9 Businesses Doing Facebook Right. Presented By Mike Stelzner & Andrea Vahl
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1 9 Businesses Doing Facebook Right Presented By Mike Stelzner & Andrea Vahl
2 The big question! What is working right now on Facebook?! We will cover! 9 Successful Facebook Pages! Small and Large Businesses! B2B and B2C! Different industries! What they are doing right and how you can benefit Page 2
3 Michael Stelzner! Founder and CEO, Social Media Examiner! Author! Launch: How to Quickly Propel Your Business Beyond the Competition! Writing White Papers: How to Capture Readers and Keep Them Engaged Page 3
4 Andrea Vahl! Co-author, Facebook Marketing: All-in-one for Dummies! Social media consultant for small businesses! Community manager for Social Media Examiner Page 4
5 Facebook stats! Facebook s growth is not slowing! 955 million monthly users and 552 million daily! 25% of users visit the site at least 5x daily (Edison Research)! 72% of marketers plan to increase their use of Facebook in 2012 (2012 Social Media Marketing Industry Report)! Mobile Facebook use is also increasing! 54% of users access via mobile (SocialBakers)! More than half of mobile users visit daily (comscore) Page 5
6 Smart Passive Income Page 6
7 Add personal info Page 7
8 Variety of content Page 8
9 Key takeaways! Facebook.com/SmartPassiveIncome! Get personal! Photos and day-to-day details! Variety of content! Questions! Mixed media! Promote others Page 9
10 Home Depot Page 10
11 Cover photo actions Page 11
12 Photo inspiration Page 12
13 Feature your employees Page 13
14 Key takeaways! Facebook.com/HomeDepot! Use Checkins! Photos rule! Add links! Variety of photos! Feature employees/behind the scenes Page 14
15 How to Market Your Horse Business Page 15
16 Contests engage Page 16
17 Use apps Page 17
18 Key takeaways! Facebook.com/HowtoMarketYourHorseBusiness! Use Contests! Good for community! Promote your product/service! Post often! Use Apps Page 18
19 Salesforce Page 19
20 Content ideas Page 20
21 Highlights Page 21
22 Key takeaways! Facebook.com/salesforce! Have fun!! Have valuable content! Webinars! Use highlights Page 22
23 Little Man Ice Cream Page 23
24 Current information Page 24
25 Key takeaways! Facebook.com/LittleManIceCream! Change cover photo often! Tell people what s happening now! Feature events to add fun Page 25
26 Tumi Page 26
27 Fan-gated content Page 27
28 Feature and pin Page 28
29 Key takeaways! Facebook.com/TumiTravel! Consider fan gating special content! Case studies can bring about ideas! Pin important posts to the top Page 29
30 Medtronic Diabetes Page 30
31 Crowdsource Page 31
32 Ask & answer questions Page 32
33 Key takeaways! facebook.com/medtronicdiabetes! Crowdsource your content feature clients! Ask and Answer questions! Have a Page Policy Page 33
34 Humpherys Homes Page 34
35 Sharing his life as an agent Page 35
36 Sharing his life as dad Page 36
37 Key takeaways! facebook.com/californiarealtor! If your job is about you consider using your personal profile! Use lots of photos and stories Page 37
38 Campbell s Condensed Soup Page 38
39 Love your fans Page 39
40 Use Facebook for customer service Page 40
41 Key takeaways! Facebook.com/CampbellsCondensedSoup! Love your Fans! Provide excellent customer service! Know how to respond to complaints! Be understanding Page 41
42 9 Take-home lessons! Invest in stunning cover photos! Mix up your content variety (photos, questions, links)! Use apps to enhance your page (contests, )! Thank your fans! Show photos of your employees! Consider special gated content! Share the stories of your customers! If using your personal profile, get personal! Service your customers via Facebook Page 42
43 How to learn a lot more Page 43
44 Facebook Success Summit 2012! 3 rd Annual professional development event for marketers and business owners! How to best market with Facebook! October 2-23, 2012! Biggest names in industry present (20 experts)! Mari Smith, Dave Kerpen, Amy Porterfield, John Haydon, Brian Carter, Mark Schaeffer, Chris Treadaway, Jesse Stay and Andrea Vahl, as well as companies like Campbell s Soup, Intel and Autodesk. Page 44
45 Presenter spotlight! 10 book authors and MANY Facebook managers! Three panels! Small, B2B and big B2C! Presentation topics:! Developing a Facebook marketing strategy! Growing and engaging a Facebook following! Selling with Facebook (Facebook commerce)! Community building! Facebook integration! Facebook promotions! Facebook analytics! Facebook advertising! and much more Page 45
46 Why you should attend! Discover the newest ways to market with Facebook! Learn how to best measure the effectiveness of your Facebook activities! Uncover how to sell your products and services via Facebook! See what pros are doing Page 46
47 Early bird offer! Summit ticket price: $597! Early bird offer: ONLY $297 (50% off!)! PLUS: Get $647 in FREE bonuses (11 video courses/ ebooks)! FREE 30 min. Skype session w/ Andrea! How to improve your Facebook page! Randomly draw 2 people TODAY from first 100! Fine print! Sale expires Thursday, Sep20th (at midnight Pacific)! Go here: Page 47
48 Questions?! Andrea & Mike take your questions about Facebook marketing! Special offer at Facebook Success Summit 2012 only $297 (50% savings)!! Special offer expires this Thursday, Sep 20 at midnight Pacific! Today we ll draw 2 people to win free Skype time with Andrea Page 48
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