HIGH DIGITAL USAGE, ALONG WITH DRYNESS, WAS NAMED AS THE #1 CONTRIBUTING FACTOR TO CONTACT LENS DROP-OUT 6 DIGITAL DEVICE USERS 6 CONTRIBUTING FACTORS FOR CONTACT LENS DROP-OUT 6 10% 43% 47% Have to look at computer screen most of the day 34% Dryness 34% LIGHT (1 4 hours) MODERATE (5 9 hours) HEAVY (10+ hours) Discomfort 29% 47% OF CONTACT LENS WEARERS* ARE HEAVY DIGITAL DEVICE USERS. 6 Didn t get the level of vision clarity I was looking for Tired eyes or eye strain 20% 24% Since 2007, there has been no new innovation in material for leading reusable contact lenses. IT S TIME FOR A NEW LENS TECHNOLOGY. 6. Exploring contact lens drop off, Kadence International, *332 contact lens users surveyed.

5 Your patients digital world has changed, have your contact lenses? Introducing Bausch + Lomb ULTRA for the digital age. Now, with Bausch + Lomb ULTRA you can offer your patients a contact lens with an exceptional combination of comfort, vision and health, thanks to our proprietary MoistureSeal technology Data on File. Bausch & Lomb Incorporated, Rochester, NY; Comparison Memo.

6 BAUSCH + LOMB ULTRA OFFERS AN EXCEPTIONAL COMBINATION OF COMFORT, VISION AND HEALTH 7 Bausch + Lomb ULTRA features the highest oxygen transmissibility (Dk/t 163) and lowest* modulus (70 g/mm 2 ) compared to the competition 7, offering: 16 hrs + Moisture retention for a full 16 hours. 8 Better end of day vision for digital device users. 9 MoistureSeal TM technology helps prevent dehydration blur. 10 CO M FO RT High water content and low modulus Aspheric optics and dehydration resistance V I S I O N Thin edge design and oxygen transmissibilty H E A LT H HIGHEST OXYGEN TRANSMISSIBILITY AND LOWEST* MODULUS BRAND DK/T MODULUS ASPHERIC OPTICS Johnson & Johnson ACUVUE OASYS Alcon AIR OPTIX AQUA Phenomenal, edge thickness is amazing, will be my first lens of choice. Graham Day, Dublin CooperVision Biofinity Data on File. Bausch & Lomb Incorporated, Rochester, NY; Comparison Memo. 8. Data on File, Bausch & Lomb Incorporated, Rochester, NY; R signed 16 hours claim memo. 9. Results from a 22-investigator, multi-site study of Bausch + Lomb ULTRA contact lenses with MoistureSeal technology, on 327 current silicone hydrogel lens wearers. After 7 days of wear, subjects completed an online survey. Subjects rated performance across a range of attributes. Preference comparisons represent only those subjects expressing a preference. Ratio is based on the average across the silicone hydrogel lenses represented in the study. 10. Kristen R. Hovinga, MS; Paul D. Ludington, MS; Mohinder Merchea, OD, PhD, MBA & Robert Steffen, OD, MS; Preventing Dehydration Blur; Contact Lens Spectrum/Special Edition, *Among leading silicone hydrogel lenses.

7 BAUSCH + LOMB ULTRA WITH UNIQUE MOISTURESEAL TECHNOLOGY MoistureSeal TECHNOLOGY MoistureSeal technology is a two phase polymerisation process that results in an exceptional combination of high oxygen transmissibilty, low modulus and high wettability without a plasma treatment. 11 PHASE ONE TWO PHASE POLYMERISATION PROCESS PHASE ONE creates a flexible silicone matrix from a proprietary combination of long and short chain molecules, resulting in high oxygen transmissibility and low modulus. PHASE TWO grows PVP (polyvinylpyrrolidone), a water-loving polymer, permanently around and through the matrix to attract water, creating a lens surface with high wettability. PHASE TWO Absolutely amazing comfort, not the slightest feel of the lens at all. Nicky Ferguson, Stourbridge 11. K. Wygladacz, D. Hook, R. Steffen, & W.Reindel, Breaking the cycle of discomfort; Contact Lens Spectrum/Special Edition, 2014.

8 COMFORT AND HEALTH A Contains 4X more PVP than the leading silicone hydrogel for exceptional wettability. 12 Si PVP B Si PVP RETAINS 8 95% of its moisture for a full 16 hrs Leading silicone hydrogel Bausch + Lomb ULTRA 95% + Very impressive, feel really good straight away. Madeleine Cook, Bristol 8. Data on File, Bausch & Lomb Incorporated, Rochester, NY; R signed 16 hours claim memo. 12. A. Hoteling, W. Nichols, P. Harmon, D. Hook, I. Nunez. PVP Content of a Silicone Hydrogel Material with Dual Phase Polymerization Processing.

9 COMFORT AND HEALTH HIGHEST OXYGEN TRANSMISSIBILITY Bausch + Lomb ULTRA provides the highest oxygen transmissibility vs. the leading silicone hydrogel lenses. 7 In phase one of the polymerisation process, a unique combination of long and short chain silicone polymers creates a flexible silicone matrix with channels for oxygen transmission. Dk/t HIGHEST OXYGEN TRANSMISSIBILITY AND LOW MODULUS LOW MODULUS Modulus plays an important role with regard to contact lens comfort and handling. Bausch + Lomb ULTRA has a low modulus resulting in exceptional comfort and ease of handling. 7 Modulus Johnson & Johnson ACUVUE OASYS CooperVision Biofinity Alcon AIR OPTIX AQUA TAPERED EDGE DESIGN Bausch + Lomb ULTRA is designed with a thin tapered edge, helping to provide comfort throughout the day. 13 HORIZONTAL CROSS-SECTION OF -3.00D LENSES OBTAINED USING A NIKON VIDEO MICROSCOPE WITH 20X OBJECTIVE Johnson & Johnson ACUVUE OASYS CooperVision Biofinity Alcon AIR OPTIX AQUA 7. Data on File. Bausch & Lomb Incorporated, Rochester, NY; Comparison Memo. 13. Data on file. Bausch & Lomb Incorporated. Rochester NY; Edge Design.

10 VISION DEHYDRATION RESISTANCE 10 Bausch + Lomb ULTRA TM lenses start off clearer and remain clearer, offering more consistent vision throughout the day.* DEHYDRATION EFFECTS ON IMAGE QUALITY With MoistureSeal technology, the Bausch + Lomb ULTRA contact lens is designed to retain moisture and provide a smooth optical surface to help prevent dehydration blur. Johnson & Johnson ACUVUE OASYS EXCEPTIONAL SPHERICAL ABERRATION CONTROL 14 Bausch + Lomb ULTRA lenses are designed to reduce both the inherent and induced spherical aberration, improving visual performance. SPHERICAL ABERRATION Alcon AIR OPTIX AQUA CooperVision Biofinity m of spherical aberration sec 10 sec 20 sec 30 sec BIOTRUE MULTI-PURPOSE SOLUTION Biotrue is the recommended multi-purpose solution that helps lenses keep their moisture for up to 20 hours Bausch + Lomb ULTRA contact lenses Biofinity ACUVUE OASYS AIR OPTIX AQUA 10. Kristen R. Hovinga, MS; Paul D. Ludington, MS; Mohinder Merchea, OD, PhD, MBA & Robert Steffen, OD, MS; Preventing Dehydration Blur; Contact Lens Spectrum/Special Edition, Data on file, Bausch & Lomb Incorporated. Measurement comparison of ULTRA current silicone hydrogel lens wearers. After 7 days of wear, subjects completed an online survey. Subjects rated performance across a range of attributes. Preference comparisons represent only those subjects expressing a preference. Ratio is based on the average across the silicone hydrogel lenses represented in the study. 15. Scheuer CA; Doty K; Liranso T; Burke SE. Wetting agent retention and release from hydrogel and silicone hydrogel contact lenses. Investigative Ophthalmology & Visual Science April 2011, Vol.52, Results from a 22-investigator, multi-site study of Bausch + Lomb ULTRA contact lenses with MoistureSeal technology, on 327 current silicone hydrogel lens wearers. After 7 days of wear, subjects completed an online survey. Subjects rated performance across a range of attributes. Preference comparisons represent only those subjects expressing a preference. Ratio is based on the average across the silicone hydrogel lenses represented in the study. *For 16 hours of wear.

11 BAUSCH + LOMB ULTRA TM LENSES WITH MOISTURESEAL TM TECHNOLOGY SO GOOD YOU WON T EVEN NOTICE THEY RE THERE More patients agreed that Bausch + Lomb ULTRA contact lenses provided better comfort and clarity while using digital devices over the leading silicone hydrogel lenses. 9 4 to 1 FOR COMFORT 5 to 1 FOR CLARITY 9. Results from a 22-investigator, multi-site study of Bausch + Lomb ULTRA contact lenses with MoistureSeal technology, on 327 current silicone hydrogel lens wearers. After 7 days of wear, subjects completed an online survey. Subjects rated performance across a range of attributes. Preference comparisons represent only those subjects expressing a preference. Ratio is based on the average across the silicone hydrogel lenses represented in the study.

12 becurious Don t believe us? Go on, #becurious. Ask your local Territory Manager for Bausch + Lomb ULTRA today. To order tel: fax: orderline@bausch.co.uk online: PARAMETERS MATERIAL TECHNOLOGY WATER CONTENT 46% OXYGEN TRANSMISSIBILITY LENS DESIGN TECHNOLOGY samfilcon A MoistureSeal TM 163 Dk/t at center of a -3.00D diopter Aspheric optics to reduce inherent and induced spherical aberration BASE CURVE DIAMETER CENTRE THICKNESS SPHERICAL POWERS VISIBILITY TINT MODALITY 8.5 mm 14.2 mm 0.07 mm at -3.00D +6.00D to D Light blue Monthly; Daily wear indication / are trademarks of Bausch & Lomb Incorporated or its affiliates. All other product/brand names are trademarks of their respective owners Bausch & Lomb Incorporated. UK/ULT/16/023. Bausch + Lomb, A Valeant Pharmaceuticals International, Inc company.